SRAM MTB CONVERSATION: APR 2012

MTB

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ers

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MediA iMpRessionsaPr 2012

HigHligHts

– Finale Ligure Media Camp: sRAM TYpe 2, Grip shift, Avid X0 Trail, new Avid X0, and TRUVATiV noir T40

–Kyle strait wins sea otter dual slalom

–XX sweeps World Cup Men’s XC podium, Houffalize, Belgium

–650B Media Rides

–What Mountain Bike UK aluminum crank test: sRAM X9 and X5 shine

Today, being in the conversation means being connected to the now. it means always listening, always responding, and always knowing where to be and how to get there. it means reacting to change and inspiring progress.

our conversation is in 30 different languages, spans across four continents and involves hundreds of people, sharing a common passion. it’s a conversation about four brands, and the most exciting bicycle components in the world. it starts on the web, goes into printed magazines and is alive all over the world. it’s shared with tweets and likes. it’s the post ride beer at the local trails or the toast after winning the World Championships.

Welcome to our Conversation.april 2012

conversation | Media iMpressions april 2012

MtB Magazine

trail Housesanta Cruz, California

MtB Magazine MtB Magazine

MtB Magazine MtB Magazine

trail HouseFinale Ligure, italy

Bike


Mountain Bike


“ precision, Lightness, stiffness, strength, exclusive materials, futuristic aesthetic… When all these seem to have reached some incredible heights and difficult to overcome, it is time to introduce a new target: make life easier for riders.”

BiKe Magazine

Bike Bike

Conversation | MediA iMpRessions April 2012

“ put yourself in the shoes of a product manager is what allowed the Rockshox experience. during the two days on the beautiful Finale Ligure’s spot, italy, we could test sRAM new equipment. Three new products were presented.”

BiKe Magazine, France

“ during our test, we had a constant shift. But the system becomes amazing on chaotic terrain. it is very strange to return in boulders and steps just by hearing the sound of tires. our feelings are a little disturbed, but it quickly becomes enjoyable.”

sraM rear derailleur tYPe 2 | BiKe Magazine, France

“ The feeling is combined with super soft comfort of use with an ergonomic lever. All riders will easily adjust the levers with a wide range of settings. The brake, very progressive, is not very sharp, but there are power under all conditions.”

avid X0 trail | BiKe Magazine, France


Bike

Bike

Bike


dirt.MPora.CoM

Bikeradar.CoM

PinkBike.CoM

BikeMag.CoM

nsMB.CoM

siCklines.CoM

BikeruMor.CoM

Bikeradar.CoM

BikeruMor.CoM

siCklines.CoM

nsMB.CoMMBaCtion.CoM

sea otter 650B Media ride | griP sHift and X0 trail

dirt rag

“ The twist action of Grip shift is light and smooth, with closely spaced and very pronounced shift index points. With the closely-spaced ratios of 10-speed drivetrains, i found it to be a huge advantage to be able to dump four, six, or more, cogs with a single shift.”

Justin steiner | dirt Rag

“ The lever feel of the X0 Trail Brakes is wonderfully smooth thanks to the bearings, and the lever setup is as easy as ever. power and modulation were both stellar with the organic pads, offering fade-free performance on some demanding terrain.”

Justin steiner | dirt Rag

World CuPHouffalize, Belgium


“ The sRAM XX Rear derailleur is as crisp-shifting as it gets.”

sam schultz | Mountain Bike Action

“ The Avid XX World Cup Brakes have great power, modulation, and are super light.”

sam schultz | Mountain Bike Action

inside tHe Pros’ Bikes

Mountain Bike aCtion


02 Bikers

BikesPort

Mountain flYer

BikeruMor.CoM

“ After only a few rides on this new system, it was clear that sRAM took the time to develop a much more refined and solidly built version of the one and only twister shifter. Grip shift offers precise shifting in a lightweight, easily accessed package. Who doesn’t like being able to grab a fistful of gears in one fell swoop?”

J. Carr | Mountain Flyer

griP sHift | tYPe 2 | X0 silver

fiets

02 Bikers


Bike Mountain Bike aCtion

sHifting CaBle test | X9 | rise WHeels

02 Bikers

velo Mag

dirtrag.CoM

fiets

fiets


fiets

Bike

Bike

Bike

Bike

douBle Crankset test | quarq

WHat Mountain Bike

WHat Mountain Bike

WHat Mountain Bike

“ Great, bash guard equipped, lightweight trail option.”

truvativ X9 36/22 | What Mountain Bike

“ A no-fuss value winner and direct rival to FsA’s Comet double.”

sraM X5 39/26 | What Mountain Bike


WHat Mountain Bike

HistorY of forksUnited Kingdom

WHat Mountain Bike


“ still one of the best high-control long-travel forks.”

rockshox lyrik rC2 dH solo air | Bike Radar

Bikeradar.CoM

fiets

26 Mag

Bikeradar.CoM

o2 Bikers


“ The Reverb gives you the optimal position for attacking a rise or hurtling down a steep section.”

Velo Mag

velo Mag

reverB

o2 Bikers

BikesPort


Bike

Bike

“ perfect ergonometrics and controllability make the Avid X0 to a very good one in terms of handling.”

BiKe Magazine

Brakes sHoot-out | Brake testGermany

World of MtB

World of MtB

World of MtB

World of MtB


MBr

WHat Mountain Bike

WHat Mountain Bike

WHat Mountain Bike

eliXir 3 | eliXir 7 | eliXir 9

Bikeradar.CoM

“ Restored reliability makes the elixir 9 a real contender.”

avid elixir 9 | BikeRadar


“ The XX brakes deliver plenty of power, and that power is easy to modulate. The more you squeeze the lever, the more power you get in return. The XX delivers consistent performance.”

Mountain Bike Action

X0 trail | XX

o2 Bikers

Mountain Bike aCtion

Bike retailer and industrY neWs


MtB Magazine

truvativ faCtorY visit

MtB Magazine

MtB Magazine

Join tHe Conversation

Join tHe Conversation

MTB

faCeBook

sRAM MTB (sRAM, Avid, TRUVATiV)

Rockshox suspension

tWitter

@sRAM_mtb

@Rockshox

@AVidbike

YoutuBe

/studio186

/rockshoxsuspension

SRAM MTB CONVERSATION: APR 2012

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Transcript of SRAM MTB CONVERSATION: APR 2012