Star Group - Digital Agency Of Record Pitch
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Transcript of Star Group - Digital Agency Of Record Pitch
D IG ITA L C U S TO MER EXPER IEN C E
September 14, 2017
2
In the room
IAN GOUGHClient Services Director
SIMON BROCKCreative Director
ELAINE YIPProgramme Director
JUSTIN PEYTONChief Strategy Officer
LYNDON HALE Executive Creative Director
MELINDA ANDERSONUX Director
BARRY EDWARDSTechnical Architect
3
Signposting to your agenda
Activity Section Slide # / RFP response pages
Agency Credential – case study About us 1-11RFP response page 4-9
Overall strategy development
Digital Brand Architecture Guidelines Strategy RFP response page 10 -16
Customer Experience Design Content Management & Guideline
Our Approach - Experience RFP response page 20 – 28
Digital Marketing Our Approach - Experience
Demonstration of our creative- Playful moments- Commonwealth Games Campaign
RFP response page 29 - 33
Analytics Our Approach - Data RFP response page 34-36
Phase 1 strategy development
Phase 1 deliverables Brand Architecture DevelopmentPhase 1 Supersedes RFP response document
Project team & project cost Delivery Supersedes RFP response document
About Us
5
From holding company
PUBLICIS.SAPIENTOnly group recognised as #1 for digital leadership and
transformation by Gartner
PUBLICIS MEDIARanked #1 buying entity in the US and #2 globally by RECMA
PUBLICIS COMMUNICATIONS2nd most awarded creative network in the world
PUBLICIS HEALTHRanked #1 global healthcare network for 6 years in a row
6
To connecting company
PUBLICIS.SAPIENTOnly group recognised as #1 for digital leadership and
transformation by Gartner
PUBLICIS MEDIARanked #1 buying entity in the US and #2 globally by RECMA
PUBLICIS COMMUNICATIONS2nd most awarded creative network in the world
PUBLICIS HEALTHRanked #1 global healthcare network for 6 years in a row
7
A new breed of digital agency
23,000PASSIONATE
PEOPLE
100OFFICES GLOBALLY
CONNECTED
25YEARS OF CUSTOMER
INNOVATION
50COUNTRIES
Global Leader in Creativity
Winner of 256 Lions at the 61st annual
Cannes Lions Festival in 2015
Global Leader in Technology
2000+ large-scale projects for major
brands
Deep Industry Expertise
Financial Services, Energy, Retail,
Healthcare, CPG, Automotive, Travel,
Technology, etc.
#1 Digital Company
Global CapabilitiesGartner Group,
2017
Leading Innovation Company
Forrester Wave, 2014
• Brand Strategy
• Experience Strategy • Customer Platform
Strategy • Business Strategy • Marketing Mix
Modeling • Research, Insights, and
Data Science
We define Strategies
We buildBrands
We createExperiences
We deliver Platforms
• Creative Development
• Brand Planning • Brand
Communications • Media and
Connections Planning • Branded Content • Digital, Mobile and
Social Marketing • Loyalty and Direct
Response Marketing
• Omni-Channel Experience Design
• Immersive Digital Environments and Events
• Mobile, Retail, and Emerging Experiences
• Omni-Channel Global Commerce Platforms
• B2B/B2C Content Delivery and Transactional Platforms
• Consumer Intelligence and Personalisation Platforms (CRM)
• Marketing Enablement Platforms
• Digital Content Production and Management
8
A new breed of digital agency
9
Our Drupal capabilities
• 70+ trained people working across a variety of Drupal projects – 20 engagements executed in the last 3 years
• Drupal Accelerator Framework – Our own solution accelerator for marketing related use cases
• Active community participation with regular contributions to Drupal core – Rated top 25 organisations actively contributing
• Reusable solution pattern for hosting Drupal sites on our own infrastructure – Strategic Partnership with Acquia for joint sales pitches, solution design, and hosting
• Templates for solution design customised for Drupal to be able to iterate rapidly with clients
• Out-of-the-box Campaign Management distribution under development
10
Independently verified as leaders
Shangri-La case study
Brand strategy creation, roll out and campaigns.
Brand strategy creation, guidelines, roll out and campaigns.
Strategy, design, positioning, guidelines and launch of new F&B brand.
Re-positioning, design and management of loyalty programme.
Strategy, design, positioning, guidelines and launch of new meeting and events (MICE) brand.
Strategy, design, positioning, guidelines and launch of flagship hotel.
5 Hotel opening campaigns
2 New brands created and launched
3 Re-launches of existing brands
1 loyalty programme re-designed
6 brand campaigns
3 digital platform launches
5 marketing awards
12
13
VISION
Be Australia’s leading integrated resort operator by 2025
Your vision
Star Brand Vision
“Everything we do must align back to the Star brand pillars, thrilling experiences, accessible luxury and local spirit.
Your vision
Melinda Madigan, CMO
The Star is driving the development of targeted, customer-centric communications using “premium”, “serious” and “all play” brand territories and delighting customers through the delivery of targeted thrilling experiences across the property.”
17
Yesterday,hospitality was all about spaces
18
today, it’s brandsthat provide the differentiation
19
tomorrow, we will be competing on experience
STRATEGY
22
Create playful moments
that guide our audience
to their next experience.
23
Create playful moments
that guide our audience
to their next experience.
Digital interactions that people desire because they are felt and remembered
24
Create playful moments
that guide our audience
to their next experience.
Digital interactions that people desire because they are felt and remembered
Effortlessly linking each steps in the audience journey
25
Create playful moments
that guide our audience
to their next experience.
Digital interactions that people desire because they are felt and remembered
Effortlessly linking each steps in the audience journey
Creating excitement with engagements greater than the sum of their parts
26
playful moments Digital interactions that people desire because they are felt and remembered
Effortlessly linking each steps in the audience journey
Creating excitement with engagements greater than the sum of their parts
OBJECTIVE
27
playful moments Digital interactions that people desire because they are felt and remembered
Effortlessly linking each steps in the audience journey
Creating excitement with engagements greater than the sum of their parts.
OBJECTIVE CHALLENGE
28
playful moments Digital interactions that people desire because they are felt and remembered
Effortlessly linking each steps in the audience journey
Creating excitement with engagements greater than the sum of their parts.
OBJECTIVE CHALLENGE APPROACH
Built around real motivations
Personalised and targeted communications and services
Redefine the expectation of Star
playful moments
our audience
next experience.
29
Redefine the expectation of Star
Redefine the expectation of Star
30
hospitality
Redefine the expectation of Star
31
integrated resorts
32
Expectations are being set outside of the category
32
33
Expectations are being set from outside the category
PLAYSTAY EAT SERVE
34
Expectations are being set from outside the category
INFINITE
STAY
PLAY EAT SERVE
35
Expectations are being set from outside the category
SOCIALINFINITE
PLAYSTAY
EAT SERVE
36
Expectations are being set from outside the category
SOCIALINFINITE SEAMLESS
PLAYSTAY EAT
SERVE
37
Expectations are being set from outside the category
SOCIALINFINITE SEAMLESS PERSONALISED
PLAYSTAY EAT SERVE
3838
Our focus must be specific …
39
… and reflect our diverse audiences
LOCAL DOMESTIC INTERNATIONAL
Macau, Singapore and the UAE
Multi-function entertainment developments
Previous experiences and international resorts
DESIRE
BENCHMARK
DIGITAL Long lead times and multiple touchpoints
Tactical and functional engagements
Look for marketing and information site to make decisions
Need The Star positioned as unmissable in Australia
Visit for guaranteed of familiarity and fun
Seek best in gaming & entertainment
40
Putting our audience at the heart of the journey
At each stage …
OBJECTIVE
TACTIC
TECH ROLE
ACTIVATIONS
Awareness
Right message, right time
Data matching
Targeted campaigns
Engagement
Rich & diverse content
Personalise content & offers
See only the right content
Conversion
Remove friction points
Progressive profiling
1-click reservations
Exploration
Contextual messages & offers
Contextual targeting
Push ‘NBA’ messages
PROSPECTING PRE-TARGETING RE-TARGETING PUSH MESSAGING(Media) (On-site) (Booking flow) (App / SMS)
INVITE EXPLORE ENGAGE RETURN
KPI Reach CPE Bookings / Actions Loyalty / Advocacy
PLAYFUL MOMENTS
42
CREATING PLAYFUL MOMENTS
WHO WHATWHEN & WHERE
Audience ContextChannel
Brand MessageOptimised Content
Dynamic CTA
43
ACROSS THE CUSTOMER JOURNEY
Increase Awareness
Increase Loyalty
Increase Share
Of Wallet
Increase Conversion
INVITE ENGAGE
RETURN EXPLORE
44
DRIVING DESIRED ACTION
GAMING
DINING ENTERTAINMENT
45
INVITE
“STAR NOW”
46
49
ENGAGE
“PERSONALISED PAGES”
51
EXPLORE
“STAR NEXT”
56
RETURN
“ANNIVERSARIES”
BRAND ARCHITECTURE DEVELOPMENT
59
Understand the consumer journey
Define the digital ecosystem
Implement experience enhancements
Our approach
D I S C O V E R D E F I N E D E S I G N & D E P L O Y
Experience principle creation
Visual design
Showcase and build
Stakeholder interviews
Planning, research & objective setting
Development of guidelines
Experience framework creation
61
Today’s challenges
Targeting the right consumer
What we will do for January
62
Today’s challenges
Targeting the right consumer
What we will do for January
63Source: Hitwise
We observed and identified
four principle challenges in
today’s consumer journey
64
02000400060008000
10000120001400016000
4 weeks before
3 weeks before
2 weeks before
1 week before
1 week after
2 weeks after
3 weeks after
4 weeks after
Before and after visit searchessydneyoperahouse.com star.com.au
Brand motivation isn’t making The Star an essential destination on their journey
Source: Hitwise
65
Source: Hitwise
Low findability means guests are expected to find their own way to the site, and typically arrive after booking.
66
Source: Hitwise
There is a higher reliance on locals (who are likely lower value) than your competitors
83%
73%
67
Post-stay silence and low engagement result in a lack of social advocacy.
Source: Hitwise
68
Four challenges that exist in the journey today
BRAND MOTIVATION FINDABILITY RELIANCE ON LOCALS POST-STAY SILENCE
SEO
Get people to the site during the
planning stage of their journey.
Improved CRM
Ensure that locals always know what is happening at The Star and have an
easy time planning.
Influencer program
Engage people better after their stay and
engage them such that they have reason to share.
Inspirational content
Put The Star onto the “bucket list” of must go places in each of your
destination cities.
69
Today’s challenges
Targeting the right consumer
What we will do for January
70
You suggested audience research to define six
segments through a product lens. We believe
a unified model would offer greater benefit.
71
RFM provides a great starting point
72
RFM provides a great starting point
73
And we can establish a strong programme of communications
Lapsing programme
Second visit
Third visit
Fourth visit
Welcome programme
High value programme
First visit / registration
Engagement programme
74
But to really drive value we must really understand our guests
High degree ofPlanning
High degree ofSerendipity
Personalfulfilment
Socialfulfilment
High rollers
Escapers Annual
Trip Encourage them to stay an extra night
challengersBig night out’ers
Surprise night
out’ers
Feeling lucky
Get them to book a more expensive restaurant
Drive increased breadth of services
Encourage increased app usage
Get them to buy another round
Encourage them to spend longer at the tables
Ensure they book VIP
75
Today’s challenges
Targeting the right consumer
What we will do for January
76
We believe that improving
the user experience on key
pages within the Star web
ecosystem will deliver the
most immediate value.
77
We conducted a review using best practices in experience design
We reviewed the global home, resort homes, Star Club, Star Poker, corporate home and the Star app
We believe that improving
the user experience on key
pages within the Star web
ecosystem will deliver the
most immediate value.
78
We mapped these against likely business value
And considered how technically feasible they are for January
We believe that improving
the user experience on key
pages within the Star web
ecosystem will deliver the
most immediate value.
79
For January, we will focus on an uplift of the
global home, resort homes & a number of key
content pages
80
From a Global home lacking
brand introduction…
81
To a Global home that tells
your audience about who you
are and what you can offer.
82
From a promotion-led resort
home ...
83
To a resort home that
encourages your audience to
explore.
84
From a rooms & suites page
that lacks enough detail to
make a quick decision…
85
To a rooms & suites page that
makes selection easier and
faster.
86
From a social media
waterfall…
87
To carefully curated social
media stories that hero the
local vibrancy and spirit of the
resort.
88
All starting with Mobile first
OUR APPROACH
90
Technology
Unlock your digital experience by enabling scalable, best in breed omni-channel technology across all brands.
92
Your vision
“The Star is driving the development of targeted, customer-centric communications using “premium”, “serious” and “all play” brand territories and delighting customers through the delivery of targeted thrilling experiences across the property.”Melinda Madigan, CMO
93
Drupal currently covers these functional areas
Workflow
Authoring Publishing
Analytics Search Booking & Reservation
PersonalisationLocalisation & Translation
ContextualisationA/B MVT Testing
Offers
PMS
CRS
TRP
Loyalty
Customer Service
CRM
Property Search
Manage Booking
Membership
Ancillaries
PrintMagazineSignageCoupon
Flyer Digital and Media Asset Management
Dynamic Delivery
LocationCuisine
Type
ExperiencesTransfers
Car RentalEvents
ReservationsPayment options
Corporate/Special RatesManage booking
AmendCancel
Reward pointsPoints redemption
Account ManagementPartner Program
Loyalty MgtPartner MgtTiers & PointsPromotions
MerchandisingActivities
Meals/CarEvents
DigitalChannels
TraditionalChannels
PromotionsUp/Cross SellCampaignsPackages
ReportingInsights
Targeting
Text & QueryIndexing
Recommend
RenditionUpdates
SupportHelp/FQA
ChatKnowledge base
AccountingBilling
Check in/outHousekeeping
VersioningMedia
ReservationsAvailabilityInventory
Commission
CustomersContact Mgt
MarketingSales
Campaign
Inventory
ERP
Data Warehouse
Infrastructure services and hosting (Aquia) Integration Services
Gue
sts a
nd M
embe
rsPartners and Enterprise System
s
CHANNEL EXPERIENCE APPLICATIONS CORPORATE SYSTEMS
Home Page
Venues
Offers
Experience
Benefits
Editorials
Social/UGC
Video
Campaigns
CONTENT
Sites
Mobile
Social
Community
3rd party agency
Kiosk
Affiliate
ScheduleChannel
TemplatingBlueprint
94
Our vision requires more…
Workflow
Authoring Publishing
Analytics Search Booking & Reservation
PersonalisationLocalisation & Translation
ContextualisationA/B MVT Testing
Offers
PMS
CRS
TRP
Loyalty
Customer Service
CRM
Property Search
Manage Booking
Membership
Ancillaries
PrintMagazineSignageCoupon
Flyer Digital and Media Asset Management
Dynamic Delivery
LocationCuisine
Type
ExperiencesTransfers
Car RentalEvents
ReservationsPayment options
Corporate/Special RatesManage booking
AmendCancel
Reward pointsPoints redemption
Account ManagementPartner Program
Loyalty MgtPartner MgtTiers & PointsPromotions
MerchandisingActivities
Meals/CarEvents
DigitalChannels
TraditionalChannels
PromotionsUp/Cross SellCampaignsPackages
ReportingInsights
Targeting
Text & QueryIndexing
Recommend
RenditionSchedule
TemplatingBlueprint
SupportHelp/FQA
ChatKnowledge base
AccountingBilling
Check in/outHousekeeping
ReservationsAvailabilityInventory
Commission
CustomersContact Mgt
MarketingSales
Campaign
Inventory
ERP
Data Warehouse
Infrastructure services and hosting (Acquia) Integration Services
Gue
sts a
nd M
embe
rsPartners and Enterprise System
s
CHANNEL EXPERIENCE APPLICATIONS CORPORATE SYSTEMS
Home Page
Venues
Offers
Experience
Benefits
Editorials
Social/UGC
Video
Campaigns
CONTENT
Sites
Mobile
Social
Community
3rd party agency
Kiosk
Affiliate
VersioningMedia
ScheduleChannel
95
Drupal considerations
Basic Digital Marketing• Authoring & transformation• Tagging & taxonomy• Templating• Social Media Integration
Localisation• Multi-lingual• Multi-site management
Experience Services • Advanced personalisation • Audience segmentation
CMS editors’ UI is outdated and can require very technical expertise to use.
Drupal 7 limited translation; Drupal 8 translation still has technical issues with many add-on modules. True content localisation – ability to have different content for the same language, is difficult. Drupal 8 offers the potential for a more multi-site management but it is currently skeletal.
Drupal 7 + 8 has almost nothing available.
Campaigns • Microsites• Promotions• Unstructured & semi structured content
Very little or nothing out-of-the-box.
Omni-Channel Engagement • Website • Mobile applications• TV devices• Kiosk & wayfinding devices
Very little or nothing out-of-the-box.
Drupal 8 supports headless CMS capability (API), but this currently skeletal.
96
An operational decision
Upgrade to Drupal 8 and bolt on other technologies to fulfil the digital strategy
OR Re-assess the CMS, bearing in mind
that an upgrade from Drupal 7 to 8 is similar to a website re-platform project.
SHORTTERMGOALS
LONGTERMAMBITIONS
Drupal fulfils short term goals.
We can provide tactical uplift to The Star websites for January 2018
deadline.
Data
Systematically connecting data in order to drive business intelligence whilst connecting more meaningfully with guests in
the moments that matter.
98
Digital analytics will provide the
business intelligence to enable
playful experiences
99
Digital analytics will provide the
business intelligence to enable
playful experiences
Uncover insights that help us understand customers true motivations and pain points.
100
Digital analytics will provide the
business intelligence to enable
playful experiences
Uncover insights that help us understand customers true motivations and pain points.
Connecting to customers in real-time by activating 1st party and third party data.
A shift from reporting to insight
101
Proper analytics does not result from simple data reporting, but needs to shift to insight and recommendation generation.
80%onreportingonfacts 20%oninsightgeneration
80%oninsightgeneration20%onreportingonfacts
TODAY:
FUTURE:
Time spent
To uncover insights that identify playful moments
102
Continually improving the guest experience
103
Monthly analysis provides actionable user insights, across channel
Turn insights into actions -hypothesis are created and fed into a prioritised test backlog
Prioritised hypothesis are developed into cross channel test ideas
Prototype(s) are developed at a modular level allowing for greater
efficiency
Testing identifies areas for further enhancement and
improvement
Delivery of the optimisedsolution occurs and increases
our ability to test and learn
Supporting you operationally
104
Nord Anglia Education example
This dashboard shows:
✅Comparison
✅ Data sources
✅ Funnel
✅ Insights
✅ Visuals
Experience
Creative omni- channel digital experiences, removing friction from complex processes whilst improving motivation through
design thinking and digital retailing.
When we design experiences, we think about two things
106
INCREASE MOTIVATIONPsychology
REMOVE FRICTIONUsability
107
Our content strategy process
We believe that the content we produce must be hard working with the primary goal of improving performance.
108
Creating valuable social content
3 key areas exist for social content opportunities in hospitality & gaming
EMERGING
TRUST ADVOCACY EDUCATION
Incorporating social content into your owned eco-system to reinforce
value and establish trust.
Delivering a brand message on social platforms through paid
communications and influencers.
Develop Chatbots on platforms like Facebook Messenger to provide
customer service and/or introduce people to gaming.
Making experience operationally real
ü Easy to follow authoring guides
ü Templated assets and creative guidance/rules
ü Optimised editor workflows and asset management
ü Translation workflow and approval processes
ü SEO considerations baked in
DELIVERY
111
Digital Customer Experience Strategy
The ask is for a 4-week piece of work to provide The Star with:• Assistance to define customer journeys and online –related insights for a defined set of key target
customer segments (around six) across our online channels to form the basis of our digital customer experience strategy.
• Options and recommendations for the overarching architecture/design of our primary online channels, to guide the organisation and prioritisation of content to be presented with reference to these key target segments.
• Delivery roadmap to full realise, execute and evolve our digital customer experience strategy
Indicative budget: $100,000
DELIVERY ROADMAP
112
Digital Customer Experience Strategy - our RFP response approach
DIGITAL STRATEGY
• Brand immersion sessions • Business stakeholder interviews • Understanding business KPIs across
each business unit
• Competitor analysis • Comparator analysis
• Audience analysis – analytics, sentiment, proprietary research, 3rd party data
• Focus groups, surveys, existing brand research
• Persona development • Customer journey mapping
BRAND MARKET CUSTOMER
DELIVERABLES • Business objectives• KPI framework • Framework – brand guidelines
including experience principles • Framework – digital guidelines
DELIVERABLES • Competitor and comparator
analysis and recommendations
DELIVERABLES • Personas • Customer Journey Mapping• Experience Principles
DELIVERY ROADMAP 113
Digital Customer Experience Strategy - updated approach
DIGITAL STRATEGY
• Brand immersion sessions • Business stakeholder interviews • Understanding business KPIs across
each business unit
• Competitor analysis • Comparator analysis
• Audience analysis – analytics, sentiment, proprietary research, 3rd party data
• Focus groups, surveys, existing brand research
• Persona development • Customer journey mapping
BRAND MARKET CUSTOMER
DELIVERABLES • Business objectives• KPI framework • Framework – brand guidelines
including experience principles • Framework – digital guidelines
DELIVERABLES • Competitor and comparator
analysis and recommendations
DELIVERABLES • Personas • Customer Journey Mapping• Experience Principles
TECHNOLOGY
• Brand architecture across the digital ecosystem
• Examples creative for each digital channel as a framework for detailed guidelines
Budget will not extend to research
6 customer segments will be difficult to achieve for the time and budget.
114
Digital Customer Experience Strategy - timing plan
OCTOBER
2 Oct 9 Oct 16 Oct 23 Oct 30 Oct
Brand immersion / stakeholder interviews
Digital Customer Experience Strategy
presentation
Competitor / Comparator analysis
Audience Analysis
Segmentation audience analysis Persona development
Customer Journey Mapping
Technical stakeholder interviews Map current technical state
Map future technical state with technology recommendations
115
Digital Customer Experience Strategy - costs
116
Tactical website uplift for January 2018 – our approach
UX & Creative Discovery
• Experience Audit• Stakeholder interviews – CMS,
infra etc. • Strategy for January 2018
deadline • Initial wireframes and
wireframes• Initial design concepts• Tagging strategy & reporting
requirements • Detailed project plan for
January 2018 launch
• User Experience (responsive)• Wireframes & Functional
Specifications• Information Architecture &
Sitemap• Tone of Voice• Responsive Creative Design
Solution Build
• Detailed Technical Design • Environment Set Up• Templates & Frontend • Application Code • Backend/CMS Integration• 3rd Party Integrations • Configuration of Processes
and Workflows
Content
• Content Planning • Data/Content Migration• Content Authoring• Content Translations • Content authoring training
QA & Launch
• Test Strategy & Plan • Test Execution• Launch Readiness• Site Launch / Cutover• Defect Management • Post Launch Review • Warranty
117
Tactical website uplift for January 2018 – timing plan
OCTOBER NOVEMBER DECEMBER JANUARY
2Oct 9 Oct 16 Oct 23 Oct 30 Oct 6 Nov 13 Nov 20 Nov 27 Nov 4 Dec 11 Dec 18 Dec 25 Dec 1 Jan 8 Jan 15 Jan 22 Jan 29 Jan
Discovery Phase
(estimated) UX & Design
(estimated) Development
Technical Design Iteration 1 Iteration 2 Iteration 3 Iteration 4 Hardening
SIT SIT SIT SIT
UAT
CUTOVER
Note:• Estimated implementation based on Discovery phase on technical assessment on what can be achieved within the timeframes
118
Tactical website uplift for January 2018 – Discovery phase costs
Note:• Implementation costs are dependent on the Discovery Phase – the level
UX, design, development required.
119
Project team – overall structure
ADVISORY TEAM• Executives who provide senior
leadership and category expertise.
CORE TEAM • Oversees all project work• Provides consistency • Involved for entire duration
Ian GoughClient Services
Director
DELIVERY TEAM • Completes project
deliverables• Develops creative concepts
& comps • Regional / in-market
management
Justin Peyton Chief Strategy Officer
Kaythaya MawChief Technology
Officer
Account Director Account Manager Programme Director
UX Lead Design Lead Content Lead Data Lead Strategy Lead
Project Management Team UX & Design Team Content Team Development Team SEO & Data Team
Technical Lead
120
Phase 1 project team
Ian GoughClient Services Director
Justin Peyton Chief Strategy Officer
Kaythaya MawChief Technology Officer
Susan Montgomery Senior Account Director
Elaine YipProgramme Director
Melinda AndersonUX Director
Simon BrockCreative Director
Barry EdwardsTechnical Lead
Karin Kalda Data Lead
UX, Design & Content Team Development Team Strategy, SEO & Data Team
Michael DaleyStrategy Lead
OH, AND ONEMORE THING
122122
123
GAMES HQ
LIVE AT GAMES HQ EXCLUSIVE CONTENT UNIQUE REAL-TIME OFFERS
124
LIVE AT GAMES HQ
125
EXCLUSIVE CONTENT
126
UNIQUE REALTIME OFFERS
127
INVITE
128
ENGAGE
129
EXPLORE
130
SUMMARY
131
132
Summary
ü Robust insights and data driven approach to identifying customer journey insights
ü A strategy that supports your vision
ü Broad experience building brands online, in Australia and throughout APAC
ü Proven Drupal technology experience
ü Digital marketing and campaign excellence
ü Local teams, ready to go
QUESTIONS?
Thank you