Sprinting Towards Innovation
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![Page 1: Sprinting Towards Innovation](https://reader037.fdocuments.net/reader037/viewer/2022110118/55549059b4c905186d8b473d/html5/thumbnails/1.jpg)
Sprinting to INNOVATIONC. Todd Lombardo @iamctodd
Ethan Bagley @ebagslolz
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We work here
(and we do this all the time)
@iamctodd@ebagslolz
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How do you know if an idea is any good?
![Page 4: Sprinting Towards Innovation](https://reader037.fdocuments.net/reader037/viewer/2022110118/55549059b4c905186d8b473d/html5/thumbnails/4.jpg)
Research Insights Ideation Prototype Test
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Research Insights Ideation Prototype Test
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research
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A = InterviewerB = Speakerc = Observer
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Observation Observation
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One Minute...
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C = InterviewerA = SpeakerB = Observer
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One Minute...
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B = InterviewerC = SpeakerA = Observer
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One Minute...
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What did you.. see? HEAR? OBSERVE?
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insights
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Observation Observation
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Observation Observation Trend
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Observation Observation Trend
Market DAta
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Observation Observation InsightTrend
Market DAta
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“I like chocolate ice cream”
Hand get messy
because of dripping
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“I like chocolate ice cream”
Hand get messy
because of dripping
clean-up
![Page 22: Sprinting Towards Innovation](https://reader037.fdocuments.net/reader037/viewer/2022110118/55549059b4c905186d8b473d/html5/thumbnails/22.jpg)
“I like chocolate ice cream”
Hand get messy
because of dripping
Like sweet, need
portableclean-up
![Page 23: Sprinting Towards Innovation](https://reader037.fdocuments.net/reader037/viewer/2022110118/55549059b4c905186d8b473d/html5/thumbnails/23.jpg)
So what’s the problem?
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five Minutes...
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Reframe it
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Too BroadHMW redesign dessert?
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Too BroadHMW redesign dessert?
Too NarrowHMW design a cone for ice cream that won’t drip?
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Too BroadHMW redesign dessert?
Just RightHMW redesign ice-cream
to be more portable?
Too NarrowHMW design a cone for ice cream that won’t drip?
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Two Minutes...
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What are you solving for?
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Ideation
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rules: Individual 1st defer judging
quaNTITY over QuaLity
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6-up: six different ideas in 5 minutes
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FIVE MinuteS...
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Dot voteVENN DIAGRAM2X2 MATRIX
CONVERGE:
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Dot voteVENN DIAGRAM2X2 MATRIX
CONVERGE:
![Page 39: Sprinting Towards Innovation](https://reader037.fdocuments.net/reader037/viewer/2022110118/55549059b4c905186d8b473d/html5/thumbnails/39.jpg)
Thought Process Evolution
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Thought Process Evolution
Observation
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Thought Process Evolution
Observation Trend
![Page 42: Sprinting Towards Innovation](https://reader037.fdocuments.net/reader037/viewer/2022110118/55549059b4c905186d8b473d/html5/thumbnails/42.jpg)
Thought Process Evolution
Observation InsightTrend
![Page 43: Sprinting Towards Innovation](https://reader037.fdocuments.net/reader037/viewer/2022110118/55549059b4c905186d8b473d/html5/thumbnails/43.jpg)
Thought Process Evolution
Observation InsightTrendRefined
Problem
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Thought Process Evolution
Observation InsightTrendRefined
Problem
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prototype
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make. test. learn.
![Page 47: Sprinting Towards Innovation](https://reader037.fdocuments.net/reader037/viewer/2022110118/55549059b4c905186d8b473d/html5/thumbnails/47.jpg)
What is the most important question to answer?
How might we test it?
Make a tangible artifact to test
![Page 48: Sprinting Towards Innovation](https://reader037.fdocuments.net/reader037/viewer/2022110118/55549059b4c905186d8b473d/html5/thumbnails/48.jpg)
What is the most important question to answer?
How might we test it?
Make a tangible artifact to test
![Page 49: Sprinting Towards Innovation](https://reader037.fdocuments.net/reader037/viewer/2022110118/55549059b4c905186d8b473d/html5/thumbnails/49.jpg)
![Page 50: Sprinting Towards Innovation](https://reader037.fdocuments.net/reader037/viewer/2022110118/55549059b4c905186d8b473d/html5/thumbnails/50.jpg)
Diagram
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Diagram role-play
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Diagram role-play Model
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Diagram role-play Model Mockup
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Example
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FIVE MinuteS...
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TEST
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TEST WITH TWO DIFFERENT TEAMS
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TWO MinuteS per test
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Tip: don’t try to sell it!
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WHAT WORKED..?good?Bad?Unexpected?
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so... what just happened?
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there are frameworks
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and frameworks
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and more frameworks
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IDEO
XPLANE
CHESKIN
CONIFER
COOPER
FROG
FITCH
MELVILLE
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they’re all quite similar
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THANKS!!
Go Sox!!@iamctodd@ebagslolz