START TO STICKSTART TO STICKkdarmon@free.frkdarmon@free.fr

START TO STICKSTART TO STICKkdarmon@free.frkdarmon@free.fr

Basic ideas presented in Basic ideas presented in ““Made to Stick”Made to Stick”

Be Simple but Provoke Thought

Create sentences that are simple to access, but, grab you and spiral to the rythmn of their own profoundly amplifying thought.

Strip An Idea Down To Its Base

Be careful not to take off too much, always retain the core.The trick is to reach the key idea: the insight needs to shine clearly and simply without any extra baggage. *

Make it Real by Creating a Story

Around It

Now, make it a real experience by creating a story reference, either a proverb, a quote, an anecdote. According to Cervantes, proverbs were: short sentences drawn from long experiences

Hook and Use the Structure to Captivate

Start stories with the most important idea in a structure called called the “inverted triangle”Remember, before the idea sticks, you’ve got to hook the audience. Use your most important idea as the theme of this hook. Have a look at the book to review typical hooks.