Chief Patron

Patrons

Advisor

Chief Editor

Editorial Board

Shri I. P. Mishra

Dr. Neeta Tripathi

Mrs. Jaya Mishra

Dr. Sumeet Gupta

Saket Jeswani

Tanuka

Bhattacharya

Mahendra Ku. Ikhar

Deepak Thakur

Ruchi Jain

Sanjib Pal

Samir Jaiswal

Itee Shrivastava

Department of Business AdministrationShri Shankaracharya Institute of Technology & Management

Junwani, Bhilai (CG) 490020, Ph: 0788-2291621, Fax: 0788-2291622

LAKSHYAThe Urge to pinnacle

A Quarterly Management News Letter

VOLUME - 2ISSUE - 1

Email : info.mba@ssitm.ac.in Website : http://mba.ssitm.ac.in

July-Sept. 2011

"We must become the change we want to see" –Mahatma Gandhi

Index

Department Corner 02

Faculty Corner 03

Students' Corner 04

Guest Corner 05

Photo Gallery 06

Fun vs Knowledge 07

Extra Innings 08

myself?

2. Write for 10 minutes a day about your problems: Jot down your emotional reactions to people and events, insights in self-Seven steps towards self-awarenessunderstanding, your needs, values and goal. You may write Self-awareness plays an important role in life for becoming about your dreams expressing your feelings. A notebook is a successful. Many times we feel hurt in interactions with friends, good place to record your guiding beliefs and patterns of society, parents and sometimes with ourselves, but we are behavior which make you stuck in situations. unaware of the actual reason. Before I started working on 3. Find helpers, teachers, counselors, mentors, to show you knowing myself, I was in illusion that I am living a great and the way: Many of us are conditioned to keep a stiff upper lip, to happy life and unaware of the unfulfilled part about myself which be self-sufficient, and to not look outside ourselves when we was not yet discovered. Being busy in performing various roles have a problem. Additionally, if our nature is to be a perfectionist of son, father, teacher and friend, I did never analyzed myself as who is hard on her/himself and is ashamed to one's mistakes an individual who has inner needs and priorities above all other and problems then one is hindering the healing process. A true relationships. helper can speed up the process of healing and you will live with I was feeling unhappy and surprisingly I was not clear of the greater awareness. It was a relief to me when I could allow reason of my unhappiness. I could understand that I did not like myself to receive emotional support, which required letting go of many things but why. I was bothered about trivial issues of life control and admitting I needed help.such as colors to be used in decorating the house, to the issues 4. Find a friend on the self-discovery path: We need support, discussed in office and so on. But the fact is that I was looking for lots of support, when we are looking at our past experiences and something deeper. Over a period of time I realized that I simply begin changing patterns, beliefs, and behaviors. Peers at about did not understand myself and my outer world is simply a the same stage of self-discovery can help each other by sharing reflection of my inner self. Here, I wish to share several things I their experiences. learned about self-analysis which might be helpful to you. These

are my views and I request you to study them with an open heart. 5. Read and listen: To learn more about your issues, We all resist changes and like to keep the status-quo. relationships, spiritual growth, and healing, listening to tapes

and reading books by learned teachers would be very-very We keep on managing things, manipulating words, helpful. We live in a fantastic period of time because we can compromising situations, giving excuses, hiding self from the listen to self-help classes, workshops, and lectures that we reality and trying to leverage ourselves from the consequences would not or cannot attend in person. of such happenings. So, we always prefer to do what we want,

even if we are incorrect and even if the present situation may not 6. Take positive risks: Once you have a better understanding of be in our best interest. Many of us begin the path of self- yourself through all your diligent work reading and gathering discovery after being traumatized by such incidents as a failure information, talking about your problems with others, expressing in an examination, being kicked out of the job, divorce, death of a yourself in your journal, writing about your insights, goals, loved ones, accident or a life-threatening or mental illness in self dreams, values, etc., it is time to act on your new awareness. or a family member. Some of us have to be pushed out of our You cannot stay in the safe cocoon of information-gathering comfort zone and given wake-up calls to change. When in crisis, forever; you need to put into practice the ideas you have been we are ripe for new ideas. It is very difficult to know thyself from learning to make them work for you. As you make new choices books or thinking, because the enquiry who am I will not be you will learn what works for you and what does not. It is now answered by those means. One guru, master is required to necessary to take risks to move forward. initiate your quest, search to know thyself. He will govern your 7. Enjoy: Try to enjoy the process & results of self discovery. You progress and guide you wherever you are stuck. Here I am actually are creating your life consciously and getting results that presenting seven steps of knowing oneself. These steps are not you like. Others may start saying “You are so lucky, why doesn't mutually exclusive or in any sequence. that ever happen to me?" What you have been doing is a secret You can take as much time as you need to believe me. I know its to most people, so you really can't explain that it was not luck or not easy as well as wise to accept anyone's thought or truth too chance that makes your life different. People that want what you quickly. Sometimes your inner knowing gives you the "okay" in a have without doing the work do not need to stop you from gut-level feeling or you feel a instinct that the information is right enjoying what you have achieved. Remember to spend time with for you. I do share with you whatever works for me in becoming those who love and support your new growth. my own best authority. Know that it is up to you to take charge of your life in order to 1. Spend quality time with yourself every day: Ask yourself discover your true self and actualize your potential. Exercise questions such as, “"Should I become more active or should I your free-will choice by practicing these seven steps to get to calm down? With who should I share my feelings? What type of know yourself. Remember the future is not written yet, and that situations makes me angry? What risks should I take today to you are the one creating your own life.become more intimate and genuine or have more integrity with Saket Jeswani, Editor, Lakshya.

Editorial

ndSSITM secured 2 position in a survey “Guide to best B School's in Chhattisgarh” conducted by Zee 24 Ghante Chhattisgarh and published in a magazine 'Sawaal Aapka Hai”

'SAWAAL AAPKA HAI”

"The past is knowledge, today is opportunity, the future is possibility" - Robert Gera

Page 2 LakshyaDEPARTMENT CORNER

July - Sept. 2011

ACTIVITIESl

induction, skills and career programs. It is designed for a smooth transition to academics from free life, to help you develop successful working relationships with the other participants, and to understand the skills and actions required to achieve a successful academic and career outcome from your MBA investment. The program incorporated a wide variety of activities, such as group exercises, presentations, lectures, workshops, industrial visits and informal social events.

lAfter leaving college when students go out into the work environment, they often find that they lack specific skills that are required to excel in their chosen fields. Keeping this in mind The Department of Business Administration for the first time in MBA took an initiative and organised Short term courses on Capital Management and Retail Management from 27 July – 03 August, 2011 in which people from various industries contributed to upgrade knowledge of students in the subjects respectively so as to prepare them for the corporate world.

lMARQUIZZ was masterminded on 20 August, 2011 based on Marketing Concepts in which students participated actively.

lA guest lecture was organised for MBA students on 09 September, 2011 in which

Induction Programme “ANKURAN - 2011” begins with an intensive one week Dr. Mukul Mukherjee (Secretary and ED, Disha and Member, State Advisory Committee of NSS, Dept of Higher Education, Chhattisgarh) delivered enthralling discussion on Corporate Social Responsibility.

lThe corner stone of pedagogy in MBA Program is the Case Study Method. This method of learning is to develop problem – solving and decision making skills by facilitating the application of theoretical concepts to real life situations. With this

th thvision we organized A Two Day Case Analysis Workshop on 16 & 17 September 2011 for our students in which Dr. Ashish Bajpai, Sr. Associate Professor from FMS, BHU, Varanasi was invited to conduct the session.

lSPARK – 2011, TIMS GUJRAT: Tolani Institute of Management and Science at Adipur, Gujarat organised SPARK – 2011 on 10 September. A National Level Management Fest to provide platform for emerging students to show their talents and skills. Management students from SSITM participated in summer projects competition event and won Second Prize amongst 37 teams from all over India. Participation included:

lPratik Bakshi, Shakib Rizvi – Second Prize

lAnand Pratap Singh, Gurmukh Singh Chimma

1 Induction Programme "ANKURAN" 18- 25 July, 2011

2 Industrial Visit at Big Bazaar, Raipur 23 July, 2011

3 Short term courses - Retail Management & 27 July - 03 August, 2011Capital Management

4 Quiz Competition - MARQUIZZ 20 August, 2011

5 Students from SSITM participated in for discussion on the view of 24 August 2011

about corruption which was aired /t Chhattisgarh

6 JAM-Just a minutes Show 26 August 2011

7 Teachers Day Celebration 05 September, 2011

8 Oath Ceremony of AMG 05 September, 2011

9 "Aankalan" at FMS,SSGI - Summer Training 06 September, 2011Project Competition

10 Guest Lecture by Dr. Mukul Mukherjee on CSR 09 September, 2011

11 "SPARK-2011" at TIMS GUJRAT - Summer 10 September , 2011Training Project Competition

12 Case Analysis Workshop by Dr. Ashish Bajpai, Sr. Associate Professor from FMS, BHU, Varanasi 16-17 September, 2011

13 Students from SSITM participated at "Chanakya" 21- 23 September, 2011at CDIMR, Indore.

"Sawaal Apka hai" Indian youthelecasted at Zee 24 Ghhante

ACTIVITIESSN. Date

FELICITATIONSWe would like to appreciate students of MBA who represented the college at

National Level Events and brought laurels to the institution. Following are some

of their achievements:rd1. Shikha Jain and JItendra Verma, Students of 3 semester received

Second Prize in Aanklan – 2011 at FMS, SSGI, Bhilai.rd2. Pratik Bakshi and Shakib Rizvi, 3 semester students received Second

Prize in SPARK – 2011 at TIMS, Gujrat.

3. Anand Pratap Singh and team members won First Prize in MARQUIZZ –

2011 at SSITM organised by Dept.of Business Administration.

4. Priyanka Sharma, Ritu Pandey, Kuldeep Sao & Manikant Verma won the st rdBest Case Analysis Presentation Award among 16 teams of both 1 & 3

semester MBA students in Case Analysis Workshop conducted by Dr. thAshish Bajpai, Sr. Associate Professor from FMS, BHU, Varanasi on 16

th& 17 September 2011.

Two Days Case Analysis Workshop on 16th & 17th September 2011 by Dr. Ashish Bajpai, Sr. Associate Professor, FMS, BHU, Varanasi

Priyanka Sharma, Ritu Pandey, Kuldeep Sao & Manikant Verma won the Best Case Analysis Presentation Award in Case Analysis Workshop conducted by

Dr. Ashish Bajpai, Sr. Associate Professor, FMS, BHU, Varanasi on 16th & 17th September 2011.

FACULTY CORNERPage 3 Lakshya

July - Sept. 2011

"Will is character in action" - William Mcdougall

In today's world, media has made a very special place is not just confined to informing us about the world in our lives. Facebook, Orkut and Twitter have occupied happenings and serving as a means of connecting with such special place in our lives that if we are not a part of the masses, it affects our thinking patterns as well. it, then there is something really important that we are There is no use in creating emotional feelings among missing. Besides connecting with our friends, media public by exaggerating the happenings and giving also informs us about the happenings of the . In sensational news. The media persons should present one line, I can say that media is like a mirror of the unbiased news to the common people. Some bogus society which reflect each and everything about the news given in the newspaper may raise blood pressure society to us. Media people from television and print and create negative feelings in the mind. Over takes the risk of their lives to inform us about important exposure to media may cause health problems also. news. To some extent I can compare these brave The advertisements shown in TV and newspaper have journalists with our soldiers who do not bother about both positive and negative influence. The children learn their lives and takes the responsibility to make the violence by seeing movies and TV programs. They general masses aware of the truth. Media has a huge imitate super heroes they see in the screen which may responsibility of conveying the truth and relevant be a potential danger to their life. Overexposure to information to the common man. media makes them behave more aggressively, which Let us first discuss about the positive aspects of media. spoils their future also. The children get immense The common man gets the latest news within a fraction pleasure in playing video games and they spend hours of seconds. The distance is not at all a barrier now. The together before computer, surfing through internet. news they get through media help them in their daily They see both the good and the bad things through life. The media helps common people to exchange media. The parents should encourage the children to information and it acts as a common platform. The play outdoor games and do physical exercise, diverting public get knowledge and awake to raise questions on their attention from the media. The fashion shows, seeing the news in newspaper and TV. The media helps dance and music programs attract youngsters very to bring out the hidden talents of the people. The much. They like to spend money for makeup, clothing children learn many good things through media. By and jewels being influenced by models and actors. reading newspaper, the children learn many things, The youngsters wish to take part in these programs, their reading habit increases and their vocabulary which are unsuitable for one's value development. Still enhances by learning new words. Their knowledge there are some ethical people in media who are increases by watching geographical channel, quiz struggling to maintain the genuine purpose behind it. programs and speeches by famous personalities of The way we think and perceive various issues about the different fields. The cartoon channels make the children world is also shaped up by media. Today everyone happy. The games increase their logical thinking power especially youth is increasingly becoming aware about and grasping of things. The attitude, approach and his responsibilities towards society because of media. behavior of the common people will also change, when Campaign such as Teach India and Jaago Grahak exposed to media. The media conducts polls and let Jaago helps in spreading awareness about human public to take part in social issues. Through blogging in rights and duties. After this discussion I would like to say the internet and writing letters to the editor in that Media is the bridge between the regulators of newspapers, many people give voice about their country and public. Hence it is the responsibility of opinion in different political and social matters. Media to make proper coordination between both by But somewhere this seems to be taking a back seat for providing accurate and correct news on right time and media as is it getting increasingly commercialized. Now not only correct news but the truth also. Media should a day, increasing TRP of the channel has become a not be made a business. Mahendra Kumar Ikhar, priority and therefore media uses variety of means to Asst Professor, MBA, SSITMincrease its TRP even if the content is obscene. Media

world

ROLE OF MEDIA IN SOCIETY

Each of us is an emissary to the community around us. vDo I know the kind of messages my image convey Whatever image we project is reflected back to us and to the others?to the position and responsibility we hold or represent. vDo I really know how to clearly state the emotions Public perception is a powerful tool that can be used for of mine to others without harming them?our advantage or otherwise, depending upon the image vAm I able to project confidence in others by my we project. speech and behaviour?We all like to know how others perceive us. Often, each one of us tries to find out these perceptions by asking

If you answered “No” to more than one of these ourselves, how I can improve. However, our answers

questions, you need to consider having an image are often limited and lop-sided.

analysis of yours. To keep yourself acceptable among To get knowledge of other's perception we can do others, you should know how your image is perceived image analysis. Image analysis is an important first in the society and what that image speaks about your step in gaining an accurate understanding of the kind of personality?image we present to the world. Through this technique,

Thus, you need to take care of image building and we can find out what others think about us and can gain

relationship, don't depend upon luck to win others, a clear understanding of their perception of our

because gaining faith of others is all about “Originality, strengths and weaknesses.

Credibility & Accepted Personality.”You can test the image of yours by answering these

Deepak Thakur, Asst. Professor, MBA, SSITMquestions”-

IMAGE ANALYSIS: CAN BECOME A WINING TOOL

I read in a book , It is simple to be happy but it is difficult to be simple.

Happiness! The elusive thing in one's life, I think we are living life to be happy. We are putting our every best effort to be ourselves and made our fellow beings happy. Happiness is a condition of the mind which different people perceive in different things. For some materialistic possessions are a source of happiness, while for others a solid bank balance is enough to give them immense pleasure, a synonym of happiness. For some nature with its entire splendor is an eternal source of happiness. Likewise family is another source of happiness for others.

It is hard to believe but nevertheless true that for some twisted minds, others adversity is their reason for happiness. Some find absolute solace playing musical instruments dancing singing or engaging in hobbies related to fine arts while others revel in competition, bragging etc.

Many of us who are rich, successful and fulfilled are also sometimes unhappy. This is caused due to negative thoughts and feelings which cannot be conquered though we possess every known source of happiness. Sometimes we put in lot of hard work but still are unable to obtain the anticipated results. Rather than feeling low, if we remain persistent and committed to a disciplined effort to succeed one day we will see ourselves differently. Let's take an example of Sachin Tendulkar. He is playing for the country since last 20 years. During this period he has seen failures in performance and criticism from the Critics. Still his persistent effort has given the answer to the critics.

In order to be happy you have to learn to appreciate the simple things of life. Real happiness comes from simplicity and we all should strive to live as simple a life as we can. Take one day at a time and try to make everyday life a sweet, simple and charming affair. Let go the bonds of complexity that hold you down and you will realize that though it is simple to be happy, it is not at all difficult to be simple too. Humility and submission to God is the first step towards simplicity. There is no point in becoming egotistical because life is a mystery and what it is today may not be tomorrow. So live one moment at a time enjoying and celebrating it to the full. Every second of the ticking clock should remind you to smile more, love more and to serve more because who knows you might not have the next moment.

You do not need anyone or anything to be happy. If you have a simple heart you possess all the ingredients needed for the wonderful emotion and feeling which is elation. So let go of all the tentacles of worry, anguish and sorrow and let your heart sing like the nightingale. You will be surprised that you really needed only your own self all the time to be eternally happy and satisfied because you realize that under the false wrappings of social conduct you truly are a simple childlike person with a sincere and faithful heart which sees only good in everyone and everything. In conclusion, it is so true to say that keep a green bough in your heart and God will send a singing bird.

Samir Jaiswal, Asst Prof, MBA, SSITM

SIMPLE LIVING & HAPPINESS

STUDENTS' CORNER

“The future belongs to those who believe in the beauty of their dreams” – Eleanor Roosevelt

Page 4 Lakshya

July - Sept. 2011

FAILURE CAN BE AND SHOULD BE, A MOTIVATOR

“Everyone at one time or another has felt like a complete failure. Many have allowed the fear of failure to destroy them. Actually, the fear is more and more destructive than failure and in any time of life fear failure can defeat you before you get started”

What make us so afraid of failure? It's worry about what people would think. What will they say? We assume that because we have made one or more mistakes, we are a failure. This is a wrong assumption. How many people are completely successful in every department or part of life? Not a single one. The most successful people are the ones who learn from their mistakes and turn their failures in to opportunities. Every scientific invention, everything has resulted from a series of failures. No one succeeds without them.

A failure means you have to put some extra effort. That is good for us. Failure gives you an opportunity to learn a better way to do it. A failure teaches you something and adds to your life experience. That is very helpful. Failure is an event, never a person; an attitude; not an outcome; a temporary inconvenience; a stepping-stone. Our response should be to determine just how helpful it can be.

What happened to you the last time you grow up to the plate, this time it is a new day and at this moment you are preparing to make it a winning one. That is motivation.

rdGurmukh Singh Chhima, 3 Semester,

MBA, SSITM

PROFESSIONALISM AT WORKOver the last 64 year after Independence, we have come a long way in the industrial growth of the country, especially the period after economic liberalization has been very helpful for the growth of industry & business.

Still, among many areas, the area which has not been as progressive we would like it to be is 'Work Culture' in the Indian settings. There is no doubt, work culture has improved a lot over years, but it is confined to big industrial houses & MNC's. When we look at govt. &small privately managed organizations we realize that there is still a lot to be desired.

The realization lets us think why we do not have a professional work culture by default in our country. Either we are lacking in ethics or have failed to see what past has given us. Or this is the way Indian organizations have been developed. Our ancient model focused on high production, then came humanistic and societal approach but still there is pinprick somewhere.

We quite often see whenever there is some occasion like marriage or other functions, people give helping hands, even those who do not have good relationship with each other. So, why cannot we bring such team spirit and co ordination in work place? In other words, we need to realize our ancient values & ethics in proper context and try to work with these values in work places to make Indian offices a better place to work at.

stShikha Sharma, 1 Sem

MBA, SSITM

In management courses, cases are used extensively as a teaching tool. A key reason is that cases provide active learners with opportunities to use the strategic management process to identify and solve organizational problems. Thus, by analyzing situations that are described in cases and presenting the results, active learners (i.e., students) become skilled at effectively using the tools, techniques, and concepts that combine to form the strategic management process.

The cases that follow are concerned with actual companies. Presented within the cases are problems and situations that managers and those with whom they work must analyze and resolve. As you will see, a strategic management case can focus on an entire industry, a single organization, or a business unit of a large, diversified firm. The strategic management issues facing not-for-profit organizations also can be examined using the case analysis method.

th thCase Analysis Workshop was organized in our department on 16 -17 September 2011. I want to share my views that I learnt from this workshop. Case analysis is like a doctor-patient relationship. A patient can be of two types i.e., a small child patient who can't speak, but we need to find out the problem to diagnose correctly and adult patient who can speak and tell about the problem. Similarly there are two types of cases one is open ended (small child) and another is close ended (adult). It means case is like a patient i.e. if doctor find out the problem and give the incorrect medicine it will harm the patient, in the same way if the analyst finds out the problem but give the incorrect solution then there is wrong analysis. When writing a case study analysis, you must first have a good understanding of the case study.

CASE ANALYSIS: DOCTOR-PATIENT RELATIONSHIP

Before you begin the steps below, read the case carefully, taking notes all the while. It may be necessary to read the case several times to fully grasp the issues facing the company or industry.

1. Investigate and analyze the company's history and growth.

2. Identify strengths and weaknesses within the company.

3. Gather information on the external environment.

4. Analyze your findings.

5. Identify corporate level strategy.

6. Identify business level strategy.

7. Analyze implementations.

8. Make recommendations.

Sir told us to concentrate on the following points while preparing analysis for a case:

Basically, the case analysis method calls for a careful diagnosis of an organization's current conditions (as manifested by its external and internal environments) so that appropriate strategic actions can be recommended in light of the firm's strategic intent and strategic mission. Thus, appropriate strategic actions help the firm to survive in the long run as it creates and uses competitive advantages as the foundation for achieving strategic competitiveness and earning above-average returns.

rdAnjali Sahu, 3 Semester, MBA, SSITM

This is the best advice anyone has ever given to me. happens that you do not want to happen say to thing are going good, think this could be bad. When You do know that you are in charge of your own yourself, "This could be good!" When something things are bad, think this could be good. destiny? I am so grateful for this reminder. Humans happens that you want to happen say to yourself, If you do not stay in charge of your own destiny, others are the only part of God's creation that has the "This could be bad!" will take charge. Always say yes when you want to say privilege of being in charge. However, as humans, we This exercise in thought helps reduce stress. The yes. Always say no when you want to say no! There sometimes pretend not to know that we are in charge. good things become bad, and the bad things become always will be room for compromise. The game we play is let's pretend and then pretend good. Just try this a few times to see what I am talking The best way to get rid of stress is to take charge of that we are not pretending. Many times we forget that about. Another thought exercise to keep you in charge your own destiny and stay great! Tell three people we are in charge. I am so happy when I am in charge of your own destiny would be to say, "Guess what? each day how you really feel. Ask three people each of my destiny. I get to choose which way to go. Now what?" day for what you really want. How may I serve All of nature has no choice. They are creatures of As humans we can choose not to be in charge of our humanity with humility? What can I do to take better destiny. As humans we can be in charge of our own own destiny. We can hang in there. We can fake it till care of myself? destiny most of the time, if we want to be. A fun thing to we make it. We can wait for our ship to come in. We reduce stress is to say after each outcome: This could can say stuff just happens. At any moment we can be good! This could be bad! When something take control, plan our work, then work our plan. When

stKuldeep Sao,1 Semester

MBA, SSITM

YOU DO KNOW THAT YOU ARE INCHARGE OF YOUR OWN DESTINY!

CORPORATE / GUEST CORNERPage 5

July - Sept. 2011

Lakshya

I met two school students recently. In spite of there being certain stark similarities surrendered when he failed in his second or in the ninety ninth attempts. However between both, they were performing differently in their examinations. Both he had the lamp of hope glowing till he succeeded in achieving his goal. On the way belonged to similar socio-economic family background and were from the same we might fall occasionally and this is but natural. In such low moments winners village. Incidentally both went down with a long drawn viral fever just before the count the number of times they get up and get going while the losers would count examination. It took time for them to get well and only a few days before the the number of times they stumbled.examinations they could get back to studies. It's must to continue giving your best performance till the end. Falling down should I happened to ask both the students about how they plan to prepare for the test. be considered as recharge coupon and the “will power balance” should get the Here are their replies: The first student said “Not a problem, I shall somehow try to necessary top-up with every setback. A battle is lost not when the enemy wins but get passing marks”. This student had never been the topper and had never tasted when the other side gives-up and thinks he cannot fight any more. Sachin success. He did not have any aspirations to be the best in his class. He was Tendulkar and Shane Warn have been typically known for their never lose satisfied with bare minimum numbers and never targeted high. His plan was just to approach while playing on the field. Whatever may be the statistics on the maintain his status quo. On the other hand the second student replied “It would be scoreboard and irrespective of the field equations in the game, they prefer to ask tough, but I shall work hard to keep up my place in the top three”! This student was their colleagues “How can we win from here”. Situations when the other team felt a topper all through and always aspired to be on the merit list. Just to pass, anyhow complacent about their victory these leaders were actually determined to could not be his aspiration even in the toughest situation. turnaround the game. This approach has made their team win many games which It matters where your thoughts extrapolate from! While one student was targeting they would have otherwise lost. Especially in the game of football and hockey you just to manage and somehow pass in the examination the other was targeting to be learn to keep up the winning will till the last-minute in the game. Many a match at the top. It is the quality of target that you maintain at every stage in the process of winning goals in international tournaments were shot just while the referee would your journey which matters. The result should not surprise you: the student who have blown the finish whistle! It's vital to be in the game till you finish strong.had the target to just pass actually failed while the other student topped in the Lessons for Excellence :examination. lPast is a history and future is a mystery. It's mandatory to execute in the Many of us start the year with very high targets and rich ambitions. However with present moment, that's the real asset. the passing months most of us tend to miss on our targets. The natural reaction is lHope is the only dependable weapon for a warrior who desires to win. to lose will and feel hopeless. It's easy to feel hopeless but difficult to keep up the Keeping the ultimate will to win will surely show you the well deserved victory hope against pressure. It's not tough to surrender but it is an arduous task to keep in life. the spirits high when under struggle. As they say it's not the size of the dog in the lIn the journey of life defeat should only be taken as a mini stoppage and not as fight but the size of the fight in the dog which makes it win. If you are not up to the the destination. mark today, then you should never assume that you will not be so tomorrow. lAt the end of the day it's ones attitude, while facing adversity which defines the Tomorrow is always a new day and it comes with new promises. Let not the fate. It pays to manage and keep on the winning attitude. shadows of past failures darken your future. Keep up the mental demeanor. l“How can I win from here” could be used as a sure formula for success. Redirect your adrenalin to recharge your will power and not the blood pressure. Whenever you are under challenging situations, ask yourself ( at least once) : Everything in life has a beautiful end, if it's not beautiful enough it's not yet the end! How can I win from here? I am sure you will get your answer.Once you have started off with your mission, it is utmost important how you finish. Ajit Varwandkar, Thomas Alwa Edison, while he was inventing the bulb, could have very easily MD, FS Management India Private Ltd, Raipur

HOW CAN I WIN FROM HERE?

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pecific - A specific goal has a much greater chance accomplished actually seem easy simply because Goal Setting of being accomplished than a general goal. To set a they were a labor of love. Goal setting is a very powerful technique that can specific goal you must answer the six "W" questions: angible - A goal is tangible when you can experience yield strong returns in all areas of your life. *Who: Who is involved? *What: What do I want to it with one of the senses, that is, taste, touch, smell, At its simplest level the process of setting goals and accomplish? *Where: Identify a location. sight or hearing. When your goal is tangible, or when targets allows you to choose where you want to go in

you tie a tangible goal to an intangible goal, you have a *When: Establish a time frame. *Which: Identify life. By knowing precisely what you want to achieve, better chance of making it specific and measurable requirements and constraints. you know what you have to concentrate on and and thus attainable. improve, and what merely a distraction is. Goal setting *Why: Specific reasons, purpose or benefits of Setting Goals Effectively gives you long-term vision and short-term motivation. accomplishing the goal.

It focuses your acquisition of knowledge and helps The following broad guidelines apply to setting EXAMPLE: A general goal would be, "Get in shape." you to organize your resources. effective goals: But a specific goal would say, "Join a health club and By setting sharp, clearly defined goals, you can workout 3 days a week." lPositive Statement: express your goals measure and take pride in the achievement of those positively: 'Execute this technique well' is a much easurable - Establish concrete criteria for goals. You can see forward progress in what might better goal than 'don't make this stupid mistake' measuring progress toward the attainment of each previously have seemed a long pointless grind. goal you set. When you measure your progress, you lBe Precise: if you set a precise goal, putting in By setting goals you can: stay on track, reach your target dates, and experience dates, times and amounts so that achievement can be

the exhilaration of achievement that spurs you on to measured, then you know the exact goal to be 1) Achieve more 2) Improve performance continued effort required to reach your goal. achieved, and can take complete satisfaction from 3) Increase your motivation to achieve

having completely achieved it. ttainable - When you identify goals that are most 4) Increase your pride and satisfaction in your important to you, you begin to figure out ways you can lSet Priorities: where you have several goals, achievementsmake them come true. You develop the attitudes, give each a priority. This helps you to avoid feeling 5) Improve your self-confidenceabilities, skills, and financial capacity to reach them. overwhelmed by too many goals, and helps to direct 6) Plan to eliminate attitudes that hold you back and You begin seeing previously overlooked opportunities your attention to the most important ones. cause unhappinessto bring yourself closer to the achievement of your lWrite goals down to avoid confusion and give Research (Damon Burton, 1983) has shown that goals. them more force. people who use goal-setting effectively:

ealistic - To be realistic, a goal must represent an lKeep Operational Goals Small: Keep the goals 1) suffer less from stress and anxiety objective toward which you are both willing and able to you are working towards immediately (i.e. in this 2) Concentrate better work. A goal can be both high and realistic; you are the session) small and achievable. If a goal is too large, 3) Show more self-confidence 4) perform betteronly one who can decide just how high your goal then it can seem that you are not making progress 5) Are happier and more satisfied.should be. But be sure that every goal represents towards it. substantial progress. A high goal is frequently easier Keeping goals small and incremental gives more to reach than a low one because a low goal exerts low opportunities for reward. Today's goals should be motivational force. Some of the hardest jobs you ever derived from larger goals.

By setting goals effectively as described above, one can achieve and maintain strong forward momentum.

Pradeep Dhar, CMD, Vitasta Consulting, Mumbai

CREATING S.M.A.R.T. GOALS

“The essential thing is not knowledge, but character” – Joseph Le Conte

“Goals are the fuel in the furnace of achievement” – Brian Tracy

SSITM PHOTO GALLERYPage 6 Lakshya

July - Sept. 2011

thTeachers Day Celebration on 5 September 2011

th thInduction Programme “ANKURAN- A New Life to Begin” from 18 to 25 July 2011 stfor 1 Sem MBA Students

rdIndustrial Visit at Big Bazaar, Raipur on 23 July 2011

Short term courses – Retail Management & Capital Managementth rd from 27 July to 03 August 2011

thGuest Lecture by Dr. Mukul Mukherjee on CSR – 09 September 2011thJAM-Just a Minute Show – 26 August 2011

Oath Ceremony of Association of Management Graduates thon 5 September 2011

“Aankalan”– Summer Training Project Competition at FMS,SSGI on 06 September 2011 (Shikha Jain and JItendra Verma, Students of

rd 3 semester received Second Prize)

Page 7 Lakshya

“The aim of education should be to teach us how to think, rather than what to think” – James Beattie

FUN Vs KNOWLEDGE

July - Sept. 2011

INNOVATIVE PRODUCTSLaughter Please…

Boy asked God - "Why she loves roses which die in a day but does not love me

who dies for her everyday."... God replies "Mast hai ... Facebook pe daal!!" :) :)

Creative AdCreative Ad

Management Story

Ek din ek kutta jungle main raasta kho gaya. Tabhi usane dekha ek sher uskii taraf aa raha hai. Kutte ki saans rookh gayi. "Aaj to kaam tamaam mera!" usne socha. Phir usne saamane kuchh sookhi haddiyan padi dekhi. Woh aate hue sher ki taraf peeth kar ke baith gaya aur ek sookhi hadii ko choosne laga aur zor zor se bolne laga, "wah! Sher ko

khaane ka mazaa hi kuch aur hai. Ek aur mil jaaye to poori daawat ho jayegi!" Aur usne zor se dakaar mara. Is bar sher soch mein pad gayaa. Usne socha "ye kutta to sher ka shikar karta hai! Jaan bacha kar bhago!" Aur sher wahan se jaan bachaa ke bhaaga. Ped par baitha ek Bandar yeh sab tamasha dekh raha tha. Usne socha yeh mauka achha hai sher ko saari kahani bata deta hoon - sher se dosti ho jayegi aur usse zindagi bhar ke liye jaan ka khatra dur ho jayega.. Woh phataphat

sher ke pichhe bhaaga. Kutte ne Bandar ko jaate hue dekh liya aur samajh gayaki koi locha hai. Udhar Bandar ne sher ko sab bata diya ki kaise kutte ne use bewakoof banaya hai. Sher ne zor se kaha, "chal mere saath abhi uski leela khatam karta hoon" aur Bandar ko apani peeth par baitha kar sher kutte ki taraf lapka. Can u imagine the quick management by the DOG... Kutte ne sher ko aate dekha to ek baar phir uskii taraf peeth karke baith gaya aur zor zor se bolne laga, "Is Bandar ko bhej ke 1 ghanta ho gaya, saala ek sher phasaa kar nahi la sakta!"

Moral of the story: There are many such monkeys around us, try to identify them.

Office HumorOffice Humor

July - Sept. 2011

Page 8 LakshyaEXTRA INNINGS

“Every failure brings with it the seed of an equivalent success” – Napoleon Hill

“Take up one idea. Make that one idea your life - think of it, dream of it, live

on that idea. Let the brain, muscles, nerves, every part of your body, be full

of that idea, and just leave every other idea alone. This is the way to success,

that is way great spiritual giants are produced.” Swami Vivekananda

1 You throw away the outside and cook the inside. Then you eat the outside and throw away the inside. What did you eat?

2. The man who invented it doesn't want it. The man who bought it doesn't need it. The man who needs it doesn't know it. What is it?

3. I'm the part of the bird that's not in the sky. I can swim in the ocean and yet remain dry. What am I?

4. At night they come without being fetched, and by day they are lost without being stolen. What are they?

5. I give you a group of three. One is sitting down and will never get up. The second eats as much as is given to him, yet is always hungry. The third goes away and never returns. What are they?

Mind Benders

Unusual Meanings1 Kleptocracy - noun: A government rainbow of colors that change when

by the corrupt in which rulers use seen from different angles. their official positions for personal 4. Attaboy - interjection: Used to gain. express approval or

2 H e t e r o d o x - a d j e c t i v e : encouragement.1. Different from established beliefs 5. Bada-bing - interjection: Used to or opinions. suggest something happening 2. Holding unorthodox opinions. effort lessly, emphatical ly, or

3. Iridescent - adjective: Displaying a predictably, implying "Just like that!"

FACTS AND TRIVIA• Baikal (Baikal) in Siberia, Russia is the deepest lake in the world measuring

1620m deep at its deepest point.

• The highest waterfall in the world is the Angel Falls in Venezuela. At a towering height of 979m did you know that each drop of water takes 14 seconds to fall from the top to the bottom.

• The largest man-made lake in the U.S. is Lake Mead, created by Hoover Dam.

• The largest cave in the world (the Sarawak Chamber in Malaysia) is 2,300 feet (701 meters) long, 980 feet (299 meters) wide, and more than 230 feet (70 meters) high.

• The second Longest geographical name that is accepted in the world is “Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu” (85 letters) which is a hill in New Zealand.

On a rainy day like today, a 17 year old boy went to a telephone booth, and called up a number written in his hands. His clothes were rugged, and he seemed to be working in some soil place.

A lady's voice was audible from the other side,

She said, “Hello”.

Boy, ” Hello Mam, good Morning to you, can I have two minutes of yours”.

Lady, “please tell me”.

Boy, “Mam, I got your number from the local grocery shop, and came to know that you are looking for a worker who can maintain the grass in your lawn. I am looking for the job and specialize in it.”

Lady, “Probably you have got the wrong person number, because, we do have a great lawn, but we do have a worker who is working on it”.

Boy, “Mam, I am sorry, but, would you allow me to show you my work, I am sure my services will be much better than your worker”.

Lady, “We are satisfied with the work of the worker, we are not looking for a change”.

Boy, “Oki, Mam, for my information, can you let me know what is the amount you pay to your worker”.

Lady, “We pay him 1000 Rs, for a month, in which he maintains the grass four times.”

Boy, “Mam, I believe you are paying too much, here is my offer, I will charge only 700 Rs. for a month, and will check as well as maintain the grass 8 times for you”.

Lady, ” Sorry, Boy, we are happy with our worker”.

Boy, ” Mam, I request you, I really need a job, and I have a 5 years' experience in Lawn maintenance and can really do wonder to your lawn, a tleast give me a chance”

Lady, ” I understand your state, but I am sorry, I am really happy with the work at my lawn, thank you”.

Boy, “Oki Mam, thank you for your time, Have a great day”.

An old man, was listening to this complete conversation, and as the boy hung up the phone and was coming out of the booth, the old man called him and said,” I believe you are in some problem, I was listening to your conversation, and it seems you really are in need of a job, if you wish, I also have a small lawn, and I can pay you 500 Rs for a month, what say?”.

The boy smiled and said, “Sir, thanks for your concern”.

Actually, the lady I was talking to is the one who's Lawn I take care of. I work on her lawn since last 2 years.

The old man got puzzled and asked, “Then why you were pleading”.

Boy, “Sir, I was checking whether my services and behaviour is good enough that my client will not be ready to exchange it for any reason whatsoever”.

The Old, man smiled and the boy went away whistling.

A STORY WORTH REMEMBERING.

Dedication Perseverance Courage

Mea

ning

s of

Life

Mea

ning

s of

Life

It's not how many times you fall that matters; it's how many times you get up

LITTLE SECRETS OF SUCCESS

Only whenwe are no

longer afraiddo we begin

to live.

Only whenwe are no

longer afraiddo we begin

to live.PRACTICE is the best instruction of them ALL

Answers : 1) an ear of corn 2) Coffin 3) Shadow 4) stars or dreams 5) stove, fire and smoke