SPRING 2016

HISTORY

Yes, It really did start with a high school art project!

In 2004 Lindsay received a patent for her unique shoe concept, using hook and loop to easily change the uppers of a flip flop. After two trips to China, the birth of the slogan ‘change your look, not your sole” and the delivery of 5000 pair of shoes she launched her product at Surf Expo in January of 2007. What a success! We started selling and shipping shoes all summer and then made our way to the Atlanta Gift Market. With a great July show and some great reps in the Southeast “Switchflops” took off. We poised ourselves for the January market, brought on rep groups around the country and moved 3 times until we finally landed in a warehouse big enough to handle all of our shoes and straps!

With such explosive growth we knew that we needed to bring on more seasoned personnel to keep the boat upright. We followed our new president to NJ and hired some remarkable people. Many changes ensued: a new rep group, a new company name, logos, branding, awards and amazing design development – to name a few! After 3 years and some growth pains we realized it was time to bring the company back to Florida.

We have recently taken steps to put the company on firmer footing and partnered with Trimfoot Co, LLC . As our parent company they bring over 100 years of experience in the footwear industry. We are grateful to have you as our partner and know our best years are yet to come!

WHY LINDSAY PHILLIPS?

Because we are the interchangeable shoe

One shoe, many looks, many outfitsEasy for travelFashion forward stylesKeeps customer coming back to the store to update their lookEver evolving trend right designQuality fashion product with great value

The Strap shoe – our original switchflop

The Snap shoe

LINDSAY PHILLIPS SHOES COME IN TWO SYSTEMS

A FEW KEY POINTS TO REMEMBER

Straps are sized Shoes come in prepacks OR open stock

A FEW KEY POINTS TO REMEMBER

Shoes come either boxed OR hanging. You can order hangars if your

customer prefers their shoes hanging. We’re even working on a non-thong shoe hangar!!!

A FEW KEY POINTS TO REMEMBER

Spring shipping is 1/1/2016. If there is carry over product that an account wants ASAP please place on a separate order. For those accounts that would like to have their Spring order shipped earlier than 1/1/2016 please indicate in the notes and we will do our best to accommodate the request.

Buyer name and email must be on every order – invoices are emailed to the buyer.

Minimum opening order: $499Minimum reorder: $150

FOB Farmington, MO Please allow 48 hours for shipping

Credit policy:Credit card only for first year and then must apply for credit using credit application formMake sure to put CC # on each order

LP INFO

SPRING 2016 PRESELL SPECIAL

SPRING 2016 CATALOG

SPRING 2016 KIDS CATALOG

SPRING 2016 SALE CATALOG

BUNDLES

• Currently 6 Options – Shoes with extra snap or strap (like kids)

• Pricing – average $5 less retail

• Self-Serve – shows the interchangeability – less need for store staff

• Inventory – less to keep up with if Buyer worried about extra snaps or straps

• All-In-One – Buyers order just like they would any shoe – easy for them

BUNDLES

WWW.LINDSAY-PHILLIPS.COM/REPPACKAGE

LINDSAY PHILLIPS NEWSLETTER

THANK YOU!

WHAT WORKS: SELLING TIPS

SALES TIP

LESS IS MORE

• Don’t overload the customer with 12/18 piece assortments – some stores need less.

• Not every customer is a target for a $2,400 display – but most are a target for footwear.

• Pick a variety of styles and order popular sizes – 7, 8 and 9. Double up size 8.

• Capitalize on the apparel trend:  New stores are starting to sell shoes to match their apparel – focus on the “outfit” and creating the “look” in the store. 

SALES TIP

Recap – Seen and Heard

• Rep bulletin

• Tools for the job

• Winning accounts backs

SALES TIP

Right Shoe, Right Place

• Make sure the customer is picking the right shoe & right price point for their store

• Champagne taste with a beer budget!

• Know the price point of the store’s better selling products

• Pandora and Vera Bradley in the store is a good sign that they can more than likely handle $60 footwear

• If no nicer accessories in the store and a $65 Liz would be the highest priced item in the store, steer them toward lower priced Gwen, Lulu or Kelli.

SALES TIP

New Channels of Distribution orThinking Outside the Box

• Prospecting

• Keep an open mind

SALES TIP

Events Matter

SALES TIP

Merchandising is Key

Help your customers find the best way to

merchandise

SALES TIP

WEAR THE SHOES!! AND YOUR CUSTOMERS

TOO!!There is no better sales tool than wearing the

product.

• 25% off wholesale

• Use Retailer Employee Order Form or Sales Representative Personal Order Form (please do not place orders through Brandwise or RepTime)

SALES TIP

ITEMS TO CARRY WITH YOU ALL THE TIME:

• Catalog – of course!!

• All new Spring 2016 and basic core. Make it easy for customer to see.

• Top 10 – a great “jumping off point” to get the sale rolling. • Cheat Sheet – very handy to point out Snaps or Straps

that match the shoe.  You will be surprised how quick an order can add up when Snaps or Straps are added.

 • Availability – a “must have” for any order.

SALES TIP

USE YOUR CATALOG: 

Cut up a catalog and staple the shoe information on the back of the shoe.  Use the “Individuals From A – Z” section in the back of the catalog.

Bonus tip – write on the cut square the page number the shoe can be found in the catalog so you can quickly get there to show other styles.