ProductTeamcenter

Business challengesSatisfy increased demands for high-efficiency, eco-friendly vehiclesShorten product development cycle and time-to-marketReduce overall product development costsImprove integration of design and manufacturing process information

Keys to successFocus on better managing a product’s complete design- to-launch process Implement Teamcenter, a single, platform-based PLM system that enables collabora-tion and integrated manage-ment of all product and process information Provide workflow support and design change management, as well as integration with the production system

Using Teamcenter, SsangYong Motor reduces costs and maximizes productivity; integrated PLM is the key

Recognized for innovation and leadershipSince its establishment in 1954, the public has loved SsangYong Motor Co., Ltd. (SsangYong Motor) for its leading styles and its automobiles’ excellent performance. By optimizing its professional craftsmanship, SsangYong Motor has excelled throughout the history of Korea’s automotive industry.

The company opened a new era of auto-mobiles with four-wheel drive when it

Automotive and transportation

www.siemens.com/teamcenter

SsangYong Motor Leading Korean SUV manufacturer manages complex product knowledge and processes using a single digital platform – from design to manufacture to launch

developed its models Musso and Korando in the 1980s. Soon after the passing of the millennium, SsangYong Motor released the Rexton, Kyron and Actyon models in succession which, for the first time in Korea, represented a full line-up of SUVs. In addi-tion, the Chairman W, an upgraded version of its flagship sedan Chairman, which SsangYong Motor developed as a leading, ultra-premium brand vehicle in Korea, was successfully launched on the world stage.

Based on the corporate philosophy of “Customers First and Global Management,” SsangYong Motor expanded its business by establishing 1,650 global sales networks in 115 countries. It currently operates parts

centers, regional A/S training centers, and representative offices in most major markets, including Europe, while advancing the company’s growth through strength-ened services and the development of new technologies.

First objective: innovation-driven R&DDue to sluggish growth in developed and emerging markets, economic uncertainty has brought about many changes in the business environment of the automotive industry.

Automakers face challenges of growing market volatility and increased demands for highly-efficient, eco-friendly vehicles as well as dynamic customer expectations. Moreover, SsangYong Motor had to over-come other significant ongoing challenges, including reducing development costs, shortening the product lifecycle and differ-entiating its brand from others.

To cope with these challenges and achieve its goals, SsangYong Motor established innovation-driven research and develop-ment (R&D) as its first objective and began to search for the most appropriate solution to meet this objective. Its main focus was to raise the success rate of new product devel-opment by identifying major customer and market requirements, and then enhancing its product development process to meet those requirements.

A breakthrough with PLMIn order to improve its product development process, SsangYong Motor wanted a single, platform-based PLM system that would enable collaboration and integrated management of all product information, ranging from design to manufacturing to product launch.

Above all, SsangYong Motor set a specific goal of concentrating on product manage-ment using a product lifecycle management (PLM) system extended from its existing PLM system, which was, at the time, focused only on product data management (PDM). Considering globalization, new technology, auto-parts communication, increases in modularization, electronics and software, a typical PLM/PDM system was not enough for an automotive company to keep up with market and organizational factors. Such conventional systems place their emphasis on 2D and 3D computer-aided design (CAD) data and bill of materials (BOM) management.

What was needed was a system that also provided workflow support and design change management, along with integra-tion with the production system – in other words, an “extended PLM” solution that would help manage complexity. To imple-ment such a concept, SsangYong Motor defined the specific elements of what it required in a system, including integrated

ResultsNotably reduced operation time for BOM configuration and engineering changes Improved product quality through increased BOM accuracy from design to launch Dramatically increased engineering efficiency through simulation and adoption of best practicesIncreased manufacturing process efficiency due to real-time information and work collaboration in CAD modeling and engineering changes

support for a global environment, inte-grated purchase/finance/quality/manufac-ture processes, along with system and feature-based design, enhanced built-in software management, strengthened track-ing capabilities, improved solution-based processes, enhanced lifecycle management that enables effective waste management, and more.

Based on the results of testing and verify- ing solutions to meet its defined require-ments, SsangYong Motor implemented Teamcenter® software, a complete PLM platform from Siemens PLM Software.

Teamcenter is a single, open platform that combines all necessary information

and processes it into one centralized system. Teamcenter applies a system-based approach to unify a product’s lifecycle. The software is designed to help maximize productivity as well as simplify data management by offering a single-platform process, from design to manufacture to product launch. As a result, Teamcenter is the system of choice of many of the world’s leading manufacturers, enabling products to be produced smarter, better and faster.

SsangYong Motor recognized Teamcenter as the right solution for all its challenges, especially for controlling product data and process; meeting engineering and manufac-turing requirements; and connecting key organizations, functions and factors such as

“ We selected the advanced technology of Siemens PLM Software in consideration of long-term, added value through a partnership between the companies.”Seung-Hwan Chung, Ph.D. Managing Director CIO SsangYong Motor

“ With Teamcenter, SsangYong Motor notably increased its cost savings and maximized its productiv-ity, made possible through improved cooperation and collaboration across divisions.”

Seung-Hwan Chung, Ph.D. Managing Director CIO SsangYong Motor

SsangYong Motor set a cornerstone objective of strengthening its core value as “Customer First, Global Mindset, and Innovation.” With the help of Teamcenter, it accomplished just that.

Realizing an end-to-end PLM system with a step-by-step approachIn order to truly achieve the extended PLM concept, SsangYong Motor management took a step-by-step approach, addressing the process from product development to market launch.

First, SsangYong Motor established CAD and enterprise reporting and management systems. This was the first step for several reasons. CAD data is created at the styling stage and used throughout downstream processes, including manufacturing and after-sales support. The PLM system is used to control the flow of CAD data, and when changes occur, information is automatically delivered to the relevant departments, which can dramatically reduce time-to-market.

In order for the company to successfully implement an integrated CAD and engineer-ing bill of materials (EBOM) management approach, several tasks needed to be accomplished, including composing an EBOM system for work efficiency; improving the matching of EBOM and bill of process (BOP) structure; establishing a user-friendly user interface; refining the manufacturing system to facilitate consistent planning and results; improving the process for design changes; and effectively allocating all manu-facturing tasks among the appropriate workers.

suppliers, costs, quality, sustainability and systems engineering.

“The results of predicting system perfor-mance through the full verification of solution functions and application cases demonstrated that Teamcenter is the best solution. Teamcenter provides high scalabil-ity and integration, which meets the corpo-rate objectives of merging PLM with other digital systems,” explains Dr. Seung-Hwan Chung, managing director and CIO (chief information officer). “We selected the advanced technology of Siemens PLM Software in consideration of long-term, added value through a partnership between the companies.”

“ The results of predicting system performance through the full verification of solution functions and application cases demon-strated that Teamcenter is the best solution. Teamcenter provides high scalability and integration, which meets the corporate objective of being able to merge PLM with other digital systems.”

Seung-Hwan Chung, Ph.D. Managing Director CIO SsangYong Motor

Solutions/ServicesTeamcenter www.siemens.com/teamcenter

Customer’s primary businessSsangYong Motor develops and distributes SUVs and full-size luxury sedans. As a premier manufacturer in Korea’s automotive industry, SsangYong Motor products are known for their advanced styling and outstanding performance since its founding in 1954. www.smotor.com

Customer locationPyeongtaek Gyeonggi-do, South Korea

With the implementation of a process-integrated PLM system, SsangYong Motor successfully achieved its goal of being agile, proactive and responsive to growing competition and ever- changing market factors.

© 2014 Siemens Product Lifecycle Management Software Inc. Siemens and the Siemens logo are registered trademarks of Siemens AG. D-Cubed, Femap, Fibersim, Geolus, GO PLM, I-deas, JT, NX, Parasolid, Solid Edge, Syncrofit, Teamcenter and Tecnomatix are trademarks or registered trademarks of Siemens Product Lifecycle Management Software Inc. or its subsidiaries in the United States and in other countries. All other logos, trademarks, registered trademarks or service marks belong to their respective holders. 42724-Z6 10/14 Cwww.siemens.com/plm

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In the design phase, manufacturing knowl-edge re-use was significantly increased based on the BOP, enabling simulation to become a key contributing factor in maxi-mizing productivity. Moreover, using manu-facturing knowledge in the design phase increased CAD modeling efficiency and design change management.

Dr. Chung pointed out that markedly improved manufacturing process efficiency enabled the company to push unit costs down. This was primarily achieved through real-time sharing of accurate product and routing information. In addition, automatic level control (ALC) code management helped improve the reliability of all manu-facturing order information, while opti-mized timing/scheduling helped prevent excessive material waste.

SsangYong Motor set a cornerstone objec-tive of strengthening its brand value as one of the most innovative and respected Korean automotive companies According to Dr. Chung, with the help of Teamcenter, it did just that.

Next, SsangYong Motor launched a manu-facturing environment with an enterprise resource planning (ERP) connection to the BOP information. In this step, manufactur-ing preparation tasks were improved because the BOP and EBOM environments were integrated.

Strengthening its competitive advantage by improving design-production processesWith the implementation of a process- integrated PLM system, SsangYong Motor successfully achieved its goal of being agile, proactive and responsive to growing compe-tition and ever-changing market factors.

The use of Teamcenter on the unified archi-tecture helped the company strengthen its competitive power. “With Teamcenter, SsangYong Motor notably increased its cost savings and maximized its productivity, made possible through improved coopera-tion and collaboration across divisions,” says Dr. Chung.