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CEO OF STAR BUCKS
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CEO OF STARBUCKS
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About Howard Schultz
Born in Brooklyn, New YorkGrew up in the housing projects of Canarsie
Chairman of Starbucks
Lives in Seattle, Washington
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A football scholarship took Schultz to Northern
Michigan University, where he earned a degree in
communications, then to University of Colorado-
Boulder where he earned his BA. His major incommunications has helped him accomplish other
positions such as: Board of DreamWorks
Animation and Chairman of Basketball Club of
Seattle.
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Gerald Baldwin, Gordon Bowker, and Ziev Sieglopened a small coffee shop in Seattles Pike PlaceMarket in 1971 with the investment of $6350
Howard Schultz Joined the Starbucks marketingteam in September 1982
Originally Schultz was the vice president and G.M ofstylish kitchen equipment coffee maker in U.S
In 1982 Schultz wanted to join Starbucks but theowners have refused it.
History of Starbucks
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But finally Mr. Jerry Baldwin had given Schultz theopportunity to join Starbucks and they trained him about thesecret behind the Top quality, Fresh roasted, Whole bean
coffee.
Schultz have Traveled to Italy and became interested in theespresso bars and tried to bring it to America
Schultz suggested that to open espresso bars as the part ofStarbucks but the owners does not accepted. So he left the
company
LIFE IN STARBUCKS
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Schultz started his own espresso bars bythe name Il Giornale Venture in April1986
WORKER BECOMES OWNER
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HOWARDS NEW STARBUCKS
Starbucks struck in heavy losses so thefounders planned to sell it
Founders sold the company to Shultz
By his introduction itself he has introduced thestrategy of making the work people in the decisionmaking process and that he would be open and
honest with them
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A football scholarship to Northern Michigan University was his
ticket out and finishing his graduation.
He worked a variety of jobs until he became manager of U.S.
operations for Hammarplast, a small Swedish kitchenware importer.
He is now married with two children, ages 18 and 15. Schultz
never dreamed he would preside over a business stretching fromSeattle to Shanghai.
PERSONAL LIFE
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Characteristics
The characteristics
that made HowardSchultz successful
were:
- Perseverance
- Hard Work
- Passion for Coffee
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Interests
CoffeeFootballMoney
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In 1998, Schultz was awarded the "Israel 50thAnniversary Tribute Award" from the Jerusalem Fundof Aish Ha-Torah for "playing a key role in promotinga close alliance between the United States and Israel".
In 1999, Schultz was awarded the "NationalLeadership Award" for philanthropic and educationalefforts to battle AIDS.
The recipient of the 2004 International DistinguishedEntrepreneur Award, presented to him from the
University of Manitoba for his outstanding success andcommendable conduct of Starbucks.
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In 2007 he received the FIRST Responsible Capitalism
Award.
On March 29, 2007, Schultz accepted the Rev.
Theodore M. Hesburgh, C.S.C., Award for Ethics in
Business at the Mendoza College of Business at the
University of Notre Dame. The same night, he
delivered the Frank Cahill Lecture in Business Ethics.
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Starbucks Corporation
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p
Type Public company
Traded as NASDAQ: SBUX
NASDAQ-100 Component
Industry RestaurantsRetail coffee and tea
Retail beverages
Entertainment
Founded Pike Place Market in Seattle,
Washington (March 30, 1971)
Founder(s) Jerry Baldwin
Gordon Bowker
Zev Siegl
Headquarters Seattle, Washington, U.S.Number of locations 17,009 (FY 2010)
[1]
Area served 50 countries
Key people Howard Schultz
(Chairman, President and CEO)
http://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/NASDAQhttp://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=SBUX&selected=SBUXhttp://en.wikipedia.org/wiki/NASDAQ-100http://en.wikipedia.org/wiki/NASDAQ-100http://en.wikipedia.org/wiki/NASDAQ-100http://en.wikipedia.org/wiki/NASDAQ-100http://en.wikipedia.org/wiki/Retailhttp://en.wikipedia.org/wiki/Jerry_Baldwinhttp://en.wikipedia.org/wiki/Gordon_Bowkerhttp://en.wikipedia.org/wiki/Gordon_Bowkerhttp://en.wikipedia.org/wiki/Zev_Sieglhttp://en.wikipedia.org/wiki/Seattlehttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Howard_Schultzhttp://en.wikipedia.org/wiki/Howard_Schultzhttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Seattlehttp://en.wikipedia.org/wiki/Zev_Sieglhttp://en.wikipedia.org/wiki/Zev_Sieglhttp://en.wikipedia.org/wiki/Gordon_Bowkerhttp://en.wikipedia.org/wiki/Gordon_Bowkerhttp://en.wikipedia.org/wiki/Jerry_Baldwinhttp://en.wikipedia.org/wiki/Seattlehttp://en.wikipedia.org/wiki/Pike_Place_Markethttp://en.wikipedia.org/wiki/Retailhttp://en.wikipedia.org/wiki/NASDAQ-100http://en.wikipedia.org/wiki/NASDAQ-100http://en.wikipedia.org/wiki/NASDAQ-100http://quotes.nasdaq.com/asp/SummaryQuote.asp?symbol=SBUX&selected=SBUXhttp://en.wikipedia.org/wiki/NASDAQhttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Types_of_business_entity -
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Products Whole bean coffee
Boxed tea
Made-to-order beverages
Bottled beverages
Baked goods
Merchandise
Frappuccino beveragesSmoothies
Services Coffee
R US$ 10 71 billi (FY 2010)
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Revenue US$ 10.71 billion (FY 2010)
Operating income US$ 1.42 billion (FY 2010)[1]
Net income US$ 945.6 million (FY 2010)[1]
Total assets US$ 6.38 billion (FY 2010)[1]
Total equity US$ 3.68 billion (FY 2010)[1]
Employees 137,000 (2010)[2]
Subsidiaries Starbucks Coffee CompanyTazo Tea Company
Seattle's Best CoffeeTorrefazione ItaliaHear MusicEthos Water
Website Starbucks.co
http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Equity_(finance)http://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Tazohttp://en.wikipedia.org/wiki/Seattle's_Best_Coffeehttp://en.wikipedia.org/wiki/Seattle's_Best_Coffeehttp://en.wikipedia.org/wiki/Torrefazione_Italiahttp://en.wikipedia.org/wiki/Hear_Musichttp://en.wikipedia.org/wiki/Ethos_waterhttp://en.wikipedia.org/wiki/Ethos_waterhttp://www.starbucks.com/http://en.wikipedia.org/wiki/Ethos_waterhttp://en.wikipedia.org/wiki/Hear_Musichttp://en.wikipedia.org/wiki/Torrefazione_Italiahttp://en.wikipedia.org/wiki/Torrefazione_Italiahttp://en.wikipedia.org/wiki/Torrefazione_Italiahttp://en.wikipedia.org/wiki/Seattle's_Best_Coffeehttp://en.wikipedia.org/wiki/Tazohttp://en.wikipedia.org/wiki/Tazohttp://en.wikipedia.org/wiki/Tazohttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Equity_(finance)http://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Starbuckshttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxes -
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Starbucks Corporation is an international coffee and coffeehouse
chain based in Seattle, Washington.
Starbucks is the largest coffeehouse company in the world,]
with 17,009stores in 50 countries, including over 11,000 in the United States, over
1,000 in Canada, over 700 in the United Kingdom, and over 150
in Turkey
From Starbucks' founding in later forms in Seattle as a local coffee
bean roaster and retailer,
the company has expanded rapidly.
In the 1990s, Starbucks was opening a new store every workday, a pace
that continued into the 2000s.
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The company was formed by three college
students who created the
Starbucks name and logo after discovering classic,
nautical characters in
literature and art. The two-tailed siren depicted on
the logo is a
creature of strength and power, and is common in
medieval adventure tales
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Starbucks provides: high end coffee and tea
products (drinks like mocha grandes and Tazo tea),
music, and they now produce movies.
Most cost around 4 dollars Successful because the coffee tastes good. Its also
somewhat of a status symbol to drink it.
Lots of different flavors of coffee. There are also
different coffees for different times of year.
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Thriving music bussiness
Stores will soon offer itunes
Movies are a hit
Akeelah and the Bee, Arctic TaleMusic and movies sell at normal prices but account for a
relatively large portion of the companys revenue
Movies are uplifting and cheerful family movies
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Restaurant experiment
In 1999, Starbucks experimented with eateries in the San
Francisco Bay area through a restaurant chain called Circadia.
5] These restaurants were soon "outed" as Starbucks
establishments and converted to Starbucks cafes.
Store closures
In 2003 Starbucks closed all six of its locations in Israel,
citing "on-going operational challenges" and a difficult
business environment
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Recycling
Starbucks cups were originally made using plastic No.1
(polyethylene terephthalate, PETE) but were changed to plastic
No.5 (polypropylene, PP).
The former type of plastic can be recycled in most regions of
the U.S. whereas the latter cannot.
ENVIROMENTAL VIEW
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Starbucks is considering using biodegradable materialinstead of plastic to line the cups, and is testing
composting of the existing cups.
The exception to this is stores in Winnipeg, Manitoba,
Canada, where paper cups are recycled to a local
company called "Wriggler's Wranch", where they arecomposted.
Process of recycling
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The majority of Starbucks stores do not have recycling
bins; only 1/3 of company-owned stores recycled any
materials in 2007,[100] however improvements have sincebeen made and recycling bins are popping up in more stores
(the only thing hindering Starbucks' ability to have bins in
every store is the lack of facilities for storage and collection
of recycling in certain areas
Allen Hershkowitz of theNatural Resources Defense
Council says that Starbucks claimed they were using only
10% recycled material partly because the recycled materialcosts more
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Coffee quality
The March 2007 issue of Consumer Reports of American
fast-food chain coffee called McDonalds Premium Roast
coffee to be "cheapest and best",beating Starbucks, BurgerKing and Dunkin Donuts coffee.
The magazine called Starbucks coffee "strong, but burnt and
bitter enough to make your eyes water instead of open".
Wasting waterA British newspaper reported that Starbucks was wasting
millions of liters of water daily, through a policy that
mandated a constantly running tap in each store worldwide.
Starbucks claimed the "dipper well" with the running tap
was there for sanitary reasons.This dipper well has since been removed from most stores
worldwide in favor of a model that does not require constantly
running water.[162]
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Name Measurement Notes
Short8 US fluidounces (240 ml
Smaller of the twooriginal sizes
Tall 12 US fl oz (350 mL)Larger of the twooriginal sizes
Grande 16 US fl oz (470 mL)Italian/Spanish/Portuguese for large
Venti20 US fl oz (590 mL),24 US fl oz (710 mL)
Italian for twenty
Trenta 31 US fl oz (920 mL) Italian for thirty
Cup sizes
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Partnership with MSNBC
Starting on June 1, 2009, the MSNBC morningnews programMorning Joe has been presented as
"brewed by Starbucks" and the show's logo
changed to include the company logo.
Although the hosts have previously consumed
Starbucks coffee on air "for free" in the words of
MSNBC president Phil Griffin it was not paid
placement at that time.
The move was met with mixed reactions from
rival news organizations, viewed as both a cleverpartnership in an economic downturn and a
compromise of journalistic standards.
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Partnership with Apple
Starbucks has agreed to a partnership
with Apple to collaborate on selling music as partof the "coffeehouse experience".
In October 2006, Apple added a Starbucks
Entertainment area to the iTunes Store selling
music similar to that played in Starbucks stores.
In 2002, they produced a Starbucks opera album,
featuring artists such as Luciano Pavarotti, followed in
March 2007 by the hit CD "Memory Almost Full"
by Paul McCartney making McCartney the first artistsigned to New Hear Music Label sold in Starbucks
outlets. Its inaugural release was a big non-coffee
event for Starbucks the first quarter of 2007.
MUSIC FLIM AND TELEVISION
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AWARDS
US magazine said STARBUCKS win BEST COFFEE award
voted by customers
Starbucks convenes global leaders to advance recyclingactivities
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Good quality and service win the customersheart
Hard work and focus give the success
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