Sprint report may 6 2013

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Buzzient Social Media Analytics Report Sprint Time Period: 2013-04-06 - 2013-05-05 Created: May 06, 2013


Sprint Current Sentiment Index The Buzzient Brand Sentiment Index measures how Social Media Participants feel about your brand. It tells you how positively or negatively your brand is perceived by online users. The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient Enterprise generates the index by analyzing and rating each individual post about you. The analysis leverages positive/negative keyword modifiers that are specific to you and incorporates metrics regarding importance of the particular author and source. The index ranges from +150 (extremely positive opinion) to -150 (extremely negative opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are typically very good. Sprint's Sentiment Index of -5.26 indicates a mildly negative attitude towards Sprint. The current sentiment index reflects how social media users feel about your brand now. Use this in conjunction with Sentiment Index Trends (in a later section) to determine if opinion about you is rising, falling or remaining consistent. These insights will help you craft strategy and tactics to maintain or increase social media opinion about you.


Att Current Sentiment Index The Buzzient Brand Sentiment Index measures how Social Media Participants feel about your brand. It tells you how positively or negatively your brand is perceived by online users. The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient Enterprise generates the index by analyzing and rating each individual post about you. The analysis leverages positive/negative keyword modifiers that are specific to you and incorporates metrics regarding importance of the particular author and source. The index ranges from +150 (extremely positive opinion) to -150 (extremely negative opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are typically very good. Att's Sentiment Index of 1.32 indicates a mildly positive attitude towards Att. The current sentiment index reflects how social media users feel about your brand now. Use this in conjunction with Sentiment Index Trends (in a later section) to determine if opinion about you is rising, falling or remaining consistent. These insights will help you craft strategy and tactics to maintain or increase social media opinion about you.


Tmobile Current Sentiment Index The Buzzient Brand Sentiment Index measures how Social Media Participants feel about your brand. It tells you how positively or negatively your brand is perceived by online users. The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient Enterprise generates the index by analyzing and rating each individual post about you. The analysis leverages positive/negative keyword modifiers that are specific to you and incorporates metrics regarding importance of the particular author and source. The index ranges from +150 (extremely positive opinion) to -150 (extremely negative opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are typically very good. Tmobile's Sentiment Index of -2.65 indicates a mildly negative attitude towards Tmobile. The current sentiment index reflects how social media users feel about your brand now. Use this in conjunction with Sentiment Index Trends (in a later section) to determine if opinion about you is rising, falling or remaining consistent. These insights will help you craft strategy and tactics to maintain or increase social media opinion about you.


Verizon Current Sentiment Index The Buzzient Brand Sentiment Index measures how Social Media Participants feel about your brand. It tells you how positively or negatively your brand is perceived by online users. The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient Enterprise generates the index by analyzing and rating each individual post about you. The analysis leverages positive/negative keyword modifiers that are specific to you and incorporates metrics regarding importance of the particular author and source. The index ranges from +150 (extremely positive opinion) to -150 (extremely negative opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are typically very good. Verizon's Sentiment Index of 2.89 indicates a mildly positive attitude towards Verizon. The current sentiment index reflects how social media users feel about your brand now. Use this in conjunction with Sentiment Index Trends (in a later section) to determine if opinion about you is rising, falling or remaining consistent. These insights will help you craft strategy and tactics to maintain or increase social media opinion about you.


Competitive Sentiment Index Comparison of Sentiment Indices tells you how Social Media Participants feel about your brand in relation to the competition. For the give time period, Sprint, Verizon enjoy the highest user attitude with Tmobile as the lowest among these brands. As noted, Sprint Sentiment Index is positive. How your sentiment index compares to your competitors is critical. Comparing your sentiment to the competition can help you determine whether you need to develop strategy and tactics that are directed at increasing a sentiment lead or closing a trailing gap.


Sentiment by Source Type Brand Sentiment for Posts by Source Type gives you a comparison of Sentiment between Sprint, Att, Tmobile and Verizon on Twitter, RSS Feeds, Facebook and YouTube for 2013-04-06 through 2013-05-05


Sentiment Index Trends When monitored over time, Brand Sentiment Index trend lines show changes in attitudes and opinions toward you and your competitors. User sentiment toward brands can sometimes fluctuate greatly over time. The ability to track trends provides you with historical visibility into how marketing programs or other events have impacted opinion toward you and the competition at various points in time. You can learn how past activities affected sentiment and use that knowledge to construct the most effective current and future strategy and tactics.


Brand Sentiment Source Trends gives you a comparison of sentiment as it has trended over time for Sprint on Twitter, RSS Feeds, Facebook and YouTube from 2013-04-06 through 2013-05-05


Brand Sentiment Source Trends gives you a comparison of sentiment as it has trended over time for Att on Twitter, RSS Feeds, Facebook and YouTube from 2013-04-06 through 2013-05-05


Brand Sentiment Source Trends gives you a comparison of sentiment as it has trended over time for Tmobile on Twitter, RSS Feeds, Facebook and YouTube from 2013-04-06 through 2013-05-05


Brand Sentiment Source Trends gives you a comparison of sentiment as it has trended over time for Verizon on Twitter, RSS Feeds, Facebook and YouTube from 2013-04-06 through 2013-05-05


Share of Voice Percentage While online sentiment measures attitudes, Share of Voice indicates the percentage of social media posts referring to your brand in comparison with this set of competitors from a purely quantitative perspective. Among these different brands Att clearly dominates the others in terms of Share of Voice. This analysis helps you determine whether you need to construct programs that increase or preserve your share of voice.


Sprint Brand Volume Trend Lines Brand Volume Trend Lines gives you an apples-to-apples comparison of volume as it has trended from 2013-04-06 through 2013-05-05 for Sprint, Att, Tmobile and Verizon. The vertical axis of the chart displays volume (posts per month) while the horizontal axis displays time.


Positive and Negative Post Volume Positive/Negative Post Volume gives you a comparison of 2013-04-06 through 2013-05-05 volume including the breakdown of positive, negative and neutral posts for Sprint. The vertical axis of the chart displays volume (posts per month) while the horizontal axis displays time.


Positive and Negative Post Volume Positive/Negative Post Volume gives you a comparison of 2013-04-06 through 2013-05-05 volume including the breakdown of positive, negative and neutral posts for Att. The vertical axis of the chart displays volume (posts per month) while the horizontal axis displays time.


Positive and Negative Post Volume Positive/Negative Post Volume gives you a comparison of 2013-04-06 through 2013-05-05 volume including the breakdown of positive, negative and neutral posts for Tmobile. The vertical axis of the chart displays volume (posts per month) while the horizontal axis displays time.


Positive and Negative Post Volume Positive/Negative Post Volume gives you a comparison of 2013-04-06 through 2013-05-05 volume including the breakdown of positive, negative and neutral posts for Verizon. The vertical axis of the chart displays volume (posts per month) while the horizontal axis displays time.


Brand Volume Source Trends gives you a comparison of post volume as it has trended over time for Sprint on Twitter, RSS Feeds, Facebook and YouTube from 2013-04-06 through 2013-05-05


Brand Volume Source Trends gives you a comparison of post volume as it has trended over time for Att on Twitter, RSS Feeds, Facebook and YouTube from 2013-04-06 through 2013-05-05


Brand Volume Source Trends gives you a comparison of post volume as it has trended over time for Tmobile on Twitter, RSS Feeds, Facebook and YouTube from 2013-04-06 through 2013-05-05


Brand Volume Source Trends gives you a comparison of post volume as it has trended over time for Verizon on Twitter, RSS Feeds, Facebook and YouTube from 2013-04-06 through 2013-05-05


This default on-demand report is generated from the Buzzient Enterprise Social Media Analytics Platform, a hosted system that provides automated harvesting and analysis of social media on the internet for global enterprises. Buzzient Enterprise harvests, aggregates and analyzes unstructured, qualitative social media conversations about your brand and products and those of your competition. A wide array of quantitative measurements and visualizations from the analysis are presented through the Buzzient Enterprise web browser interface. This report contains highlights of some of these major analysis areas. Overall capabilities of Buzzient Enterprise include: Integration with CRM and Customer Support Systems - Easily create support cases or marketing leads from harvested posts with a single click. - Integrations include Salesforce.com (Service Cloud, Sales, etc.) and SugarCRM. What Users Are Saying - Harvested posts are automatically scored and viewable through a variety of filters. - View posts in their originating site. Interact with users if appropriate. - Search for posts by keyword. - Bookmark and/or email important or interesting posts. What Users Think About Your Brand, Products and Competitors - Current, historical and comparative sentiment indices. Overall and by source groups. - Historical sentiment trend analysis. - Distribution of positive, negative and neutral posts over time. How Much People Are Talking About You - Percentage breakdown of buzz between you and key competitors. - Historical buzz trend. Topics and Trends - Discover the most frequently used concepts, terms and competitors users employ when writing about you. - How mentions of your products, features or keywords compare to each other over time. Opinion Leaders - The top authors on discussion forums, facebook, blogs and twitter that talk about you. - The most positive and negative users who talk about you. Top Websites - The most likely sites for users to reach when searching for information about you. Alerts - Receive alerts for changes in sentiment, highly positive or negative posts, new posts by specific authors and more.


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Sprint report may 6 2013

Technology

Transcript of Sprint report may 6 2013