'Star' image - Richard Dyer

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Richard Dyer’s theory of the ‘star’ image Paradox 1 Paradox 1 : The star must be simultaneously ordinary and extraordinary for the consumer.

Transcript of 'Star' image - Richard Dyer

Page 1: 'Star' image - Richard Dyer

Richard Dyer’s theory of the ‘star’ image

Paradox 1Paradox 1: The star must be simultaneously ordinary and extraordinary for the consumer.

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Paradox 2: The star must be simultaneously present and absent for the consumer.

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