Sprout Social A quick review of the

basic features

By Taciana Medeiros

What is Sprout Social?

• Sprout Social is a social media engagement tool, that allows businesses to efficiently manage their social presence across multiple channels and helps turn social connections into loyal customers.

Networks you can connect through Sprout Social:

How does it look like? Selected

group

Trends

Tools bar

Profiles on the selected group in every social media inserted

Social Profiles of selected group

Brief Analysis of each profile.

Messages

Scheduler

Schedule your posts and tweets

Discovery

Discovery

• The “Discovery” section of Sprout Social is really interesting. It helps you go on the right direction of optimizing your social media content and reach. “Discovery” let you know things like:

-Who is following you but you are not following.

- Who mentioned you.

- Who you’ve had conversations with.

- Who has shown very little or no recent activity.

Reports Choose how far back you want the report to show

Choose report

Export as PDF or Excel

So we like it because…

• Dashboard is easy to understand. • You can put multiple accounts. • Monitor your brand and manage conversations and

level of engagement. • Publish and schedule updates across social channels

easily. • Measure your efforts with comprehensive reporting

and analytics. • Has a mobile app. • Affordable.

We don’t like it…

• There is no G+ connection

• The scheduled posts might not be as pretty as if you post it directly on the platform (picture might be smaller, configuration of phrases etc…)