STAKEHOLDER-LED PROJECT MANAGEMENT
Transcript of STAKEHOLDER-LED PROJECT MANAGEMENT
© CITI Limited, 2016
STAKEHOLDER-LED PROJECT MANAGEMENT
changing the way we manage projects
Fiona Magee - Managing Consultant
These are all stakeholders
These are all stakeholders
These are all stakeholders
These are all stakeholders
These are all stakeholders
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Stakeholders
‘Know thy Stakeholders’ – Rail Project
sponsor
steering group
…and the train drivers
… and the people who work on the tracks
…and the passengers
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It’s not who you know now…
It’s who you are going to get
to know
‘Know thy Stakeholders’ – Rail Project
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We MANAGE our stakeholdersMANAGEMENT
=
Co-ordination
and Control
ENGAGEMENT
=
Participation
and
Responsiveness
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We UNDERSTAND our stakeholders
Level of Interest
Po
we
r /
Infl
ue
nce
Sponsor
Business
Owner
Looks fine …
and it’s no big
dealNot for me –
looks like an IT
thing!
Sponsor
Business
Owner
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Senior manager: “We thought they were using it.”
Business owner: “I knew it wouldn’t work. Couldn’t see why we
did it.”
Ops Team: “Looks great but there’s just not the time...”
The corporate story: The new credit control system has been
implemented successfully
The reality: 3 months later - nobody was using the new system
A simple change... or not
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EVERYBODY is a stakeholder
PMI 2013 PMBoK 5
Ulrich, 1983
“The involved and the affected...”
An individual, group or organisation who may affect,
be affected by, or perceive itself to be affected by a
decision, activity or outcome of the project
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Role-based
Agenda-based
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Role-based Agenda-based
Stakeholders
sponsor
steering group
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It’s all about COMMUNICATIONPurposeful
communication
Information Giving
Information Seeking
Co-ordination
Marketing
Persuasion
Inspire Action
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Stakeholder-neutral
Agenda-based
Role-based
Numbers of stakeholders
Co
mp
lexi
ty o
f e
ng
ag
em
en
t
Update training materials
Stakeholder-sensitive
Introduce Windows 10
Implement a new sales
commission scheme
Change personnel terms &
conditions
Build a nuclear power
stationStakeholder-led
Some projects don’t need
stakeholder engagement
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In conclusion
• Engagement
• Purposeful communication
• Role-based
• Agenda-based
• Stakeholder voice
• Space ‘…to participate’
How is it on your projects?
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Louise Worsley is a visiting lecturer at the University of Cape Town
and has lectured to an international audience through the UCT
Business School.
Louise is a member of the CITI consulting team.
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