Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today...
Transcript of Start Leveraging Social Technologies Today · 06 – Start Leveraging Social Technologies Today...
06 – Start Leveraging Social Technologies Today
Start Leveraging Social Technologies Today
Summary and Next Steps
Gregory Sechuga – Manager Rational and ICS Competitive ResearchMark Moore – Senior Software Engineer
Start Leveraging Social Technologies Today
06 – Start Leveraging Social Technologies Today
The CEO Of Renovations, Inc. Is Very Pleased!
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Thanks to IBM, we have solid business
results…and we have become a social business
Let’s review how they did that, as
well as reiterating the characteristics
of a Social Business
Dan Misawa, IBM RepresentativeGeorge Bandini, Renovations, Inc. CEO
06 – Start Leveraging Social Technologies Today
Renovations, Inc. Grew The Business By Understanding And Retaining More Customers
•Delivered enhanced web experiences personalized to each customer•Dynamically adapted
content & offers
Drove revenue & increased brand
loyalty
• Connected customers to the expertise and information they needed, when they needed it
Raised customer satisfaction
• Adjusted and optimized messaging to ensure maximum impact and time to value
Enabled fact based decisions
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IBM Customer Experience Suite
06 – Start Leveraging Social Technologies Today
Renovations, Inc. Accelerated Product Innovation And Improved Time To Market
• Allowed distributed research and development teams to work in a transparent way, around the world and around the clock
Brought products to market faster
• Created networked, market-focused culture where knowledge sharing is rewarded
Identified new product and
service opportunities
• Included suppliers, partners, and customers in the gathering of product and service ideas and feedback
Developed better products and
services
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IBM Connections IBM SametimeIBM SmartCloud for Social Business
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Renovations, Inc. Improved Workforce Productivity, Talent Development And Retention
• Responded to customer demands and changing market conditions
• Accessed applications and data in user’s preferred work environment
Mobilized for speed and flexibility
• Seized the right business opportunities
• Found content from a person more easily
Rapidly developed and deployed skills and capabilities
• Retained top talent• Developed the next generation of
successful leadersImproved leadership
development
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Lotus Notes Social Edition Lotus Traveler
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A Social Business Builds A Sustainable Lead Over The Competition Early social business adopters attain
entrenched competitive position, laggards lose
EarlyAdoption
Late
CompetitivePosition
Captures productivity gains
Social tools used internally with employees can increase productivity by as much as 11- 30% 1
Takes customers from competitors
The social customer is forcing companies to invest in new ways to engage and service them, or they're defecting to competitors 2
Prepares the enterprise internallyEstablishes and reinforces a corporate social media policy
Fosters a culture of learning through ongoing social media education
Defines processes for engagement with customers in social media
Creates a cross-functional “Center of Excellence”
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Source: 1 IDC, 2 IDC Source: 3 Altimeter Group, “Social Business Ready: Advanced Companies Prepare Internally”
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The Majority of People Oriented Processes Will Be Impacted By IBM Social Business Capabilities
CRM
Sales pattern reuse
Efficient expertise leverage
Customer advocate creation
Harnessing of communities to support sales
HCM
Dynamic team assembly
Improved retention/id of leadership potential
Engagement, accountability, reputation
PLM
Collaborative product creation
Transparency across engineering teams
Error reduction Accelerated ideation
SCM
Flexible relationships
Process coordination across a supply chain
ERP
Coordination across a business process
Continuous process optimization
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• CRM – Customer Relationship Management
• HCM – Human Capital Management
• SCM – Supply Chain Management
• PLM – Product Lifecycle Management
• ERP – Enterprise Resource Planning
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IBM Will Continue To Leverage Social Capabilities Across Our Offerings
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Advanced Case Management
FileNet + Connections Case Manage + Sametime
Social Augmented BPM
Lombardi/WS Process Server + Connections
(planned)
SW EngineeringRational Jazz +
Connections + Sametime
Social Information Management
DB2 Products, Cognos + Connections
Social ApplicatiAon Middleware
WebSphere products, Cognos + Connections
Collaborative Decisioning
Cognos 10 + ConnectionsSmarter Commerce
Sterling Commerce, Coremetrics, Unica, Customer Experience Suite,
Cognos Consumer Insight, IBM Case Manager
Community InsightsCognos Consumer insight + Connections; Cognos BI + Connections (planned)
Social Enhanced Governance
Tivoli directory, ID, security mgmt. products + Connections
+ SmartCloud
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IBM Can Guide You On This JourneyConnect all the right people
Unlock new insight
Mitigate risk
Accelerate the next generation of solutions
Put information & expertise in context
Realize value quickly
Learn from IBM's experience
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06 – Start Leveraging Social Technologies Today
Try Out These Offerings For Free!Product DetailsLotus Sametime • 60 day trial – Cloud based
http://www.ibm.com/developerworks/downloads/ls/lst/index.html/
IBM SmartCloud for Social Business
• 60 day trial – Full suite of collaboration tools/serviceshttps://www.ibm.com/cloud-computing/social/us/en/
Lotus Domino and iNotes
• 90 day trial – All features enabled https://www.ibm.com/developerworks/downloads/ls/lsds/?S_CMP=LSDL
Lotus Software Early Programs
• Open and closed beta programs that enable product development teams to gain feedback from you
https://www14.software.ibm.com/iwm/web/cc/earlyprograms/lotus.shtml
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06 – Start Leveraging Social Technologies Today
Use the IBM Collaboration Assessment Tool To Identify Your Organization’s Personalized Path Web-based diagnostic tool
Co-developed by the Aberdeen Group Quick 10-minute assessment Tailored to your industry See how you stack up against industry peers Defines the business benefits of collaboration
solutions – on premises or in the cloud Receive a customized report and scorecard Obtain actionable best practice
recommendations for your collaboration strategy
Free!
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ibm.com/collaborationassessment
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Next steps:
Build a Roadmap: Schedule a Social Business Agenda Workshop
Get more information:
Whitepaper: The Social Business, Advent of a New Age
An IBM commissioned study by Forrester Consulting:
Total Economic Impact of IBM Social Collaboration
Video: Business Value of Social Software
Get plugged in:
Visit the IBM Social Business website
Visit the IBM Social Business Insights Blog
Visit the IBM Smarter Planet YouTube channel Social Business Topic
Follow us on Facebook IBM Social Business Facebook
Follow us on Twitter @IBMSocialBiz
Start Your Social Business Journey Today
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06 – Start Leveraging Social Technologies Today
Let IBM Help You Create A Business Case And Roadmap
Can you show some part of
the solution in my
environment?
What is my Social
Business strategy?
What could or should
we do with a social
business solution?
What does the social business
experience look like for
us?
How can we financially justify our
social business solution?
Business Value Assessment (BVA)
ValueAlignme
nt
Day inthe Life
Demo
Business
Case/ROI
AGENDA
Strategy Worksh
op
Solution Worksh
op
The Agenda Strategy Workshop provides the overall business linkage
for successful social transformation
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06 – Start Leveraging Social Technologies Today
Parting Thoughts Document-centric
Individual consumer-centric
People-centric “Gated community”-centric
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Human Capital is your most valuable asset…focus on optimizing this asset
Working together works better
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