SSRS vs Google Analytics Decision Making
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SSRS vs Google Analytics Decision Making Presented by: Emil Glownia Reports created by: Katie Glownia
description
SSRS vs Google Analytics Decision Making. Presented by: Emil Glownia Reports created by: Katie Glownia. Who are we?. Name: Katie & Emil Glownia Role:Independent SQL Server BI contractors SSRS, SSIS, SSAS, Kimball Data warehousing, bespoke one day training and presentations Blog : - PowerPoint PPT Presentation
Transcript of SSRS vs Google Analytics Decision Making
SSRS vs Google AnalyticsDecision MakingPresented by: Emil GlowniaReports created by: Katie Glownia
Who are we?Name: Katie & Emil Glownia
Role: Independent SQL Server BI contractorsSSRS, SSIS, SSAS, Kimball Data warehousing,bespoke one day training and presentations
Blog:http://www.sql-server-business-intelligence.com/blog Email: [email protected]
What can you expect?I will show you: Briefly several slides about process of decision
making Decisions I want to make today Excellent self-service BI tool related to
websites and its limitations for key decision making
How I make key decisions and analysis using SSRS
How to do Sparkline in 5 minutes
Website Traffic
Decision making definition
Decision making (Wikipedia) can be regarded as the mental processes resulting in the selection of a course of action among several alternative scenarios.
Decision making process
Decision
Identify key
factors
Get Data
Perform
Analysis
Options
Components of decision making
• Identify decisions and key factors that support decision making
Requirements
• Get & Cleanse Data• Store it in centralized user friendly extendible format (Dimensional model)
• Build cubes
Data Warehouse • Present/visualize
data in way to support specific decisions
• Give users access to perform analysis and data “discovery”Present
data
Decisions
Find most efficient ways to increase traffic for existing pages (= key factors) and make decision which one to choose.
Key areas (options): Top Pages / Keywords that lost traffic Pages / Keywords that are close to significant
increase Develop “long tail” keywords
Google Analytics Page views by Page Title
Google Analytics Page views by Keyword
Google Analytics Page views by City / Country
Our Dashboard & Data WarehouseWe have created requirements driven data warehouse & dashboard to support well formulated key decisions and support creation of “to do list” for chosen decision.
The initial purpose of the data warehouse and dashboard:1) IS NOT to discover new data (we have only key data not everything)2) IS NOT to perform ad-hoc analysis (although that is one of the current “side affects”)3) IS NOT to provide “big picture” of everything we do (only key factors)4) IS NOT to have perfectly clean data (Our data is acceptable but not 100% clean or accurate, as it is affected by many factors but this is fine because it doesn’t affect our key decisions and it would take some time to clean it properly and I don’t need it….yet! So I will clean it on “as needed” basis.
SSRS or Google Analytics Final Verdict
I LOVE Google analytics as a self service BI tool! But….
I prefer SSRS for supporting key decision makingSo…
I use both!
Before we go to final slide…are there any questions?
E-mail: [email protected]@itcouple.co.uk
Website: www.sql-server-business-intelligence.comBlog: www.sql-server-business-intelligence.com/blogLinked in: http://uk.linkedin.com/in/katieglownia
http://uk.linkedin.com/in/emilglownia Twitter: https://twitter.com/#!/katieglownia
https://twitter.com/#!/emilglownia
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