Stage17r a c i n g

about stage 17 racing

stage 17 racing is a developmental cycling team based in southern california that

provides a professional atmosphere for cyclists between the ages of 18 and 25, helping

prepare them for the next level. we serve to bridge the gap between unpolished junior

athletes and well trained professionals. we teach accountability, responsibility and

maturity. we strive to never make the same mistake twice.

the 2013 season will mark the second year for stage 17 racing.

“i did more racing and traveling

this year than any other year

by far. the quality and volume

of races helped me grow

tremendously”

- ben bertiger, stage 17 racing

demographics

bicycling is a powerful and influential force in our economy and culture. nearly 40% (approximately 64.3

million) of adults in the u.s. ride bicycles.

where u.s. cyclists live:

west – 25% - 21.8 million

north central – 24% - 20.9 million

northeast – 19% - 16.5 million

south – 32% - 27.8 million

gender:

56% male

44% female

household income:

u.s. cyclists have a mean income of approximately $60,000

racing demographics:

cycling demographics cover three areas of interest — racing, recreation and spectator events.

like most professional sports, the race participation is male dominated.

unlike most sports, cycling has a very large female recreational and spectator base.

• cycling is the #1 fitness and health activity among doctors and lawyers over the age of 40.

• cycling is the second most popular recreational activity behind sport walking. it is the only one of

these two that lends itself to commercial sponsorship.

• 17 million bicycles are sold in the united states each year.

• the mean price for a professional racing bike is $3,500.

• household income for 45-49 year old licensed racers ($95,940)

licensed racers recreational riders

number of licensed riders total u.s. cyclists

median age adults (16 & over)

median household income children

college graduates avid cyclists (fitness / health)

post graduate male / female ratio (adults)

male / female median age

professional / managerial median household income

married college graduates

72,000 64.3 million

34 48 million

$75,000+ 14.3 million

81% 31 million

27% 45% / 55%

89% / 11% 32

57% $60,000+

35% 70%

sources: simmons, mri, usa cycling membership, bicycling magaziner, & outdoor industry association

sponsor benefits

stage 17 racing provides brands with an opportunity to be involved in a diverse

community covering three areas of interest – racing, recreation and spectator events.

these racers, riders and spectators are focused on living active and sustainable

lifestyles. stage 17 racing looks at the team as not only a way to raise the awareness of

our riders, but also our family of sponsors.

they will be exposed to the brand in a number of different ways:

- logo placements

- on-site marketing

- social media

- press materials and website

current sponsors

falc trucking | american flooring | gibson law group

“stage 17 racing is really a

team to keep your eye on”

– dave towle, professional

announcer, tulsa tough

commitment level

stage 17 racing’s operating budget for 2013 is $55,000

proposed sponsorships are preferred for two years of investment; however other arrangements can be

made.

title sponsorship

• an investment of $35,000 per calendar year (limited to one company)

• allows a company to become the primary reference for the team

• sponsorship at this level will garner either complete branding of the team in company image or shared

branding with stage17.org

• company branding will include all elements of the team’s exposure: team uniforms, team vehicle, team

website, facebook page and twitter account, onsite branding

presenting sponsorship

• an investment of $10,000 per calendar year (limited to one company)

• company branding in title of the team

• name will become part of extended primary reference for the team

• branding will include all elements of the team’s exposure: team uniforms, team vehicle, team website,

facebook page and twitter account, onsite branding

partner sponsorship

• an investment of $1,000 to $5,000 (limited to three companies)

• premium placement of company branding on all uniforms, team vehicle, website and all social media

channels, onsite branding

in addition to the number of different branding opportunities mentioned on the prior page, stage 17 racing

sponsors will have access through the team to fans at races, group rides, shop signings, etc.

your support of stage 17 racing contributes to a number of things that help organize an under 23 cycling

team including travel, food, race entry fees, promotion, rider training, etc. by supporting stage 17 racing

you’re also indirectly supporting stage17.org, the nonprofit arm focused on improving the health and

quality of life of adolescents through cycling as a form of transportation and recreation.

we have high expectations for this team at stage 17 racing, both on and off the bike. sponsors interested

in forming long term relationships should be made aware that we have many long term goals that extend

past the domestic races outlined in the manifesto. a few races on our extended radar include classics

across the pond such as the u23 parix roubaix and u23 tour of flanders. back at home, we aim to bring the

boys to two of the largest stage races in north america -- tour of utah and tour of california.

equipment partnership

• an investment of bicycles, wheels and components for 12 athletes

• company branding will appear on all team uniforms, team vehicles, website and all social media

channels, onsite branding

vehicle partnership

• a vehicle commitment for each calendar year

• all vehicles will be completely wrapped in team branding and will feature vehicle logos prominently at

all races, training functions and charitable events

nutrition partnership

• a commitment to supplying enough food and race nutrition for 12 athletes for each calendar year

• company branding will appear on all team uniforms, team vehicles, website and all social media

channels

marketing strategy

stage 17 so cal u25 omnium

we will be partnering with several important races in southern california including the ladera ranch

grand prix and the irvine great park series to offer an omnium open to u25 riders only. we will offer a

jersey that will be worn during each race that is a part of the stage 17 so cal u25 omnium by the leader. the

overall leader will be announced at the ladera ranch grand prix in late august and will be presented with

a leaders jersey and a cash prize. this jersey and omnium are a great way for us to spread our impact on

young riders as well as increase impressions for our team and our sponsors.

tour of california

in 2012, more than 200 friends joined east west bikes and stage 17 racing a few miles from the finish of the

mt. baldy stage at the tour of california. some drove, some rode -- no matter how they chose to get there

we all had a damn good time. we look to double that number in 2013, bringing along with us more of our

sponsors, giving them an opportunity to build relationships and showcase their products to our fans. we

will stake our claim on the same corner, year after year, with the vision of marking it our corner.

drag race

this summer a group known as the wolfpack hustle put on a drag race in downtown la. they received

permits and closed down the second ave tunnel for the entire night as over 500 riders raced head to

head in front of thousands of people. the attitude was completely positive and a reflection of the

bicycle community in los angeles and how it has grown over the years. we want to become a bigger part

of our local cycling community through these completely organized and insured events. development

will extend past the competitive cyclists and into the entire cycling community. we want to bring our

sponsors with us as we find new ways to have fun riding bicycles while extending the reach of our brand.

“the most professional group

of men i have ever worked with.

period. not great go kart drivers,

but we’ll take what we can get.”

- derek wiback, pactimo

current roster

- ben bertiger - alex bowden

- tosh clements - nash keanu jacquez

- danniel katz - bryan larsen

- gerardo medina - ian moore

- andrew sjogren - kyle torres

- michael valdez - alexander vaughan-ruiz

rider palamares 2010 usa jr cyclo-cross nationals itt 3rd - ben bertiger

2011 california state ttt champion - bryan larsen

2011 western collegiate cycling conference champion - bryan larsen

2011 california state jr road race champion - ben bertiger

2011 usa jr road race nationals 5th - ben bertiger

2011 california state jr itt champion - kyle torres

2011 san dimas stage race jr champion - kyle torres

2012 san dimas stage race green jersey - ben bertiger cat 2

2012 california state jr road race champion - ian moore

2012 san dimas stage race jr champion - ian moore

2012 junior pan american cycling championships skratch race 2nd - gerardo medina

2012 junior pan american cycling championships team pursuit 2nd - gerardo medina

2012 mexican national jr track team - gerardo medina

2012 results

tour of america’s dairy land –

sheboygan harbor centre international cycling challenge

ncc race

two top 10 finishes - ben bertiger and bryan larsen

tour of america’s dairy land – fond du lac road race

podium finish - steven larsen

tour of america’s dairy land – madison

ncc race

top 10 finish -ben bertiger

us nationals – road race

men’s elite

top 20 - bryan larsen

us nationals – criterium race

u23

ben bertiger – 15th

o’fallon grand prix rr

podium finish - ben bertiger

o’fallon grand prix crit

three top 10 finishes - alexander vaughan-ruiz, andrew sjogren, & ben bertiger

tulsa tough – crybaby hill

top 5 - ben bertiger

san dimas stage race – stage 2 road race

stage win; fifth overall; green jersey - ben bertiger

merco cycling classic stage 4

top 5 finish - bryan larsen

brentwood grand prix

top 10 finish - ben bertiger

press

time-sport.com

irt wheels catalog

velo news

road magazine

road bike action magazine

team kit & vehicle

schedule

current 2013 race schedule:

february:

valley of the sun stage race - phoenix, az

callville bay classic - lake mead, nv

snelling road race - snelling, ca

march:

merco cycling classic - merced, ca

san dimas stage race - san dimas, ca

redlands bicycle classic - redlands, ca

(pending invite)

april:

copperopolis road race - milton, ca

chico stage race - chico, ca

sea otter classic - monterey, ca

joe martin stage race - fayetteville, ar

july:

leesville gap road race - williams, ca

san rafael twilight - san rafael, ca

manhatan beach grand prix - manhattan

beach, ca

boise twilight criterium - boise, id

bmc cascade cycling classic - bend, or

august:

tour of elk grove international cycling

classic - chicago, il (pending invite)

brentwood grand prix - los angeles, ca

ladera ranch grand prix - ladera ranch, ca

san ardo road roace - san ardo, ca

september:

metromint giro di san francisco - san

francisco, ca

may:

tour of gila - silver city, nm

usa crits speedweek series - ga, sc

berkeley hills road race - berkely, ca

mount hamilton road race - san jose, ca

june:

scnca elite road race championships -

bakersfi eld, ca

saint francis tulsa tough - tulsa, ok

nature valley grand prix - minneapolis, mn

(pending invite

nevada city classic - nevada city, ca

elite & u23 road national championships -

madison, wi

tour of america’s dairyland - madison, wi

stage17.org

stage 17 racing is owned and operated by stage17.org, a nonprofit organization

focused on improving the health and quality of life of adolescents through

cycling as a form of transportation and recreation. stage17.org utilizes a number of

resources to achieve its goals, like working with junior high and high schools to

provide bicycling advocacy demonstrations. stage17.org also establishes group rides

for any skill level encouraging bicycle riding among adolescent with their parents.

adolescent health is a great concern as well, so stage17.org provides nutrition tips

for active individuals and hosts several food based challenges, such as going sugar

free for one month to encourage better eating habits.

stage17.org stands behind and promotes awareness of sustainable lifestyle practices,

safe helmet use as well as offering reduced priced helmets to adolescents, and a

safer cycling community by advocating for more bike lanes and bike friendly parks/

trails.

bike pure

bike pure is an independent, global organization for fans, riders and the cycle trade

to join together in a united stance for a new era of positive cycling. we spearhead

constructive, structured reform, to restore the integrity of cycle sport and create

a nurturing environment for future champions to succeed. we are simply cyclists

working for cycling.

bike pure basic principles:

•preserve the honesty and honor of the cyclist

•respect for fellow competitors and the appreciation of all endeavor

•to protect the mental and physical health of current and future champions

•upholding the ethics and essence cycle sport

•to create a positive environment where an athlete achieve one’s natural,

maximum potential

design by hydra | photos by the blue & red

owner | director sportif

michael roecklein

22011 broken bow dr.

lake forest, ca 92630

michael@stage17.org

t: 949-300-3639

f: 714-842-8890

marketing director

david gordon

22011 broken bow dr.

lake forest, ca 92630

david@stage17.org

t: 714-206-6345

f: 714-842-8890