Standing Out From the Competition

Dush RamachandranTerra Goeres Ramachandran

Affiliate Summit East – Aug 14, 2012

Why Stand Out?

• It is a crowded and competitive marketplace out there.

• Google reported that it is indexing 1.0 Trillion URLs in 2008. That is growing at the rate of 56 million per day.

• The single most important truth in internet marketing: Distinguish or Perish

Understand

• Know yourself – your values, what you can do• Stand for something• Look, dress, act and speak the part – be

consistent• Look at the big players – Frank Kern, Brendan

Burchard, Eben Pagan

Looking the Part

Action TipList 2 or 3 significant events throughout each stage of your life when you felt completely fulfilled and write

down answers to 3 questions:1. What was essential to my fulfillment?2. What about this experience was

fulfilling?3. What was of value here for me?

Narrate• Narrate your customer’s story – Know your customer• Value is different to different people• Strive to understand your customers’ fears, concerns,

ambitions and dreams• Don’t try to please everyone - when you try to speak

to everyone, you speak to no one

Your Customer Story

Action TipCreate a Customer Avatar – a very specific and detailed description of your customer. Include your customer’s

age, income, passions and hobbies. Your customer avatar will help you target your message very

specifically to your customer

Innovate

• Try new things - don’t blindly follow others• Evolution: Long Form Sales Letters to Video Sales

letter to Webinars to ??• Innovation needs to be consistent with your brand• How does your audience best learn? What is their

preferred learning model?

Innovation

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Action TipAsk your customers what they like and dislike about what you deliver. Give them a reward for their time

and for the informationYour best ideas will come from your customers

Quality

• Quality of character, quality of service• Be respectful of people’s time money and effort• Be generous with your praise, with commissions, and

with credit for work done• Be reliable – do what you say you will do• Be present in the moment

Quality of Character

Action TipPersonify integrity and quality in your words and

actions. Show up for meetings on time, turn off your phone and your email and be present in the moment

and do what you say you will do.

Express

• Express appreciation to your partners - know what they like, what they are into

• Show gratitude for you have and what you have learned

• Think less about what’s in it for you and more about what’s in it for everyone.

Express Gratitude

Action TipCome from a place of service and gratitude. Send gifts

or hand-written Thank You notes to clients and partners for significant events – Life occasions,

achievements, or just to say ‘Thank You’

Spell it out

Understand yourself

Narrate your customer’s story

Innovate – try new things

Quality of character

Express your gratitude, be of service

Be UNIQUE

Questions?