Standard mediaInline videoInline video - Creative BuilderVertical videoPre-roll videoRich media interstitialExpandable interstitial360˚ interstitialPanoramic interstitialSlider interstitialHTML media

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Standard Media

AD SPECIFICATIONS

Animated GIF

JPEG

PNG

FILE FORMATS

TYPE

DEVICE Tablet

PIXELSIZE 768 x 1024

MAXFILE SIZE

Smartphone

320 x 50

40 kb

Smartphoneand/or Tablet

300 x 250

75 kb

Banner

Tablet

728 x 90

100 kb

Interstitial

Smartphone

320 x 480

Inline Video

AD SPECIFICATIONS

Layered PSD¹

AI¹

BACKGROUND

mp4

VIDEO

15 seconds

30 seconds

16:9

ADVICEDPIXEL SIZE

DEVICE

MAXFILE SIZE

VIDEOASPECT RATIO

9:16 3:4BACKGROUNDASPECT RATIO

Smartphone

1080 x 1920

Best Available

Tablet

768 x 1024

FORMAT

LENGTH

¹ Include linked assets and fonts (.ttf or .otf).

Inline Video

AD SPECIFICATIONS

mp4

VIDEO

15 seconds

30 seconds

logo

REQUIREDASSETS DIMENSIONS

MAXFILE SIZE

cta

background

posterwith play

posterwithout play

1080 x 640

1080 x 1920

1080 x 608

350 kb

450 kb

350 kb

FORMAT

png

jpg

FORMAT

LENGTH

16:9

ASPECT RATIO

LOGO

CTA

VIDEO ANDVIDEO POSTER

When using Gimbal’s Creative Builder, the placement of the elements is fixed. The video is always vertically centered as shown in the example. There are three main sections — Logo, Video, CTA — and a background.Please name the assets as shown in the table above.

If there is no need to include a logo or a CTA, upload a 1x1 pixel tranparent png so that the background shows through it instead.

CREATIVE BUILDER - SMARTPHONE

Vertical Video

AD SPECIFICATIONS

mp4

VIDEO

15 seconds

30 seconds

FORMAT

LENGTH

1080 x 1920 768 x 1024

9:16

ADVICEDPIXEL SIZE

DEVICE

MAXFILE SIZE

VIDEOASPECT RATIO

Smartphone

Best Available

Tablet

Pre-Roll Video

AD SPECIFICATIONS

mp4

VIDEO

15 seconds

30 seconds

FORMAT

LENGTH

1920 x 1080 1024 x 768

16:9

ADVICEDPIXEL SIZE

DEVICE

MAXFILE SIZE

VIDEOASPECT RATIO

Smartphone

Best Available

Tablet

DEVICE Smartphone Tablet

¹ Include linked assets and fonts (.ttf or .otf).

ADVICEDPIXEL SIZE 768 x 1024

MAXFILE SIZE

1080 x 1920

BACKGROUNDASPECT RATIO 3:49:16

Best Available

Rich Media Interstitial

AD SPECIFICATIONS

Provide a video preview or storyboard of the animations and/or interactions. If a preview is not available, the Gimbal Creative Studio will produce one for final approval.

Layered PSD¹

AI¹

FILE FORMATS

CTA OPTIONS

INTERACTION OPTIONS

NOTE:

360˚IMAGE

SAVECOUPON

DOWNLOADAPP

EMAILCOLLECTION

VIDEO

WEATHERTRIGGERED

TRANSPARENTBREAKOUT ANIMATION

CALL

SELFIE ADD TOCALENDAR

MAPLOCATION

TIMETRIGGERED

SHAKETILT

SOCIALMEDIA

WIPE OFFSCRATCH

VISIT SITE

COUNTDOWNPOP UP PARALLAX

SLIDER

BACKGROUNDASPECT RATIO

ADVICEDPIXEL SIZE

Tablet

768 x 1024

Best Available

Interstitial

Smartphone

1080 x 1920

3 : 49 : 16

¹ Include linked assets and fonts (.ttf or .otf).

² Banners only.³ See GWD HTML spec

sheet for details.

TYPE

DEVICE

PIXELSIZE

MAXFILE SIZE

TYPE

DEVICE

MAXFILE SIZE

Smartphone

320 x 50

40 kb

Smartphoneand/or Tablet

300 x 250

75 kb

Banner

Tablet

728 x 90

Expandable Interstitial

AD SPECIFICATIONS

Provide a video preview or story-board of all anima-tion and/or transition. If a preview is not available, the Gimbal Creative Studio will produce one for final approval.

Layered PSD¹

AI¹

JPG²

PNG²

Animated GIF²

HTML³

FILE FORMATS

NOTE:

360˚ Interstitial

AD SPECIFICATIONS

PIXEL SIZE

DEVICE

MAXFILE SIZE

FILEFORMAT

TYPE OFIMAGE

Smartphone

BestAvailable

jpg

Equirectangular

The interaction is activated either by tilting the device or by sliding the screen.NOTE:

SLIDEASPECTRATIO

16:9

3:4

Panoramic Interstitial

AD SPECIFICATIONS

Layered PSD¹

AI¹

FILE FORMATS

ADVICEDSLIDE

PIXEL SIZEDEVICE MAX

FILE SIZE

Smartphone 1920 heightunlimited width

BestAvailable

Tablet 1024 heightunlimited width

The interaction is activated either by tilting the device or by sliding the screen.Provide a video preview or storyboard of the animations and/or interactions. If a preview is not available, the Gimbal Creative Studio will produce one for final approval.

NOTE:

¹ Include linked assets and fonts (.ttf or .otf).

Slider Interstitial

AD SPECIFICATIONS

Layered PSD¹

AI¹

FILE FORMATS

ADVICEDSLIDE

PIXEL SIZEDEVICE MAX

FILE SIZE

Smartphone 1080 x 1920

BestAvailable

Tablet 768 x 1024

SLIDEASPECTRATIO

16:9

3:4

Provide a video preview or storyboard of the animations and/or interactions. If a preview is not available, the Gimbal Creative Studio will produce one for final approval.

NOTE:

The amount of slides will depend on the campaign’s KPIs, if you are looking for conversions keep it under 3, if you are looking for engagement, keep it under 5 slides.

BEST PRACTICES ADVICE:

¹ Include linked assets and fonts (.ttf or .otf).

HTML media

AD SPECIFICATIONS

Gimbal can run 320x50, 300x250, and 320x480 HTML ads. The units need to be made in Google Web Designer (GWD / version 1.9 or newer) under Banner option¹. If the units were made in a di�erent software, our Creative Studio can recreate the animations in GWD, as long as all of the assets and fonts are provided.

TYPE

PIXELSIZE

MAXFILE SIZE

320 x 50 300 x 250

Banner Interstitial

320 x 480

Best Available

ASSETS FORMATS

GWD (editable)¹

Layered PSD²

AI²

Please provide a video/HTML file preview of the animation.

NOTE:

¹ If the unit was made in GWD, please provide the raw folder.² Include linked assets and fonts (.ttf or .otf).

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