St johns golf___country_club
Transcript of St johns golf___country_club
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Florida's First Coast of Golf
Florida's First Coast of Golf Florida's First Coast of GolfFlorida's First Coast of Golf
Florida's First Coast of Golf
St Johns Golf & Country Club
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Your Membership Dues of $4,356 are part
of a $1.84 Million co-op Marketing Plan
St John's Golf & Country Club Booking Initiatives
Stay and Play booking capabilities on FFCG's websiteBook "rounds only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.St John's Golf & Country Club stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
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Membership Enhancement Programs
Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Promotion Co-ops; Media, FAM, Sweepstakes
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St John's Golf & Country Club
Digital Marketing through FFCG | |
| | Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast FFCG June 2013
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Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)
2013-14 Vacation Brochure
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Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
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Digital Agency Website Management
www.Florida-Golf.org
Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring
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Responsive Design
28% of all visitors access site utilizing mobile devices
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Double-click to enter titleVisit Florida
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Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits
121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner
Total Media Value: $222,550Impressions: 1,055,259
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Visit Florida's Golf Publication
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SportsIllustrate
dSweepsta
kes
2 million circulation26,723 entries
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International Efforts
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THE PLAYERS TV Spot
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Purchased Schedule for Each Market
Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs
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Florida's First Coast of Golf is
the Trusted Source for Golf Travel
Planning
In Closing