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    Promoting Healthy BehaviorVia Awareness of Others Change

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    Behavior and Global Health

    Physical good health eludes billions of people Death and disease frompreventablecauses

    remain high

    Behavior is a key factor in determining health

    Health is a state of complete physical, psychological,

    and social well-being and not simply the absence of

    disease or infirmity. (World Health Organization, 1948)

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    Health Promotion Means Changing

    Behavior at MultipleLevelsA Individual:knowledge, attitudes, beliefs,

    personality

    B Interpersonal:family, friends, peers

    C Community:social networks, standards,

    norms

    D Institutional:rules, policies, informal

    structuresE Public Policy:local policies related to

    healthy practices

    Source: Adapted from National Cancer Institute, Theory at a Glance: A Guide for Health Promotion (2003),

    available online at http://cancer.gov.

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    A: Individual-Oriented Models

    Individual most basic unit of health promotion

    Individual-level models components of

    broader-level theories and approaches Models

    Stages of Change Model

    Health Belief Model

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    Stages of Change Model

    Changing ones behavior is a process, not an

    event

    Individuals at different levels of change Gear interventions to level of change

    Source: James O. Prochaska et al., In Search of How People Change: Application to Addictive

    Behaviors,American Psychologist 47, no. 9 (1992): 1102-14.

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    Behavior change is rarely a discrete, single event;

    the patient moves gradually from being uninterested

    (precontemplation stage)

    to considering a change (contemplation stage)to deciding and preparing to make a change.

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    Transtheoretical Model/Stages of

    Change Understanding Change

    Physicians should remember that behavior change is rarely adiscrete, single event. Physicians sometimes see patients who,after experiencing a medical crisis and being advised to changethe contributing behavior, readily comply. More often, physiciansencounter patients who seem unable or unwilling to change.During the past decade, behavior change has come to beunderstood as a process of identifiable stages through whichpatients pass. Physicians can enhance those stages by taking

    specific action. Understanding this process provides physicianswith additional tools to assist patients, who are often asdiscouraged as their physicians with their lack of change.

    Source: Zimmerman, G. L., Olson, C. G., Bosworth, M. F. (2000). A 'Stages of Change'

    Approach to Helping Patients Change Behavior. American Family Physician 61/5

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    Transtheoretical Model/Stages of

    Change The Stages of Change model4 shows that, for most

    persons, a change in behavior occurs gradually, with

    the patient moving from being uninterested, unaware

    or unwilling to make a change (precontemplation), toconsidering a change (contemplation), to deciding

    and preparing to make a change. Genuine,

    determined action is then taken and, over time,

    attempts to maintain the new behavior occur.Relapses are almost inevitable and become part of

    the process of working toward life-long change

    Source: Zimmerman, G. L., Olson, C. G., Bosworth, M. F. (2000). A 'Stages of Change'

    Approach to Helping Patients Change Behavior. American Family Physician 61/5

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    Transtheoretical Model/Stages

    of Change Prochaska and DeClemente, 1983

    Developed for health risk behaviors

    (especially smoking) Incorporates several theories of behavioral

    change

    Individuals go through 5 stages before newbehavior is adopted

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    Transtheoretical Model/Stages

    of Change Stage 1: Precontemplation

    Unaware that a problem exists

    Stage 2: Contemplation

    Aware that a problem exists and thinking about making abehavioral change in the future

    Stage 3: Preparation Feeling confident that making a change is possible and planning to

    make such a change in the immediate future

    Stage 4: Action Making a change

    Stage 5: Maintenance Continuing to engage in the new, desirable behavior and avoiding

    relapse

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    Precontemplation Stage

    During the precontemplation stage, patients

    do not even consider changing. Smokers who

    are "in denial" may not see that the advice

    applies to them personally. Patients with high

    cholesterol levels may feel "immune" to the

    health problems that strike others. Obesepatients may have tried unsuccessfully so

    many times to lose weight that they have

    simply given up.

    .

    Source: Zimmerman, G. L., Olson, C. G., Bosworth, M. F. (2000). A 'Stages of Change'

    Approach to Helping Patients Change Behavior. American Family Physician 61/5

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    Stages of Change Model

    Contemplation Stage

    During the contemplation stage, patients are

    ambivalent about changing. Giving up anenjoyed behavior causes them to feel a

    sense of loss despite the perceived gain.

    During this stage, patients assess barriers

    (e.g., time, expense, hassle, fear, "I know Ineed to, doc, but ...") as well as the benefits

    of change.

    Source: Zimmerman, G. L., Olson, C. G., Bosworth, M. F. (2000). A 'Stages of Change'

    Approach to Helping Patients Change Behavior. American Family Physician 61/5

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    Stages of Change Model

    Preparation Stage

    During the preparation stage, patients prepare to

    make a specific change. They may experiment with

    small changes as their determination to changeincreases. For example, sampling low-fat foods may

    be an experimentation with or a move toward greater

    dietary modification. Switching to a different brand of

    cigarettes or decreasing their drinking signals thatthey have decided a change is needed

    Source: Zimmerman, G. L., Olson, C. G., Bosworth, M. F. (2000). A 'Stages of Change'

    Approach to Helping Patients Change Behavior. American Family Physician 61/5

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    Action Stage

    The action stage is the one that most

    physicians are eager to see their patients

    reach. Many failed New Year's resolutions

    provide evidence that if the prior stages have

    been glossed over, action itself is often not

    enough. Any action taken by patients shouldbe praised because it demonstrates the

    desire for lifestyle change.

    Most people find themselves "recycling"

    through the stages of change several times("relapsing") before the change becomes truly

    established.

    Source: Zimmerman, G. L., Olson, C. G., Bosworth, M. F. (2000). A 'Stages of Change'

    Approach to Helping Patients Change Behavior. American Family Physician 61/5

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    Stages of Change Model

    Maintenance and Relapse Prevention

    Maintenance and relapse prevention involve

    incorporating the new behavior "over the longhaul." Discouragement over occasional "slips"

    may halt the change process and result in the

    patient giving up. However, most patients find

    themselves "recycling" through the stages ofchange several times before the change

    becomes truly established.

    Source: Zimmerman, G. L., Olson, C. G., Bosworth, M. F. (2000). A 'Stages of Change'

    Approach to Helping Patients Change Behavior. American Family Physician 61/5

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    Stages of Change Model

    More individuals are at the preparation and

    action stages than are at the

    contemplation stage Interpretation: Faculty are being pushed to make

    changes before they recognize the problem?

    Source: Zimmerman, G. L., Olson, C. G., Bosworth, M. F. (2000). A 'Stages of Change'

    Approach to Helping Patients Change Behavior. American Family Physician 61/5

    TABLE 3

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    TABLE 3Questions for Patients in the Precontemplation andContemplation Stages*

    Precontemplation stageGoal: patient will begin thinking about change. "What would have to happen for you to know that this is a

    problem?""What warning signs would let you know that this is a problem?""Have you tried to change in the past?"

    Contemplation stageGoal: patient will examine benefits and barriers to change. "Why do you want to change at this time?"

    "What were the reasons for not changing?""What would keep you from changing at this time?""What are the barriers today that keep you from change?""What might help you with that aspect?""What things (people, programs and behaviors) have helped in thepast?""What would help you at this time?""What do you think you need to learn about changing?"

    *--The change can be applied to any desirable behavior (e.g.,smoking or drinking cessation, losing weight, exercise).Information from Miller WR, Rollnick S. Motivationalinterviewing: preparing people to change addictive behavior.New York: Guilford, 1991:191-202.

    Source: Zimmerman, G. L., Olson, C. G., Bosworth, M. F. (2000). A 'Stages of Change'

    Approach to Helping Patients Change Behavior. American Family Physician 61/5

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    Stages of Change Model (cont.)

    Precontemplation

    Action Decision

    Maintenance Contemplation

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    The Stages of Change model4 encompasses many conceptsfrom previously developed models. The Health Belief model,19the Locus of Control model20 and behavioral models fit togetherwell within this framework. During the precontemplation stage,

    patients do not consider change. They may not believe that theirbehavior is a problem or that it will negatively affect them(Health Belief Model19), or they may be resigned to theirunhealthy behavior because of previous failed efforts and nolonger believe that they have control (external Locus ofControl20). During the contemplation stage, patients struggle

    with ambivalence, weighing the pros and cons of their currentbehavior and the benefits of and barriers to change (HealthBelief model19).

    Source: Zimmerman, G. L., Olson, C. G., Bosworth, M. F. (2000). A 'Stages of Change'

    Approach to Helping Patients Change Behavior. American Family Physician 61/5

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    Health Belief Model

    Perceived susceptibility and severity of ill

    health

    Perceived benefits and barriers to action Cues to action

    Self-efficacy

    Source: Irwin M. Rosenstock et al., Social Learning Theory and the Health Belief Model, Health

    Education Quarterly 15, no. 2 (1988): 175-85.

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    Helping the 'Stuck' Patient

    The goal for patients at the precontemplation stage isto begin to think about changing a behavior. The task

    for physicians is to empathetically engage patients incontemplating change (Table 2).6 During this stage,patients appear argumentative, hopeless or in"denial," and the natural tendency is for physicians totry to "convince" them, which usually engendersresistance.

    Patient resistance is evidence that the physician hasmoved too far ahead of the patient in the changeprocess, and a shift back to empathy and thought-provoking questions is required. Physicians canengage patients in the contemplation process by

    developing and maintaining a positive relationship,personalizing risk factors and posing questions thatprovoke thoughts about patient risk factors and theperceived "bottom line."

    Source: Zimmerman, G. L., Olson, C. G., Bosworth, M. F. (2000). A 'Stages of Change'

    Approach to Helping Patients Change Behavior. American Family Physician 61/5

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    The wording of questions and the patient's style of

    "not thinking about changing" are also important. As

    precontemplators respond to questions, rather than

    jumping in and providing advice or appearingjudgmental, the task for physicians is to reflect with

    empathy, instill hope and gently point out

    discrepancies between goals and statements. Asking

    argumentative patients, "Do you want to die fromthis?" may be perceived as a threat and can elicit

    more resistance and hostility. On the other hand,

    asking patients, "How will you know that it's time to

    quit?" allows patients to be their "own expert" and

    can help them begin a thought process that extends

    beyond the examination room.

    Source: Zimmerman, G. L., Olson, C. G., Bosworth, M. F. (2000). A 'Stages of Change'

    Approach to Helping Patients Change Behavior. American Family Physician 61/5

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    B: Interpersonal Level:

    Social Learning Theory Interaction of individual factors, social

    environment, and experience

    Reciprocal dynamic Observational learning

    Capability of performing desired behavior

    Perception of self-efficacy

    Source: Albert Bandura, Social Foundations of Thought and Action (Englewood Cliffs, NJ: Prentice Hall,

    1986).

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    C: Community-Level Models

    Analyze how social systems function

    Mobilize communities, organizations, and

    policymakers Use sound conceptual frameworks

    Community Mobilization

    Organizational Change

    Diffusion of Innovations Theory

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    Community Mobilization

    Encompasses wider social and political

    contexts

    Community members assess health risks,take action

    Encourages empowerment, building on

    cultural strengths and involving

    disenfranchised groups

    Source: National Cancer Institute, Theory at a Glance: A Guide for Health Promotion: 18; Paolo Freire,

    Pedagogy of the Oppressed (New York: Continuum, 1970.); Saul Alinsky, Rules for Radicals: A Pragmatic

    Primer for Realistic Radicals (New York: Vintage Books, 1971; revised edition, 1989).

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    For More Information

    Elaine M. Murphy, Promoting Healthy

    Behavior, Health Bulletin 2(Washington, DC:

    Population Reference Bureau, 2005).

    Available online at www.prb.org

    http://www.prb.org/http://www.prb.org/