Squeesease Therapy: Snug Vest

Sales Plan Presentation

By Ashleigh Mcraine, Erin Crowe, Marek Rubas, Carlie Rondquist, and Matt Bird

Company Overview

Snug Vest

• About the Product

• Features and Benefits

• Distribution

• Price

The Market

• Market Size

• Target Market

– Parents

– Schools

– Occupational therapists

– Autistic community

Competitive Analysis

• Direct Competitors:

– Squease

– Vayu Deep Pressure Therapy

– Biohug Vest• Indirect Competitors

– Weighted treatment products & other accessories

– Medication

– Exercise and dance programs

Strategic Sales Program

Sales Objectives

• Business Objectives:

– Increase brand awareness

– Gain endorsements in Autism community

– Have plan in place to enter the global market• Sales Objectives

– Increase market share

– Increase sales

– Partner with overseas manufacturer

Sales Force Strategy

• Short-term– Independent sales agents– Telemarketing

• Long-term– In-house sale representatives– Telemarketing

Training & Recruiting

Recruiting• Qualifications

• Required skills

• Interview questions

• Appearance and manner

• Attitude and behavior

Training

Motivating

• Independent sales agents– Commission structure

• In-house sales representatives– Sales contests– Recognition programs– Position promotions– Bonuses or rewards

Compensation

• Independent sales agents– Sliding scale commission structure

• Telemarketers– Straight salary

• In-house sales representatives– Salary– Commissions– Bonuses

Budgeting

• Budget– Commission per independent sales

– Commission per in-house sales representative

Units Sold/Month Revenue Commission Profit

30 - 45

$11,850 - $17,775

$1,382.50 - $2,468.75

$10,467.50 - $15,306.25

Units Sold/Month Revenue Commission Profit

30 - 45

$11,850 - $17,775

$592.50 - $888.75

$11,257.50 - $16,886.25

Forecasting

• Forecasting

– Sales & market potential

– Sales & market forecast

– Exponential smoothing method

Reviewing & Evaluation

• Company level– Sales analysis– Expense analysis

• Individual level– Objective level– Subjective level

Recommendations

• Product line extensions

• Post Rebate programs/offerings Online

• Relationships with Associations

• Expansion into New Markets

QUESTIONS?