st March - 1st April 2015 - m zv

Let innovations breathe new life into private label brands

31st March - 1st April 2015Paris - Porte de Versailles - Hall 3

Efficient means of communication

Events dedicated to the promotion

of the sectorTargeted visitorsA rich and

diversified offerYour trade event

evolves and innovates!

www.mdd-expo.com

T he 2014 edition of MDD Expo revealed a resurgence of different distribution circuits and the evolution of Private Label Brands:

An analysis of the visitors to the event has indeed shown that the fair is experiencing a growing interest from the Large to Medium sized retail leaders (Auchan, Carrefour, Cora…), the large scale catering sector (Elior, Sodexo, Accor..), the home service (Toupargel, Thiriet), the freezer centres (PICARD), other new forms of catering (IKEA , McDonald’s, Brioche Dorée…), delicatessen (Fauchon, Hediard) as well as from the e-business drive through or websites such as venteprivee.com.

Wholesalers and suppliers of the traditional or centralised restaurants, of convenience stores such as Cash & Carrys like Metro, Pomona, Promocash, Transgourmet… or specialised wholesalers: Avifrais, Rayon Boissons, also took part in the event in numbers.

Furthermore at our 2014 event, the French Exporters, most of whom are located in RUNGIS, also found suppliers that can cater to the needs of their international client base... It is also an excellent way for the manufacturers to enter the export business.

One can note that this segmentation of visitors, also included an increase in the number of international visitors with some major retail chains such as Delhaize, Colruyt and ICA taking part. Most visitors were European (Belgium, Germany, Italy, Spain, Switzerland….), with some significant delegations from Sweden, Russia, China, Canada, USA and Japan. .

Finally, as far as the non-food sector, and in particular the HBA sector, is concerned there was a major increase in decision makers (L’Oréal, Léa Nature, Yves Rocher, Marionnaud…) visiting the event. Therefore MDD Expo will take this excellent opportunity to develop this sector by including new exhibitors that will further the offer in this sector (new ingredients, accessories or packaging...).

Over the last few years, the tremendous amount of work achieved by the MDD Expo teams to market the event has proved successful, and we are delighted about it.

Nevertheless, we need to continue pushing forward and, rest assured, this is our motto!

Thanks again for your ongoing trust!

Sébastien Gillet Event Director

Your trade event evolves and innovates!






www.mdd-expo.com2

MDD Expo features the know-how of manufacturers of all main consumer goods. Our event focuses on the core, regional and premium products, and is a real hothouse for the consumer trends of tomorrow, organised around 4 different main sectors:

A rich and diversified offer

❉ MDD Expo, is a trade fair on a human scale. As well as being THE preferred business event of all the professionals in the industry, it is a real meeting point for manufacturers and buyers of Private Label Brands.

Ingredients and Intermediary food products village:

Quality intermediary food products and ingredients (food and non-food products) are essential for private label brands to create new trends and stand out.

To develop this growing market, MDD EXPO has created a “village” for this sector, giving these products instant visibility and enabling caterers, retailers, wholesalers and manufacturers, to meet and join forces to design new ranges and recipes.

Food sectorThe development of

Private Label Brands of the food sector is represented by 4 compli-mentary “category management” areas:

• Dairy • Frozen / Fresh products • Meat / Seafood / Delicatessen

products • Groceries / Beverages

“Pépites” Food / Non Food: a wealth of micro enterprises!

The « pépites » (“little gems”) were sought out by the organi-sers of the event, a gold mine of talents of unexpected wealth was unveiled to the professio-nal visitors looking for original products.

Companies, that must be first time exhibitors at the fair, aim to offer specialised new solutions for sustainable development, preser-vation of bio diversity, health, nutrition or regional products.

Non-food SectorThe Private Label Brand products of the non-food

sector (HBA, home care, hard-ware, bazaar and DIY products) are experiencing strong growth.

MDD EXPO wishes to take this strategic sector even further by exposing their many innovations.



of the sectorTargeted visitors

Your trade event evolves and innovates!

A rich and diversified offer

www.mdd-expo.com3

MDD Expo: a sourcing process of the highest quality

All the sectors of the french retail business are featured at MDD expo:

Targeted visitorsBeing located at the heart of Europe, Paris Porte de Versailles, gives our event a key position to gather the decision makers from all corners of the world. MDD EXPO takes advantage of a convenient business context to develop and maintain business relationships over time.

5 % 5 %5 %

13%14 %

25 %

33%

Retail Hard discount

Wholesale Cash & Carry

Horeca Caterer

Food-service

Specialised retail store

Grocery store

E-commerce Beauty Institute Hygiene and

Health products

Drive through

100% of distribution channels present

Every day, our teams improve and update our database thanks to constant and efficient monitoring and targeted phoning.

Great results are thus achieved and can be seen at the fair with 87% of decision makers and 16% of inter-national visitors from Belgium, The Netherlands, Italy, Portugal, United Kingdom, Ireland, Germany, Sweden...

Each year, MDD EXPO invests in target-countries, using partners that are located in the chosen regions.

87% of visitors were decision makers!

5%8%22%31%34%CEO

ManagingDirector

Owner

EngineerManager

ExecutiveHead of

Department

TechnicianForeman

StudentWork placement

Retail Business and Cash & Carry: Toupargel, Metro et Metro Cash & Carry, Monoprix, Migros, Casino, Cora, Intermarché, Auchan, Aldi, Athena Surgelés, Picard Surgelés, Système U, Groupe Carrefour, Scamark LECLERC, WeightWatchers, Tesco, LIDL, Colruyt, Fisher, Francap Distribution, Biocoop, DI LUCA & DI LUCA, ICA, B & S FOODS, C & E GASTRO IMPORT., WERNERSSON OST…Import-export companies: VESTEY FOOD, DAYMON WOORLDWIDE, AMS Sourcing…E-commerce: Les Drives, Amazon, Ventesprivees.com, Showroomprive.com…HBA: Yves Rocher, L’Oréal, ACB Pharma, Marionnaud…Horeca: Elior, Mercure, Croq Pizza, Sodexo, Mc Donald’s France, Quick, Teisseire, Air France, Avenance Entreprise, Pomme de Pain, Brioche Dorée, Servair, Accor, SNCF, KFC France, Buffalo Grill, IKEA, l’Armée…Home: Conforama, Gamm Vert, Brico Dépôt…



of the sectorA rich and



Targeted visitors

www.mdd-expo.com4

Promoting your know-how further

Events dedicated to the promotion of the sector

Many events and services are created by MDD EXPO to promote the know-how of our exhibitors, as well as the trends in Private Label Brands around the World.

Innovations Store - area dedicated to innovations:Manufacturer Space: the exhibitors present their innovations, from the food and non-food industry. Retailer Space: Private label brand innovations and trends from Retail Chains around the world. On the 8th & 9th of April 2014, more than 180 French and International Innovations were unveiled!

Espace DégustationAfter being selected by a specialised jury, many food products and innovative beverages from our exhibitors will be prepared by the EPMTTH School (Paris School for the food, tourism, and hotel business) and presented during various tastings throughout the 2 days of the event. A unique occasion to discover new recipes and tantalise the visitors’ taste buds in search of new sensations!

Business MeetingsRelevant meetings, quality contacts and fruitful exchanges… All of this and more during the targeted business meetings that MDD EXPO organises for you. With their 20 minute format, the business meetings mix efficiency and time-saving. 168 business meetings took place during our 2014 edition!

Meetings Meetings, enquiries, interviews... Large to medium scale retail chains, restaurant business, food service, freezer centre, cash & carry, specialised businesses… This is the focus of our research and actions, which make every edition into two full-on days of business!The 2014 edition focused on the Nordic and Baltic countries, and especially on Sweden. As a consequence, we welcomed a delegation of buyers from ICA, DI LUCA & DI LUCA, B & S FOODS, C & E GASTRO IMPORT., and WERNERSSON OST.

“Pépinière de Talents”« Jobs in the industry and in the retail business struggle to attract new talents !» How can we present a positive image of our jobs opportunities and appeal to creative brains ?The Pépinière de Talents (talent hothouse) gathers recruitment experts, schools of engineering and others to present a method and accompaniment for developing your business and products, as well as to source new colleagues. As many essential elements to guarantee lasting know-how and to develop new products and market possibilities…

ConferencesExchange information, meet and discuss with the experts of the business, to real advice for developing an international strategy, understanding the latest standards, the shoppers’ habits or new opportunities in the market... During the last edition of MDD EXPO, the conferences attracted the attention of more than 800 auditors thanks to their quality and the expertise of our speakers.

MDD Expo focuses on the development of the business and exchanging information

Efficient means of communicationTargeted visitorsA rich and




of the sector

www.mdd-expo.com5

The themed visits are another way to discover the exhibitors of the fair, following 4 themes: “the regions of France”, “International”, “Halal products” and “ingredients”.


Thanks to a powerful marketing policy, our event is relayed through many channels:

Throughout the year: And during the show:

The monthly newsletter: real-time news cover of the

event and the market, sent to more than 60000 contacts.

MDD Infos Magazine: 3 issues per year, 60 000 downloads per issue ! Monitoring, market trends, news, interviews, portraits... It focuses on the sector and our event.

The pocket map includes a map of the event and a list of exhibitors as well as a list of the events, conferences and services available over the two days.

interactive info points:About 10 interactive info points are available for the visitors to direct them to the exhibitors and events.

The social networks have taken an important place in the daily life of businesses. MDD EXPO keeps its visitors up to speed and promotes its event and exhibitors through tweets, statuses, photos or articles that are regularly published on Facebook, Twitter, Linkedin and Viadeo.

The website: our interactive tool. More than 80 000 visitors per year are attracted by this simple, user-friendly tool. It is also available as a mobile appli-

cation to keep the event at hand.

French and International Media cover: 30 print titles are our partners! Advertisements,

editorials, articles, inserts... All constant remin-ders of our event.

Plan Pocket

Multi-channel marketing






www.mdd-expo.com6

Exhibition Plan

Sectors● Dairy● Frozen / Fresh products ● Groceries/Beverages● Meat / Seafood/ Delicatessen products ● Non food products

Animations1 Business Meetings2 Conferences3 Espace Dégustation4 Innovations Store5 « Village Pépites »6 « Village Ingrédients »

Services Restaurant Bar






www.mdd-expo.com7

31st March - 1st April 2015Paris - Porte de Versailles - Hall 3

Opening hours:Tuesday March 31st : from 9am to 7pm

Wednesday April the 1st : from 9am to 5pm

Address and Details:Parc des Expositions Paris Porte de Versailles, Hall 3

Telephone : +33(0)1 40 68 16 16

GPS coordinates:Latitude : 48.8325644

Longitude : 2.287195699999984

An easy and quick access to MDD Expo, with:

> 2 airports

> 5 main train stationsAll of the above are part of a local transportation network (bus, tramway, underground) with a stop

at the doorstep of the event.

Contact us:GL events Exhibitions

MDD Expo 2015 BP 223 47305 Villeneuve sur Lot CEDEX

Tel : +33 (0)5 53 36 78 78 Fax : +33 (0)5 53 36 78 79

Email : [email protected]

www.mdd-expo.com






www.mdd-expo.com

st March - 1st April 2015 - m zv

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