Sun Tzu and the Art of Digital Transformation

David C. Broussard

Principal Consultant

@dbroussa

Blogs.catapultsystems.com/dbroussard

Who am I?

Who is Sun Tzu?

What is Digital Transformation?

“[Digital transformation] involves a change in leadership, different thinking, the encouragement of innovation and new business models, incorporating digitisation of assets and an increased use of technology to improve the experience of your organisation’s employees, customers, suppliers, partners and stakeholders.”

How Does An Organization Thrive?

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Four Measures of Thriving

Perception Resilience Inertia Adaptability

Story Time

Your OrganizationPerception:How far out you can see trouble

Resilience:How long until you hit trouble

Inertia:How fast you are going towards trouble

Trouble

Adaptability:How fast can you affect change to avoid trouble

War, huh yeah, what is it good for?

War = Digital Transformation?

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“[Digital transformation] involves a change in leadership, different thinking, the encouragement of innovation and new business models, incorporating digitisation of assets and an increased use of technology to improve the experience of your organisation’s employees, customers, suppliers, partners and stakeholders.”

DT

DTDT

DT

Four Fallacies of War/DT

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What are some Sun Tzu Stratagems

How does this apply to Adoption?Scenario 1

User Copies files from old storage to new storageFiles exist in both locationsWhich one will the user actually use?

How does this apply to Adoption?Scenario 2

User Copies or Moves files from old storage to new storageFiles exist in both locationsOld location is initially Read Only and then No AccessWhich one will the user actually use?

Napoleon on Digital Transformation

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Who has experienced this?

Driving Adoption and Change

Patton and Digital Transformation

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Disruption is the norm

Push the envelope

The Adaptable Organization

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Four Measures of Thriving

Perception Resilience Inertia Adaptability

To recap…

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Perception

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Resilience

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Inertia

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Adaptability

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