Staff Training 2009 - Twitter & Facebook for Your Center
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Facebook & Twitter for Your Center Amelia Birdsall NYS SBDC Staff Training May 14, 2009
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Transcript of Staff Training 2009 - Twitter & Facebook for Your Center
Facebook & Twitter for Your Center
Amelia BirdsallNYS SBDC Staff Training May 14, 2009
What is Web 2.0?
2nd generation of the internet1st = push2nd = push & pull
Social web & interactive media
Facebook:
- More than 200 million users
- More than 3.5 billion minutes are spent on Facebook each day (worldwide)
-More than 4 million users become fans of Pages each day
(facebook.com)
Twitter:
- 4 to 5 million users
- 5 to10 thousand new accounts each day
(State of the Twittersphere Q4 2008)
Twitter “Microblogging” – 140 characters or less When blogging met text messaging Answers the question, “What are you
doing?” Better question? – “What’s important to
you?”
Twitter web interface
Add a Twitter feed to HTML site
Network & build reputation
Reply to others’ messages @reply is a public message sent from one person
to another Direct messages are private messages sent from
one Twitter person to another (only to someone who follows you)
“ReTweet”Spread the message: use RT@username to
repost a message they wrote
Market research• Use twitter search engines to find out what
people are saying, http://search.twitter.com • Tips for searching:
Use quotes around keywords to search for a phrase, or use standard operators like OR to search for either search term, or use the minus sign to exclude a term
The # symbol is used to define the topic words in a post. Search using a # symbol to find entries on that subject.
Use smile or frown emoticons to search for messages that include those (or variations on) those emoticons or reflect those feelings
Search for messages coming from a specific location. Combine a keyword with near:“city name”
Facebook• More social social networking• Why Facebook?
o Your customers are here (more often than checking email)
o Another free web location to post information about what you do
o Can integrate other tools
Fan Page Public Profiles
Is it working for me? How do I measure?
Analytics Use your gut
How To
www.facebook.com
www.facebook.com
Personal account
www.facebook.com
Personal account
Business account
www.twitter.com
Log in to NYS SBDC account(email Amelia for log in info)
Share upcoming events, news items, links
