SPREDFAST 2.0The right solution for enterprise

• Say the right things at the right time• Know the right answers to the tough questions• Integrate with the right systems

Analyst and Blogger Briefing, Fall 2010

Ken Cho, CEO and Co-FounderScott McCaskill, President and Co-FounderJames Young, VP of Products

Tools that help build social profiles by engaging users

Taxonomy of Social Media Tools

Listen EngageResearchTools to find and track the

conversations occurring about your company on the social web

Tools that help engage with customers and influencers in forums

where conversations are taking place

Tools that help marketers decide which audience is right for social,

who to target, and identify influencers

Effective management of social media includes four key components:

Acquire

Spredfast spans all pillars to offer a complete management system

EnterpriseRap LeafFlowtownTraackrKloutQuantcast

EnterpriseRadian6Crimson HexScout LabsSysomosAlternian SM2

EnterpriseSprinklr IndiaObjective MarketerAwarenessCoTweet

EnterpriseBuddy MediaInvolverContext OptionalJive SoftwareLithium

Consumer GradeGoogleTechnoratiPost Rank

Consumer GradeGoogle AlertsAlertRankBrands Eye

Consumer GradeHootSuiteSeesmicTweetDeck

Consumer GradeWildfire AppsWidgetboxNing

“Demand Generation”Build social profiles on engaged users and identify influencers

Social Media Management

Monitor. Engage.Manage.“Listen”

Find and track the conversations occurring about your company in

social media and online

“Influence”Engage with customers and influencers in forums where

conversations are taking place

“Objectives & Goals”Take an active role in creating

conversations about your organization, brand or mission

Integrate.“Measure and Prove”

Integrate data and insights from social media analysis with traditional marketing to drive results

Spredfast is the only social media management system that integrates with web analytics, customer relationship management and now email marketing systems:

Acquire.

Capture Conversation

HistoryArchive & measure customer

engagement

Capture Social Profiles

Influence score, Email address, Twitter handle,

location, gender

Capture Brand Sentiment

Understand in real-time customers’ opinions issues

and outlook

Capture Campaign Effectiveness

Drive web traffic, re-tweets, comments, likes, SEO

Web AnalyticsClick-to-conversion ROI

CRM360-degree Customer view

E-MailMulti-channel

communication

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Spredfast Feature Highlights

Monitor

Engage

Manage

Integrate

Spredfast has a robust feature set covering the important areas of your work:

• Social Inbox gives you unlimited persistent searches across all of your social media accounts, all major and specialty content aggregators, major social networks & any blog

• Respond immediately or schedule for later, follow or unfollow, view social profiles and conversation history, categorize content, measure sentiment, bookmark and share

• Create a forward looking content calendar based on your strategy, schedule single or recurring communications, assign to team members for content population

• Leverage multiple authors, securely grant access to personas and social media accounts without sharing passwords, define and assign user privileges, leverage workflow

• Participate in the conversation in Twitter, Facebook, LinkedIn, MySpace, YouTube, Flickr, Slideshare, Tube Mogul, WordPress, Blogger, Moveable Type and more

• Create posts/updates/tweets, Facebook Notes, Facebook Events, photos, videos, presentations and embed trackable links in every communication

• Measure every communication for engagement and reach, tie social media content directly to conversion, spot trends early, calculate ROI

• Leverage your existing systems like Google Analytics, Omniture, Crimson Hexagon, and Salesforce

By Social AgencyHow it Works

To engage your social audience, Spredfast helps you create “Voices” and drive your “Initiatives” via social message “Actions”

Spredfast posts these actions out across different social channels including Social Networks, Social Broadcast sites or your Blog, reaching your audience and facilitating the social conversation with them1 2

Spredfast “listens” to your audience’s engagement and who is talking about you and others out in the social space3Spredfast then reports detailed

Metrics on the effectiveness of your initiatives - to illustrate what works4

2.0 Highlights – Analytics 2.0

We’ve moved beyond providing great metrics to providing great answers. All that analysis you used to do offline has been moved into our dashboard. We’ve covered the gamut from the key performance indicators down to content level reports, all in a customizable dashboard.

2.0 Highlights – Salesforce

We recognized earlier than anyone that you have other systems you rely on to run your business. You want to be able to see data from all your systems together, so you can make the right next move. We’ve built complete 2-way integration with Salesforce, so you can see your CRM, web analytics and social data whenever you like, wherever you like.

2.0 Highlights – Mobile App

You do marketing the right way, which means your people aren’t always in the office behind a desk. They’re in the field, in the right place at the right time, capturing the moments that make for great marketing. We’ve built an API and a mobile application that moves with you, so you can take that photo, video or live blog and publish it right away.

2.0 Highlights – Places, Foursquare & Gowalla

The next big frontier in marketing is location-based marketing. We’ve done Facebook Places, Foursquare and Gowalla integration the right way, giving you the ability to create meaningful engagement opportunities at the physical places your customers meet you. We also give you the right data to take that relationship to the next level.

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By Social AgencySpredfast Pricing Philosophy

Don’t Limit Features

Don’t Limit Users

Don’t Limit Channels

We ask for a fixed monthly fee per Initiative you choose to run.

The more Initiatives you have, the lower the per Initiative fee.

You can also have a branded site for an additional monthly fee.

By Social Agency

Initiative Management Spredfast Others

Multiple Initiatives (Campaigns) ✔ ✔

Multiple Authors ✔ ✔

Team Workflow ✔ ✔

User Roles & Permissions ✔

Persona Management ✔

Audit Trail ✔

Multi-tier Content Approval ✔

Complete Archive ✔

White Label ✔

Spredfast vs. the Competition

Engagement Spredfast Others

Multiple Channels ✔ ✔

Scheduled Content ✔ ✔

Scheduled Reposts ✔

Listen & Research Spredfast Others

Keyword Monitoring ✔ ✔

Sentiment Analysis ✔

Influencer Tracking ✔

Persistent Search & Archive ✔

Social Profiles ✔

Measurement & Reporting Spredfast OthersAnalytics Aggregation & Reporting ✔ ✔

Link Tracking ✔ ✔

Link Tagging ✔

Content Export (with Metrics) ✔

Content Import ✔

External Social Engagement ✔

Spredfast Current & Future Product

Social MediaDashboard

Listen, communicate and measure

Provide security and control

Focus on usability

Integrate key systems

Templatize best practices

Provide Social CRM

Actionable data and visible ROI

Social Marketing Platform

Social intelligence & demand generation

Social media, email, mobile & display integration

Digital Marketing System

Streamline listening & communication while measuring effectiveness

Drive improvement based on knowledge and data

Provide complete marketing coverage in an integrated way

Current Near Term Long Term

Differentiating Spredfast in an industry defined by commoditization

Client Previews

“Spredfast's Analytics 2.0 truly looks to be the Google Analytics of social media. By both providing the most important metrics from my social interactions with automatic analysis of how I can best use this information, Spredfast 2.0 will help me do my job better, smarter and faster than ever before. I couldn't ask for more. ” – Jordan Viator, Interactive Communications Manager, Convio

“I've waited years for a social media management platform that helps me manage, measure and analyze my activities in an easy, effective way. The new Spredfast 2.0 is finally taking all my wish list items and streamlining them into a singular, intuitive platform. I can't wait to finally run all my social activities and analysis through one, centralized location!” – Mark Nash, Founder, Great Web Strategies

By Social AgencyAppendix

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Company Snapshot

Business Focus An easy-to-use social media marketing system targeted at marketers for creating, automating, managing and measuring social media efforts across blogs, Facebook, LinkedIn, Twitter and other social media channels

Target Market • Performance marketers currently using social media to acquire new customers at or below their allowable;

• Brand managers and corporate communications practitioners managing social media efforts across enterprises;

• Public relations firms, ad agencies & digital marketing agencies managing social media efforts on behalf of their clients.

Partners & Customers • Convio, Omniture, Crimson Hexagon• IBM, Porter Novelli, Sierra Club, HomeAway, Nokia, Tom’s Shoes

Employees 20 FTE

Investors Founders seed funded the company for 24 monthsApproximately $450k invested by founders & familySeries A of $1.6M from Austin Ventures

Founded March 2008

Headquarters Austin, TX

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By Social Agency

Management Team

Kenneth Cho, Co-Founder: Prior to co-founding Social Agency, Kenneth headed up Client Services for a social media software start-up. Prior to that, Kenneth held sales and business development roles such as managing IBM’s multimillion dollar Visa account. Prior to IBM, he held leadership roles at Verve Labs (founder), Enron, Lehman Brothers, and Price Waterhouse (now IBM).

Kenneth received a BA in Economics from Wesleyan University and an MBA with a focus in marketing and information management from the McCombs School of Business at University of Texas at Austin.

Scott McCaskill, Co-Founder: Prior to co-founding Social Agency, Scott was CTO/CFO and Co-founder of Small World Labs, where he wrote the original version of their social networking platform and helped grow the company from two employees to more than 30 full time and contract employees and 100 plus clients. Before Small World Labs, Scott held roles at Dell, Boston Consulting Group, Singlecast and Sapient.

Scott received a BS in computer science and history from Yale University and an MBA with a focus in finance and strategic management from the University of Chicago.

James Young, VP of Products: Prior to joining Social Agency, James managed the online marketing platform for Convio, a CRM vendor in the non-profit space. Prior to that, James held product management and marketing positions for Microsoft, Reliant Energy, and Compaq Computer.

James received a BA in Literature from Rice University and an MBA with a focus in marketing and operations from the McCombs School of Business at University of Texas at Austin.

By Social AgencySpredfast is a Recognized Leader

“Over the last year, we have been closely tracking the market for social media tools. We’ve found there to be plenty of monitoring tools, with agencies and brands finding it hard to differentiate one from another. Further, we have yet to see providers go beyond listening to focus on execution—and specifically on managing campaigns with an eye towards measurement of impact and ROI. As such, Spredfast is playing in an important area of the market.” Trevor Oelschig, Bessemer Venture Partners

SOURCE: JAMIE BECKLAND WHITEHORSE “SOCIAL MEDIA MANAGEMENT PLATFORMS: REVIEWING THE LANDSCAPE”

• Although there are many social media tools out in the market today, there are no others that:

1. Complete “system” vision (Engagement, Listening, Measurement, Initiative Management, User Profiling)

2. Focus on the enterprise customer sector (Support, Integration, Security, Customer Branding)

Listening

Inbox

Social Streams

Communicating

Now Later

Events

Quick Posts

Measuring

Metrics

Engagement

Reach

Activity

Reporting

Analyzing

Charts

Reports

ROI Calculation

Benchmarks

Next Steps

Managing: Voices, Roles & Privileges

Workflow

How Spredfast Does It

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Spredfast Feature Highlights

Monitor

Engage

Manage

Integrate

Spredfast has a robust feature set covering the important areas of your work:

• Unlimited persistent searches• Respond immediately or schedule for later• View social profiles and conversation history• Content calendar• Schedule and assign• Grant user privileges• Workflow• Participate in the conversation• Create and publish content• Embed trackable links• Measure engagement and reach• Tie social media directly to conversion• Calculate ROI• Leverage existing systems