WASHINGTONSQUARE NEWS

Media2015–2016

Kit

NYU'S OFFICIAL

INDEPENDENT STUDENT

NEWSPAPER

welcome.It is with great pleasure that I introduce the Washing-ton Square News, the award-winning student newspa-per of New York University—America’s largest private university. Let us help you cut through the saturated Village consumer market and reach your target de-mographic: our university community. Since 1973, our newspaper has served as the source of news for the NYU community of 66,000 students, faculty, and staff. From restaurant specials and fash-ion discounts, to event and entertainment advertise-ments, we want to guide our readers to the best busi-nesses in town! Our newspaper publishes 5,500 copies a week, every Monday during the academic year. We distribute to over 40 locations in lower Manhattan from Gramer-cy to the Lafayette Street residence hall in SoHo. You will find a WSN newsstand in virtually every NYU res-idence hall, administrative building, library, and sports facility. Returning advertisers will notice that we have rede-signed our website (nyunews.com), which receives 200,000 online impressions per month, and have launched a brand new mobile news app. Our e-deliv-ery service is also growing daily.

Our business office prides itself on providing atten-tive and courteous service, with advertising options tailored to your needs. Any of our friendly managers or sales representatives will be happy to assist you. We also have a talented design agency should you need help with your artwork or any other creative print, digital, or multimedia projects. Thank you for taking the time to introduce your busi-ness to our readership, an ethnically diverse, intelli-gent community that is constantly seeking new expe-riences. We encourage you to make an appointment and visit our office, located at 838 Broadway.

Place a campaign and join the NYU community!

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Dear Prospective Advertiser,

Best,Ariana DiValentinoBusiness Manager

Cover photo by Sam Hollenshead

NEWS

introducing...the new agency on the square.

Great businesses should only im-prove and adapt over time. With the ever shifting media landscape, WSN will constantly seek to re-position itself to best elevate and connect our clients with the NYU community.

We are now proud to offer full cre-ative services with our newly mint-ed in-house creative agency. Led by a team of impeccible designers and creative strategists, our new service aims to assist clients in a multitude of ways, some of which includes designing campaigns for print and digital, as well as con-sulting on your brand’s social pro-file.

This is an entirely unique service that you will not be able to find elsewhere at NYU.

Print Design(Publication, posters,

flyers, etc.)

Digital Design(Web, tablet, mobile,

etc.)

Social MediaConsultation

(Assitance across all platforms)

WMedia Group

@WMediaNYCfacebook.com/wmedianyc

BusinessManagerAriana DiValentino

SalesManagerEmma Howcroft

University SalesManagerRhea Nayak

CirculationManagerFiona Gorry-Hines

CirculationAssistantDevin Padilla

Sales AssociatesGrace RogersAllison LambdinAlison Rao

Creative Director, W Media GroupKaleel Munroe

Graphic DesignerVikas Nair

SupervisorNanci Healy

Washington Square News838 Broadway, 5th FloorNew York, NY 10003P: 212.995.3791F: 212.995.3790www.nyunews.com

it’s all aboutcommunity

access60,000+

number of NYU students

16,861number of NYU faculty & staff

$405 bil.nat. college student spending power

93%of students read a campus newspaper

77%of students read the ads in the paper

Every week, tens of thousands of NYU students and faculty turn a page of

the WSN and lay their eyes on an ad...

it could be yoursSources: 2012 re:fuel College Explorer, 2011 re:fuel College Newspaper Readership Study4 5

lookingbook?

toWSN offers a variety of advertising options and creative services online & in print througout the semester

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1 choose the right size 2 calculate

your rate

3 select your schedule4 create it

(or let us make it)

5 submit and pay for it

WSN is proud to annunce that we now offer creative consultation for a multitude of

projects across various media

Print Design (publication, posters, etc.)

Digital Design (web, tablet, mobile, etc.)

Social Media Consultation

Services include:

WMedia Group

1choose theright

sizefull page

eighth page A

half page

eighth page B

quarter page A

quarter page B

5col x 14in70 ci

3col x 7in21 ci

3col x 4in12 ci

5col x 7in35 ci

2col x 7in14 ci

2col x 4in8 ci

Column Inches ExplainedIn order to line up ads with the editorial content of the newspaper, ad width is measured in columns, rather than inches. Ad height is measured in inches. A “column inch” is a measure of area, equal to one column wide multiplyed by one inch high.A column is about, but not exactly, 1.88in wide. See below for exact conversions.

1 columns = 1.88 inches2 columns = 3.91 inches3 columns = 5.94 inches

4 columns = 7.97 inches5 columns = 10.0 inches

Note: Ad height is still measured in inches.

Color or No Color?Color can make your ad much more eye-catching.

Here are the different color options that are available.

full color

spot color

grayscale

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calculateyour rate

Display AdsPrint newspaper ads (prices are per column inch)

$15.71/per column inch (open)NYU Departments // NY Based businesses

Online Specs: 90kb limit; Animation OK; JPEG or

GIF format; must be RGB

2$14.15/per column inch (pick-up)1+ run per week // 2+ weeks in a row // Same artwork

$10.48/per column inch (pick-up)10 runs within the same semester // Same size // Artwork changes allowed

Online AdsAds appearing on nyunews.com

$110/weekBox (300x250 pixels)

$150/weekLeaderboard (728x90 pixels)

$150/E-Delivery ($500/business week)Leaderboard (728x90 pixels) // Only one space per day

PositioningDisplay Ad Color Fee$150 (spot color)One color // All sizes

$250 (full color)Full 4-color // All sizes

15% surcharge // Page 3 or back

page (full page only) // Call for

availability

Other OptionsFront Page5col x 1.25” // Bottom of front page

// Full color cost included

$250/daySingle ad at the bottom of every weekly issue

InsertFree-standing insert // Pre-printed

$875/full circulation run (5,500)Single FSI // Call for shipping information

NewsstandFull color glossy posters

$2000Two consecutive weeks // Ten (17” x 21”)

full color posters // WSN covers printing &

placement of posters

WSNSPECIAL ISSUES

Memorable, award-winning, and atten-tion-grabbing.

Take your chance to reach students along-side some of our most highly anticipated content of the year.

HOUSING ISSUE — FEBRUARY 25, 2016

UP AND COMERS — MARCH 10, 2016

ARTS ISSUE — APRIL 7, 2016

FRINGE — APRIL 21, 2016

WHILE YOU WERE HERE — MAY 5, 2016

COMMENCEMENT — MAY 19, 2016

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W Media GroupSpecial projects designed and tailored for each request. Call to receive the WSN Creative Brief.

Print DesignPublication, posters/flyers, etc.

$50/premium + $25/hourIncludes 2 proofs

Digital DesignArtwork optimized for web, tablet, and/or mobile

$50/premium + $25/hourIncludes 2 proofs

Social MediaAdvisement across all social channels

$30/hour

selectyour

schedule3

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PRINT ISSUE | ONLINE ISSUE | SPECIAL ISSUE

SPECIALISSUESFeb. 25 – Housing IssueMar. 10 – Up & ComersApr. 7 – Arts IssueApr. 21 – FRINGE Fashion IssueMay 5 – While You Were HereMay 19 – Commencement

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create it(or let us make it)

SubmissionThe deadline for all ad material is 5:00 pm, three business days prior to the run date. This includes the following:

– Signed Insertion Order (IO)– All artwork and/or copy

IOs for ads that require creative services must be submitted five business days prior to run date.Special Issue deadline is 5 days before specified run date.

Page position is only guaranteed for a full page advertisement on page three or the back page. Advertisers must pay a 15% surcharge. Call for availability.

PaymentNew advertisers must pay in advance for all advertising.Statements are mailed at the end of each calendar month. The monthly statement is the only bill provided. The advertiser agrees that all the bills are due and payable (net) within 30 days of printed on the monthly statement. Payment of the full balance is required. Tearsheets are mailed within three business days of publication and not with the monthly statements. WSN reserves the right to request full or partial payment in advance or to cancel credit privileges at any time and on any account. A late payment penalty of 1.25% per month will be charged on past due bills.

Email nanci.healy@nyu.edu with any billing or invoice concerns.

CancellationAll cancellations by the advertiser must be made in writing, two business days before run dates. In the case of cancellation, credit will be applied to the advertiser’s account toward future ads. Cash refunds are not available. Advertisements subject to full charge.

PoliciesPolitical & AdvertorialWSN accepts political and advertorial (ads that appear to be editorial content) ads under the following conditions:1. Visually, the ad may not resemble WSN editorial content.2. WSN reserves the right to add text “this is paid advertising” to any ad.3. Approval of the ad is at the discretion of the WSN.

Internet CompaniesCompanies whose primary business is conducted via the Internet are always required to prepay and will be charged the national rate. Internet gambling sites must be liscensed sportsbook operations based in Nevada.

AdoptionOnly law firms, adoption agencies or representative agencies may advertise. Prepayment is required. All adoption agencies that advertise with us must provide WSN with one of the following documentation: a letter on letterhead stating that the adoption is being handled by a state liscensed adoption agency or a copy of the agency’s liscense of certification.

Egg DonorsOnly medical practitioners, tissue donor banks or representatives may advertise. Prepayment is required. All egg donor advertisers must provide WSN with one of the following: a copy of the medical license in reproductive endocrinology for the doctor performing the procedure of a copy of the tissue bank’s liscense of certification.

For a full list of terms and conditions, please consult the reverse side of the IO.

WSN reserves the right to refuse advertising at any time, without reason. All payments for refused advertising will be refunded.

Self-Design GuidelinesIf you plan to design the ad yourself, make sure that your ad is the correct size, as resized ads will lose significant quality. All ads should have a resolution of at least 300dpi. Color modes are as such: grayscale for B&W ads, CMYK for color print ads, and RGB for online ads. All artwork must be sent electronically in the following file formats: EPS for PDF (print), and JPEG or GIF (online). All fonts should be embedded. Artwork may be submitted by email to sales@nyunews.com or delivered on a CD.

The WSN cannot guarantee quality of print if these guidelines are not met.

DON’T HAVE A GRAPHIC DESIGNER?] WSN’s professional creative team can assist you \

] Full creative services for only $50 \Make sure to let us know 5 business days before desired run date

4 5submit &pay for it

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howcanwehelpyou?

EmailSales@nyunews.com

or call212-995-3791

to get started today

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