[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to Leads
-
Upload
srijan-technologies -
Category
Sales
-
view
245 -
download
1
description
Transcript of [Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to Leads
How to increase conversion from your
website
Nilesh Patel @LeadSquared
Land More Leads, Close More Deals
Acquisition vs Conversion Budget
Increase website conversion• Why to increase conversion?
• Strategies and tactics to improve conversion?
• How to measure conversion performance?
Why to increase conversion?• Businesses that are able to discover and engage the buyers
early in their buying process have a better chance of winning deals
• Because you can; there is a lot of room for improvement and improving conversion is very likely to improve business performance
• Paid search, social ads and organic search will keep getting more competitive and increasing your bids and budget is not the answer
• Split testing tools are not expensive
Factors which affect conversions?• Page Load
• Message and Positioning
• Layout and Navigation
• Credibility and Testimonials
• Offers & Call to action
Page Load
• Tools to test page load time• www.webpagetest.org • Google PageSpeed Insights
• These test results come with recommendations on how to go about improving the performance
Sample Insights
Messaging, Positioning
Best Practices• The value proposition should be simple to understand, a
benefit statement – what’s in it for the visitor
• Focus on the visitor – “you”
• If you are focusing on solving a challenge then your message should communicate that you understand their challenge
• Don’t overdo the SEO – whatever you do should be invisible or appear natural
• Remove the fluff, visitors have short attention span
Layout, Navigation
Layout
- Tried multiple tests on the layout- The winner gave 8% increase in job application rates
Navigation
- Tried multiple tests on the wording of navigation menu- The winner showed 224% increase in click through rate
Best Practices
• Avoid clutter
• Responsive
Best Practice• Ample white spaces
• Brief copy
• Have fewer navigation items
• Avoid generic navigation labels
• Avoid drop-downs as much as possible
Credibility Factors
Credibility Factors
Best Practices• Customer logos
• Customer testimonials in text format
• Customer testimonials in video
• Money back guarantee
• Verified by some authority/independent party
Calls to action
Offers
Offers
Best Practices• Text on the CTA buttons should drive an action
• White space around CTA button to make it visible
• Offers should have high perceived value – think Godfather
• Herd effect – if you got thousand download of the offer mention it on the landing page of the offer
• Testimonial for the offer – write what others are saying about your offer
Tactics
Throw a pop up after somebody has been on our website for few minutes with an offer
Tactics
- Website top bars- Relevant offer CTAs on the blog
Tactics
Pop up when a visitor is about to leave/close the browser
Tactics
Live Chat
Tactics
Website Survey
Tools to measure conversion• Heatmap – CrazyEgg, ClickTale
• Setup Goals in Google Analytics• Paditrack
• With tools like Visual Website Optimizer, Optimizely
• For Landing Pages – LeadSquared, Unbounce
Quick Recap• Why is conversion important?
• Strategies and Tactics to improve conversions
• Tools to measure and improve conversions
Nilesh Patel @LeadSquared
Thank You!