Start advertising at theadvertising.d1baseball.com/wp-content/uploads/2015/01/d1-ad-pack… ·...

9
Start advertising at the home of college baseball.

Transcript of Start advertising at theadvertising.d1baseball.com/wp-content/uploads/2015/01/d1-ad-pack… ·...

Page 1: Start advertising at theadvertising.d1baseball.com/wp-content/uploads/2015/01/d1-ad-pack… · Worldwide*, by Ad Size, Q3 2014 Note: represents impressions measured by Moat Analytics,

Start advertising at the home of college baseball.

Page 2: Start advertising at theadvertising.d1baseball.com/wp-content/uploads/2015/01/d1-ad-pack… · Worldwide*, by Ad Size, Q3 2014 Note: represents impressions measured by Moat Analytics,

D1Baseball.com is college baseball’s home on the internet. Since its inception in 2003, the site has been the only

place to find continuously updated scores, schedules and standings for every Division 1 team and conference,

making it an indispensable resource for college baseball fans and insiders.

About D1Baseball.com

We’re proud to announce that we are now offering a totally revamped college baseball experience.

In January of 2015, D1Baseball.com was relaunched as a one-stop shop for college baseball. In addition to the

scores and schedules that have long served as the backbone of the site, D1Baseball now provides news, analysis

and commentary from the sport’s most prominent writers: Aaron Fitt (formerly of Baseball America), Kendall Rogers

(formerly of Yahoo! Sports and Perfect Game USA), Mark Etheridge, Eric Sorenson, Shotgun Spratling, Michael

Baumann and Dustin McComas. ESPN’s lead college baseball analyst, former Stanford All-American Kyle Peterson,

leads the team. No other college baseball source offers the invaluable data or the unrivaled expertise found at

D1Baseball.com.

The new website experience still features everything that made D1baseball.com great, including the expansive

statistical data that we are known for, but now offers an enhanced college baseball experience complete with

daily news written by experienced college baseball journalists. Through completely revamping the college

baseball experience on D1baseball.com, we have created an environment where advertisers can reach their target

demographic and create meaningful interactions.

Page 3: Start advertising at theadvertising.d1baseball.com/wp-content/uploads/2015/01/d1-ad-pack… · Worldwide*, by Ad Size, Q3 2014 Note: represents impressions measured by Moat Analytics,

As a result of these changes and additions, D1baseball.com projects will see website usage surge in two critical areas for

advertisers:

• Overall Traffic – As a result of daily news, D1baseball.com projects substantial traffic increases through different

referral outlets, including organic search results and social media. Historically, D1baseball.com has reached more

than 22 million visitors annually, and this number is projected to increase to roughly 25 million in 2015.

• Extended Exposure – D1baseball.com is more user-friendly than ever, and time spent on site by our users is

expected to increase dramatically, improving the ability for advertisers to create meaningful impressions. 2014

saw more than 110 million page views on the site. Since our new exclusive content first appeared on our site, the

use of the site by our fan base has grown significantly thanks to great content and in-depth analysis outside of the

scores and standings our users have always enjoyed. Page view projections for 2015 are expected to be in excess

of 200 million site wide.

D1baseball.com offers device and placement targeting to help advertisers more effectively reach their audience.

• Device Targeting – Advertisers have the ability to target desktop and/or mobile users specifically.

• Placement Targeting – Advertisements can be placed site-wide, regionally, or on team-specific pages.

• Special Advertising Opportunities - Sponsor one of college baseball’s primary ranking polls, our popular forums,

regular podcasts, sponsored content and many other unique advertising and sponsorship opportunities.

Our Stats

Page 4: Start advertising at theadvertising.d1baseball.com/wp-content/uploads/2015/01/d1-ad-pack… · Worldwide*, by Ad Size, Q3 2014 Note: represents impressions measured by Moat Analytics,

Viewability and Engagement Metricts for Desktop Display Ads Worldwide*, by Ad Size, Q3 2014

Viewability Metrics for Mobile Display AdsWorldwide*, by Ad Size, Q3 2014

Note: represents impressions measured by Moat Analytics, broader industry metrics may vary; includes banner, rich media and IAB Rising Star units; *primarily in the US and UKSource: Moat Analytics, “Q3 2014 Benchmark Report,” Nov 14, 2014

Viewability Rate of Digital Dispaly Ads Worldwide, by Ad Size, July 2014

Based on Impressions Served by Google Display Network and DoubleClick

Note: represents impressions measured by Moat Analytics, broader industry metrics may vary; in-browser only; including banners, rich media and IAB Rising Stars units; *primarily in the US and UKSource: Moat analytics, “Q3 2014 Benchmark Report, “Nov 14,2014

55.6%

54.9%

53.7%

52.5%

51.4%

48.8%

48.2%

48.0%

47.2%

46.3%

46.2%

45.2%

45.0%

44.0%

41.0%

Note: based on ads served by Google Display Network and DoubleClick, broader industry metrics may vary; in-browser display ads on desktop and mobile only; excludes mobile in-app and video ads; an impression is viewable when 50% of an ad’s pixels are on-screen for 1 secondSource: Google, “The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers,” Dec 3,2014

Note: In-view rate is defined as the percent of impressions where at least 50% of an ad was actively in-view for at least one continuoussecond. In-view time refers to the length of time an ad has been active and in-view. Universal interaction rate is the percent of impressions where a user entered the frame of an ad and remained active for at least 0.5 seconds. Universal interaction time is the average length of time the user interacted with an ad.Source: eMarketer

Desktop Display Ads Highlights970x250 ads, including in-browser banners, rich media and IAB

Rising Star units, had the highest in-view rate out of desktop

display ads

Mobile Display Ads HighlightsScreenwide display ads on mobile had an in-view rate for 320x50

placements coming in at 64.6%—nearly 18 percentage points

above average.

Digital Display Ads Worldwide HighlightsWorldwide, 120x240 placements performed the best for

viewability, with a rate of 55.6%. Units that were 240x400,

160x600 and 120x600 rounded out the top four.

Ad Trends

In-view rate In-view rateIn-view time (sec)

In-view time (sec)

Universal interaction

Universal interaction time (sec)

300x250

728x90

300x600

160x600

970x250

Total

300x250

728x90

300x600

160x600

320x50

Total

52.6%

49.5%

62.1%

55.0%

65.8%

52.8%

41.3%

51.1%

51.4%

43.6%

64.6%

46.7%

21.2

17.7

21.8

21.6

16.1

19.2

16.0

14.3

18.0

18.6

13.3

15.6

2.6%

2.5%

5.5%

2.6%

11.3%

3.0%

8.8

8.5

10.9

9.6

8.2

8.9

Page 5: Start advertising at theadvertising.d1baseball.com/wp-content/uploads/2015/01/d1-ad-pack… · Worldwide*, by Ad Size, Q3 2014 Note: represents impressions measured by Moat Analytics,

Site-wide

Conference (31)

Article

Ranking/Polls sponsorship: TBD

Playoffs/CWS Sponsorship: TBD

Newsletter/E-mail Sponsorship: TBD

Mobile App Sponsorship: TBD

“The Buzz” Sponsorship: TBD

Social Media Sponsorship: TBD

Ad Top Center

Ad Bottom Center

Top Leaderboard

Top Right Sidebar #1

Bottom Right Sidebar #2

Bottom Leaderboard

Top Leaderboard

Top Right Sidebar #1

Bottom Right Sidebar #2

Bottom Leaderboard

Website Takeover Ads

Local Specific Sponsorships

Native

Other Premium Opportunities

Teams, Scores, Stats

Homepage

Article & News

Estimated Advertisers Cost | Premium Advertising

2015 Rate Card

Ad Unit Placement Size Cost*

* All pricing in price per 1,000 impressions (CPM) unless otherwise noted

Get in touch with us today866-323-1486 [email protected]

2000x2000

728x90

N/A

728x90

728x90

728x90

300x250

300x250

728x90

728x90

300x250

300x250

728x90

In Season

$6.00

$3.50

Call for Details

$5.00

$3.00

$5.00

$4.50

$3.25

$2.00

$4.00

$2.50

$1.75

$1.00

Off Season

$4.00

$1.50

$2.00

$1.00

$2.00

$1.50

$0.50

$1.75

$1.00

$2.50

$0.75

$0.50

Page 6: Start advertising at theadvertising.d1baseball.com/wp-content/uploads/2015/01/d1-ad-pack… · Worldwide*, by Ad Size, Q3 2014 Note: represents impressions measured by Moat Analytics,

Background Takeover (2000x2000)

2000x2000Background TakeoverYour Ad Here

2000x2000Background TakeoverYour Ad Here

2000x2000Background TakeoverYour Ad Here

2000x2000Background TakeoverYour Ad Here

Page 7: Start advertising at theadvertising.d1baseball.com/wp-content/uploads/2015/01/d1-ad-pack… · Worldwide*, by Ad Size, Q3 2014 Note: represents impressions measured by Moat Analytics,

Homepage Ad Opportunities

728x90Homepage Ad Top Center

728x90Homepage Ad Bottom Center

300x250Homepage Ad Bottom Right

300x250Homepage Ad Middle Right

Page 8: Start advertising at theadvertising.d1baseball.com/wp-content/uploads/2015/01/d1-ad-pack… · Worldwide*, by Ad Size, Q3 2014 Note: represents impressions measured by Moat Analytics,

In-Article Ad Opportunities

300x250In-Article Ad Bottom Right

728x90In-Article Ad End of Article Center

300x250In-Article Ad Middle Right

728x90In-Article Ad Middle Center

Page 9: Start advertising at theadvertising.d1baseball.com/wp-content/uploads/2015/01/d1-ad-pack… · Worldwide*, by Ad Size, Q3 2014 Note: represents impressions measured by Moat Analytics,

Responsive (Tablet) Homepage Ad Opportunities

300x250Tablet Homepage Ad Middle Right

300x250Tablet Homepage Ad Bottom Right

728x90Tablet Homepage Ad Top Center

728x90Tablet Homepage Ad Bottom Center