STA Travel and Planeterra Launch 10th Feb, 2010. Corporate Social Responsibility What will we do to...
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Transcript of STA Travel and Planeterra Launch 10th Feb, 2010. Corporate Social Responsibility What will we do to...
Corporate Social Responsibility
What will we do to change this?
We are entering a new partnership…
The 2009 Results for Engage told us 52% of you thought STA Travel was committed to being a responsible corporate citizen
This is 20% below the External norm
Planeterra will help guide STA Travel on:Corporate Social
Responsibility and Sustainability
Triple Bottom Line Business Model
Responsible Travel Ideas
and Practices
Voluntourism and Volunteer Products
Triple Bottom Line is better and more simply known as:
People - Planet - Profit
Adding social and environmental values to the traditional economic measures
(profit) of a company’s progress and success.
A rethinking of every facet of theway we operate to give the same
importance to protect the environmentand interest of local people and cultures that has always been
given to our finances.
People - Planet - Profit
Responsible Travel
Minimises negative economic, environmental and social impacts
Generates greater economic benefits for local people and enhances the well-being of
host communities
Makes positive contributions to the conservation of natural and
cultural heritage and to the world's diversity
Responsible Travel
Provides more enjoyable experiences for travellers through more
meaningful connections with local people, and a greater understanding
of local cultural, social and environmental issues
Is culturally sensitive, engenders respect between tourists and hosts,
and builds local pride and confidence
Over 30 community development and
conservation projects around the globe
These projects provide a place for travelers to truly give back and
experience local communities through voluntourism
Voluntourism
Organising local fundraising events leads to direct change in the destinations our own travelers visit.
$50 restores a blind person’s sight in Tibet.
You can make a direct difference in people’s lives…
TravelersLocal residents
Media and Public
ColleaguesIndustry Partners
Environment
Local partners
NGO partners
Our Triple Bottom Line Strategy and Partnership with Planeterra Touches Every Aspect of STA Travel
What’s Next - Timelines
Key Milestones Timeline
Phase 1 – Internal Launch
Launch Planeterra and the most amazing job in STA Travel, identify champions across the globe.
Feb - April
Phase 2 – Responsible
Tourism Manager starts
Driving it forward and starting Planeterra days, newsletters, develop product for new voluntourism brochure
April - June
Phase 3 – External launch
Launch of new voluntourism product
July
The Most Amazing Job in STA Travel
Full details available and applications open - 12 Feb
Video submissions
Written application
Finalists selected 3 Mar
Selection day Mid March
Announce End of April
Start London 26 Apr for 1 year
Champions
Full details by the end of February
Champions selected by divisional HR by the end of March
52 weeks of Projects
52 people will visit a project in the first year!
Awarded for individual achievements through fund raising
Familiarisation Trips
Opportunity to apply for a place
Full details out in April
Daily video blogs to be taken to share with the rest of STA Travel
How we will raise funds?
Give As You Earn
Colleague events
Customer events
Colleague donations
Customer donations
% of Margin from Voluntours