Srishti Innovative - Augmented Reality Offerings
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Augmented reality is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.
Transcript of Srishti Innovative - Augmented Reality Offerings
• Tryst with AR • What, Why and How of AR• Leverage AR for Your Business • Our Karma Speaks
Overview
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Tryst with Augmented Reality
Augmented Reality at the Convergence of Mobile , Web, Social & Context.
$ 600 Billion Revenue in AR Technology by 2016.
136%
CAGR of the Global Augmented Reality Market 2013-2018.
118m
350m
By 2017.
In 2012.
AR Apps Downloaded
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What, How and Why of Augmented Reality…
Augmented Reality at the Convergence of Mobile, Web, Social & Context.
What is AR?Augmented Reality is a digital technology that overlays text, images or video over physical objects. At its core, AR provides all types of information -location - visual - audio - acceleration data - with social element & an avenue for real time feedback.
The Value of Experiential- New Content Channel for Communication with Consumers.
- Highly Interactive, Targeted and Inexpensive .
- More Measurable, Trackable Results.
-Extends the Experience of Your Brand .
- High on Emotional and Repeat Engagement.
DID YOU KNOW ?
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What’s Next for AR?
• Need of the Hour: is better user interface to help interact and extract relevant information. Content has moved beyond static images/text to video, audio,3D models and animations.
• Mobile AR is Definitely Hot: with key growth in location based services, interactive print media , games, enhanced marketing campaigns.
• Building Customer Engagement: From in-store signage to geo-fenced couponing, 2014 will be the year that retailers will unleash the true power of AR.
• Connecting AR with Kinect gesture recognition, complex physics, green screen video, etc for a truly immersive experience.
• Wearables to Car Sales, 2014 will mark the year of Augmented Reality as a mainstream marketing technology. Within the next three to five years, rich and varied AR marketing experiences will be a part of what consumers come to expect from their favorite brands.
Our Augmented Reality Experts Say…..
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Innovative Use Cases of AR
• Augmented Reality Games : Advergaming and AR triggers brand relationship through a full virtual fun experience. Direct product experience influences purchase decision by 80% and can lead your sales to a 400% uplift.
• Stimulate Brand Recognition with Social Reality Games : AR and social networks are the perfect ingredients to stimulate brand recognition through user generated experiences. Games published on social networks incite players to connect with friends, to compete and to post their performances on their walls.
• Drive Passers-by to Store: Optimize your market reach with a surprising and amusing AR experience by catching the consumer’s interest right from the street into your outlet.
• Boost Conversion with Virtual Fitting Rooms Apps : Augmented Reality based virtual try-on solution on a device web cam such as a PC, Smartphone or Tablets enables shopping directly at home or on the go and boosts conversion while reducing product returns.
• Delivering Superior Service to Customers through AR : Virtual Manuals (help explain product features), Remote Maintenance and After Sales Support.
Creating Experiences that Get Results, Delight Customers and Defy Reality.
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Leverage AR for Your Business
Image Courtesy: Gigaom
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Leverage AR for Your Business
Image Courtesy:Gigaom
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Leverage AR for Your Business Industrial Production
•Efficient prototyping and collaboration.
•Better communication between client and functional teams.
•Virtual evaluation of options, work in progress and possible savings.
•Faster planning of machine & production sites.
•Combining geolocation, AR, recognition and tracking technology to improve workforce productivity.
Retail
• A new approach to Location Based Marketing with interactive 3D discovery experience and increased customer involvement.
•Deliver any type of promotional virtual information in the form of virtual guides, social media games, couponing and loyalty programs..
• Context-sensitive product visualization.
• Extend Trade Fair & Expo Experience.
• Enrich Print with videos and 360 degree view .
Real Estate
•Real-time and relevant updation of the real estate inventory and new listing, property details, pricing & contact information.
•Virtual property tours, 3D models , videos.
•Schedule viewing and fix on spot booking.
•GPS based information such as the details of the neighborhood , directions to the listings
Automotive
•Designing & Prototyping.
• Industrial Production.
•Testing and Hazard Detection.
• Hands on Demo of Features and Functionality.
• Maintenance and Servicing .
• Geo fencing and Geo-information services.
Medical
•Educate patients on the condition with visual data , additional information , 3D models.
• Better visual data to help perform difficult surgeries with 3D Object detection.
•Offer Post Operative Monitoring and Care.
Education
•Holistic information through visualization, creating , experiencing and interacting.
•Field Trips with Augmented reality powered digital guides.
•Assistance with projects and Homework.
•Better student engagement and understanding of concepts.
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Context Aware Location and Augmented Reality Services
Bridging the Gap between the Physical and Digital Worlds.
Our Service Offerings include : • Development of marker-based AR applications for commercial, print, multimedia and
interactive needs.• Design and optimization of 2D, 3D and multimedia content for AR applications.• Real-time interactive face recognition, object recognition and image recognition based
AR for public spaces and events.• Gesture Recognition AR.• End-to-end development, content preparation, design, development and testing.• Comprehensive knowledge of Multiple SDK Kits and Browsers (Layar, Wikitude, Aurasma,
etc).• Mobile AR solutions with cross-platform compatibility.
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Our Karma Speaks : BAM-AR
Elevating Location Based Services and Image Recognition to New Dimensions.
Client Profile Brand Activation Management (BAM) is a leading event and experiential marketing agency that creates large scale events, experiences, promotions and brand activations.
Opportunity BAM was looking at creating an innovative platform to communicate and engage with consumers by harnessing the power of Augmented Reality. BAM –AR offers a unique Augmented Reality experience by combining Location Based and Image Recognition Services.
Features BAM-AR was developed using the Wikitude SDK on Android and iOS Platform.
The full functionality of Aurasma is included in the app, so the user can register with Aurasma anytime to create his own content and view other content on the Aurasma browser.
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Our Karma Speaks : BAM-AR
Location Based Services
• Find Places of Interest Anywhere : Location based services help you search for places to visit from the App’s exhaustive list of must- see destinations wherever you are in the city..
• Exhaustive List of Must See Destinations : The app has an inbuilt, comprehensive directory of places to visit, shopping hubs, restaurants, museums, location of events and properties for sale within South Africa.
• Customized View: We provide three views – Augmented Reality, List and Map Views – showing you all there is to a destination.
• Information on your tips : The App displays customized information on the basis of your selection and then helps you navigate your way giving you step by step directions , real-time distance , route and information on other locations on the way.
Elevating Location Based Services and Image Recognition to New Dimensions.
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Our Karma Speaks : BAM-AR
• Set your boundaries : You can customize your view to look for places of interest right in your neighborhood or you can define the area of search by setting the radius (in kilometers) from your current location.
• Social Connect : BAM-AR is able to incorporate the social elements of the app allowing users to share details of their destination and their present location via email.
Image Recognition Services
• Print Comes to Life: The consumer launches the App and scans the BAM-AR icon on the print by holding the camera. He can then download exciting and relevant content on his point of interest . Marker based AR Systems displays customized virtual content.
• Increases Consumer Involvement : AR turns the content to dynamic giving users reason to engage, create brand awareness, product interaction and enhance the overall user experience.
Elevating Location Based Services and Image Recognition to New Dimensions.
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Our Karma Speaks : BAM-AR
•Delivers Superior UI : The App dynamically re-orients and resizes the overlaid graphics respective to marker position and orientation.
Benefits
• Higher brand engagement providing additional information and content..• Better product understanding following Augmented Reality guidance and virtual visualization.
• Printed material stays up-to-date with augmented content.
• Higher sales revenues through direct involvement.
• BI and provision for deeper analysis of customer’s behavior and interests.
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Elevating Location Based Services and Image Recognition to New Dimensions
View App On
Google Play: https://play.google.com/store/apps/details?id=com.pod3d.bamar
iTunes: https://itunes.apple.com/us/app/bam-ar/id581893617?ls=1&mt=8
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Our Karma Speaks : Legacy Lifestyle
Best Augmented Earn While You Shop Experience at Premier Stores with Great Offers on Touch.
Client Profile Legacy Lifestyle is the premier loyalty rewards programme in Africa which has strategically aligned over 200 luxury brands in fashion, dining, jewelry, hotels and other luxury services .
User can register for the programme either on website, affiliated in-store terminals or via AR enabled user friendly mobile app. Members can shop at any of Legacy Lifestyle Partner Stores and register their purchase enabling them to earn points. The virtual account of the user is credited with ‘Legacy Rands’ that can then be redeemed at your next purchase .
Opportunity • Legacy Lifestyle wanted to offer its members a user friendly app for registering for the programme and monitoring their legacy account on –the- go. .
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Our Karma Speaks : Legacy Lifestyle
Challenge
• Complete synchronization of data across multiple platforms for registration ( Website, in-Store Terminal, and Mobile App).
• Real time Management of User Accounts and updation of information on Affiliate Partners
Features
• The Legacy Lifestyle App is available on iOS and Android platform with Wikitude SDK. • Register on the go: The member can register on the App from anywhere and start earning points straight away.
• Comprehensive List: User gets updates on location and contact details of all the Legacy affiliate partners in his vicinity and across. The dynamic list consists of partner names, locations and special discount available for members.
Best Augmented Earn While You Shop Experience at Premier Stores with Great Offers on Touch.
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Our Karma Speaks : Legacy Lifestyle
• Customized View: The App also provides details in two feature rich views – Augmented and Map.
• Location based Offers: The user can get exclusive offers on the go from more than 200 luxury partners in categories such as fashion, dining , jewelry and hotels .
• Anytime, Anywhere Access: User can access and monitor is account from any where in the world.
Benefits
• Ease of convenience while shopping and availing recreational facilities.
• Promoting high emotional and repeat engagement with the brand.
• Adding the AR powered Mobility Edge to the value offerings of Legacy Lifestyle.
Best Augmented Earn While You Shop Experience at Premier Stores with Great Offers on Touch.
View on Google Play :https://play.google.com/store/apps/details?id=com.pod3d.legacy&hl=en
iTunes: https://itunes.apple.com/us/app/legacy-lifestyle-official/id653322971?ls=1&mt=8
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Our Karma Speaks: Willard Batteries
Adding an Augmented Edge to Your Customer Service Experience Client Profile
Willard Batteries, a subsidiary of Powertech, manufactures best in class car, automotive and industrial batteriesand offers battery fitment services across South Africa.
Opportunity
• Willard’s ground breaking decision to leverage augmented reality in customer support function was a real game changer.
• Srishti has developed feature packed Willard iQ locator app with an innovative store locator tool that adds an edge to their customer service and fulfillment experience.
Features of Willard iQ Locator
• Willard iQ Locator is developed on Android and iOS platforms with Wikitude SDK..
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Our Karma Speaks : Willard Batteries
Feature of Willard iQ Locator
• Innovative store locator tool powered by AR: Upon purchase ,user downloads Willard iQ app that helps them find the location and contact details of the closest IQ dealerships, on any Smartphone.
•Customized View: The store locator apps comes equipped with compelling features that give two types of views – Augmented and Map.
•Information on your tips : The App displays customized information and helps you navigate your way to the store of your choice with step by step directions and route.
Benefits
• Anytime Anywhere Access to a Store Locator nearest to you.
• Mobile Solutions enabled with Augmented Reality with superior navigation makes reaching to the chosen POI a breeze.
Willard iQ Store Locator: View on Google Play :https://play.google.com/store/apps/details?id=com.pod3d.williard&hl=en iTune:https://itunes.apple.com/us/app/willard-locator/id647113255?mt=8
Adding an Augmented Edge to Your Customer Service Experience
Srishti InnovativeC-14 A, Thejaswini, Technopark Campus,Trivandrum – 695 581Ph.+91-471 4068780Development Center C, 1st Floor, Leela Infopark, Technopark Campus,Trivandrum – 695 581Ph. +91-471 4068780 US: +1-310-209-8512 +1-718-874-6776Corporate Training Center Srishti Campus2nd Floor, Mathews Arcade, Opp Chaithanya Eye Hospital, Kesavadasapuram, TrivandrumPH: +91-471 4010104
US
Srishti Innovative2200, SW Nottingham Ave,Bentonville, AR-72712.Ph. +1-267-475-3177
India
IM HandlesSkype : srishti.supportMSN : [email protected] : [email protected] : [email protected]
Email Support : [email protected]
