ByStanley Rao

What is Email Marketing?

Email marketing is the advertisement of a product, service, or brand

through electronic mail.

Benefits of Email Marketing

Generate Repeat Sales

Up-sell and Cross-sell Products & Services

Increase Your Sales Conversions

Gain Valuable Feedback from your Visitors

Drive Web Users to Make Offline Purchases

1. Increase Your Sales Conversions

Regardless of how good your product or service is, most visitors to your site won't convert into sales on their first visit. In fact, research indicates that it takes the average shopper over 5 visits before they'll make a buying decision. In other words, every effective sales process requires an element of repetition.

Think about the times when you've picked up a new product at the supermarket after seeing it advertised on TV a dozen times. Or a time where you've visited a new local restaurant after driving past it every day on your way to work.

2. Generate Repeat Sales

Keeping in touch with customers on a regular basis via email allows you to generate repeat sales which can be up to four times more profitable than the initial purchase.

A good email marketing campaign will increase the frequency of repeat purchases from your existing customers.

3. Up-sell and Cross-sell Products & Services

When appropriate, email provides a great opportunity for you to up-sell and cross-sell your products and services. After all, give them a chance to say YES to your company.

This basic technique by itself can easily add an extra 30% to your average order value and is used by all major companies online.

4. Gain Valuable Feedback from Your Visitors

Customer feedback is an indispensable tool for any business because it helps the company to determine:

• How to improve their products and services

• The target market

• And the amount of money the market is willing to shell out

5. Drive Web Users to Make Offline Purchases

Surprisingly, email marketing is often a catalyst for web users to go and make a purchase offline.

If you run a conventional offline business you can use email marketing to drive foot traffic through your door.

Why you should invest in email marketing?

If you are still unsure, then here are the top 10 reasons, why you should invest in email marketing right away.

1. Global reach

3. Interactive

2. Lower cost

5. Round the clock marketing

4. Highly personalized

Contd..

7. Targeted marketing

10. Simplest

6. Measurable results

8. Opt-in or unsubscribe options

9. Faster response