sriyadxi_Flyer
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Executive Summary 7975 INVERNESS WAY DULUTH, GA 30097 678.401.5740 OUR VISION To be the GLOBAL benchmark tool for quantifying and enhancing customer Digital Experience. OUR MISSION To enhance customer digital experience (DX) resulting in improved market share and profitability for businesses that implement predictions and recommendations based on Sriya’s custom indices – DXi & MLXi THE PROBLEM WE SOLVE Current digital interfaces and mobile apps have a more than 65% failure rate due to poor customer experience. Present day analytics lead to more complexity than clean solutions; they don’t always consider impacts on ROI and profitability. Current solutions are based on low-response surveys and are not representative of DX. Despite this obvious problem, there are no comprehensive methods to capture the customer digital experience and translate into measurable indices and recommendations that can be used to strategically improve the bottom line. OUR SOLUTIONS DXi DXi quantifies and summarizes big data and analytics into a simple overall index and a set of sub-indices for selected categories. DXi can be measured for the organization as a whole, for each business segment, product lines, and/or selected profit centers. DXi predicts business outcomes that are tied to ROI, sales or other users specified criteria. MLXi MLXi is the Machine Learned Experience index that uses advanced machine learning algorithms to identify key DX variables. MLXi prescribes multiple decision paths (Decision Trees) for enhancing Customer Digital Experience. MLXi is a self-learning model that measures DX, predicts business outcomes and prescribes decision trees with increasing levels of accuracy with each successive iteration. MLXi's clustering and classification techniques provide deep insights into customer behavior across different groupings and attributes of data DXi FRAMEWORK Web based SaaS model eliminates need for costly software implementations and maintenance. The easy-to-install plugin seamlessly tracks online individual customer behavior using predefined parameters and categories DX i’s ready-to-use API integrates 3 rd Party Analytics data into DXi engine without the need for customizations. DXi’s file load tool is ideally suited for large businesses with voluminous data and allows unlimited user-defined parameters and categories. It’ s designed to support multiple file formats with speed and ease. OUR COMPETITIVE ADVANTAGE Simplification and summarization of voluminous data/analytics into an easy to understand index (DXi) Accurate and actionable metrics, predictions and recommendations based on statistical and ML algorithms Ability to track individual as well as aggregate customer experience information to gain deep insights into digital behavior. Self-Learning, clustering and classification techniques enhance the model’s predictive capabilities and make recommendations more reliable over time. DASHBOARD
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Executive Summary
7975 INVERNESS WAY DULUTH, GA 30097
678.401.5740
OUR VISION
To be the GLOBAL benchmark tool for quantifying and enhancing customer Digital Experience.
OUR MISSION
To enhance customer digital experience (DX) resulting in improved market share and profitability for businesses that implement predictions and recommendations based on Sriya’s custom indices – DXi & MLXi
THE PROBLEM WE SOLVE
Current digital interfaces and mobile apps have a more than 65% failure rate due to poor customer experience.
Present day analytics lead to more complexity than clean solutions; they don’t always consider impacts on ROI and profitability.
Current solutions are based on low-response surveys and are not representative of DX.
Despite this obvious problem, there are no comprehensive methods to capture the customer digital experience and translate into measurable indices and recommendations that can be used to strategically improve the bottom line.
OUR SOLUTIONS
DXi
DXi quantifies and summarizes big data and analytics into a simple overall index and a set of sub-indices for selected categories.
DXi can be measured for the organization as a whole, for each business segment, product lines, and/or selected profit centers.
DXi predicts business outcomes that are tied to ROI, sales or other users specified criteria.
MLXi
MLXi is the Machine Learned Experience index that uses advanced machine learning algorithms to identify key DX variables.
MLXi prescribes multiple decision paths (Decision Trees) for enhancing Customer Digital Experience.
MLXi is a self-learning model that measures DX, predicts business outcomes and prescribes decision trees with increasing levels of accuracy with each successive iteration.
MLXi's clustering and classification techniques provide deep insights into customer behavior across different groupings and attributes of data
DXi FRAMEWORK
Web based SaaS model eliminates need for costly software implementations and maintenance.
The easy-to-install plugin seamlessly tracks online individual customer behavior using predefined parameters and categories
DXi’s ready-to-use API integrates 3rd Party Analytics data into DXi engine without the need for customizations.
DXi’s file load tool is ideally suited for large businesses with voluminous data and allows unlimited user-defined parameters and categories. It’s designed to support multiple file formats with speed and ease.
OUR COMPETITIVE ADVANTAGE
Simplification and summarization of voluminous data/analytics into an easy to understand index (DXi)
Accurate and actionable metrics, predictions and recommendations based on statistical and ML algorithms
Ability to track individual as well as aggregate customer experience information to gain deep insights into digital behavior.
Self-Learning, clustering and classification techniques enhance the model’s predictive capabilities and make recommendations more reliable over time.
DASHBOARD
Executive Summary
7975 INVERNESS WAY DULUTH, GA 30097
678.401.5740
COMPARATIVE ADVANTAGES
Analytics
Gauges/ Clicky/
Reinvigorate
Piwik
Foresee
Foxmetrics/
Kissmetrics/ Woopra
Predixion
MixPanel
DXi-MLXi
SDK-Plug In Available ü ü ü ü ü
Individual & Aggregate Data
A ü ü ü ü ü
Configurable Plug In ü ü ü ü ü ü
Customizable with API ü ü ü ü
ü ü ü
Digital Experience Index ü ü
Survey Based YES NO
Configurable Sub Indices ü
Machine Learning Alg. ü ü ü
Predictions ü ü
Prescriptions/ Recommendations
ü ü ü
Decision Trees ü ü ü
Goal Tracking ü
Heat Maps ü 2015
A/B Testing ü
HMM Based User Intentions
ü
Events/CRM/ Cust Grp/Adv Seg
ü ü
Index tied to sales, # of visits
ü
OUR TEAM
Senior Management Board of Adv isors
Srinivas Kilambi, PhD: Founder & CEO
Founder, Sriya Innovations (Renmatix)
Chief Know ledge Officer, Tata Chemicals,
CEO, Reliance Industries
David Dodds, PhD: Co-Founder,
Research Director, Schering-Plough,
Bristol-Myers Squibb
Ram Mukkavilli Chief Operating Officer
Jack Hudson
Sales & Marketing
Prof. Le Song, PhD
Comp. Sci., GA Tech
Kamal Gunsagar,
Co-founder Renmatix, Lara Netw orks
Prof. Inderjit Dhillon, PhD
U.T Austin
Prof. Pradeep Ravikumar, PhD
U.T Austin
Ray Killebrew
Founder, BrandRave
