SStyle

Looks#SimplySmarter

Street Style Looks

Spring /

2019

Our Brand

Indola is a bold, straight talking and

forward thinking hair brand inspired

by real life and the people in it.

We are on a mission to empower our

audience to be who they want to be,

and celebrate their individuality.

Everything we create is informed by

the needs of our partner hairdressers, and

shaped by Street Style, social media, and

popular culture, creating a destination that

delivers and encompasses everything

it means to be an individual on the go

in the world today.

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Our Inspiration

The Street Style movement has shifted the

way fashion trends operate, and given power

back to the people. The streets have become

the new runway. As much as fashion is being

driven by the traditional big names houses,

the world’s trend-makers-bloggers, editors

are dictating the “New Cool”.

Social media has an elementary role to play

as looks from the street are instantaneously

shared across platforms like Instagram

and Twitter to a devoted audience hungry

for new inspiration.

An eye for fashion,and all things now. Meet Jessie Bush, our trend scout and fashion oracle.

WeThePeopleStyle

350k Followers... and counting

“As a Street Style photographer

and fashion blogger, a considerable

amount of my time is spent traveling.

This ongoing expedition has resulted

in soaking up the atmosphere of

various fashion-forward cities,

an exploration of culturally-rich

destinations,and participation at

fashion week shows and events.

During all of this, I’ve kept one eye

on the latest trends, styles and fashion

movements around the world.

This global roaming allows me to spot,

curate and deliver the must-have

fashion trends that feed the hair-stories

we are about to present in this style

guide, and the ones we’ll be seeing on

the high-street over the course of the

up-coming season. So, go on, dive in,

and get your dose of spring today...”

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Folk Touch

Key pieces

Spring /

2019

Look /

One

Harking back to a simpler era, this

trend borrows from an organic, rustic

farm aesthetic; raw, naturally dyed

cotton pairs with hand-woven bags

full of produce from the farmer’s

market. Earthy tones of clay, wheat

and sun-baked grass mix together

to elicit a late-summer’s daydream. Styling by Isis Rodríguez

@isisrodriguez_stylist

98

Folk

Touch

Look/

One

Street Style Looks

This trend is all about an organic,

farm aesthetic. We have brought this

into the colour in terms of both

technique and palette; the woven

highlighting technique echoes

the weave of the natural fabrics

referenced by the trend; while the

copper tones and the dusted

pastels all have an earthen quality

and refl ect the light and landscape.

D R Y U N D O N E

A super soft undone

on haircut which had

a softness and a fl ow

to go with the trend

P A D D Y M C D O U G A L LIndola Global Ambassador

“The styling process itself is really organic,

the focus on amplifi cation of natural

texture, which lends the hair a beautiful

lived in quality which is so current but

also eff ortless.”

LIVED IN PASTELS

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Get the look

B E F O R E

A F T E R

Must-Have/

Styling

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New / Product

TEXTURE SPRAY

Adds an invisible soft grip

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New / Product

DRY SHAMPOO FOAM

Refreshes hair and provides

instant, natural looking volume

without overburdening thanks

to our innovative weightless

foam formula.

“I love amplifying pre existing textures

in hair and Indola’s new Texture Spray

is perfect, it adds instant volume and

texture to any hair type”

P A D D Y M C D O U G A L LIndola Global Ambassador

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CivilSociety

Spring /

2019

Look /

Two

The world today is awash in positive

movements for change; matters like

gender equality, social progression

and environmental movements are

being re-shaped on a global stage by

a new generation. Bold and in-your-

face as a confi dent shift towards a

better society, this is fi rmly owned

and controlled by the youth. 

Key pieces

Styling by Isis Rodríguez@isisrodriguez_stylist

Civil

SocietySociety1514 15

Look/

Two

This trend is all about edge, its about

using the way you look to make a

statement and thats exactly what

we have ensured. Textured bleached

shapes reference the punk element

of the trend while also promoting

the genderless vibe which is huge

right now.

BLEACHED

Street Style Looks

The perfect true lift

more attitude and reads

the genderless, punk, DIY,

iD millennial inspired

aesthetic of the trend.

P A D D Y M C D O U G A L LIndola Global Ambassador

“The styling variation is suitably

unfussy, it’s about using product

and heat to harden the impact of

the look, the gel gives the hair a

more extremetexture.”

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Civil /

Society

Street Style Looks

A N D Y S M I T HIndola Global Ambassador

“This haircut is about to have

attitude texture and a raw but

not too aggressive finish.

By working with undercuts soft

edges and heavy overhangs we

achieve the perfect strong yet

wearable look.”

The male look concentrates solely

on power of a clean bleached look

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Get the look

B E F O R E

A F T E R

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For her

For him

Must-Have

SETTING

BLOW DRY SPRAY

TEXTURE

VOLUMISING POWDER

StreetStyle

CollectionStreet Style Looks

Spring /

2019