SRAM Urban Media Feedback Booklet 2011/2012
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Transcript of SRAM Urban Media Feedback Booklet 2011/2012
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SRAMURBANMEDIAFEEDBACKEUROBIKE 2011 - TODAY
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KEY FIGURES OF THE LAST 12 MONTHS
36 different magazines | web & print
10 different countries
72 articles
... to be continued
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EUROPEGermanyRadmarktSAZAktiv RadfahrenRadweltFahrrad NewsVelobizSternFahrradtrendsPressedienst FahrradSpokeRadtouren MagazinSpiegel OnlineTrekkingbike Mountainbike Rider
USAUrbanveloBike RumorBicycleretailerMomentumHubalabikeOutside
SwitzerlandRideCyclinfo
ItalyPianetamountainbike
DenmarkCykelportalen
RomaniaFreerider
PolandMBike
NetherlandsBike EuropeBike & TrekkingFietsmarkt
FranceBike EcoCeloderouteCity RideVelotaf
UKRoad CCCycling InfoBike Biz
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SRAMURBANMEDIAFEEDBACKEUROBIKE 2011 - TODAY
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For more information about SRAM Urban visit WWW.SRAM.COM
TABLE OF CONTENTS
SRAM Urban | 6 - 19
IGH | 20 - 25
Via GT | Centro | 26 - 35
Ematic | 36 - 42
DSD | 44 - 51
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SRAM URBANSADDLE COVERLocation | AMSTERDAM | NETHERLANDS
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Bike&Trekking | 4.12 | Netherlands
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SRAM URBANSADDLE COVERLocation | MÜNSTER | GERMANY
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Aktiv Radfahren | Germany
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“SRAM equips bikes in the urban cycling capitals Amsterdam
and Münster with 3000 red saddle
covers each.”Aktiv Radfahren | Germany
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SRAM URBANSADDLE COVER on
18.826 Seen 289 Likes 44 Shares 13 Comments
“Is there any way to get one?” “great idea!” “Fantastic!”
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facebook.com/Sram facebook.com/BikeEurope
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SRAM URBAN
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“Without adoubt, the G8 offers theabsolutely best shifting performance a SRAM Internal Gear Hub has ever offered.”Michael Bollschweiler | Radmarkt
Radmarkt | 7-2012 | GermanyEurope´s biggest Dealer Magazine
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SRAM URBAN
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Aktiv Radfahren | 09.10.12 | Germany
“Urban riders now have access to theenjoyment of a sportive shifting witout unnecessary gears.”Aktiv Radfahren | 09.10.12
SAZ | Germany
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Cycleportalen | Denmark
Fahradnews | Germany
Fietsmarkt | Netherlands
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SRAM URBAN
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Trekkinbike | 06.2012 | Germany
Cycleinfo | Switzerland
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Velobiz | Germany
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SRAM URBAN
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radmarkt.de | Germany
radmarkt.de | Germany
onetoone.de | Germany
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bike-eu.com | Netherlands
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SRAM IGH
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fietsmarkt | Netherlands
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SRAM IGH
Spoke | Germany
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Urbanvelo | USA
Pressedienst Fahrrad | Germany
“good choice for a city pedelec:SRAM Automatix”
Jan Gathmann | Radtouren
Radtouren | Germany
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SRAM IGH ADVERTS
NAAF met 2-versnellingen-automaat
SRAM AUTOMATIX• Veilige automaat met 2 versnellingen• Ontspannen fi etsen, zonder schakelhendels en zonder kabels• Onderhoudsarm: dagelijks fi etsen in plaats van sleutelen
WWW.SRAM.COM
Sram_Automatix_180x131.indd 1 18.07.12 12:10
BikeEurope | Netherlands
AUTOMATIX Sparta Coop Advert
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SIMPLY DOUBLE YOUR FUNTwo speeds, no shifter needed, simply happens automatic.The new internal gear hub revolution from SRAM.For all who just want to have fun riding their bike.The SRAM Automatix hub has two speeds. The change of gears happens at a pre-fi xed speed, which is pre-set. Speed of change between 12 to 18 km/h, depending on the type of bike.
Sram_BikeEurope_11.indd 1 07.11.11 18:53
BikeEurope | Netherlands
AUTOMATIX ADVERT in BikeEurope | Netherlands
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SRAM IGH
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cycleinfo.com | Switzerland
“simple and low-maintenance.”
cycleinfo.com | 28.4.11 | Switzerland
bike-eu.com | Netherlands
radmarkt.de | Germany
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bike-eu.com | Netherlands
radmarkt.de | Germany
fahrradnews.com | Germany
“No shiftingsystem offers more comfortto the rider.”fahrradnews.com | 5.5.11 | Germany
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SRAM VIA GT I Centro
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“Via GT impresses through its low weight, its sportive 2x10 gear ratio and its exclusive design.”SAZ | No. 13 | 9.7.12
SAZ | Germany
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MBike|Poland
Urbanvelo | USA
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SRAM VIA GT I Centro
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Pianeta | Italy
Fietsmarkt | Netherlands
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SRAM VIA GT I Centro
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Bicycleretailer | USA
Radtouren | Germany
Urbanvelo | USA
CityRide | France
Radwelt | Germany
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SRAM VIA GT I Centro
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SPIEGEL ONLINE | Biggest political Magazine inGermany | 136 million clics per month
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SRAM VIA GT I Centro
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freerider.ro | Romania
BikeRumor | USA
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SRAM VIA GT I Centro
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“quick and easy gear changes possible,
similar to SRAM’s top road racing groupsets.”
“Via GT and Via Centro: Descendant groups of the
established Red and X0 families.”
Mark Sutton | BikeBiz
bikebiz.com / UK
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radmarkt.de | Germany
trekkingbike.com | Germany
bikeandtrekking.nl | netherlands
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SRAM Ematic
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SAZ | No.24 | Germany
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Radmarkt | Germany
GEAR OF THESHOWAWARDfor SRAM Ematic!Presented by Outside Magazineat Interbike 2012
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SRAM Ematic
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„By the time theSRAM Ematic system will be available in mid of 2013, it will be the most uncomplicated system on the market.“Radwelt | 5.12
Radwelt | Germany
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„By the time theSRAM Ematic system will be available in mid of 2013, it will be the most uncomplicated system on the market.“Radwelt | 5.12
BikeEco | France
Radtouren | Germany
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SRAM Ematic
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Urbanvelo | USA
“perfect for casual riders not looking to break a sweat on the way to pick up groceries.”Brad | 10.8.2012
Outside | USA
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IPAD
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“Why is it significant? It seems that SRAM have
thought about the e-bike from a road-cyclist’s perspective.”
Max Leonhard | 15.03.2012 | Road CC
Road CC | UK
Outside | USA
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SRAM EmaticCOOP ADVERTGERMAN ADVERT in German magazines
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SRAM URBANYOUTUBE CHANNEL
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...CHECK OUT and watch the newest Videos...CHECK OUT and watch the newest videos
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SRAM DSDDEALER SERVICE DIRECT
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“A brand to touch”Michael Bollschweiler | Radmarkt
Radmarkt | Germany
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... a normal day at DSD: 120 dealer phone calls and 70 repairs.DSD currently takes care of 2500 dealers
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SRAM DSDDEALER SERVICE DIRECTDEALER TRAININGS
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...last winter over 200 Dealers from 150 different shops participated
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SAZ | 22.12 | Germany
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SRAM DSDDEALER SERVICE DIRECT
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SAZ | Germany
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SRAM DSDDEALER SERVICE DIRECT
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“When the local dealer can’t help any more, the time has come for SRAM DSD” Martin Donat | Mountainbike Rider
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“There is no place with moreSRAM product know-how”
Martin Donat | Mountainbike Rider
Mountainbike Rider | Germany
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