Sprint - Conference programme - final - no print

1

Feverbee SPRINT 2014

The only event for community professionals dedicated to sharing practical, relevant ideas, and new tactics.

San Francisco | October 29-30 2014

#fbsprintsprint.feverbee.com

2 3

Contents

This conference is brought to you by

www.feverbee.comsprint.feverbee.com

Download the app sprint.feverbee.com/app

Welcome 4

About Feverbee 6

Meet the team 8

GetSatisfaction Special Offer 12

Workshop Schedule (29th October) 14

Conference Schedule (30th October) 16

Event Sponsors 20

About CommunityGeek 22

10 Tips for Ruling Feverbee Sprint 23

Speaker Profiles 24

Recommended Resources 58

How Feverbee can help your business 59

Maps & Directions (Back)

4 5

When I was 19, a trusting employer put me in charge of one of Europe’s largest gaming competitions. We had an awesome team of 14 volunteers, 150 brand new shuttle PCs, and money to burn.

The first obvious step was to build a PC fort (pictured). Step two was to pull a 50+hour shift with these volunteers to make this event happen.

WELCOME “To do something incredible you often need to sprint.”

During these 50 hours, most of us cried, shouted, drank, sang, got electrocuted, were briefly apprehended by security, were punched in the face, were fired by sponsors, were trapped in an elevator, and accidentally knocked a lifesize spiderman model into the Thames.

I learned a few valuable lessons. One of which is that locking a group of people in a room and putting them through an experience unites people in a powerful way. Another is that to do something incredible you often need to go flat out for as long as as you can. You need to sprint.

You wouldn’t be here if you thought SPRINT was just another event. You’ve surrounded yourself with some of the top community people. Don’t hesitate to go up to anyone and say hi.

Ask what brings them here. Ask what challenges they’re trying to solve. Meet as many people as you possibly can.

The connections you form today can prove invaluable. We’re going to do everything we can to provide an environment for those connections to happen.

Rich Millington, Founder & Managing DirectorFeverBee Limited

6 7

FeverBee’s mission is to change how we approach building communities.

For the past five years, we’ve been perfecting a method to apply proven social science to increase the level of growth and activity in any community we work with. And we’ve seen resounding success.

Since 2010, we’ve cultivated over 100 online communities and have been fortunate enough to advise on the success of countless more.

We’ve trained just under 200 of the world’s top community professionals to use proven social science to build thriving communities.

ABOUT FEVERBEE

OUR CLIENTS INCLUDE

We’ve seen incredible results from the communities that succeed and foster a powerful sense of community.

It’s been a terrific ride so far and we’re deeply honoured to work with so many of you in recent years. We hope you will continue to work with us and create a world where thousands, perhaps millions, have the power to build thriving communities.

We truly believe that communities deliver incredible benefits to both their members and the organizations who found them.

8 9MEET THE TEAM

Rich MillingtonFounder, Feverbee

Richard Millington is the fearless leader of the FeverBee team. Raised on the rough streets of West Sussex, UK, he brings chiseled good looks, a natural charisma, and a British accent to the community space.

Rich honed his community building craft in the video gaming sector – the sector with the highest feasible insult-per-sentence ratio. Since then he’s worked with many others, including renowned marketing expert Seth Godin at Squidoo.

What’s your biggest work achievement?I’m most proud of the FeverBee course and the accompanying book. I spent over a year researching and writing both of them, and have been overwhelmed by the generous response they’ve received.

What do you do at FeverBee and why do you like it?At the moment, my wife and I are on a quest to travel around the world without flying. During this trip, I’m researching and writing a second book which will become the foundation of the next iteration of the course.

Why is community important to you?I grew up with a severe stutter. My first experiences with a community was in a community for people who are also affected by a stutter or stammer. If it wasn’t for this community to help me through it, I wouldn’t be who I am today. This is why we do the work that we do. Nothing compares to the feeling of seeing people connect in ways that improve their lives.

MEET THE TEAM

Darren GoughDirector of Community

Darren joined FeverBee from the UK’s biggest independent financial journalism site MoneySavingExpert.com and heads up consultancy activity for our lovely clients.

He also runs operations at FeverBee and is occasionally allowed to get the crayons out in Photoshop.

What’s your biggest work achievement?I took a chance on a tiny startup called MoneySavingExpert.com in 2005, which went on to become one of the biggest brands in the UK. I grew the community from zero to 1.3 million members. Community issues were core to our business strategy.

What do you do at FeverBee and why do you like it?I’m Director of Community, which means I work with our team and our consultancy clients to ensure we are always at the forefront of our industry and delivering fantastic work that builds the best communities possible.

Anything to say to our guests?Speak to as many people as you can, learn as much as possible.

I’m also teaching Caty Kobe British slang. Ask her for a demo of what she’s learnt to brighten your day immensely.

@[email protected]

@[email protected]

10 11MEET THE TEAM

Caty KobeHead of Training

Caty Kobe is the newest addition to the FeverBee hive. Prior to her work with FeverBee, she held the first Global Community Manager position at OpenTable, and at one point was responsible for customer training and all manner of community activities at Get Satisfaction.

Let’s ask her a few questions:

What’s your biggest work achievement?There’s not one particular achievement that comes to mind, but I always feel successful whenever I’m able to get something done on behalf of my community. Even if it’s just a small bug fix. Its great to positively impact someone else’s day.

What do you do at FeverBee and why do you like it?I genuinely believe the world becomes a better place when we share what we know. I like sharing my knowledge with students, and spreading learnings I’ve picked up from other community managers.

Why is community important to you?Community is important to me because people are important to me. I care deeply about doing what’s right for my customers and users, and really believe that strong relationships can greatly enhance the experience of any situation. If you don’t care about community, then you don’t care about people.

@[email protected]

MEET THE TEAM

Nancy KinderCommunity Consultant

Nancy has spent the last 16 years working on global projects covering behavior change, network building and encouraging collaboration from knowledge sharing and now leverages this experience as community consultant for FeverBee.

Let’s ask her a few questions:

What’s your biggest work achievement?I am very proud of all the 60 knowledge sharing communities I worked with. Many of them were led by people who had little or no knowledge of our profession but with coaching and guidance, 100% of members confirmed their community saved time and money in avoiding rework.

What do you do at FeverBee and why do you like it?I work with clients to help them through the community lifecycle. From the initial research and conceptualization through to critical mass. I really enjoy the challenge that every new community brings, but also to help them avoid mistakes we have made before.

Anything to say to our guests?Don’t forget to say thank you to the members who provide good discussion topics, comments or content. And encourage your members to say thank you too. We all like to be appreciated so go on, say thank you more and let me know what happens.

@[email protected]

12 13

EVENT SPONSOR

What sets apart a thriving, engaged online community?In this brave new world of community management, the rules of engagement aren’t widely understood. Few community managers have had formal training or exposure to proven methodologies and best practices.

That’s why Get Satisfaction and FeverBee, two leaders in community, joined to offer Community Management Essentials, the definitive on-demand professional certification course covering all aspects of managing a crowd-pleasing community.

It’s the only course that’s technology-agnostic—no matter what platform you are on, this course is for you.

SPECIAL OFFERFOR SPRINT ATTENDEES

$200 off Community Management Essentials

(regularly $1,200/person)

getsatisfaction.com | 877-339-3997

https://bit.ly/CSM-rockstars

Be careful, the link is case sensitive!

How community managers benefit

> Build, manage and grow a best-in-class community> Marshall company enthusiasm and resources around the customer experience > Be an industry leader in an emerging discipline > Highlight your expertise with respected credentials that follow you wherever you go

How companies benefit > Realize the full potential of a community> Develop a strategic plan for the community> Continuously analyze and improve performance > Demonstrate a clear ROI from the community> Avoid common, often costly, mistakes

Course curriculum 1. Determine your online community charter 2. Conduct an internal readiness analysis 3. Conduct an audience and sector analysis4. Seed your online community5. Grow your online community6. Convert newcomers to regulars7. Build a moderation code of conduct

Course format > 50 video tutorials: 12 hours of instruction> Strategic plan tailored for your community> Online exams> Certification and digital badge https://bit.ly/CSM-rockstarsgetsatisfaction.com | 877-339-3997

Take your community skills to the next level. Earn respected professional credentials.

14 15

EVENT SPONSOR

Halosys delivers a suite of pre-built, customizable mobile apps and the HaloMEM platform, which gives our customers the ability to eciently create custom mobile applications. With dedication to Mobile First philosophy, Halosys’ system allows for the speedy development, deployment, and management of enterprise mobile apps that suit the individual needs of various enterprises to help mobilize their employees, partners, and customers.

Our Offerings:> Mobile first API platform

> No coding Mobile app builder

> Customizable pre-built Mobile apps

> Custom solutions and consulting

Empowering the BYOX Generation

Reaching us

Twitter @HalosysTech

Facebook /Halosys

Email [email protected]

Tel 1 (800) 531-HALO

Web www.halosys.com

Pre-built apps snapshot

mEventsMulti-event app for internal and external events. Connects to Box, Cvent, Salesforce and other business systems.

mColleaguesCommunication & collaboration mobile app to connect oraganizations and colleagues on the go.

Sales360Sales intelligence on the go. Instant sharing of quotes, documents and presentations.

For more apps visit halosys.com/#apps

16 17

8:00am - 8:50amRegistration and Breakfast

Breakfast kindly provided by Kellogg’s!

CONFERENCE SCHEDULE

30TH OCT08:00-15:10The Lodge Room at the Regency Center

Enter at 1290 Sutter St.

9:00am - 9:40am

THE LODGE ROOMRichard Millington (FeverBee)

How to Develop a Powerful Sense of Community

9:45am - 10:25am

THE LODGE ROOMRachel Happe (The Community Roundtable)

How to Drive Even More Engagement in Your Online Community

THE SUTTER ROOMJustin Isaf (The Communl Group)

How to Moderate Your Community for Fractions of a Penny per Comment

11:00am - 11:40am

THE LODGE ROOMPhilippe Beaudette (Wikipedia)

How to Build a Loyal Volunteer Army for Your Online Community

THE SUTTER ROOMJennifer Lopez (Moz)

How to Make SEO an Integral Part of your Community Strategy

10:25-11:00amMorning Break

11:50am - 12:30pm

THE LODGE ROOMJohn Baku (FetLife)

How to Improve the Health of Your Community

THE SUTTER ROOMAllison Leahy (Fitbit)

How to Grow and Scale a Global Community Team

12:30pm - 1:45pm THE LODGE ROOMLunch

Mini-SEO Workshop hosted by Moz

1:50pm - 2:30pm

THE LODGE ROOMJoe Cothrel (Lithium)

How to Grow an Existing Online Community

THE SUTTER ROOMElizabeth Houston (HootSuite)

How to Successfully Blend Online and Offline Community Building Tactics

2:35pm - 3:10pm

THE LODGE ROOMMaria Ogneva (Sidecar)

How to Increase Employee Participation in Your Community

THE SUTTER ROOMDianne Kibbey (Premier Farnell)

How to Build a Community for a Highly Technical Audience

Tag all of your tweets, posts, and photos with #fbsprint!

18 19

CONFERENCE SCHEDULE

30TH OCT15:15 - 18:00The Lodge Room at the Regency Center

Enter at 1290 Sutter St.

3:15pm - 3:50pm

THE LODGE ROOMJeff Atwood (Discourse)

How to Optimize Your Community Platform

THE SUTTER ROOMLoree Draude (Google)

How to Measure the ROI of B2B Communities

3:30pm - 4:10pmAfternoon Break

4:10pm - 4:45pm

THE LODGE ROOMSarah Leary (Nextdoor)

How to Get Members to Build Successful Sub-Groups

THE SUTTER ROOMCaty Kobe (FeverBee)

How to Create a Community Development Plan

4:50pm - 5:30pm

THE LODGE ROOMClosing Keynote

Douglas Atkin (AirBnB)

How to Create a Powerful Community Culture

5:30pm - 5:45pm THE LODGE ROOMRichard Millington & Caty Kobe (FeverBee)

Closing remarks

6:00pm - Late

AFTERPARTYAfterparty at Lush Lounge

Hosted Bar until 8:30pm, or until you drink through our tab.See map on the back cover for directions (it’s literally around the corner)

Tag all of your tweets, posts, and photos with #fbsprint!

20 21

Something about sponsors would go here to introduce the section.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

EVENT SPONSORS

Moz builds SEO and online marketing software to track your site’s efforts, insights into competitors’ data, and actionable recommendations to improve performance.

Dedicated to helping people do better marketing, we also create tutorials and educational resources for learning marketing and foster the web’s most vibrant online marketing community with over 21,000 customers and 600,000 community members worldwide.

Moz is based in Seattle, but we love traveling around to meet our community and participate in marketing events. We’re also home to Roger MozBot, the coolest and cuddliest robot to ever crawl the web.

moz.com

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter.

With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company.

Through our Breakfasts for Better Days® initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016.

To learn more about Kellogg, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany.

To make the most out of your FeverBee Sprint experience, Hootsuite would like to share an exclusive code for 90 days free access to Hootsuite Pro + Hootsuite University! You will be able to effectively and efficiently execute your social media strategy with the use of additional analytic tools and reports. Some features include:

> 2 team members, helping you delegate and expand social activity> 50-100 social profiles, which means you can now add your LinkedIn Company Page, Google+ Brand Page, Instagram + more> Facebook insights and Google Analytics integrated into your dashboard

Your coupon code is: HOOTFEVERBEE2014

http://bit.ly/hootsuitesprint

This code will expire at the end of November 2014 so please redeem it before then!

Founded in 2010, Badgeville, the #1 business gamification company, is a privately held technology company headquartered in Redwood City, California, with an additional office in New York City. Badgeville offers an enterprise-grade platform, turnkey integrations and sophisticated game designs, as well as deep expertise from the leading voices in the gamification industry. Badgeville for Communities is a next generation solution that adds game, reputation, and social mechanics to leading community and collaboration products. With key customers such as Samsung, EMC, American Express, Kendall Jackson and Marketo, Badgeville is the proven solution to encourage employees and customers to contribute to online communities and improve the quality of conversations and interactions.

badgeville.com

http://moz.com/%3Futm_source%3Dfeverbee_sprint%26utm_medium%3Dsponsorship%26utm_campaign%3Dsponsorship

http://bit.ly/hootsuitesprint

http://www.badgeville.com

22 23

We’re not alone in our quest to apply proven science to communities. In fact, we’re joined by several hundred of you at CommunityGeek.

If you’ve spent much time in the community space, you know there are plenty of places to talk about communities with like-minded people. Many of these places are terrific outlets to discuss the basic elements of our work.

The problem is they rarely discuss the hard stuff. We rarely talk about topics like social psychology, and human motivation. We rarely share our own field reports of success/failure, explain how to scale a community, or discuss measurement in any depth.

We rarely go deep into how to implement a platform. We created an exclusive community, CommunityGeek, to change that.

CommunityGeek is a place for the world’s top community professionals to share their best advice with each other. It’s also a place where we can show how we apply our own best practice into building successful communities.

Current members include Google, Twitter, Wikipedia, Oracle, The World Bank, Mozilla, BraveNewTalent, Ning, Autodesk, Save The Children, TeachFirst, Citrix, Lego, and more.

communitygeek.com

COMMUNITY PROFESSIONALS ON A MISSION

ABOUT COMMUNITYGEEK10 TIPS FOR RULING FEVERBEE SPRINT By Rich

I’ve gone to a lot of conferences. The majority are pretty similar. You listen to talks then have some time to talk to each other.

If you’re lucky there is an after party. If you’re really lucky, there will be free alcohol at the afterparty (there is!).

Many of you are naturally social people. You’re going to be the life of the party. That’s great. We need people like you.

We also need the rest of us. We need those that sometimes feel uncomfortable about going up to a group of people and asking for help.

1.

Introduce yourself

It sounds obvious, but never hesitate to introduce yourself to a group of people.

You can begin with “mind if I join you?” and follow up with “I’m {name} from {company}”. It won’t take long to feel comfortable in the group, and this technique is widely cited as best practice for building communities.

2.

Set a deadline

If you’re keen to speak to a star within the sector, let them know you only have a 2 minutes to speak to them.

This eases the fear that they will be stuck in one discussion for hours.

24 254.

Speak slower and watch your upward inflection

Slow your speech down a little. You will sound more authoritative. Don’t let your last word of a sentence end on a higher pitch.

7.

Organize activities

Skip a session and bring 5 people to a coffee down the road. Start a discussion and bring in others around you.

6.

Know your strengths/weaknesses

Be clear about how you can help people and what you need help with. This makes it easy for people to talk with you. Make it clear what you want.

9.

Ask “what brings you here?”

If you’re looking for work or clients, get used to asking “So what brings you here?”

8.

End discussions politely

If you want to end a discussion, offer your business card and then say you’re going to circulate the room a little. We can all understand this.

10.

Book the next step

If you want to continue the discussion. Get your phone, load up your calendar, and ask them when they’re free.

If you want to end a discussion, say it’s been great to speak to them and you’re going to circulate the room.

3.

Say something uniquely interesting within the first 30 seconds

How do you answer the “what do you do” question? Say something interesting that begs further questions. What have you been doing recently? What do you find fascinating about what you do?

5.

Tell stories

Have a few funny/interesting stories about your work you can share.

Make sure it has a beginning, middle, and an end. Get comfortable telling the same few stories about your work. Don’t give facts, give interesting examples.

26 27SPEAKER PROFILE

Rich MillingtonFounder, Feverbee

Richard Millington is the founder and managing director of FeverBee, a community consultancy, and author of Buzzing Communities: How To Build Bigger, Better, And More Active Online Communities.

FeverBee shows organizations how to use proven social science to build thriving communities. Over the past 12 years, Richard has helped to develop over 100+ successful communities, including those for Google, The World Bank, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more.

Richard’s blog, hosted on FeverBee.com, is read by 10,000 community professionals every day, and is widely cited for establishing best practice in this field.

9:00-9:40amHow to Develop a Powerful Sense of Community

THE LODGE ROOM

@richmillingtonfeverbee.com

Share these on Twitter using #fbsprint

SPEAKER NOTES NOTES


Rachel HappeFounderThe Community Roundtable

Rachel has spent the last 15 years helping organizations implement emerging technologies to advance their business strategies.

She understands how networked communications environments can transform how people work, their productivity and their personal satisfaction by aligning their passions, skills and relationships. Rachel co-founded The Community Roundtable to support business leaders developing their community and social business strategies.

Clients including SAP, Aetna, BASF, CA, H&R Block, and CSC benefit from Rachel’s ability to make sense of abstract trends and her ability to see the implications that technical and operational decisions can have on people and processes. During her career Rachel has served in analyst, product management, product marketing and executive roles.

9:45-10:25amHow to Drive Even More Engagement in Your Online Community

THE LODGE ROOM

@rhappecommunityroundtable.com


SPEAKER NOTES NOTES


Justin IsafPrincipal ConsultantThe Communl Group

Justin is the Principal at The Communal Group which mentors and trains in-house community managers to make them more awesome.

He has had the title of “Community Manager” for over 11 years, which has included everything from launching and managing communities in gaming, travel, finance, social activism, virtual worlds, healthcare, inter-governmental entities and media to running the largest actively managed community on the interwebs.

9:45-10:25am How to Moderate Your Community for Fractions of a Penny per Comment

THE SUTTER ROOM

@justinisafcommunl.com


SPEAKER NOTES NOTES


Philippe Beaudette Director of Community Advocacy

Wikimedia Foundation

Philippe Beaudette is Director of Community Advocacy for the WIkimedia Foundation, the non-profit that supports and protects Wikipedia and its sister sites, which together comprise the fifth most popular family of sites on the internet.

Philippe first joined the Wikimedia Foundation staff as Facilitator of the Strategic Planning project in July 2009.

At the completion of the strategic planning project, he became Head of Reader Relations, and led the 2010 Annual Giving campaign, raising more than $30 million in the shortest fundraising campaign the Foundation had ever had. In February 2012, he was promoted to Director of Community Advocacy and assigned

to the Legal and Community Advocacy team, where he and his team lead strategic change management and work to support Wikimedia’s community of editors, curators, and archivists, who bring the sites to more than half a billion people each month.

11:00-11:40amHow to Build a Loyal Volunteer Army for Your Online Community

THE LODGE ROOM

@philippewiki philippebeaudette.com


SPEAKER NOTES NOTES


Jennifer LopezDirector of CommunityMoz

Jennifer Sable Lopez is the Director of Community at Moz, an SEO software company with a vibrant community of over 400,000 online marketers.

She is a renowned Community and Social Media Strategist who started her marketing career as a technical SEO.

Jen’s passionate about the combination of search and community and is a frequent speaker at digital marketing conferences such as New Media Expo, Seattle Interactive, MozCon, SearchLove and Search Marketing Expo.

Jen and her husband (an amazing photographer), Rudy, live in Seattle with their daughter Eva. She is a self-proclaimed geek and faux vegetarian, and she prides herself in having kicked Colon Cancer’s butt at the young age of 37.

11:00 - 11:40amHow to Make SEO an Integral Part of your Community Strategy

THE SUTTER ROOM

@jennitamoz.com


SPEAKER NOTES NOTES


John Baku Founder, FetLife

John candidly claims that he started FetLife to, “start a fight with the adult industry.”

In the 7 years since FetLife’s inception, John has managed to build the largest BDSM and Fetish community on the internet boasting over 3 million members worldwide.

John was recently featured in one of our popular CommunityGeek podcasts talking about his work and perspectives on building a meaningful community.

11:50am - 12:30pmHow to Improve the Health of Your Community

THE LODGE ROOM

@johnbaku fetlife.com


SPEAKER NOTES NOTES


Allison LeahyCommunity ManagerFitbit

Allison Leahy has 7 years experience as a community builder.

She began her career working to bring non-profit donor development programs online before joining Ning, a platform for creating online communities.

Allison is currently Community Manager at Fitbit, where she launched the company’s international community and social support programs. She is a graduate of Vassar College.

11:50am - 12:30pmHow to Grow and Scale a Global Community Team

THE SUTTER ROOM

@zapleahy allisonleahy.com/hi


SPEAKER NOTES NOTES


Joe CothrelChief Community OfficerLithium

In almost two decades of work, Joe Cothrel has arguably touched more customer-facing social efforts than anyone in the world.

More than 400 companies on four continents – including Best Buy, Google, IBM, Sony, Paypal, SAP, Spotify, and Virgin Media – have benefited from his advice and guidance.

He has trained more than 500 community managers in a certification program he created and runs.

A specialist in management and measurement, Joe calls on ten years of prior experience in management consulting at Arthur Andersen and Ernst & Young.

He has shared his findings in such publications as MIT Sloan Management Review, Strategy & Leadership, and the Journal of Computer-Mediated Communication, and is the co-author of Social Customer Experience (Wiley, 2014).

1:50pm - 2:30pmHow to Grow an Existing Online Community

THE LODGE ROOM

@cothrel lithium.com


SPEAKER NOTES NOTES


Elizabeth HoustonDirector of Enterprise CommunityHootsuite, North America

Elizabeth Houston has spent over 17 years creating marketing communication strategies in the high-tech industry.

Working for companies such as Cisco, PeopleSoft, EDS, and others, she’s created integrated communication and social media best practices for internal and external teams.

In her most recent role, Elizabeth created and delivered internal and external social media best practices training as well as mentored to Cisco executives, employees, customers, and partners.

The Cisco Social Media Training Program won 3 prestigious industry awards from B2B Magazine, BMA and Digiday.

Previously, she created strategies for the Cisco Global Events organization, including building the company’s first social mobile activity app, winning another industry award.

Currently, Elizabeth is the Director of North America Enterprise Community at HootSuite, focusing on the customer journey and engagement.

1:50pm - 2:30pmHow to Successfully Blend Online and Offline Community Building Tactics

THE SUTTER ROOM

@elhoust hootsuite.com


SPEAKER NOTES NOTES


Maria OgnevaHead of Community, Sidecar

As a community practitioner, Maria has dedicated her career to elevating business communities beyond tactical solutions. She helps organizations harness the power of communities to unleash and sustain entire movements.

Currently Maria serves as Head of Community at Sidecar, a community marketplace for people to give and get rides from their mobile phone. Her role is to help create the conditions where Sidecar drivers and riders benefit from working both together, and with Sidecar.

Before Sidecar, Maria built the Yammer global online community from the ground up, and worked at Salesforce as “Adoption Czar,” helping companies ignite their own communities.

You can follow her on Twitter at @themaria or on her blog socialsilk.com.

2:35pm - 3:10pmHow to Encourage Employee Participation in Your Community

THE LODGE ROOM

@themaria socialsilk.com


SPEAKER NOTES NOTES


Dianne KibbeyGlobal Head of Community and Social MediaPremier Farnell

Dianne is the Global Head of Community and Social Media at global electronics distributor Premier Farnell, and heads up the element14 online community for electronic design engineers.

Since its inception in 2011, Dianne has led the overall content, marketing and engagement for element14’s year over year increases in participation and the community’s recognition as a global forum for engineers to collaborate, learn about new technology, solve problems and access leading products to complete their designs.

The community has gone on to become an innovation hub through global design challenges.

In 2012, element14 was the winner of the Forrester Groundswell award for supporting B2B customers and Jive’s Customer award for engaging customers. Dianne’s 20+ year career in technology and eCommerce have helped to guide her direction in engaging a technical audience through community and her passion for encouraging education in the STEM (Science Technology, Engineering and Math ) fields.

2:35pm - 3:10pmHow to Build a Community for a Highly Technical Audience

THE SUTTER ROOM

@dkibbey element14.com


SPEAKER NOTES NOTES


Jeff AtwoodFounderDiscourse & StackExchange

Jeff was weaned as a software developer on various implementations of Microsoft BASIC in the 80s, starting with my first microcomputer, the Texas Instruments TI-99/4a.

He continued on the PC with Visual Basic 3.0 and Windows 3.1 in the early 90s, although he also spent significant time writing Pascal code in the first versions of Delphi.

He is now quite comfortable in VB.NET or C#, despite the evils of case sensitivity. In 2008 Jeff decided to choose his own adventure. He founded and built stackoverflow.com, and what would ultimately become the Stack Exchange network of Q&A sites, in a joint venture with Joel Spolsky.

The Stack Exchange network is now one of the top 150 largest sites on the Internet.

In early 2012 he decided to leave Stack Exchange and spend time with his growing family while thinking about what the next thing could be.

3:15pm - 3:50pmHow to Optimize Your Community Platform THE LODGE ROOM

@codinghorror blog.codinghorror.com


SPEAKER NOTES NOTES


Loree DraudeHead of Communities and Social Engagement, Customer ExperienceGoogle

Loree Draude manages the global online community forums and social media engagement for AdWords.

Prior to joining Google in 2013, she co-founded a mobile app company and led marketing at PayNearMe and Military.com. Previously, Loree was a management consultant for Bain & Company.

Loree is a former naval aviator with over 300 carrier landings. She earned a bachelor’s degree in mathematics from the University of San Diego and an MBA from The Wharton School at the University of Pennsylvania.

3:15pm - 3:50pmHow to Measure the ROI of B2B Communities

THE SUTTER ROOM

@loree2e about.me/loree


SPEAKER NOTES NOTES


Sarah LearyCo-Founder and VP of MarketingNextdoor

Sarah Leary is the Co-Founder and Vice President of Marketing at Nextdoor, the free and private social network for neighborhoods.

A seasoned product and marketing professional, Leary started her career at Microsoft, where she worked for nearly five years as a product manager on the teams that launched the first three versions of Microsoft Office.

In 1997, Leary left Microsoft to attend Harvard Business School and went on to work as an associate at Greylock Partners.

Sarah was the Vice President of Product at Shopping.com when the company went public in 2004, and was then acquired by eBay.

She was an Entrepreneur in Residence at Benchmark before co-founding the company that became Nextdoor.

Under Leary, Nextdoor has grown from a single neighborhood in California to more than 35,000 neighborhoods, representing 1 in 5 U.S. neighborhoods, in all 50 states.

4:10pm - 4:45pmHow to Get Members to Build Successful Sub-Groups

THE LODGE ROOM

@sarahleary nextdoor.com


SPEAKER NOTES NOTES


Caty KobeHead of TrainingFeverBee

Caty Kobe is Head of Training for FeverBee, and an experienced community management practitioner.

With over 5 years in direct, day-to-day online community management, and over 15 years in various customer-facing roles, she brings a wealth of knowledge and experience from a wide variety of industries.

She is a fearless community advocate, a devoted team leader, and an experienced author and speaker. Caty is passionate about helping community managers realize the true potential for their communities, and for their careers.

4:10pm - 4:45pmHow to Create a Community Development Plan THE SUTTER ROOM

@catykobe feverbee.com


SPEAKER NOTES NOTES


Douglas AtkinGlobal Head of CommunityAirbnb

Douglas is Global Head of Community at AirBnB.

Co-Founder of Peers.org, a Global movement for the Sharing Economy. Founder of theglueproject, a blog and venture about social glue.

Co-Founder of Purpose, an organization that mobilizes millions for social change.Board Member of AllOut.org, the world’s largest LGBT movement.

Meetup Fellow and former Partner and Chief Community Officer at Meetup-the world’s largest network of communities.

Author of ‘The Culting of Brands: How to turn customers into true believers’ a book about how to build cult-like community around almost anything.

Former Brand Strategist and Partner at leading NY and London Advertising Agencies.Chairman of the U.S. Account Planning Group.Douglas lives in San Francisco with his Partner Matthew and two beagles.

4:50pm - 5:30pmHow to Create a Powerful Community Culture

THE LODGE ROOM

@datkin theglueproject.com


SPEAKER NOTES NOTES

58 59

RECOMMENDED RESOURCES

You can download exclusive resources from SPRINT speakers and the FeverBee team:

sprint.feverbee.com/resources

Training

> Professional Community Management Certification > Custom Webcasts> Web-Based Workshops> On-Site Corporate Training and Seminars> Custom Training Course Development

Contact: [email protected]

Consultancy

> Starting a Community From Scratch> Community Health Check> Custom Strategy> Platform Selection & Migration> Custom Consultancy Projects> Partnerships

Contact: [email protected]

FeverBee offers comprehensive training and consultancy services designed to help organizations of all shapes and sizes

60

T +1 415-742-8645Web www.feverbee.com

Contact [email protected]

AFTERPARTY

Who: SPRINT Speakers + Attendees

When: Thursday, October 30th

Time: 6:00pm – late

A hosted bar will be provided until our tab runs out!

Feverbee SPRINT 2014 The only event for community professionals dedicated to sharing practical, relevant ideas, and new tactics.

Lush Lounge1221 Polk St

San Francisco

#OCTRIBE MEETUP

Who: SPRINT Speakers + Attendees

When: Wednesday, October 29th

Time: 6:30pm – 9:00pm

Join us to chat through the day’s proceedings.

Techsoup435 Brannan St

San Francisco

Sprint - Conference programme - final - no print

Documents

Transcript of Sprint - Conference programme - final - no print