Navigating the UX Jungle

So we succeed

Ms. Smita Mishra @smita_qazone

Why are we here?

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To be a Tarzan!!

UI and UX

What is UI? What is UX? UI vs UX

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UI vs UX

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Are we over thinking?

There are very few known techniques that can

accurately and consistently shape a good UI/UX.

You CANT design the UX ;

you CAN design FOR the UX

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Beauty beyond looks

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Users don’t welcome change easy

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Users resist change

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Make users feel smart – not stupid

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Be Intuitive - familiarity

Switch board at the entrance

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Steps to build amazing UX

• Narrow Target Users

• Build Product

• Test/Collect Analytics

• Simplify the App

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Narrow

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1. Identifies a narrow band of target users (Initial traction + early adopters)

2. Speeds up development time

3. Guides testing

4. Gives marketing individuals early insight into user acquisition strategies

5. Narrows down number of variables for testing

6. Saves money!

________________________ is a __________________________________

that allows _____________________________ to__________________

Define Product

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Ref : HBI

Define Personas

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Storyboards

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Build

Speed is King – Iterations!!

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Tools to Build

Build Distribute Collect

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Simplify

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Test

Test your MVP with Users

MVP = Minimum Viable Product

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Phases of Product Development

Product Development Phase

Strategize Execute Assess

Goal: Inspire, explore and

choose new

directions and

opportunities

Inform and optimize

designs in order to

reduce risk and

improve usability

Measure product

performance against

itself or its

competition

Approach: Qualitative and

Quantitative

Mainly Qualitative

(formative)

Mainly Quantitative

(summative)

Typical methods: Field studies, diary

studies, surveys,

data mining, or

analytics

Card sorting, field

studies,

participatory design,

paper prototype,

and usability

studies, desirability

studies, customer

emails

Usability

benchmarking,

online assessments,

surveys, A/B testing

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User Research Methods

• Attitudinal vs. Behavioral

• Qualitative vs. Quantitative

• Context of Use

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Testing Strategy for UI / UX

Business Goals

UX Strategy

User Testing

3 ways:

Experts review (SME)(online assesments)

Users Interview (surveys, interviews, videos, etc)

Testers as users

Asking the right questions / Capturing in the right format is key!!

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Test plan

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Elements of User Experience

Ref : Uxdesign.com

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Ms. Smita Mishra

@smita_qazone

Thank You!

Take this conversation online by tweeting using the hashtag #SrijanWW

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