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Standards and Competitive AdvantageGlobal StandardizationOctober 23, 2008. Houston, TX

Michael Rowell, Oracle, Applications Standards Strategy Manager

Open Applications Group, Chief Architect

3rd Annual Energistics Standards Summit and Reception

Theme: Strategic Standardization Management

Agenda

• Standards, UN/CEFACT Overview

• Strategic Value of CCTS

• Oracle Standards Strategy

• Oracle Implementation of Standards

• Future of Open Standards

Interoperability Standards

Core StandardsCore Standards Content StandardsContent Standards

• Core Standards• Core Foundation

Mature, owned by W3C

• Core Infrastructure StandardsConsolidated over the last few years, driven by middleware and Web Services adoption. Majority owned by OASIS.

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Core FoundationXML, XML Schema

Core Infrastructure

WS-* stack

Content InfrastructureCCTS

HorizontalOAGIS

DataUNSPSC, ISO Codes etc

FunctionalHR-XML, GS1-

GDSN etc

IndustrySWIFT,

RosettaNet etc

LegacyEDI

• Content StandardsFragmented with different technology baselines: EDI, DTDs, XML Schema, CCTS

Content Standards

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• Content Data StandardsCode lists that are shared, generally

• Content Infrastructure StandardsCCTS from UN/CEFACT

• Content Horizontal StandardsCommon across Industries and Domains.

Implements Infrastructure Standards.

• Content Domain StandardsDomain specific common across Industries.

• Content Vertical StandardsIndustry specific standards

• Content Legacy StandardsEDI

Core Infrastructure

WS-* stack

Content InfrastructureCCTS

HorizontalOAGIS

DataUNSPSC, ISO Codes etc

FunctionalHR-XML, GS1-

GDSN etc

IndustrySWIFT,

RosettaNet etc

LegacyEDI

• OAGIS the only horizontal standard• Extremely fragmented with different

technology baselines: EDI, XML DTDs, XML Schema, CCTS

• Some consolidation in the recent past mainly around OAGIS specifications

• No driver for consolidation until CCTS

Core Component Library (CCL)

UN/CEFACT Standards/Projects

Core Components Technical Specification (CCTS)

TMG (Techniques and Methodologies Group)TBG (Trade Business Group)ATG (Applied Technologies Group)

Business Process Models (BRS/RSM)

Unified Modeling Methodology (UMM)

UML Profile for CCTS (UPCC)

Unified Context Methodology (UCM)

Syntax-Specific Business Message

Core Components Message Assembly (CCMA)

Standard Business Document Header (SBDH)

XML Naming & Design Rules (NDR)

Model Business Process, Information Exchange

Model Business Objects, Components

Generate Syntax Representation

Assemble Business Message

Core Data Type Catalog (CDT)

Related UN/CEFACT Standards/Projects

• Unified Modeling Methodology (UMM)• Modeling language for inter-organizational business

processes and the resulting information exchanges.

• Business Requirements Specification (BRS)• Template to document business requirements

• Requirements Specification Mapping (RSM)• Template to describe data model

• UML Profile for Core Components (UPCC)• Mapping of CCTS to UML as a formal UML Profile

• Unified Context Methodology (UCM)• Methodology and technical specification for developing,

registering, and using context drivers

Related UN/CEFACT Standards/Projects

• Core Data Type Catalog (CDT)• Catalog and procedures for maintaining UN/CEFACT Core

Data Types

• Core Components Library (CCL)• Library of harmonized core components

• Standard Business Document Header (SBDH)• Defines logical routing and processing requirements

• Core Components Message Assembly (CCMA)• Technical specification for syntax-neutral, semantic assembly

of business messages based on UMM and CCTS

• XML Naming & Design Rules (NDR)• Specification to map CCMA and CCTS-based business

information to XML Schema

Strategic Value of CCTS

Strategic Value of CCTSUN/CEFACT Standard

• United Nations “Brand”• Recognized by many governments

• “De Jure” Standard• Member of MoU/MG

• Politically Neutral• Less conflict across SDOs

• Open IPR

Strategic Value of CCTSSDO / Solution Provider Adoption

UN/CEFACT

UNIFI (ISO 20022)

Strategic Value of CCTSConvergence Opportunities

• Open Applications Group, Inc. (OAGi)• HR-XML 3.0 based on OAGIS• AIAG/JADM based on OAGIS• STAR based on OAGIS• High Tech Council

• UN/CEFACT NDR 3.0 Harmonization• OAGi participation• ACORD participation• UBL participation

Strategic Value of CCTSInteroperability (Levels Of)

Core Component Library (CCL)

Core Components Technical Specification (CCTS)

Core Components Message Assembly (CCMA)

Standard Business Document Header (SBDH)

XML Naming & Design Rules (NDR)

Core Data Type Catalog (CDT) Common Data Types

Common Data Modeling Methodology

Common XML Naming and Design Rules

Common Message Architecture

Common Content

Oracle Standards Strategy

Guiding Principles

Core and Infrastructure Standards are stable Content Standards like the Wild West

o Numerous StandardsApproximately 400 different content standards generally

overlapping content defined differentlyOracle involved in more than a hundred different content

standards

A “Standard for standards” is needed

Guiding Principles

Define a platform for a “Standard for standards”:o Content Infrastructure Standard (CCTS) as a basis for a common

understanding of type, naming, and rules.o Horizontal Standard (OAGIS) as a common platform for implementing

the Content Infrastructure Standard and driving convergence

Implement the “Standard for standards” platform for EBO architecture

Standardize the platform through a global standard organization

Drive the adoption of “Standard for standards” platform across content standard organizations

Content Standards LeadershipStandardize the platform

Innovation and Adoption of Content Infrastructure Standards o Core Components from UNCEFACT

Core Component Technical Specification (CCTS)• Active member

Naming and Design Rules (NDR)• Lead editor• Harmonize Oracle’s, OAGi’s, UBL, GS1, ACORD, AIAG,

and STAR NDR.o Unified Context Methodology (UCM)

Project leadero Core Components Management Assembly (CCMA)

Active member

Content Standards LeadershipStandardize the platform

Open Applications Group Integration Specification (OAGIS) is a platform for using Core Components that vertical standards can leverage from OAGi

Participation in OAGio Chair of OAGi Board Members

Set the convergence direction of OAGi and OAGISo Chief Architect

Leader of the Architecture CouncilVisibility to all work groupsLead development of OAGISReview and approve all content for each release

Content Standards LeadershipDrive the adoption of “Standard for standards”

Horizontal content workgroups participations Vertical standards participations using the “Standard for

standards” platformo OAGI High Tech Council – Active Member – Provide requirementso Automotive

AIAG STAR Joint Automotive including AIAG, STAR, JAMA, JAPIA, Odette

o HR-XMLo CIDXo ARTSo Steel Industry

Oracle Implementation of Standards

BPEL Process Manager

Enterprise Service Bus

Data Integration

Application Integration ArchitectureAbstraction Layer Concept

AIA Enterprise Business Objects & Services Layer

Customer Sales Order Invoice…

Optimize Offer

Forecast Demand

Capture Order

Pick, Pack, Ship

Billing Deduction &

Settlement

Siebel CRM

E-Business Suite

SAP Custom App

Composite UI

Application Business Connector Service

API or Web Service

JMS or WSIF

API or Web Service

Common Objects, Standardized Business ServicesRe-Usable , Loosely Coupled Services to support one to manyLeverage AIA UI Service SDK to build Composite Tasks

Predefined, Reusable ServicesBuild Any-to-Any Applications Integrations

• Out of the box, library of reusable business services for cross application process automation

• Common semantics foundation to easily build, change and optimize business processes

• Building blocks and methodology to build your Enterprise Business Services

Prebuilt Reusable Services

Create Order Update Order Get Balance Query Products Utility Services…

Benefits

• Faster time to value

• Overcome SOA adoption challenges

• Lower cost of ownership

• Common Object definition of business concepts such as a customer, a sales order, a payment etc

• Defined using inputs from multiple applications and content standards

• Precise definition of each business component and attribute by adoption of standards for both content as well as naming and design

• Designed for extensibility Physical Data Model

Logical Data Model

EDIEBS / WebServices

XMLA2A/B2B

Other DataIntegration

EBO

Enterprise Business ObjectWhat is an EBO…

• Create standard service definitions that are implemented by all Oracle applications• A single service supporting multiple operations – e.g. SalesOrder

Service may support Create, Cancel, Update Operations• Each operation will use EBOs as standard input and/or output • Multiple applications may provide the same service e.g. e-

Business Suite (EBS), Siebel, Enterprise and E1 can support Create Sales Order

• Objective is to be able to switch the service provider without affecting the service e.g. switch from EBS or E1 to Fusion (or any other partner applications that provide the same service

Why EBO …Standardized Service definitions across applications

• Standard Services require standard payloads to be truly application independent• EBOs are standardized representations of business objects that will

serve as the payload (input or output) for standard services• EBOs are based on standards published by international standards

organizations• UN/CEFACT Core Components Technical Specification (CCTS) • Open Applications Group Integration Specification (OAGIS)

Why EBO …Standardized Service payloads across applications

Future of Open Standards

Future of Open StandardsCurrent State

• UN/CEFACT CCTS Adoption

• Canonical Data Model

• Merging of A2A and B2B

• Increasing cross-industry collaboration requirements

• Increasing pressure on standards development organizations

Future of Open StandardsEmerging Trends

• SOA Implementation / SOA Governance

• Business Process integration

• Standards Development Organization consolidation

• Semantics / Ontologies

Future of Open StandardsKey Initiatives

• UN/CEFACT framework completion/maturity• Universal Context Methodology• Core Components Message Assembly

• OAGi Industry Council model for convergence and collaboration

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