Start a business with business model canvas (short4slideshare)

start.a.businessbusiness.model.canvas

Panji PrabowoSat.Sep,29th 2012 @ Techno Entrepreneur Club ITB

with

1’55’’ video“What is an Entrepreneur”http://www.youtube.com/watch?v=lZKhZmvJuZY

http://www.youtube.com/watch?v=lZKhZmvJuZY

What is Start-Up

“an organization dedicated to creating something new under conditions of extreme uncertainty”- Eric Reis- “Lean Start-up”

start.a.company-business.model.canvas @panjiprabowo

Would you compete for food and land on his terms?

Would you fight a war on these terms?

New comers against facebook!!

New company against indomie??

The right business model can tip the balance of success……it will diversify the risk associated with the infinite ROI problem…it will help you navigate around 500lb gorillas


2’03’’ video“Create the Future You Imagine”http://www.youtube.com/watch?v=5SDMwvFr5Gk

http://www.youtube.com/watch?v=5SDMwvFr5Gk


In Indonesia (simple way) :A business model describes the rationale of how we gets Money

B U I L D I N G B L O C K S9

2’20’’ video“Business Model Canvas Explained”http://www.youtube.com/watch?v=QoAOzMTLP5s

http://www.youtube.com/watch?v=QoAOzMTLP5s

CUSTOMER SEGMENTS

which customers and users are you serving? which jobs do they really want to get done?


VALUE PROPOSITIONS

what are you offering them? what is that getting done for them? do they care?


CHANNELS

how does each customer segment want to be reached? through which interaction points?


CUSTOMER RELATIONSHIPS

what relationships are you establishing with each segment? personal? automated? acquisitive? retentive?


REVENUE STREAMS

what are customers really willing to pay for? how? are you generating transactional or recurring

revenues?start.a.company-business.model.canvas @panjiprabowo

KEY RESOURCES

which resources underpin your business model? which assets are essential?


17

KEY ACTIVITIES

which activities do you need to perform well in your business model? what is crucial?


KEY PARTNERS

which partners and suppliers leverage your model?

who do you need to rely on?start.a.company-business.model.canvas @panjiprabowo

COST STRUCTURE

what is the resulting cost structure? which key elements drive your costs?


20images by JAM

customer segments

key partners

cost structure

revenue streams

channels

customer relationships

key activities

key resources

value proposition


Deliver valueCreate value

Capture value

Customer segments

Value proposition

Customer relationship

Channels

Key activities

Key resources

Key partners

Revenue streamsCost structure


Ipod n Itunes Business Model

RGP Business Model

Let’s Try with yours idea….

Traditional Start-Up ModelHave an Idea

Get Idea Validation

Develop a business plan

Source Funding/ Resources

Launch BusinessValley of Death- See if anyone will

buy my product.

Get Set-Up Guidelines

Post- StartPre-Start


Attempts to Premature Scale is the No 1 reason that ambitious business start-ups fail.- Source Start-up Genome.

New Start-up Model


Whose the Customer?


Do you know your customer?

The Problem Solution?• Do you know what their

problem is?• How important is it to the

customer ?• Why is it not being solved?• Why are present solutions

inadequate?• Why now? – when does the

problem become in need of a solution?


Value Proposition- The hypothesis

• I intend to offer (sesuatu) to a (siapa) so that they will be able to (keuntungan

buat mereka).


“In life a hypothesis that something is superior to something else cannot be scientifically proven

but it can be demonstrated”

Robert Hughes.

The competition- your customers perspective?

• Incredible Ignorance• Dr Do nothing• Mr Do it myself• Superman ( What’s their

kryptonite) • Boy in costume

Who are you competing against for your customers attention?


Minimum Viable Product-MVP

1. Hypothesis- “Product- Customer Fit”- Customers will buy my product idea

because…..?

2. Evidence- What can I do to disprove/ prove my hypothesis?

3. MVP- A product that will test the hypothesis with customers


Whose your “first” customerCustomer- A person with a problem you can solve?

Segment – A group of customers that you can…

• Reach• Convince to “test & trail”

your MVP• Be you co-developers• Be your Evangelizers - Lead

on to more custom/ new customers.


Customer Relations- Where there is Love there is growth?

Love = Growth• Viral- Customers love you so they get

at least one other person to use/ buy i.e. Facebook,

• Customer Acquisition- You pay to market your product and the profit from the customers you gain is greater than the marketing costs??? (N.B. Margins often need to be high)

• Stickiness- Customers “love” you so they keeping coming back for more e.g. Apple- McDonalds.

1’56” video“Five Book Video”http://www.youtube.com/watch?v=dDnrp3XMrKo

http://www.youtube.com/watch?v=dDnrp3XMrKo

Terimakasih

Panji Prabowo-pegiat inovasi dan bisnis-

e. [email protected]. @panjiprabowo

mailto:[email protected]

Start a business with business model canvas (short4slideshare)

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