Sprint Credit Union Member Discount Program Overview.

Solutions for High Performing Organizations

Sprint Credit Union Member Discount Program Overview

Solutions for High Performing Organizations2

CREDIT UNION MEMBER DISCOUNT PLAN

Give your members one more great way to save with the choice and flexibility of Sprint. They have more options in phones, plans, and services than ever before.


• Invest in America and Sprint adds value to being a Credit Union Member– A wireless program that helps you reward your members while

reinforcing the value of being a credit union member.

• Invest in America and Sprint adds value to participating Credit Unions– As a participating credit union, you will generate non-interest

income

A win-win value proposition for everybody!!

WELCOME TO THE SPRINT CREDIT UNION MEMBER DISCOUNT PROGRAM


• Over 1.3 Million members have taken advantage of the program

• Credit unions earn non-interest income

• Over 1,700 Credit Unions actively promoting the program

• 42 State Leagues supporting the program

• Membership loyalty increases as member benefits increase

PROGRAM HIGHLIGHTS


CREDIT UNION BENEFITS

• Marketing incentives for participation is a great way for credit unions to earn non-interest income

• Effective tool to promote the added-value of membership

• FREE marketing materials for statement mailings, web site and in-branch distribution

• Unique offers available only from Sprint

• Sprint handles all member service needs

• Opportunities to work with local Sprint stores to maximize member activations


Credit Union Members(personal accounts)

Credit Union Business Members

(business accounts set up with tax id's)

10%Discount

15%Discount

• 10% discount on select monthly recurring Sprint charges• Waived activation fee on new lines up to $36 in savings• Waived upgrade fee up to $36 in savings• Nationwide coast-to-coast coverage• National rates • Existing Sprint customers are eligible (membership verification required)

• 15% discount on select monthly recurring Sprint charges• Waived activation fee on new lines• Equipment discounts• Nationwide coast-to-coast coverage• National rates • $49.99 Unlimited 4G/3G Broadband Card• Existing Sprint customers are eligible

BENEFITS TO YOUR MEMBERS


MARKETING REQUIREMENTS

Contract Year runs October 1 through the following September 301. Promote the service on an exclusive basis to your members

2. Distribute Sprint inserts to all members in a quarterly statement mailing at least once per Contract Year

3. Continuously display Sprint marketing materials in the lobbies of all CU branches

4. Publish approved articles/ads in the CU quarterly newsletter at least two (2) times per Contract Year

5. Continuously display approved Sprint banner/link on the CU Web site

All Marketing materials are provided FREE of charge!


PROMOTIONS - SPRINTPosters

Take-One/Inserts

Web Banners


Marketing IncentiveThe Incentive Pool is created from revenues earned during the Contract Year.

CUs are paid the percentage of the incentive pool that is equal to their percentage of the total audience of members being marketed to nationally.

Sample:• Credit Union Incentive Pool = $2,000,000

• Total members being marketed to (from Promotion Agreements/NCUA reports) = 5,000,000

• ABC CU members in pool = 50,000

• 50,000/5,000,000 = 1%

• $2,000,000 X 1% = $20,000

• ABC CU Marketing Incentive = $20,000

Marketing ScheduleNEW participating CUs in their 1st Contract Year will receive incentives based on first insert mailing.

First Quarterly Insert Mailing = % of incentive CU will earn:

• October ’11 = 100%

• January ’12 = 75%

• April ’12 = 50%

• July ’12 = 25%

In following Contract Years, assuming all requirements are fulfilled, participating CUs will receive 100% regardless of what month they do their quarterly statement mailing.

MARKETING INCENTIVE CALCULATION


• Program year is October 1st – September 31st. CU incentives paid in December* Estimated payments. Actual incentives vary based on total program

revenue generated and total membership pool.

Credit Union Membership Size

06 / 07 Payments*

07 / 08 Payments*

08 / 09 Payments*

09/10 Payments*

10/11 Payments*

2,000 $380 $420 $730 $820 $640

10,000 $1,900 $2,100 $3,650 $4,100 $3,200

30,000 $5,700 $6,300 $10,950 $12,300 $9,600

50,000 $9,500 $10,500 $18,250 $20,500 $16,000

100,000 $19,000 $21,000 $36,500 $41,000 $32,000

200,000 $38,000 $42,000 $73,000 $82,000 $64,000

MARKETING INCENTIVE TRENDS


HOW TO TAKE ADVANTAGE OF THESE DISCOUNTS?

• Members indicate they are a credit union member and present Corp ID: NACUC_ZZM

• Verification of credit union membership required

• Visit : Any retail outlet where Sprint products are sold

• Call: 877.SAVE.4.CU (877-728-3428)

• Click: www.LoveMyCreditUnion.org/Sprint

http://www.lovemycreditunion.org/Sprint



HOW DO CREDIT UNIONS ENROLL?

• Call: 800-262-6285 ext 523

• Visit: www.LoveMyCreditUnion.org/Sprint or

[email protected]


mailto:[email protected]

Sprint Credit Union Member Discount Program Overview.

Documents

Transcript of Sprint Credit Union Member Discount Program Overview.