Sse gaming steep_group4b_2011
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TechnologyMedia Management 2304
Group 4b
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Serious Gaming
“A serious game is a game in which education (in its various forms) is the primary goal, rather than entertainment”
Michael, D. and Chen, S. (2006)
Technology Hardware, software, R&D
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Continuous improving and optimizing of technology
Digital distribution - buy online
Speed up the process – from R&D to launch
Integration of technology between different platforms iPad, Mac, PC etc.
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Collective intelligence and user generated content
Merging with real world
Computer knowledge increases
Serious gaming becomes more entertaining Focus on experience
Diverging applications: New areas to apply gaming technology to Education, therapy, training, politics, marketing
communications etc.
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Be present at multiple platforms
Any changes in pricing?
Need to find ways to engage audience
Attract young people by making learning fun
Focus on experience Rise of experience economy
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http://www.californiagreensolutions.com/cgi-bin/gt/tpl.h,content=2892
Michael, D. and Chen, S. (2006), Serious games: games that educate, train and inform. oston, MA. Thomson Course Technology.
http://partners.becta.org.uk/upload-dir/downloads/page_documents/research/emerging_technologies08_chapter4.pdf p 64
http://www.futurelab.net/blogs/marketing-strategy-innovation/2008/01/the_future_of_serious_games.html
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