SS15 revised sales catalogue web
82
1 Spring Summer 2015 collection Inner City | Leah COLOURS THAT CATCH THE EYE
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Transcript of SS15 revised sales catalogue web
1
Spring Summer 2015 collection
Inner City | Leah
COLOURS THAT CATCH THE EYE
2
METROPOLITANINNER CITY
HIC01S Harper’s S 11HIC11 Vogue 12HIC11L Vogue L 12HIC23 Rush 10HIC37 Sputnik 10HIC112 Leonce 10HIC123 Fanzine 12HIC147 Fate 10HIC176 Eye 10HIC176M Eye M 10HIC177 Hinge 12HIC188 Essence 12HIC226 Metro 11HIC247 Prarie 11HIC303 Ashur 13HIC350 Asarum 13HIC363 Mich 11HIC370 Orva 10HIC374 Eveline 12HIC383S Susie S 13HIC387 Parish 13HIC389 Fe 13 HIC394 Liza-Lou 11HIC395 Kammie 12HIC396W Genna 14HIC397 Coralie 11HIC398 Gali 12HIC399 Half moon 13HIC400 Leah 12HIC402M Eva M 11HIC402S Eva S 11HIC403 Fola 10HICS80C Purse 14HICS84C Purse 14HICS85C Wallet 14
SUBWAY
SUB01M Clapham M 20SUB01S Clapham S 20SUB02 Euston 20SUB03 Paddington 21SUB05 Kensington 20SUB09 Burke 20SUB16 Upney 20SUB17 Wapping 20SUB18 Chancery 21SUB22 Kensal 20SUB02C Wallet 21
CASUAL CHIC
HCCH02 Mae 26HCCH04 Mie 26HCCH07 Mack 26HCCH09 Kaci 26HCCH11 Madge 26HCCH12 Mahi 26HCCH13 Maj 26HCCH14 Mali 26
CARRY OUT
HCAO01 Digit 32HCAO02 Drop 32HCAO04 Dale 32HCAO05 Dim 32HCAO06 Damp 32HCAO07 Direct 32HCAO08 Dinka 32HCAO09 Dune 32
PILATES
HPLT01 Romana 38HPLT02 Eve 38HPLT03 Logica 38HPLT04M Mind M 38HPLT04S Mind S 38HPLT07 Carola 38HPLT09 Centering 38HPLT10 Flow 39HPLT11 Precision 39HPLT12 Breathing 39HPLT15 Pelvic 38
HYPE
HYP01 Graffiti 44HYP03 Motto 44HYP04 Dj 44HYP05 Otr 44HYP07 Jamm 44HYP08 Marker 44HYP09 Idiom 44
LIFESTYLEGREATER AMERICAN
HGA307 Warner S 52HGA307M Warner M 52HGA308 Leory 52HGA309 Switlik 52HGA310 Rockwall 52HGA311 Slingshot 52HGA312 Twister 52HGA314 Concord 52
NEW NOMAD
HNN01 San 58HNN02 Fulani 58HNN03 Lohar 58HNN04 Khan 58HNN05 Tuareg 58HNN06 Maasai 58HNN07 Toubou 58
SAIL IT
HSAL01 Rigging 64HSAL02 Mast 64HSAL03 Proa 64HSAL04 Keel 64HSAL05 Rudder 64HSAL06 Sloop 64
BUSINESSBLUE LABEL
HBL01 Venture 72HBL02 Margin 72HBL03 Fulton 72HBL04M Federal M 72HBL04S Federal S 72HBL06 Banker 72HBL07 Exchange 73HBL08 Stock 73HBL09 Tax 72HBL10 Raise 73HBL11W Capital 73HBL14 Bonds 72
DIAMOND TOUCH
HDIT01 Pauline 78HDIT06 Stella 78 HDIT07 Pat 78HDIT08 Carina 78HDIT09 Liza 78HDIT10 Karen 78HDIT11 Cindy 79HDIT12 Effie 78HDIT13 Cecilia 79HDIT16 Kayla 79HDIT17M Bella M 78HDIT17S BellaS 78HDIT18 Adela 79HDIT20 Mia 79HDIT21 Viola 78HDIT22 Elenora 79HDIT23 Gianna 79
ZEPPELIN
HZP02 Hindenburg 84HZP03 Helium 85HZP04 Ferdinand 84HZP06 Cabin 85HZP07 Heritage 85HZP09 Balloon 84HZP11 Empennage 85HZP12 Skeleton 85HZP13 Propane 85HZP14M Hydrogen M 84HZP14S Hydrogen S 84HZP16 Led 84HZP17 Float 84HZP18 Orientation 84
CARRIER
HCAR01 Bearer 90HCAR02 Shifting 90HCAR03 Sherpa 90HCAR04 Bellhop 90HCAR05 Skycap 90HCAR06 Loader 90HCAR08 Silleros 90
NEW WAY
HNW01 Lexington 96HNW02 Union 96HNW03 Witchlock 96HNW04 Burnside 97HNW06 Pellham 96HNW07 Longwood 96HNW08 Brook 96HNW08E Brook E 96HNW09 Queens 97HNW10 Corona 97HNW11 Rockaway 97HNW12 Ozone 97HNW19 Kentish 96
FORMULA ONE
HFO05M Traction M 102HFO05MEX Traction M expandable 102HFO05S Traction S 102
INDEX
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IMPORTANT NOTEPlease be informed that not all styles, colors and prints are available in every country,please contact your local distributor for more information.Please note that small differences might occur from the images inside this cataloguewith the actual products (color, style details, dimensions or hardware).
this is a new style
this style has a tablet compartment
this style has a laptop compartment
this style has a smart sleeve, to put over your trolley handle
this style has been refreshed
18”
4
Metropolitan
5
INN
ER C
ITY
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Casually iconic and stylishly functional, our Inner City bags are inspired by the needs of the contemporary urban woman. The ideal companions for everyday, our new shades and styles are set to colour you happy from work to play. Time to choose your colour-bright look: colour block, in bright Wild Aster and Green Briar shades, or colour clash, in candy-striped Lined print or feel-good floral Columbia print. Whatever you decide, you’re guaranteed a look that’s equal parts sophisticated, playful and carefree – with just a hint of sporty attitude.
Try new handbag styles Eva S or Leah, featuring ultra practical multi-zip compartments and durable structures. Or, when you really need to carry-all, nothing beats the hands-free functionality of our backpack, Gali.
TARGETGROUP
Your Inner City, your colourful life
WHO THEY ARE
Age // 35-44Gender // FemaleEducation // Higher Education
WHERE THEY SHOP
Shops// Street shopsPrice sensitivity// Very price sensitive
HIC
Eye in Greenbriar and Lined Print
WHAT THEY DO
Occupation// Teacher, translators, accounting, administrative employeeHobbies// Yoga, outdoor gardening, walking tripsLifestyle// Literature, visiting museum & cultural fairs, charity, local musicInternet usage// normal
7
Golden Oak 298NEW COLOUR
Sepia 316
Molten Lava 149NEW COLOUR
Lined Print 771NEW COLOUR
Black 003
Provence Blue 043NEW COLOUR
Greenbriar 370NEW COLOUR
Pink Flambe 086NEW COLOUR
Columbia Print 767NEW COLOUR
Wild Aster 064NEW COLOUR
Madras Print 770NEW COLOUR
MAIN MATERIALSOLIDnylon 70D 260T taffeta interlock bonding
PRINT50D Polyester taffeta interlock bonding
POCKETSupdated smartphone pockets
LINING70D Nylon with PU*2(emboss)
HANGERchromed metal hanger
LOGOmetal Hedgren logo
HIC
HIC
8
HIC23RUSH
Shoulder bag
H x D x W20 x 6 x 15,5 cm7.8 x 2.3 x 6 inch1,9l — 0,2 kg
HIC112LEONCE
Shoulder bag
H x D x W25 x 2 x 20 cm9.8 x 0.8 x 7.8 inch1l — 0,3 kg
HIC147FATE
Shoulder bag
H x D x W28 x 5 x 27 cm10.9 x 2 x 10.5 inch3,8l — 0,3 kg
HIC37SPUTNIK
Shoulder bag
H x D x W30 x 4 x 23 cm11.7 x 1.6 x 9 inch2,8l — 0,4 kg
HIC176EYE
Shoulder bag
H x D x W19 x 9 x 22 cm7.4 x 3.5 x 8.6 inch3,8l — 0,2 kg
HIC176MEYE M
Shoulder bag
H x D x W22 x 9 x 29 cm8.6 x 3.5 x 11.3 inch5,7l — 0,3 kg
HIC403FOLA
Shoulder bag
H x D x W25 x 4 x 29,5 cm9.8 x 1.6 x 11.5 inch3l — 0,4 kg
HIC370ORVA
Shoulder bag
H x D x W26 x 8 x 25 cm10.1 x 3.1 x 9.8 inch5,2l — 0,5 kg
HIC
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Black 003
Sepia 316
Golden Oak 298
Provence Blue 043
Greenbriar 370
Molten Lava 149
Pink Flambe 086
Wild Aster 064
Lined Print 771
Columbia Print 767
Madras Print 770
HIC226METRO
Shoulder bag
H x D x W20 x 10 x 24 cm7.8 x 3.9 x 9.4 inch4,8l — 0,4 kg
HIC01SHARPER’S S
Shoulder bag
H x D x W24 x 8,5 x 29 cm9.4 x 3.3 x 11.3 inch5,9l — 0,3 kg
HIC363MICH
Shoulder bag
H x D x W19,5 x 8 x 28 cm7.6 x 3.1 x 10.9 inch4,4l — 0,7 kg
HIC247PRARIE
Shoulder bag
H x D x W20 x 6 x 17 cm7.8 x 2.3 x 6.6 inch2l — 0,3 kg
HIC397CORALIE
Crossover with flap
H x D x W25 x 13 x 26 cm9.8 x 5.1 x 10.1 inch8,5l — 0,3 kg
HIC394LIZA-LOU
Shoulder bag
H x D x W23 x 11 x 31 cm9 x 4.3 x 12.1 inch7,8l — 0,4 kg
HIC402SEVA S
Handbag small
H x D x W20 x 9 x 29,5 cm7.8 x 3.5 x 11.5 inch5,3l — 0,4 kg
HIC402MEVA M
Handbag medium
H x D x W22,5 x 10 x 34 cm8.8 x 3.9 x 13.3 inch7,7l — 0,5 kg
HIC
10
HIC123FANZINE
Shoulder bag
H x D x W32 x 10 x 30 cm12.5 x 3.9 x 11.7 inch9,6l — 0,4 kg
14” 15”HIC177HINGE
Business bag 14”
H x D x W28 x 9 x 37 cm10.9 x 3.5 x 14.4 inch9,3l — 0,7 kg
HIC188ESSENCE
Business bag 15”
H x D x W32 x 8,5 x 38 cm12.5 x 3.3 x 14.8 inch10,3l — 0,8 kg
HIC374EVELINE
Tote 13”
H x D x W28 x 13 x 36 cm10.9 x 5.1 x 14 inch13,1l — 0,5 kg
HIC400LEAH
Tote
H x D x W28 x 9 x 41 cm10.9 x 3.5 x 16 inch10,3l — 0,4 kg
HIC11VOGUE
Backpack
H x D x W30 x 8 x 21 cm11.7 x 3.1 x 8.2 inch5l — 0,3 kg
HIC11LVOGUE L
Backpack L
H x D x W35 x 10 x 25 cm13.7 x 3.9 x 9.8 inch8,8l — 0,3 kg
HIC398GALI
Backpack
H x D x W40 x 10 x 25,5 cm15.6 x 3.9 x 9.9 inch10,2l — 0,5 kg
HIC
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Black 003
Sepia 316
Golden Oak 298
Provence Blue 043
Greenbriar 370
Molten Lava 149
Pink Flambe 086
Wild Aster 064
Lined Print 771
Columbia Print 767
Madras Print 770
HIC399HALF MOON
Handbag
H x D x W22,5 x 13,5 x 37,5 cm8.8 x 5.3 x 14.6 inch11,4l — 0,4 kg
HIC387PARISH
Cosmetic bag
H x D x W15 x 6 x 19 cm5.9 x 2.3 x 7.4 inch1,7l — 0,1 kg
HIC389FE
Clutch
H x D x W12 x 5 x 17 cm4.7 x 2 x 6.6 inch1l — 0,2 kg
HIC383SSUSIE S
Clutch S
H x D x W15 x 5 x 20 cm5.9 x 2 x 7.8 inch1,5l — 0,4 kg
HIC395KAMMIE
Folded clutch
H x D x W14 x 2 x 26 cm5.5 x 0.8 x 10.1 inch0,7l — 0,3 kg
HIC350ASARUM
Waistbag
H x D x W14 x 3 x 35 cm5.5 x 1.2 x 13.7 inch1,5l — 0,4 kg
HIC303ASHUR
Waistbag
H x D x W16 x 2 x 28 cm6.2 x 0.8 x 10.9 inch0,9l — 0,3 kg
HIC
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HIC396WGENNA
Spinner 20”
H x D x W58 x 20 x 36 cm22.6 x 7.8 x 14 inch41,8l — 2,9 kg
HICS80CPURSE
Triple purse
H x D x W10 x 1 x 15 cm3.9 x 0.4 x 5.9 inch0,2l — 0,1 kg
HICS84CPURSE
Zipper purse with flap-8cc
H x D x W10,5 x 2 x 12,5 cm4.1 x 0.8 x 4.9 inch0,3l — 0,1 kg
HICS85CWALLET
Wallet Long bi-fold with card pass
H x D x W11 x 3 x 18 cm4.29 x 0.78 x 7 inch0,59l — 0,1 kg
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SUB
WAY
14
SUB
Subway’s got bags of style to suit everything the city offers – from working week to retail therapy day. Set to bring a fresh breeze to your personal style season, these are pick-me-up bags for daily adventures: pick it, move it, carry it, live it!
Wake up to the new Kensal cross-body bag – in Blue Star Sapphire or Mourning Dove Grey, it will refresh daily wardrobes and dull weather days.
TARGETGROUP Take the Subway
WHO THEY ARE
Age // 25-34Gender // FemaleEducation // High School
WHERE THEY SHOP
Shops// Shopping mallsPrice sensitivity// Very price sensitive
WHAT THEY DO
Occupation// Youth employment, social worker, freelanceHobbies// Discover the town, sustainable shoppingLifestyle// Free time, charity work, museums, multicultural food, lunch box, lounge MusicInternet usage// Highhand , useful
Kensal in Blue Star Sapphire
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SUB
Blue Star Sapphire 130NEW COLOUR
Black 003
Mourning Dove Grey 014NEW COLOUR
Rapture Rose 336NEW COLOUR
Chili Pepper 602
MAIN MATERIAL400*500D Nylon
LINING70D Nylon with H print PU*2
POCKETSupdated smartphone pockets
HANGERchromed metal hanger
LOGOmetal Hedgren logo
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SUB02EUSTON
Shoulder bag
H x D x W18 x 6 x 24 cm7.02 x 2.34 x 9.36 inch2,6l — 0,2 kg
SUB01SCLAPHAM S
Shoulder bag M
H x D x W19 x 9 x 26 cm7.41 x 3.51 x 10.14 inch4,4l — 0,3 kg
SUB01MCLAPHAM M
Shoulder bag M
H x D x W25 x 11 x 37 cm9.75 x 4.29 x 14.43 inch10,2l — 0,4 kg
SUB05KENSINGTON
Shoulder bag
H x D x W23 x 29 x 9 cm8.97 x 11.31 x 3.5 inch6l — 0,3 kg
SUB09BURKE
Shoulder bag
H x D x W20 x 10 x 26 cm7.8 x 3.9 x 10.1 inch5,2l — 0,3 kg
SUB17WAPPING
Clutch
H x D x W20 x 0,5 x 30 cm7.8 x 0.195 x 11.7 inch0,3l — 0,2 kg
SUB22KENSAL
Crossover
H x D x W23 x 9,5 x 33 cm8.97 x 3705 x 12.9 inch7,2l — 0,3 kg
SUB16UPNEY
Handbag
H x D x W23 x 19 x 39 cm8.97 x 7.41 x 15.2 inch17l — 0,3 kg
SUB
EMEA ONLY
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Black 003
Rapture Rose 336
Blue Star Sapphire130
Mourning Dove Grey014
Chili Pepper 602
SUB03PADDINGTON
Tote
H x D x W28 x 13 x 41 cm10.92 x 5.07 x 16 inch14,9l — 0,5 kg
SUB18CHANCERY
Tote
H x D x W37 x 1 x 36 cm14.43 x 0.39 x 14 inch1,3l — 0,3 kg
SUB02CWALLET
Wallet bi-fold
H x D x W9 x 1,5 x 11 cm3.51 x 0.6 x 4.3 inch0,1l — 0,1 kg
SUB
SUB03CWALLET
Wallet long bi-fold with card pass
H x D x W11 x 2 x 18 cm4.3 x 0.8 x 7 inch0,4l — 0,1 kg
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CA
SUA
L C
HIC
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HCCH
When fashion, femininity and simplicity mix, the result is Hedgren’s Casual take on Chic – a contemporary cocktail for everyday elegance. Complete with a cute tassel, our new styles in Baltic Blue and Ceylon Gold will brighten Springtime afternoons.
New to the family is the classic Madge shoulder bag – mix and match it with the Mali wallet. Plus our standout Maj backpack ensures on-trend appeal on the go.
TARGETGROUP
Fall intoCasual Chic
WHO THEY ARE
Age // 25-34Gender // FemaleEducation // Higher Education
WHERE THEY SHOP
Shops// BoutiquesPrice sensitivity// Average price sensitive
MADGE in Baltic Blue
WHAT THEY DO
Occupation// First employment, glamour students, fashion industryHobbies// Reading fashion magazines, best sellers books & moviesLifestyle// Girl friends group, shopping, fashion conscious, on trend, district restaurant, dance Pop, disco houseInternet usage// medium
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Black 003 Seal Brown 208
Ceylon Gold 632NEW COLOUR
Baltic Blue 044NEW COLOUR
HCCH
MAIN MATERIALNylon 70D 260T taffeta interlock bonding
LINING230T Polyester (embossed)
TRIMScow leather,dobby webbing
HANGERwebbing tassels
LOGOmetal H logo
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Ceylon Gold 632
Baltic Blue 044
Black 003
Seal Brown 208
HCCH04MIE
Shoulder bag
H x D x W20 x 5 x 27 cm7.9 x 2 x 10.6 inch2,7l — 0,22 kg
HCCH07MACK
Box shoulder bag 2 zippers
H x D x W15 x 8 x 20 cm6,3 x 3.1 x 7.9 inch2,4l — 0,43 kg
HCCH11MADGE
Shoulder bag
H x D x W19 x 7 x 27,5 cm7.5 x 2.8 x 10.8 inch3,66l — 0,35 kg
HCCH02MAE
Hobo
H x D x W27 x 12 x 36 cm11 x 4.7 x 14,2 inch11,66l — 0,42 kg
HCCH12MAHI
Square cross over
H x D x W29,5 x 8 x 29 cm11.6 x 3.1 x 11.4 inch6,84l — 0,4 kg
HCCH09KACI
Tote
H x D x W35 x 9 x 38,5 cm13.8 x 3.5 x 15,2 inch12,13l — 0,5 kg
HCCH13MAJ
Backpack
H x D x W36 x 8,5 x 31 cm14.2 x 3.3 x 12.2 inch9,49l — 0,46 kg
HCCH14MALI
Large wallet
H x D x W11 x 2,5 x 19 cm4.3 x 1 x 7.5 inch0,52l — 0,2 kg
HCCH
22
CA
RR
Y O
UT
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Stand out by blending in with Hedgren’s city infused collection for men. Essential equipment for on-the-go urbanites, these versatile styles fuse modernity with heritage. The result? City bags with functions you will use every day, and designs you’ll never leave at home. The ocean print blends trend-setting pattern with neutral colourways and orange details, whilst our new season styles capture the feel of the streets.
The shift towards sling backpacks is evident in the Dim, perfect for slinging on and off on the go. Or wise up to the Dinka, our oversized backpack with a functional fold-over top and multi-ways to wear it.
TARGETGROUP
|| NEW COLLECTION ||
Command attention with Carry Out
HCAO
WHO THEY ARE
Age // 35-44Gender // MaleEducation // University
WHERE THEY SHOP
Shops// Street shopsPrice sensitivity// Less price sensitive
DIM in Ocean Print
WHAT THEY DO
Occupation// White-collar-worker, accounting, salesHobbies// Fitness club, group excursions, city tripsLifestyle// Movies, friends, happy hour, dinner, gourmet, EuropopmusicInternet usage// High use on mobile media
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Ocean Print 772
HCAO
MAIN MATERIAL600D Polyester
COMBINED MATERIAL600D Polyester (print)
LINING150D Polyester
HANGERblack rubber cube
LOGOHedgren metal plate
HCAO
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Ocean Print 772
HCAO01DIGIT
Small crossover
H x D x W17 x 3 x 30 cm6.7 x 1.2 x 11.8 inch1,53l — 0,437 kg
HCAO09DUNE
Vertical shoulder bag
H x D x W36 x 6 x 26 cm12.6 x 2.4 x 10.2 inch4,99l — 0,46 kg
HCAO05DIM
Sling backpack
H x D x W38 x 10 x 20 cm15 x 3.9 x 7.9 inch7,6l — 0,48 kg
HCAO06DAMP
Messenger
H x D x W30 x 11 x 44 cm11.8 x 4.3 x 17.3 inch14,52l — 0,8 kg
HCAO08DINKA
Backpack
H x D x W42 x 12 x 28 cm16.5 x 4.7 x 11 inch14,11l — 0,8 kg
HCAO02DROP
2 way Backpack
H x D x W43 x 12 x 28 cm16.9 x 4.7 x 11 inch14,45l — 0,85 kg
HCAO04DALE
Tote
H x D x W35 x 10 x 31 cm13.8 x 3.9 x 12.2 inch10,85l — 0,9 kg
HCAO07DIRECT
Slim briefcase
H x D x W30 x 6 x 42 cm11.8 x 2.4 x 16.5 inch7,56l — 0,92 kg
13”
15” 14” 13” 15”
26
PILA
TES
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HPLT
The ultimate work-to-weekend refresh starts with a change of tote. Pick up a Pilates bag for a uniquely Hedgren take on practicality: plain & printed, fun & functional, light & bright, these bags will accompany you from the office to the gym and every place in between. Gorgeous new prints are awash with colour, from Pumpkin Orange to our geometric Circles and Stained glass print.
Besides our best-selling Hobo styles, try our Pelvic backpack on for size – with two ways to wear and its comfy organic shape, it’s a steadfast companion for whatever the day throws at you.
TARGETGROUP
WHO THEY ARE
Age // 20-40Gender // FemaleEducation // Higher School
WHERE THEY SHOP
Shops// Boutique, Concept storePrice sensitivity// Average price sensitive
Get up and go with Pilates™
MIND M in Stained glass print
WHAT THEY DO
Occupation// Professional teacher, educated motherHobbies// Pilates, Yoga, New Age therapies, Thai ChiLifestyle// Bio Shops, sustainable shopping, engaged & committed family person, Trance-Goa, veggie restaurantInternet usage// Functional
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HPLT
Circles Print 773NEW COLOUR
Stained Glass Print 778NEW COLOUR
Pumpkin Orange 736NEW COLOUR
MAIN MATERIALSOLID:40D ripstop Nylon taffeta interlock bonding
PRINT:50D polyester taffeta interlock bonding
LINING70D Nylon
HANGERyellow cube
HPLT
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HPLT09CENTERING
Clutch
H x D x W18 x 8 x 39 cm7 x 3.1 x 15.2 inch5,6l — 0,3 kg
HPLT01ROMANA
Crossover shoulder bag
H x D x W17,5 x 6,5 x 29,5 cm6.8 x 2.5 x 11.5 inch3,4l — 0,4 kg
HPLT02EVE
Crossover square shoulder bag
H x D x W24 x 5 x 28 cm9.4 x 2 x 10.9 inch3,4l — 0,3 kg
HPLT04SMIND S
Hobo small
H x D x W20 x 6,5 x 27 cm7.8 x 2.5 x 10.5 inch3,5l — 0,3 kg
HPLT04MMIND M
Hobo medium
H x D x W26 x 7,5 x 39 cm10.1 x 2.9 x 15.2 inch7,6l — 0,4 kg
HPLT15PELVIC
2 way backpack
H x D x W35 x 12,5 x 33 cm13.7 x 4.9 x 12.9 inch14,4l — 0,4 kg
HPLT03LOGICA
Handbag
H x D x W41 x 16 x 29 cm6.6 x 2.3 x 11.3 inch3l — 0,4 kg
HPLT07CAROLA
Shopper
H x D x W34 x 18 x 51 cm13.3 x 7 x 19.9 inch31,2l — 0,5 kg
HPLT
30
Pumkin Orange 736
Stained Glass Print 778
Circles Print 773
HPLT10FLOW
3 compartment pouch
H x D x W10 x 1,5 x 15 cm3.9 x 0.6 x 5.9 inch0,2l — 0,1 kg
HPLT11PRECISION
Small pouch
H x D x W10 x 1,5 x 14 cm3.9 x 0.6 x 5.5 inch0,2l — 0,1 kg
HPLT12BREATHING
Medium pouch
H x D x W14 x 1,5 x 21 cm5.5 x 0.6 x 8.2 inch0,4l — 0,1 kg
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HYP
E
32
HYP
Super light backpacks and messengers add up to the perfect equation for those on the move. Whether it’s the everyday commute or getting back to your travel roots, durability is the name of the game: our all-new polyester material is feather-light and ultra-strong. Plus, a new subtle Khaki colour ensures your bag of choice is ready for Spring’s neutral looks – obsessive trend followers needn’t apply.
TARGETGROUP
WHO THEY ARE
Age // 20-35Gender // UnisexEducation // School of Arts/Music
WHERE THEY SHOP
Shops// Street shops, WebshopPrice sensitivity// Average price sensitive
Playing to type? Not with Hype.
JAMM in Black
WHAT THEY DO
Occupation// Creative director, designer, bike Messenger, freelance artistHobbies// Rap R&B Club, photography, graphicsLifestyle// Urban Design, street Art, squatting & sharing your knowledge, new street foodInternet usage// High use on mobile media like a geek
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HYP
Samba 684 Black 003
Khaki 061NEW COLOUR
NEW MAIN MATERIAL400D*400D Nylon with PU coating
COMBINED MATERIAL900D cordura
LINING150D poly
CLOSUREzipper, plastic buckles
HANGERred cube
LOGOsilicone logo
HYP
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Black 003
Khaki 061
Samba684
HYP04DJ
Waistbag
H x D x W12 x 6 x 25 cm4.7 x 2.3 x 9.8 inch1,8l — 0,2 kg
15,6”HYP09IDIOM
Small messenger Bag
H x D x W27 x 11,5 x 39 cm10.5 x 4.5 x 15.2 inch12,1l — 0,5 kg
HYP07JAMM
Backpack
H x D x W45 x 12 x 28 cm17.6 x 4.7 x 10.9 inch15,1l — 0,7 kg
HYP01GRAFFITI
Backpack
H x D x W40 x 18 x 29 cm15.6 x 7 x 11.3 inch20,9l — 0,97 kg
HYP08MARKER
Tote
H x D x W32 x 9 x 42 cm12.5 x 3.5 x 16.4 inch12,1l — 0,93 kg
HYP05OTR
Duffle
H x D x W28 x 29 x 60 cm11 x 11.3 x 23.4 inch48,7l — 0,88 kg
14”
15,6”
35
Lifestyle
36
GR
EATE
R A
MER
ICA
N
37
HGA
Vintage means quality: an instant classic that simply has to be passed down the generations. For next-gen style with an old-school appeal, just pick up a Greater American. One of Hedgren’s original collections of 1993, this collection of unisex bags has been reinterpreted for Spring 2015 in earthy shades.
The iconic Warner M backpack is a familiar favourite with new priorities: its durable structure anticipates the limitless equipment of the modern nomad, from laptops to smaller essentials.
TARGETGROUP A Greater American, without
limits
WHO THEY ARE
Age // 25-45Gender // UnisexEducation // University
WHERE THEY SHOP
Shops// Department stores, mallsPrice sensitivity// Average price sensitive
WARNER M in Sangria
|| NEW COLLECTION ||
WHAT THEY DO
Occupation// Student, teachersHobbies// Group excursions, city tripsLifestyle// Socializing, movies, friendsInternet usage// High use on mobile media
38
HGA
MAIN MATERIAL400*500D Nylon
LINING150D polyester
LOGOSilicone Patch
ZIPPERHGA Classic Pullers
HARDWAREAntique Silver
HANGERGrey Cube Hanger
Sangria 148 Military Olive 162
Midnight Blue 702
HGA
39
Midnight Blue702
Sangria 148
Military Olive 162
HGA308LEORY
Backpack
H x D x W37 x 12,5 x 29 cm14.4 x 4.9 x 11.3 inch13,4l — 0,5 kg
13” 14”
15”
HGA307SWARNER S
Backpack Small
H x D x W40 x 13 x 26 cm15.6 x 5.1 x 10.1 inch13,5l — 0,7 kg
HGA307MWARNER M
Backpack medium
H x D x W43 x 14 x 29 cm16.8 x 5.5 x 11.3 inch17,5l — 0,8 kg
HGA314CONCORD
Vertical Shoulder bag
H x D x W25 x 10 x 18,5 cm9.8 x 3.9 x 7.2 inch4,6l — 0,4 kg
HGA310ROCKWALL
Horizontal Shoulder bag
H x D x W20 x 10 x 31 cm7.8 x 3.9 x 12.1 inch6,2l — 0,4 kg
HGA309SWITLIK
Crossover
H x D x W26 x 11 x 35 cm10.1 x 4.3 x 13.7 inch10l — 0,4 kg
HGA311SLINGSHOT
Messenger Bag
H x D x W32 x 10 x 31 cm12.5 x 3.9 x 12.1 inch10l — 0,6 kg
HGA312TWISTER
Tote
H x D x W28,5 x 11 x 38,5 cm11.1 x 4.3 x 15 inch12l — 0,8 kg
7”
40
NEW
NO
MA
D
41
HNN
Featuring solid brass hardware and an elaborate ikat pattern, a great range of bags dedicated to the modern urban nomad. Brown leather trims lend a smart appeal in Asphalt or Ikat Grey – go with everything colours for the get up and go see individual. With messenger bags, backpacks and duffles designed with both men and women in mind, only one question will remain to be decided: where to next?
TARGETGROUP
WHO THEY ARE
Age // 25-40Gender // UnisexEducation // University
WHERE THEY SHOP
Shops// Street shopsPrice sensitivity// Less price sensitive
Style without frontiers for the
New Nomad
MAASAI in Ikat Grey
WHAT THEY DO
Occupation// Freelance consultant in creative jobs, art scene, craftsmanshipHobbies// Street art, bicycle, modern literature, travelingLifestyle// modern art and exhibitions, knowledge/people sharing, world music, singer song writers, fusion foodInternet usage// Integrated in the daily life
42
MAIN MATERIAL12 oz washed canvas
COMBINED MATERIALwrinkled Nylon, Hype 900D nylon
LINING300D polyester with PU
CLOSUREleather with metal bridge
TRIMScow leather
HANGERwood cube
LOGOmetal clip
Asphalt 444
Ikat Grey 703
HNN
HNN
43
Asphalt444
Ikat Grey703
HNN01SAN
Crossover shoulder bag
H x D x W23 x 8 x 23 cm9 x 3.1 x 9 inch4,2l — 0,3 kg
HNN02FULANI
Messenger bag
H x D x W31 x 13 x 39 cm12.1 x 5.1 x 15.2 inch15,7l — 0,7 kg
HNN03LOHAR
Shoulder bag
H x D x W26 x 10 x 33 cm10.1 x 3.9 x 12.9 inch8,6l — 0,6 kg
HNN04KHAN
Tote
H x D x W37 x 11 x 32 cm14.4 x 4.3 x 12.5 inch13l — 0,6 kg
HNN05TUAREG
Small backpack
H x D x W40 x 13 x 25 cm15.6 x 5.1 x 9.8 inch13l — 0,6 kg
HNN06MAASAI
Backpack/Tote
H x D x W43 x 16 x 30 cm16.8 x 6.2 x 11.7 inch20,6l — 0,7 kg
HNN07TOUBOU
Duffle
H x D x W36 x 17 x 46 cm14 x 6.6 x 17.9 inch28,2l — 0,6 kg
15,4”
15”
44
SAIL
IT
45
HSAL
Maritime inspired detailing gives closet staples a smart summer update, and our unisex Sail It collection offers its effortless take. With new mini satchels and the return of our iconic backpack, these wear-forever shapes are understated and function driven – a design philosophy that proves an ideal fit for those young professionals who live for substance as well as style. Leather trims and buckle details add an authentic craftsmanship finish to bags that, in classic neutrals as well as a new Prism Violet colourway, offer authentic appeal that gets better with age.
TARGETGROUP
WHO THEY ARE
Age // 20-34Gender // UnisexEducation // University, High School
WHERE THEY SHOP
Shops// Department stores, mallsPrice sensitivity// Average
Sail it through the high style seas.
Keel in Prism Violet
WHAT THEY DO
Occupation// High School students, first employment, freelanceHobbies// Avant-garde movie, music, art, follower of new technologiesLifestyle// Socializing, adapt of the new food philosophy, independent but committed, techno music, blogs, new world bistro, home cookingInternet usage// High, following all latest trends
46
HSAL
MAIN MATERIALNylon 70D 260T taffeta interlock bonding
COMBINED MATERIAL900D polyester
LINING150D polyester
TRIMSbrown washed leather
HANGERwooden cube
LOGOembossed logo
Sepia Brown 316 Prism Violet 765NEW COLOUR
47
Sepia 316
Prism Violet 765HSAL
HSAL05RUDDER
Vertical shoulder bag
H x D x W25 x 19,5 x 6,5 cm9.8 x 7.6 x 2.5 inch3,2l — 0,3 kg
HSAL04KEEL
Crossover shoulder bag
H x D x W20 x 27 x 13 cm7.8 x 10.5 x 5.1 inch7l — 0,5 kg
HSAL06SLOOP
Shoulder bag
H x D x W24 x 28 x 10 cm9.4 x 10.9 x 3.9 inch6,7l — 0,4 kg
HSAL03PROA
Messenger bag
H x D x W29 x 33 x 10 cm11.3 x 12.9 x 3.9 inch9,6l — 0,6 kg
HSAL01RIGGING
Backpack large
H x D x W47 x 32 x 12 cm18.3 x 12.5 x 4.7 inch18l — 0,9 kg
HSAL02MAST
Backpack
H x D x W36 x 30 x 13 cm14 x 11.7 x 5.1 inch14l — 0,6 kg
15”
Business
49
BLU
E LA
BEL
50
HBL
Business acumen requires logical thinking – and the same should go for your bagwear. A pure and simple business collection, the blue label guarantees durable structure, protective materials, and clever features to get you through the business day: from the home to the office, and everything in between. And with styles including expandable business bags “Tax” as well as a handy overnight trolley “Capital”, there’s a dedicated design for your every working need.
TARGETGROUP
WHO THEY ARE
Age// 35-45Gender// MaleEducation// University
WHERE THEY SHOP
Shops// Multi brand shopsPrice sensitivity// Average
Blue Label means business
|| NEW COLLECTION ||
Banker in Black
WHAT THEY DO
Occupation// Finance, manager, professor, representative, accounting.Hobbies// Gym, bestsellers in books and moviesLifestyle// Socializing, cooking, moviesInternet usage// High
51
Black 003
HBL
MAIN MATERIAL400D*300D Dobby Nylon with PU*3 coating
COMBINED MATERIAL1680D Polyester
LINING150D PolyesterLaptop fleece compartment
HANGERblack cube
LOGOWoven label with metal blue plate
HBL
52
HBL14BONDS
Small mono sling bag
H x D x W36 x 8 x 17 cm14,2 x 3.1 x 6.7 inch4,9l — 0,32 kg
HBL01VENTURE
Sling bag
H x D x W38 x 11 x 25 cm15 x 4.3 x 9.8 inch10,45l — 0,5 kg
HBL02MARGIN
Shoulder bag vertical
H x D x W22 x 7,5 x 17 cm8.7 x 3 x 6.7 inch2,81 l — 0,41 kg
HBL03FULTON
Shoulder bag horizontal
H x D x W22 x 8,5 x 30 cm8.7 x 3.3 x 11.8 inch5,61 l — 0,31 kg
HBL04SFEDERAL S
Attache 13”
H x D x W25 x 8 x 36 cm9.8 x 3.1 x 14.2 inch7,2l — 0,6 kg
13” HBL04MFEDERAL M
Attache 15”
H x D x W28 x 8 x 40 cm11 x 3.1 x 15.7 inch8.96l — 0,67 kg
15” HBL06BANKER
Business bag 15”
H x D x W29 x 12 x 41 cm11.4 x 4.7 x 16.1 inch14,27l — 0,8 kg
15” HBL09TAX
3 way expandable business bag
H x D x W29 x 14 x 41 cm11.4 x 5.5 x 16.1 inch16,65l — 1,2 kg
8” 10”
15”
HBL
53
Black 003
HBL10RAISE
17” business bag
H x D x W33 x 14 x 45 cm13 x 5.5 x 17.7 inch20,79l — 0.95 kg
17” HBL07EXCHANGE
Backpack 13“
H x D x W39,5 x 15,5 x 28 cm15.6 x 6.1 x 11 inch17,14l — 0,85 kg
HBL08STOCK
Backpack 15”
H x D x W45 x 17 x 30 cm17.7 x 6.7 x 11.8 inch23.95l — 0,82 kg
HBL11WCAPITAL
Overnight trolley
H x D x W33 x 19 x 43 cm13 x 7.5 x 16.9 inch26,96l — 2,2 kg
15”15”13”
54
DIA
MO
ND
TO
UC
H
55
HDIT
With its quilted protective exterior and ingenious storage functions, a Diamond Touch bag will take you from board meetings to after work get-togethers with ease. Designed with your day-long comfort in mind, these polished styles are equal parts practical and chic. Our best-selling styles have a new colour companion for Spring: Mouse Grey is the new go-with-everything neutral that might just banish all-black looks this season.
What’s more, new style Adela is the spacious carry-all that’s roomy enough for your laptop, magazines or a spare pair of flats. For versatility on the go, we love the Kayla backpack – with the handy top handle, you can even wear it two ways.
TARGETGROUP
WHO THEY ARE
Age // 30-50Gender // FemaleEducation // High Education, university
WHERE THEY SHOP
Shops// Street shopsPrice sensitivity// Less price sensitive
Diamond Touch and go!
Adela in Mouse Grey
WHAT THEY DO
Occupation// Finance, manager, professor, representativeHobbies// Gym club, spaLifestyle// Career woman, happy hours with friends, organized trips, TV-Series, Slow Dance pop, Michelin star restaurantInternet usage// High
56
HDIT
Black 003
Mouse Grey 178NEW COLOUR
New Bull Red 598
MAIN MATERIALNylon 70D 260T taffeta interlock bonding
COMBINED MATERIALLeather for HDIT12, HDIT13, HDIT16, HDIT17 & HDIT18
LINING230T Polyestercolour: Hedgren red or greyLaptop fleece compartment
HANGERchromed metal hanger
LOGOmetal Hedgren logo
HDIT
57
HDIT10KAREN
Shoulder bag
H x D x W22,5 x 2 x 20,5 cm9.4 x 0.8 x 8,1 inch0,92l — 0,26 kg
HDIT09LIZA
Shoulder bag
H x D x W25,5 x 4,5 x 27,5 cm9.8 x 1.8 x 10.8 inch3,16l — 0,3 kg
HDIT21VIOLA
Shoulder bag
H x D x W25 x 4 x 29,5 cm9.8 x 1.6 x 11.6 inch2,95l — 0,4 kg
HDIT06STELLA
Tote 13”
H x D x W27 x 12 x 36,5 cm10.6 x 4.7 x 14.4 inch11,83l — 0,54 kg
13”
HDIT01PAULINE
Business bag 15.6”
H x D x W33,5 x 11 x 40,5 cm12,6 x 4.3 x 15.9 inch10,9l — 0,7 kg
15,6” HDIT17SBELLAS
Slim attache 13”
H x D x W25,5 x 4 x 35,5 cm10 x 1.6 x 14 inch3,62l — 0,65 kg
13” HDIT17MBELLAM
Slim attache 15”
H x D x W28 x 5 x 39 cm11 x 2 x 15.4 inch5,46l — 0,69 kg
15.6” HDIT12EFFIE
Business bag 14”
H x D x W29 x 8 x 37 cm14.5 x 3.1 x 14.6 inch8,58l — 0,76 kg
14”
HDIT
58
Black 003
New Bull Red598
Mouse Grey 178
HDIT18ADELA
Tote 15.6”
H x D x W32 x 10,5 x 48 cm12.6 x 4.1 x 18.9 inch16,13l — 0,8 kg
15,6” HDIT16KAYLA
HDIT08CARINA
2 way backpack
H x D x W42 x 11 x 30 cm16.5 x 4.3 x 11.8 inch13,86l — 0,9 kg
Shoulder bag
H x D x W18 x 9 x 23 cm7.1 x 3.5 x 9.1 inch3,73l — 0,22 kg
15,6” 15,6” HDIT20MIA
Shoulder bag
H x D x W17 x 5 x 28 cm6.7 x 2 x 11 inch2,38l — 0,36 kg
HDIT22ELENORA
Shoulder bag
H x D x W22,5 x 10 x 34 cm8.9 x 3.9 x 13.4 inch7,65l — 0,4 kg
HDIT13CECILIA
Shoulder bag medium
H x D x W21 x 20 x 35 cm8.3 x 7.8 x 13.8 inch14,7l — 0,53 kg
HDIT11CINDY
Business trolley 15.6
H x D x W35 x 18 x 44 cm13.8 x 7.1 x 17.3 inch27,72l — 2,38kg
15,6” HDIT23GIANNA
Spinner 20”
H x D x W58 x 20 x 36 cm22.8 x 7.9 x 14.2 inch41,76l —2,5kg
59
HDIT07PAT
Tote 15.6”
H x D x W35 x 9 x 24,5 cm13,7 x 3.5 x 9.6 inch7,72l — 0,38 kg
60
ZEPP
ELIN
61
HZP
Practical becomes practi-coolest with a little dash of Rock ‘n’ Roll with the Zeppelin collection. Functional styles include tablet-ready across-body bags, handy laptop backpacks, and business bags with wheels or without.
TARGETGROUP
WHO THEY ARE
Age// 30-50Gender// MaleEducation// University
WHERE THEY SHOP
Shops// Main shopping streetsPrice sensitivity// Average
Let Zeppelin lead the way.
Skeleton in Brown
WHAT THEY DO
Occupation// Office, sales, accountantHobbies// Football, gymLifestyle// Friends & familyInternet usage// Medium
62
HZP
Brown 076
Black 003
MAIN MATERIAL70D*260T Nylon taffeta interlock bonding
LINING70D*190T 100% Nylon
TRIMSPU
HANGERblack cube
LOGOmetal Hedgren logo
HZP
63
HZP16LED
Shoulder bag
H x D x W21 x 6 x 16 cm8.19 x 2.34 x 6.24 inch2l — 0,3 kg
HZP14SHYDROGEN S
Vertical shoulder bag small
H x D x W28 x 3 x 27 cm11 x 1.2 x 10.6 inch2,3l — 0,3 kg
HZP14MHYDROGEN M
Vertical shoulder bag medium
H x D x W32 x 3 x 27 cm12.6 x 1.2 x 10.6 inch2,6l — 0,3 kg
HZP04FERDINAND
Horizontal medium shoulder bag
H x D x W22 x 9 x 30 cm8.7 x 3.5 x 11.8 inch5,9l — 0,4 kg
HZP09BALLOON
Vertical medium shoulder bag
H x D x W28 x 6 x 23 cm11 x 2.4 x 9 inch3,9l — 0,4 kg
HZP17FLOAT
Medium shoulder bag
H x D x W32 x 8 x 31 cm12.6 x 3.1 x 12.2 inch7,9l — 0,34 kg
HZP18ORIENTATION
Large shoulder bag
H x D x W25 x 9 x 20 cm9.8 x 3.5 x 7.9 inch4,5l — 0,36 kg
HZP02HINDENBURG
Large shoulderbag
H x D x W32 x 16 x 42 cm12.5 x 6.3 x 16.4 inch21,5l — 0,6 kg
HZP
64
Black 003
Brown076
HZP07HERITAGE
Laptop bag 15,6”
H x D x W29 x 11 x 40 cm11.4 x 4.3 x 15.7 inch12,8l — 0,8 kg
15,6” HZP10NACELLE
Laptop bag 17”
H x D x W32 x 12 x 43 cm13.3 x 4.7 x 16.9 inch17,9l — 1,1 kg
17”
HZP03HELIUM
Small laptop backpack
H x D x W38 x 18 x 29 cm15 x 7.1 x 11.4 inch19,8l — 0,7 kg
13” HZP12SKELETON
Backpack 15.6”
H x D x W40 x 22 x 33 cm15.7 x 8.7 x 12.9 inch29l — 0,9 kg
15,6” HZP11EMPENNAGE
Backpack on wheels
H x D x W47 x 20 x 36 cm18.5 x 7.9 x 14.2 inch33,8l — 2,6 kg
15,6”
HZP06CABIN
Expandable business bag
H x D x W29 x 16 x 41 cm11.3 x 6.3 x 16.4 inch19l — 1,34 kg
15,4” HZP13PROPANE
Expandable 3 way business bag 15.6”
H x D x W28 x 14 x 39 cm11 x 5.85 x 15.21 inch15,3l — 1,4 kg
15,6”
65
CA
RR
IER
66
HCAR
A Hedgren bag is your everyday guide through the twists and turns of an on-the-go lifestyle. Featuring a trendy mix of utility-inspired details, Carrier’s functional styles are an ideal reflection of the fast moving urban lifestyle – all in totally on-trend neutral tones.
TARGETGROUP
WHO THEY ARE
Age// 35-44Gender// MaleEducation// University
WHERE THEY SHOP
Shops// Street shopsPrice sensitivity// Less price sensitive
Carry in style with the Carrier
Shifting in Dark Grey
WHAT THEY DO
Occupation// White collar manager, accountingHobbies// Fitness club, golf, group excursions, city tripsLifestyle// Movies, friends, happy hour, dinner, gourmet, EuropopmusicInternet usage// High use on mobile media
67
HCAR
Dark Grey 013
Chestnut Brown 077NEW COLOUR
MAIN MATERIAL40D nylon with jersey backing
COMBINED MATERIAL1680D Polyester
LINING230T Polyester
TRIMSgenuine leather
HANGERblack cube
LOGOmetal Hedgren logo
HCAR02SHIFTING
Messenger
H x D x W29,5 x 10 x 40,5 cm11.6 x 3.9 x 15.9 inch11,95l — 0,89 kg
15,4” HCAR06LOADER
Satchel
H x D x W32 x 10 x 40 cm12.6 x 3.9 x 15.7 inch12,8l — 0,83 kg
14” HCAR01BEARER
Business bag
H x D x W30 x 12 x 39,5 cm11.8 x 4.7 x 15.6 inch14,22l — 0,85 kg
HCAR04BELLHOP
Backpack/Tote
H x D x W39,5 x 13 x 35 cm15.6 x 5.1 x 13.8 inch17,97l — 0,9 kg
13”
HCAR03SHERPA
Backpack
H x D x W45 x 13 x 30 cm17.7 x 5.1 x 11.8 inch17,55l — 0,92 kg
HCAR05SKYCAP
Backpack
H x D x W45 x 12 x 30 cm17.7 x 4.7 x 11.8 inch16,2l — 0,85 kg
14” HCAR08SILLEROS
Upright 20”
H x D x W50,8 x 25 x 32,5 cm20 x 9.8 x 12.8 inch41,28l — 0,85 kg
18”
15,4”
15,6”
HCAR
68
Dark Grey 013
Chestnut Brown077
69
NEW
WAY
70
HNW
The brother to our iconic Inner City collection, New Way celebrates dynamic individuals and their day-to-day life. Fusing the desire for modern street style with signature functionality, Hedgren’s new way of doing things will bring some casual cool to everyday bag wear for men: for a young, authentic and confident approach to life. New colour Peacot Blue reflects an alternative to all-black: for style-conscious go-getters, navy is a must.
TARGETGROUP
WHO THEY ARE
Age // 20-35Gender // MaleEducation // University, High School
WHERE THEY SHOP
Shops// Department stores, MallsPrice sensitivity// Average
A New Way for everyday
Longwood in Peacot Blue
WHAT THEY DO
Occupation// High School students, first employment, freelanceHobbies// Avant-garde movie, music, art, follower of new technologiesLifestyle// Socializing, adapt of the new food philosophy, independent but committed, Techno music, blogs, new world bistro, home cookingInternet usage// High, following all latest trends
71
Black 003Solid Rock 665
Peacot Blue 644NEW COLOUR
HNW
MAIN MATERIAL100D*200D 100% Twill Nylon
COMBINED MATERIAL900D Polyester with PU coating
LININGshinny PVC lining
HANGERred rubber cube
LOGOwoven label
HNW
72
HNW01LEXINGTON
Small crossover shoulder bag vertical
H x D x W21 x 17 x 6 cm8.2 x 6.6 x 2.3 inch2,1l — 0,2 kg
HNW02UNION
Crossover shoulder bag horizontal
H x D x W23 x 30 x 4 cm9 x 11.7 x 1.6 inch2,8l — 0,5 kg
HNW03WITCHLOCK
Crossover shoulder bag vertical
H x D x W28 x 22 x 5 cm10.9 x 8.6 x 2 inch3,1l — 0,4 kg
HNW06PELLHAM
Attaché 13”
H x D x W26 x 37 x 5 cm10.1 x 14.4 x 2 inch4,8l — 0,5 kg
13”
HNW19KENTISH
Slim attaché 15”
H x D x W28 x 38 x 7 cm10.9 x 14.8 x 2.7 inch7,4l — 0 kg
15” HNW07LONGWOOD
Business bag 15”
H x D x W30 x 40 x 7 cm11.7 x 15.6 x 2.7 inch8,4l — 0,7 kg
15” HNW08BROOK
3 way Business bag 15”
H x D x W31 x 41 x 10 cm12.1 x 16 x 3.9 inch12,7l — 0,9 kg
15” HNW08EBROOK E
3 way Business bag 15” Expandable
H x D x W31 x 41 x 12 cm12.1 x 16 x 4.7 inch15,3l — 1,02 kg
15,6”
HNW
73
Black 003
Solid Rock 665
Peacot Blue644
HNW04BURNSIDE
Expandable Messenger Bag
H x D x W33 x 38 x 11 cm12.9 x 14.8 x 4.3 inch13,8l — 0,6 kg
HNW09QUEENS
Tote
H x D x W31 x 41 x 6 cm12.1 x 16 x 2.3 inch7,6l — 0,5 kg
HNW12OZONE
Classic Backpack 14”
H x D x W41 x 30 x 13 cm16 x 11.7 x 5.1 inch16l — 0,6 kg
15” HNW11ROCKAWAY
Backpack 15”
H x D x W43 x 29 x 11 cm16.8 x 11.3 x 4.3 inch13,7l — 0,7 kg
15”
HNW10CORONA
2 way backpack 13”
H x D x W35 x 27 x 10 cm13.7 x 10.5 x 3.9 inch9,5l — 1 kg
13”
74
FOR
MU
LA O
NE
75
HFO
Stepping into the travel-gear race this season is our first Polycarbonate trolley - manoeuvrable and agile, it’s racing stripes and slick style will ensure you are first at the finish line, every time. With sizes spanning from a 20” carry-on to 24” spinners, and ultra-cool colourways besides, you needn’t sacrifice durability for style on the luggage carousel.
WHO THEY ARE
Age// 30-50Gender// UnisexEducation// High Education,University
WHERE THEY SHOP
Shops// Boutique, airportPrice sensitivity// High price sensitive
Up to speed, on the mark style with
Formula One
TARGETGROUP
|| NEW COLLECTION ||
Traction S in Black/Red combo & Java Brown
WHAT THEY DO
Occupation// Finance, Manager, Sales agent, representativeHobbies// Gym, city tripsLifestyle// Career, restaurant, moviesInternet usage// High
76
HFO
BODY MATERIALPolycarbonate
LINING150D polyester
CLOSURETSA lock
CONSTRUCTIONthermo molded
LOGOMetal Hedgren logo
Silver Grey 294NEW COLOUR
Black/Red combo 779NEW COLOUR
Blue/Pearl combo 782NEW COLOUR
Black 003NEW COLOUR
Java Brown 520NEW COLOUR
Red/Black combo 780NEW COLOUR
Black/Orange combo 781NEW COLOUR
77
Black 003
Silver Grey 294
Java Brown 520
Black/Red combo 779
Black/Red combo 780
Black/Orange combo 781
Blue/Pearl combo 782HFO
HFO05SWTRACTION S
Spinner 20”
H x D x W55 x 25 x 35 cm21.7 x 9.8 x 13.8 inch48,1l — 3 kg
HFO05MWTRACTION M
HFO05MWEXTRACTION M EXPANDABLE
Spinner 24”
H x D x W67 x 26 x 43 cm26.4 x 10.2 x 16.9 inch74,9l — 3,3 kg
Spinner 24” expandable
H x D x W67 x 28 x 43 cm26.4 x 11 x 16.9 inch75l — 3,3 kg
MARKETINGmaterial
MARKETING
106
HAD81SS15/000-01SALES CATALOGUE SS15
HAD704/000-01NOTEBOOK
HAD738S/178-01RAINCOVER S (for HFO-collection)
HAD738M/178-01RAINCOVER M (for HFO-collection)
Sales catalogue SS1521 x 26 cmselling unit | 10
Hedgren note book10 x 15 cmselling unit | 20available in January ‘15
Rain cover small - Formula One S70D Nylon | Dark grey69,8 x 20,8 x 35 cm 27.5 x 8.2 x 14 inch selling unit | 1
Rain cover medium Formula One M & M expandable70D Nylon | Dark grey81,5 x 24,7 x 42,5 cm 32.1 x 16.7 x 9.7 inchselling unit | 1
Gift with purchaseVelvet pouch with earplugs, pillow & eye mask with Hedgren logoselling unit | 20 available in January ‘15
HAD734/000-01HEDGREN SUNGLASSES
Gift with purchaseAvailable in yellow, orange, green, pink, blue & red. Hedgren logo on the sideselling unit | 24 (mix of 6 colours)available in January ‘15
HAD735/000-01HEDGREN TRAVEL SET
SEASONAL MARKETING SUPPORTSALES CATALOGUE PROMOTIONAL
SOLD OUT
CANCELLED
HAD733/000-01HEDGREN PEN
Hedgren pen(dummy image used on above image)selling unit | 1
SOLD OUT
* *
*Asia only
MARKETING
107
HAD717/000-02CONSUMER BROCHURE SS15
COLLECTION BANNERS
Consumer brochure SS15(dummy image used on above image)dimensions: to be confirmedselling unit | 20available in January ‘15
Window or in-store bannerdimensions: A1(dummy image used on above image)selling unit | 1available in January ‘15
BLUE LABEL SS15 HAD727/000-01CARRIER SS15 HAD705/000-02CARRY OUT SS15 HAD728/000-01CASUAL CHIC SS15 HAD707/000-02DIAMOND TOUCH SS15 HAD711/000-02FORMULA ONE SS15 HAD730/000-01GREAT AMERICAN SS15 HAD726/000-01HYPE SS15 HAD709/000-02INNER CITY SS15 HAD706/000-02NEW NOMAD SS15 HAD713/000-02NEW WAY SS15 HAD712/000-02PILATES SS15 HAD716/000-02SAIL IT SS15 HAD724/000-02 SUBWAY SS15 HAD710/000-02ZEPPELIN SS15 HAD729/000-01
Sales banner(dummy image used on above image)dimensions: A0 selling unit | 1 available in January ‘15
COLLECTION SHOWCARDS
HAD671/000SALES SHOWCARDS
Set of 2 showcards(dummy image used on above image)dimensions: 24,5 x 24,5 cmselling unit | 1 setavailable in January ‘15
Sales showcards(dummy image used on above image)dimensions: 24,5 x 24,5 cmselling unit | 1 available in January ‘15
INNER CITY SS15HAD731/000-01NEW WAY SS15 HAD732/000-01
HAD673/000SALES BANNER
SEASONAL MARKETING SUPPORTSHOP FLOOR SUPPORT
New showcards(dummy image used on above image)dimensions: 15 x 15 cmselling unit | 1 available in January ‘15
HAD674/000“NEW” SHOWCARD
MARKETING
108
HAD723/000-01BAG TOTEM DISPLAY
HAD683/000HANDBAG HOLDER S
Entry price point displayfor Wholesale business only!including 12 adjustable hooksdisplay of 40 bagsmovable with wheels 45 (w) x 160 (h) x 45 cm (d)selling unit | 1 available in September ‘15
Authorized Hedgren Dealer Signdimensions: 20 (w) x 7 (h) x 3 (d) cmselling unit | 1ongoing
HAD684/000HANDBAG HOLDER M
Hedgren Handbag holder Mdimensions: 17 (w) x 12 (d) x 16 (h) cmselling unit | 1 ongoing
Hedgren Handbag holder Mdimensions: 17 (w) x 8 (d) x 12 (h) cmselling unit | 1 ongoing
Hedgren handbag standadjustable height: 40 - 72 cmselling unit | 1 ongoing
HAD681/000DEALER SIGN
HAD682/000HANDBAG STAND
ONGOING MARKETING SUPPORTVISUAL MERCHANDISING SUPPORT
MARKETING
109
SHOPPING BAGHAD678/000SILKY STUFFING PAPER
Paper bag(dummy image used on above image)selling unit | 50 ongoing
Silky stuffing paper dimensions: 5 kg packselling unit | 1ongoing
AD642 PAPER BAG SDimensions: 20 W x 20 H x 10 D cm
AD641 PAPER BAG MDimensions: 38 W x 30 H x 12 D
AD640 PAPER BAG LDimensions: 60 W x 42 H x 17 D
Hedgren Gift wrapping paper(dummy image used on above image)specs: roll of 50mselling unit | 1ongoing
HAD677/000 WRAPPING PAPER
ONGOING MARKETING SUPPORT
VARIOUS
HAD686S/000 LOGO STICKER WINDOW
Hedgren window logo sticker specs: static, reusable sticker to stick on the inside of the windowdimensions: 40cm selling unit | 1ongoing
HAD687/000 CARD HOLDER A4
A4 plexi card holderverticalselling unit | 1ongoing
