Start or Jump Start your Publishing Business
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Transcript of Start or Jump Start your Publishing Business
Start or “Jump Start” Your
Publishing Business
Advanced Magazine Institute
India 2012
Entire contents © 2012 Sabatier Consulting LLC All Rights Reserved
Assess Performance
Innovate
Protect Profits
Partner
2
3
Staff Training and Retraining
Accountability with Customers
Topics we will cover
4 Revenue Diversification
1
5
6
7
8 Be Passionate
Strategy first, cost cutting second
Clear sense of vision
Core activities done well [including processes]
Communicate value proposition
Be prepared to take calculated risks
1. Assess Performance
Best Practices to Position for Growth
Discipline
Jim Collins used it to describe the Good to Great
firms (disciplined people engaged in disciplined
thought and disciplined action).
1. Assess Performance
Best Practices to Position for Growth
What needs do people have that a new publication, product
or service can fulfill?
What trend or trends are present here?
What opportunities do they present?
What are the current gaps in the marketplace?
What is the insight that can lead me to create greater value
in this segment?
How can I test the efficacy of my idea?"
Best Practices to Position for Growth
2. Innovate
Best Practices to Position for Growth
Align/Realign priorities
Leverage price to maximize revenue
Subscriptions
Advertising
Books
Other products and services
3. Protect Revenue
Best Practices to Position for Growth
360 view of your readers
Cultivate a relentless outside in focus:
how can you better meet their needs?
4. Revenue Diversification
Best Practices to Position for Growth
Who are your partners for:
Business development
Shared learning
Marketing
Look for:
Complementary competencies
Expanded opportunities
Opportunity to leverage existing resources
How to minimize new costs
5. Partner
Best Practices to Position for Growth
Hire your “weakness”
Train and then evolve and “stay current”
Cross train staff
Compensation – does it incentivize?
6. Staff Training and Compensation
Best Practices to Position for Growth
Take the pulse – measure your success and
weaknesses or gaps
expand depth and transparency
commit to “actionable” research
7. Accountability with your readers
Best Practices to Position for Growth
The passion for your mission should be evident
Can fuel you through difficult times
But don’t let passon cloud your objectivity
“Never be lacking in zeal, but keep your spiritual fervor, serving the Lord.”
Romans 12:11
8. Be Passionate
Assess Performance
Innovate
Protect Profits
Partner
2
3
Staff Training and Compensation
Accountability with Customers
Summary:Best Practices to Position for Growth
4 Revenue Diversification
1
5
6
7
8 Be Passionate