Standing out from the crowd - 10 tips to make your content go further

@Clive_Primroseae.linkedin.com/in/cliveprimrose/en

Standing out from the crowd. 10 tips to make your content go further.March 2015 - Prepared by Clive Primrose

http://ae.linkedin.com/in/cliveprimrose/en


• Social media has become a very crowed street. • With your brand wedged between ice buckets, a white and gold dress and

the latest sports update the challenge is standing out and you have a split second to do it.

• Our content streams are are relevant to time, this decreases the chance of even having that opportunity.

• Not only do we have to get their attention, we have be there at the right time.

• Here are a few things that can be easily applied to start the getting more traction on your content.

Introduction

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#1

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Continuity and consistency build the audience Try get 1,000,000 views over 10 pieces of content rather than on 1

1 hit wonders are a thing of the past



#2

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Build the story

Getting attention once is great. Getting it again and again is better. Create a story and keep building on it.



#3

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An image can tell 1,000 words

Don’t just use an image because they get more views. Tell the story, add text, get creative and be unique.



#4

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Make video for your audience

It might be 5 min long but who actually watched all of it? Hook the audience in 5 sec and get them to watch more. Keep it short and sweet, people are most likely browsing on their mobile.



#5

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Why did you show that to me?

If you are going to get their attention for even 30 seconds, make sure the audience see some value in your message.

Promotions and discounts don’t count.



#6

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Perceived value

The amount of time someone spends on something is directly proportional to the perceived value in it. Connect with the audiences interests.



#7

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Getting the share

Ask your self, “Why would my audience care to share this”? Crack this and your content will go far.



#8

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Find that theme

Your audience don’t care to get the latest product info everyday. Create themes that resonate with the audience and have a strong positioning to the brand and product.



#9

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Feed the monster

Now that you have started the content you have a monster to feed. Make sure your plans are scalable and that you have the resources to continue for a long time.



#10

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Why are you doing this?

Set out the role of each channel you intend to use. Give each a purpose and a business objective.

This steers everything. A business objective is more the $.



Hope you found this usefulFeel free to follow me on Twitter and connect up on LinkedIn - Details are on the bottom right.

Clive Primrose Digital Specialist


Standing out from the crowd - 10 tips to make your content go further

Marketing

Transcript of Standing out from the crowd - 10 tips to make your content go further