Spreads Their Wings in the Global Market · 2015-05-08 · Daily News at Spreads Their Wings in the...

March 3, 2015

G l o b a l N e w s N e t w o r k

Daily News at www.koreaittimes.com

Spreads Their Wings in the Global Market

Kwon Oh-sukGIGAKOREA Chairman

Zhaohzhang, CEO of Guodunjuyi

3HTTP://WWW.KOREAITTIMES.COM

Korean Version to page 00

ColummKorean Version to page 60

T he word of 'smart media' is no long-er strange word

to modern people. With the development of smart media, they can experience the new media in more vivid colors and realistic sound than the past. The propagation speed of smart media is so much as-tonishingly fast that it seems like a meteorite being sucked into the black hole. At this rate, it is transmitted to the opposite side of the earth and the information is shared via smart devices.

Wherever you can find the electricity turn to be smart. Everything from a smart phone a televi-sion at home and a medical device in a hospital to an electric sign in a subway station is smart. However, we run into an unexpected problem here. As soon as those convenient smart devices are electrically charged, the electric wave which are hazardous to health is released.

It is widely recognized that electric waves cause xeroph-thalmia and cataract as well as damaging cornea and retina. In particular, there is a research that the visible ray area of blue light which reflects off the smart device could necrotize healthy cells with harmful waves, causing eye strain and stress.

In addition, it is likely to develop a cancer and a cervi-cal disc, and fatally damage growth in children when using smart devices for long time. According to recent research in France, overuse of smart phone raise the incidence rate of brain tumor and destroy brain cells, leading to dementia.

Considering all the side effects, it seems that we need to ab-stain from using smart phones, even if they are so much attrac-tive. In light of this, I would like to suggest several obvious but hard-to-follow tips in the era where the average life expectancy is ex-pected to be 100 years in the forseeable future.

It is necessary to use smart phones less. If you feel it is not easy, us-ing bluetooth and earphone is strongly recommended. When you go to bed, keep the smart phone as far as possible from your bed. Turn-ing the phone off to block Wi-Fi will be much better.

Living Smart and Healthy in the Era of Smart Media

When you work with a computer, you should keep a long distance as much as you caif[when] necessaryn from the monitor. Blinking your eyes every ten minutes will relieve the stress of your eyes. It is much easier to find some special products and medical devices for eye care than before, so you can take advantage of them.

As for medicines and health supplement food, you should take them only when necessary. People nowadays are recommended to take more and more medicines as well as health supplement food. However, drug abuse could let the balance of human body collapsed and cause diseases, so you need to take them only when necessay af-ter receiving counseling from a doctor. Along with this, you are well advised to replenish nutrients with natural food rather than health supplement food.

Last but not the least, less use cosmetics. If you put on makeup everyday, all kinds of chemicals amounting 2.8kg per year are ab-sorbed to your skins without passing through digestive organs, so

those materials are not emitted but flowed to your blood vessels. There are a thousand

different types of chemicals in daily cos-metics, of which impact to our health

has yet to be proved with certainty.

Kim Hee-gu,CEO of BM Biotechnology(www. bmdoctor.com)

By Kim Hee-gu([email protected])


00000

4 - MARCH 3 , 2015

3.ColummLiving Smart and Healthy in the Era of Smart Media

5. TradeKorea-Japan Trade Volume Shrinks amid Years of Bilat-eral Diplomatic Rows

6. MastheadPublisher Message

8. Latest Gadget• LG to lead Premium TV Market with DualPremium Strategy• The Countdown has begun for the Samsung Galaxy S6 and S6 Edge

10. PoliticsPresident Reaffirms Korea-Qatar Affinity through Sport

12. Science StoryDo Psychopaths Ever Pay for Their Crimes?

14. Reporter’s Note• 51 Law School Professors Haven't Publishedfor Past 6 Years • Korea-China FTA to be signed by Late April atthe Earliest

Check International Grain information using aT Mobile Web

40. BeautyKorean Luxury Brands play a Leading Role in K-Wave now

42. Medical & life• Bundang CHA Hospital’s Prof. Lee participating in NASA on Development of Cure for bone loss• Green Cross to expand its Chinese Business with New Technology• Ewha Womans University Medical Center targeting the Medical Market in Russia• Wooridul Spine Hospital Makes the MTQUA Top 10 World’s Best HospitalsList for 4th Year• Harvard Scientist says Yoga is as Healthy for Your Heart as Cycling

(Korean Version)48. O2O 통합 쇼핑몰 플랫폼

탐방취재 대한민국 제품 다 모여라,

GIGA World시대가 열린다

51. Cover Story •궈둔지이, GD GIGA China로 중소

기업제품 세계로 진출시킬 것

•전자파 차단하는 기가 88사계절

전기매트 출시

•교통카드 한 장으로 중국을 넘다

•비엠생명공학, 자체 특허기술로

스마트시대 눈 건강 선도

•힐링과 에너지 보충, 마음을 편하

게, 피부를 탄력있게 촉촉하게 관리

하는 아로마 오일 ‘인기’

•나트륨은 줄이고, 미네랄은 더하

고... 중국에서 대박난 호마노 "함초"

•잘 걷는 것도 복이다. 무릎 통

증 해결사로 나선 '무발' 개발자 문홍

기 대표

58. Columm스마트 미디어시대, 스마트하게 건

강 지키자

March 3, 2015 VOL.118 16. Government's Economic Policies• Finance Minister Calls for Youth Employment in Finance Sector• Korea’s ICT vice Minister Iisten to More Voices from the ICT Industry• SMBA Administrator to Focus on job Creation, Export

19. News in Brief• South Korean Gov't to Impose Sanctions on Kaesong Firms Com-plying with North's Demand• "Smart Nuclear Reactors" to Be Sold in Saudi Arabia• K-Beauty Goes Global• Hanmi to Export Its Anticancer Drug Technology to US• Samsung and LG Step up Premium TV Marketing Effort in Strategic Markets

24. Entertainment• Famous Korean TV Program 'Running Man' Start RT Movement to Bring Yoon Eun-hye• Crayon Pop Drops Teaser for Comeback Song ‘FM’ with Block-buster Explosion Scene

26. Cover Story_O2O Total Shopping Mall Platform• Korean Products to Spread Their Wings in the Global Market on GIGA Korea’s O2O Total Shopping Mall Platform

29. Cover Story_InterviewGuodunjuyi Posed to Market Korean Products Worldwide through GD GIGA China

30. Cover Story_ProductsGood Dream Warm Water Mat Completely Blocking Electro-magnetic Waves

32. Cover Story_TechnologyBrain Core Eyes China with Transportation Card

33. Cover Story_Products• BM Biotechnology Develops Glasses to Treat Dry Eyes• Ivarome Cosmetic’s Aroma Becomes a Hit in Korea• Homano’s Salicornia Reduces Sodium,adds Mineral

36. Cover Story_InterviewMubal, Shoe Inserts, Guarantees Healthy Walking

38. Hot Issue64% Say Kim Young-ran Law Passage Affirmatively

39. Food

March 3, 2015


Daily News at www.koreaittimes.com

Spreads Their Wings in the Global Market

Kwon Oh-sukGIGAKOREA Chairman

Zhaohzhang, CEO of Guodunjuyi


Korea-Japan Trade Volume Shrinks amid Years of Bilateral Diplomatic Rows

By Yeon Choul-woong([email protected])

A mid the situation in which the Korea-Japan diplomatic relationship gets worse every year, the bilateral trade volume has fallen to a historic low. According to the

Korea International Trade Association on March 18, the volume of trade (sum of exports and imports) between Japan and Korea was US$85,952 million in 2014, down 9.2 percent from the previous year.

The bilateral trade volume had hit a record-high level in 2011 at $108.0 billion (with the year-on-year growth rate of 16.8%), followed

by $103,159 million (-4.5%) in 2012 and $94,692 million (-8.2%) in 2013. The year 2014 was the third consecutive year in which the amount of Japanese-Korean trade shrank. This is the lowest level since 2009 ($71,198 million) in the wake of the global financial crisis.

For the two-month period this year, the trade volume between the two countries was $10,044 million (preliminary), 13.6 percent lower than the same period in 2014.


Trade

7HTTP://WWW.KOREAITTIMES.COM6 - MARCH 3 , 2015

Publisher/Chairman

Kwon Oh-suk

Publisher & Editor in Chief

Monica Younsoo Chung

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Lee Nam-sik(Design), Chung Hong-sik(Culture),

Cho Sung-gap(Poem]

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Publisher Message

T he World Economic Forum's annu-al meeting in Davos concluded that 20th-century capitalism was failing

21st-century society. Unfortunately, no one has thus far come up with a clear solution to this is-sue, thereby bringing us to a point where we talk about a class struggle between ‘the 99%’ and ‘the 1%. Yet I believe my small efforts could contrib-ute to turning ‘failed capitalism’ into ‘prospering capitalism.’

When I was young, the story of Microsoft Founder Bill Gate inspired me to become soft-ware developer. My encounter with the Mines Shopping Mall made me search for better tech-nologies. Now, the story of Facebook founder Mark Zuckerberg emboldened me to develop

better technologies for online shopping. From now on, I intend to run the Korea IT Times as a means to discuss solutions to failed capitalism and ways to address social inequality, described as a class struggle between ‘the 99%’ and ‘the 1%..

We hereby inform you that The Korea IT Times Magazine, which marks its 13th year, changes its name to The GIGA Korea IT Times. And this special issue is dedicated to GIGA Korea’s on-line shopping mall that has been expediting exports of Korean SMEs’ products to the Chinese market.

Thank you for your support and I hope Korea IT Times readers will show continuing support for The GIGA Korea IT Times. And I promise you that The GIGA Korea IT Times will work tirelessly to delivers better and more current news to you and especially to floundering SMEs.

Kwon Oh-sukPublisher & Chairman


Masthead


LG to lead Premium TV Market with Dual Premium Strategy


L G Electronics (LG) today unveiled its 2015 global TV lineup in Seoul, announcing at the same time its DUAL PREMIUM strategy to focus on the premium TV market with its new

TV lineup. With its DUAL PREMIUM strategy, LG is confident it can secure a leading position in the global premium TV market with OLED TVs while simultaneously expanding the size of the premium TV seg-ment to create more opportunities for its new PRIME UHD TVs.

Whole New Level of Display with Perfect Black, Perfect Color

LG unveiled a slate of new OLED TV units, including 55-, 65-, and 77-inch models with curved and flat screens. The company also in-troduced its ABCD concept to encapsulate the main benefits of the company’s cutting-edge OLED display technologies:

Angle (A): LG OLED TVs assure that even viewers sitting off-cent-er will enjoy exceptional picture quality.

Black (B) and Color (C): The OLED lineup incorporates several advanced display features, including LG’s proprietary WRGB OLED technology. This ensures images are rendered with perfect blacks, striking colors and infinite contrast ratio.

Design (D): LG’s Art Slim design philosophy focuses on creating the slimmest TV possible while keeping the overall aesthetic simple and clean.

With a winning combination of superior display technologies, LG’s OLED TV won the Best of CES award in the TV Product Category in January. As more and more high quality content becomes available, LG expects sales of its stunning OLED TV to grow as more discerning viewers look for higher quality products in which to view the content. With this in mind, LG plans to expand its OLED TV lineup in Korea from five to ten models to provide consumers with a greater selection of premium TV products.

PRIME UHD TV with Every Color Comes AliveLG’s PRIME UHD TV, which is a tier above the company’s UL-

TRA HD TV, boasts features such as ColorPrime technology, ULTRA Luminance, 4K In-Plane Switching (IPS) panel and Prime Master-ing Engine to offer a truly premium, cinema-like experience. LG’s ColorPrime technology magnifies the range of colors that can be dis-played on screen by utilizing different LED phosphor colors, creat-ing greater image depth and realism. ULTRA Luminance technology continuously analyzes the brightest and darkest parts of the displayed content in order to improve brightness and resolution. Equipped with

LG’s 4K IPS panel, the TV renders detailed images at extremely wide viewing angles. What’s more, the Prime Mastering Engine optimizes the settings of the TV to boost picture quality to premium levels.

In addition, LG’s PRIME UHD TV (Model 55UF9500) comes with the stunningly thin 8.5mm UltraSlim Design display in an industry where competing displays are between 40 and 50mm in depth. LG’s integrated Auditorium Stand matches the metallic finish on the bezel around the screen. The stand also complements the centralized Har-man/Kardon sound system by functioning as a sound reflector.

Outstanding User Experience via webOS 2.0LG’s new webOS 2.0 Smart TV platform is an upgraded version of

the company’s highly successful original webOS user interface. We-bOS was originally designed under the “Make TV Simple Again” con-cept in an effort to counter the growing frustration with overly com-plex TV menu systems. Smart TVs equipped with webOS have been forecasted to top one million in unit sales within the first half of 2015.

“We’re excited to be introducing a comprehensive range of distinc-tive TV products that deliver stunning picture quality to commu-nicate what we mean by premium,” said Brian Kwon, president and CEO of LG Electronics Home Entertainment Company. “LG OLED TVs and PRIME UHD TVs reinforce the brand as synonymous with picture quality. With these unparalleled home entertainment solu-tions, LG is finding itself in a very favorable position as the premium TV market leader.”

The company will launch its premium TVs in overseas markets be-ginning at the end of March.

Latest Gadget Latest Gadget

The Countdown has begun for the Samsung Galaxy S6 and S6 Edge


S amsung recently unveiled their new Galaxy S6 and S6 Edge phones at the Mobile World Congress in Barcelona and are due to arrive on the market on 10th April. Goldgenie, the

established London based luxury customization specialists, mastered the art of embellishing Samsung’s current Galaxy S5 and Alpha mod-els in luxurious 24k Gold and recently presented the 24k Gold S5 to “Selma” star David Oyelowo at an Oscars event in Los Angeles.

Goldgenie is excited about the forthcoming launch and will be of-fering the Samsung Galaxy S6 and S6 Edge in their craftsmen’s signa-ture luxury finishes of 24k Gold, Rose Gold and Platinum.

Samsung has exchanged its recognizable plastic casing for premium glass and metal and the resulting devices are quite spectacular. The curved glass front of the S6 Edge looks like quite a feat in modern architecture. It is not just a pretty face though, there is a useful feature behind its curves called People Edge. People Edge allows the phone owner choose 5 contacts to pull up easily from the edge and also at-tributes each of these contacts with a colour so you can easily see who is calling, even if the phone is face down.

The Samsung Galaxy S6 and S6 Edge models are to be accompanied with a high-speed wireless charger and the phones’ increased stor-age capacities of 64GB and 128GB will be welcome amongst Samsung fans.

Goldgenie will be accepting pre-orders of their customized S6 and S6 Edge phones from Friday 20th March at 9am. Prices start from £1664 exc. VAT for the Samsung Galaxy S6 in 24k Gold. To be one of the first to secure a device from this collection, customers are invited to place a 50% deposit on their chosen phone, with the balance pay-able soon after. The pre-order service will end on 7th April and the phones will be available to order as normal from Samsung’s official launch date, 10th April 2015. Dispatch of the first shipment of orders will be between 14 and 21 days after this date.

Goldgenie’s customized Samsung S6 and S6 Edge will be presented in a luxury cherry oak display case and make the perfect gift for the Samsung aficionado or for anyone considering converting to An-droid.

LG OLED TV

Samsung Galaxy S6


Politics Politics

President Reaffirms Korea-Qatar Affinity through Sport

By Sohn Jiae, Korea. net staff writer([email protected])

President Park Geun-hye (front, left) delivers words of encouragement to a Korea-Qatar taekwondo team in Doha, Qatar, on March 7. Next to the president is Qatari Minister of Culture, Arts & Heritage Hamad Bin Abdulaziz al-Kuwari.

The Kukkiwon`s taekwondo demonstration team performs with a group of young Qatari practitioners in Doha, Qatar, on March 7.

President Park Geun-hye (right) encourages each of the young Qatari taek-wondo practitioners after they gave a taekwondo demonstration in Doha, Qatar, on March 7.

Musicians from Korea and Qatar play in a joint performance, eachmusician playing a traditional musical instrument from his or her own country, in Doha, Qatar, on March 7.

P resident Park Geun-hye, on her four-state visit to the Mid-dle East, attended a taekwondo demonstration on March 7 in Doha, Qatar, the final stop on her tour.

The demonstration, titled Bisang, meaning “soaring,” was put on by a group of young taekwondo practitioners from Qatar, in cooperation with the Kukkiwon, the sport`s official governing body. It was part of a special event that focused on exchanges in the arts, sports and tradi-tions between Korea and Qatar. The title implied the hope that the two

gugak team Coreyah was from Korea and there was also a group of traditional performers from Qatar, as well. They collaborated togeth-er, with each group playing traditional musical instruments from its own country.

The Seoul-based b-boy dance troupe Jinjo Crew, too, showed off its world-class dance moves.

“It was such a good time to rediscover the traditions and charms of taekwondo,” said President Park in her remarks after the show. “It was a kind of fusion show using martial arts and traditional music, as young taekwondo practitioners, musicians and artists from both countries mingled together.”

“Hopefully, the international taekwondo competition underway in Qatar will bring together the whole world, as well as the Qatari peo-ple,” the president added. “I also hope that the two countries will fur-ther expand bilateral exchanges, not only in martial arts, but in more areas, including sports and other arts & traditions, as well.”

She then expressed her hope that Korean businesses’ would be able to participate in the construction of infrastructure for the 2022 World Cup, to be held in the country. “Korea hosted the 2002 World Cup. We hope to share our experience with Qatar to make the upcoming soccer event a success.”

countries would, “march together and soar together,” organizers said.

Qatar has a high interest in the martial art, as evidenced by the number of local practitioners, which amounts to more than 3,000. On March 5, the Arab nation played host to the first Qatar International Taekwondo Open, the first taekwondo competition in the country. It attracted practitioners from more than 30 countries from around the world, coming together to compete with one another.

The event also featured musicians from both countries. The fusion


Science StoryScience Story

Do Psychopaths Ever Pay for Their Crimes?Most serial killers don't understand punishment, study reveals

A ccording research at Kings College London, violent psy-chopathic criminals may be unable to learn from pun-ishment due to abnormalities in key parts of their brain,

according to a new study.

Brain scans of violent offenders have shown that those with psycho-pathic tendencies react differently when confronted with punishment or a negative reaction to their behavior. This could be why psycho-paths do not benefit from rehabilitation programs while other violent criminals often do.

Around one in five violent offenders are thought to be a psychopath and they are known to have higher rates of reoffending.

The researchers behind the latest study hope that their findings could help to develop new interventions in childhood that could re-duce the risk of violence and reoffending. The scientists found that the psychopaths had reduced levels of grey matter and abnormal white matter in areas of the brain that are involved in learning from rewards and punishment.

Dr Nigel Blackwood, a psychologist at Kings College London, said: 'Psychopathic offenders are different from regular criminals in many ways.

'Regular criminals are hyper-responsive threat, quick-tempered and aggressive, while psychopaths have a very low response to threats, are cold, and their aggressively is premeditated. 'Evidence is now ac-cumulating to show that both types of offenders present abnormal, but distinctive, brain development from a young age.

'We found that the violent offenders with psychopathy, as compared to both the violent offenders without psychopathy and the non-of-fenders, displayed abnormal responses to punishment within the pos-terior cingulate and insula when a previously rewarded response was punished.'

The researchers, whose work is published in the journal Lancet Psychiatry, conducted MRI scans on 12 male violent psychopathic criminal offenders and 20 male violent offenders without psychopa-thy from the UK.

The men had all been convicted of murder, rape, attempted murder and grevious bodily harm and were recruited from the probation ser-vice. They were asked to complete a task that involved matching pairs of images of animals or furniture displayed on a screen when they were in the scanner.

Each choice gained them or lost them points depending on their answer. The researchers then assessed what happened when they changed the rules of the game, removing points for answers that would have once won them points and vice versa.

The same test was also conducted on 18 healthy non-offenders. Dr Blackwood said: 'When these violent offenders completed

neuropsychological tasks, they failed to learn from punishment cues,

to change their behavior in the face of changing contingencies, and made poorer quality decisions despite longer periods of deliberation.'

The scans also revealed the psychopaths had abnormal brain re-sponses in the posterior cingulate and insula parts of the brain that are involved in reward and punishment learning. The scientists believe their results could be used to help produce new treatments for violent offenders, particularly for those with psychopathy.

'Our results also provide hypotheses about the abnormal develop-ment of violent offenders to be tested in studies of children.' Professor Sheilagh Hodgins, from the University of Montreal who was also in-volved in the study, said learning from punishment was an important part of regulating behavior.

She said: 'Offenders with psychopathy may only consider the pos-sible positive consequences and fail to take account of the likely nega-tive consequences.

'Consequently, their behavior often leads to punishment rather than reward as they had expected. 'Punishment signals the necessity to change behavior. Clearly, in certain situations, offenders have dif-ficulty learning from punishment to change their behavior.'

She added: 'Since most violent crimes are committed by men who display conduct problems from a young age, learning-based interven-tions that target the specific brain mechanisms underlying this be-havior pattern and thereby change the behavior would significantly reduce violent crime.'

Source: mail online

Brain scans of pyschopathic criminals showed significantly increased abnormal activation in the bilateral posterior cingulate cortex (above) when punished compared to other violent non-psychopathic offenders


Reporter’s Note Reporter’s Note

Korea-China FTA to be signed by Late April at the Earliest

51 Law School Professors Haven't Published for Past 6 Years

By Lee Kyung-ho([email protected])


T he free trade agreement between China and Korea is ex-pected to be signed by late April. Minister of Trade, In-dustry, and Energy Yoon Sang-jick said on March 13 in a

National Assembly Foreign Affairs and Unification Committee meet-ing, "[The Korea-China FTA] will be signed before the end of the first half of this year but we are trying to move up the date as much as pos-sible. It is likely to be in late April or early May." He added, however, "The two sides much reach an agreement on signing schedules."

Representatives from China and Korea had signed a preliminary agreement on the FTA pact on February 25. In order for the pact to be officially signed, the current English-only text must be translated into both Korean and Chinese. Both sides are currently in the process of translation of the document. Afterward, the document must undergo

A parliamentary study said 51 professors at 25 law schools in Korea have not published a journal article for the past six years. According to Rep. Park Hong-geun (New Poli-

tics Alliance for Democracy) based on data submitted by the National Research Foundation of Korea on March 15, a total of 906 full-time law school professors has written 11,144 academic papers for six years from 2009 to 2014.

This is an average of 12.3 papers per professor for six years' time, or about two per professor. Out of these, 51 professors (5.6% in total) have never published anything while the number of those who con-tributed fewer than five for six years was 236 (26.0%). The number of those who put out more than 20 papers was 169 (18.7%).

By university, Jeju University had the highest number of per profes-sor publications with 18.1, followed by Kyunghee University (15.9), Sungkyunkwan University (15.5), Chung-Ang University (15.2), Seoul National University (14.9), Korea University (14.5), and Yeung-nam University (13.9). Most of the journal articles were published in Korean journals. The number of papers published in international professional journals was only 99 (0.9%), with the number in interna-tional general-purpose journals reaching 236 (2.1%).

approval with the Ministry of Government Legislation and the Cabi-net Meeting, with the final sanction by the President. The trade min-istry will submit a request for agreement to ratification to the National Assembly before the end of the first half.

Tariff abolition or exemption in accordance with the free trade agreement will be made immediately after the pact goes into effect or in stages over scheduled years. On the same day, the minister an-swered to a question whether the government would lend support to the agricultural sector that would be negatively affected by market opening, "Instead of giving direct support [to the agriculture sector], the government will try to nurture the sector's capacity to export pri-mary commodities."

President Park Geun-hye shakes hands with President Xi Jinping during a meeting at the Great Hall of the People, on the sidelines of the Asia-Pacific Economic Cooperation meeting in Beijing on Nov. 10.


Government's Economic Policies Government's Economic Policies

S outh Korea’s Ministry of Science, ICT and Future Planning said its vice minister Choi Jae-you would hold a weekly meeting with ICT experts in the private sector in a bid to jumpstart the nation’s tech industry. This aims to deal with problems

raised in the relevant industry, colleges, and research centers. The first meeting was held at a local software firm TOBESOFT on Mar. 13. It drew around

30 professionals from start-ups, global companies, research centers and venture capitals in a bid to discuss how to better support the nation’s software research and development.

The ministry said it would lay out plans to innovate the country’s software industry based on the opinions shared during the meeting. The conference aimed to gather ideas and opin-ions from diverse sectors and to apply them into policies.

The second meeting, which kicks off on Mar. 20, will feature how to boost budget smart-phones. The third session will deal with unlimited internet address and the fourth one will be about how to strengthen research & development of information protection.

Choi plans to continue this meeting to listen to more voices from the ICT industry and colleges, the ministry’s official said.

Korea’s ICT vice Minister Iisten to More Voices from the ICT Industry


Finance Minister Calls for Youth Employment in Finance Sector

S outh Korea’s Finance Minister Choi Kyung-hwan called on leaders in the finance industry to expand job creation for youth at the meeting on Sunday. Choi met with financial heads including Yim Jong-yong,

chairman of the Finance Services Commission, Zhin Woong-seob, chief of the Financial Supervisory Service and Ha Yung-ku, head of the Korea Federation of Banks.

“I called on them to create more jobs for youth, together with the ministry,” Choi told reporters after the meeting.

Yim also said, “We discussed the financial sector’s role to help the young gen-eration to land decent jobs.”

Having said that, it is not easy for the financial industry to expand employ-ment as the central bank dropped its key rate three times for the last one year and the profitability of the financial companies is getting worse.

“We positively responded to his remark though nothing was discussed in de-tail in terms of size and plans,” Ha Yung-ku said.

Choi also reportedly called for the financial sector to play a role in boosting the sluggish economy. “The minister told them to ramp up their efforts to create value-added in the industry, and the leaders positively responded to it,” said one official, who attended the meeting.

This gathering came as Choi wanted to build relationships with financial leaders, most of whom were replaced last year. Since parachute personnel be-came a hot issue last year, many were appointed from the private sector.

By Shin Ji-hye([email protected])


News in Brief

South Korean Gov't to Impose Sanctions on Kaesong Firms Complying with North's Demand

T he government will impose sanctions on companies that comply with North Korea's wage increase demand for workers in the Kaesong industrial complex. An official

with the Ministry of Unification said on March 10 in a forum with reporters, "We will soon send out an official correspondence to com-panies doing business in Kaesong not to conform to the wage hike de-mand recently made by the North Korean government and the south will impose administrative sanctions to those firms not complying with it."

Earlier on February 24, the North Korean government sent a notifi-cation that it would raise the minimum monthly wage to US$74 from $70.35 effective on April 10 (wages for March), with corresponding social insurance premiums by 15 percent."

The ministry official added, "Our ministry will review detailed sanctions such as restriction on company officials in visiting the north

or cuts in financial support. In whatever way we will try to make sure no firm to follow the north's unconsulted wage hike attempt."

Leaders of the association for South Korean firms in the Kaesong industrial complex said on March 5 in a meeting with ministry of-ficials that it is advisable for the government to send out official docu-ments to the firms in Kaesong in order not to cause confusion.

To this, officials of some companies in Kaesong complained that they will have to incur losses from refusal to work overtime by North Korean workers or, in the worst-case scenario, total withdrawal of workers from the complex. President of a company with an operating in the special industrial zone said, "I am sure there will be defecting firms. Unless the south government shows stern attitude not to bow to the demand of North Korea, we will have to keep being dragged by irrational demands of the north."

Government's Economic Policies

SMBA Administrator to Focus on job Creation, Export

M ar. 21 marks the second anniversary of the inau-guration of Han Jung-wha, head of South Korea’s Small and Medium Business Administration.

The former leader Hong Seok-woo, who also served as an eco-nomic minister, served for two years, the longest tenure in the agency’s history. However, the title is expected to be replaced by the incumbent administrator Han soon.

The lifespan of the former heads of the SMBA was not long with an average of one year as they were frequently replaced according to Blue House’s personnel reshuffle.

However, since Park Geun-hye’s administration was inaugurat-ed two years ago, this trend has changed. Currently, the commerce minister, foreign minister, agriculture minister and environment minister all retained their posts.

Other government agencies including heads of forest agency,

statistics agency, and meteorological agency all kept their posts. Among them, Han stands out from other leaders as he was the

first head of the SMBA, who came from the private sector. There were some concerns that he might not be well aware of

the mechanism of public organizations at first. However, he dis-pelled the worries by delegating all of the internal work to the sub-ordinate. Instead, he focused on laying out policy agenda to realize the creative economy. In the process, he pushed ahead with his plans without having to walk on eggshells like other leaders com-ing within the public sector.

He also successfully made a plan on financial eco-system for start-ups and the support system for mid-sized companies.

“He has shown good performance in developing policies on small and medium sized companies taking advantage of his ex-periences in the private sector,” an official from the agency said.



News in BriefNews in Brief

"Smart Nuclear Reactors" to Be Sold in Saudi Arabia

K-Beauty Goes Global

By Lee Kyung-min([email protected])

T wo small-sized nuclear reactors developed in Korea will be sold to Saudi Arabia. The value of the sale is estimated at US$2 billion, which is the first instance of export for

Korean-made small reactors.

President Park Geun-hye held a summit meeting on March 3 with Saudi King Salman bin Abdulaziz Al Saud and signed a protocol for bilateral economic cooperation. The total number of memorandums signed today was 14 including the nuclear deal.

The two summits agreed that the two governments will form a partnership between the Korea Atomic Energy Research Institute and King Abdullah City for Atomic and Renewable Energy in the area of developing small-sized nuclear reactors. Under the terms of the deal,

B acked by the strong Korean Wave fever, Korea’s cosmetics brands are actively expanding their presence in overseas markets. Korea’s cosmetics outlets expand from Chinese

countries toward North America, Europe, the Middle East, and Cen-tral Asia.

In addition to major brands such as AmorePacific and LG Life Sci-ences, mid-sized local brands, including Missha and TonyMoly, are riding high on the K-Beauty fever. After years of suffering deficits, the nation’s cosmetics trade turned profitable last year, first in history.

Korea’s cosmetics exports amounted to US$1.92 billion last year, up more than 50 percent from a year ago, exceeding the amount of

the Korean side will transfer technology for the "smart" nuclear reac-tor about the size of 100 megawatts and build two reactors for Saudi Arabia.

A Korean government official said, "Once preliminary review is over, we will get right to signing a $2-billion deal to build two reac-tors. Exports of small nuclear reactors have never been attempted in the world." The government expected it will be able to sign more deals other than the two reactors.

In addition, the two summits signed a memorandum to transfer creative economic models to Saudi Arabia. The Korean government successfully established a creative economy innovation center in Dae-jeon in partnership with SK Telecom.

imports ($1.69 billion).

The upturn in Korea’s cosmetics trade was driven not only by major brands but by smaller brands, including Able C&C’s Missha.

Missha launched its cosmetics product lines, including the First Treatment Essence, into 29 countries. In recent days, Missha is ex-panding its presence in East Europe where it achieved sales of $4.55 million last year, up 38.5 percent from a year ago.

President Park Geun-hye (left) holds summit talks with the King of Saudi Arabia Salman bin Abdulaziz Al Saud in Riyadh on March 3, 2015.


News in BriefNews in Brief

Hanmi to Export Its Anticancer Drug Technology to USThe result of the cooperation between the anticancer develop-ment project team organized by National Cancer Center and Hanmi Pharmaceutical

Samsung and LG Step up Premium TV Marketing Effort in Strategic Markets



K orea’s Ministry of Health and Welfare announced the technology of Poziotinib, anticancer drug co-developed between the government and a private company to a US

anticancer pharmaceutical firm. Poziotinib is a targeted agent which ‘The system-integrating anti-

cancer drug development project team (headed by Kim In-cheol and launched in June, 2011)’ and Hanmi(President&CEO, Lee Gwan-sun) worked together on and of which technology was transferred to Chi-na, August, 2014.

S amsung Electronics and LG Electronics, each armed with premium TVs, are stepping up efforts to gain a larger share in their strategic markets.

Samsung Electronics is placing more focus on the Chinese market. Samsung displayed a variety of flagship items, including SUHD TV, curved sound bar (speaker), and a non-directional audio equipment in the Appliance World Expo which was held in Shanghai.

Samsung plans to market 27 kinds of UHD TVs, including 88-, 78-, On February 27, Hanmi Pharma. Co., Ltd.(www.hanmipharm.

com) decided to conclude a contract of technology transfer with NAS-DAQ-listed Spectrum Pharmaceuticals, US pharmaceutical company specialized in anticancer drugs.

Under the contract, the license applied on indications like lung and breast cancers for the rest of the world except Korean and China will be granted to Spectrum

This shows that Korean anticancer drug is recognized commercial-ly, the first launch in the global market.

Poziotinib is pan-HER inhibitor targeting HER protein found in various types of cancers, being recognized as globally competitive in recovery of anticancer and tolerance. In particular, it seems that the excellent effect on additional indications like breast cancer in phase Ⅰ clinical test was the opportunity of making its commercial value enhanced.

Currently, six domestic medical institutes like National Cancer Center has been carrying out phase Ⅰ clinical test which will be con-ducted on those terminal patients with breast cancer in seven domes-tic medical institutes from March.

Kim In-cheol, head of the project team said, “In three years after the team was launched, the technology of Korean new anticancer drug was exported to the U.S. This shows the validity of this project. Given Korea’s excellence in clinical development, we need to develop many other drugs and conduct clinical tests to transfer the technologies in return for much higher value by taking this as an example.”

“With the cooperation with the project team, we could promote the development of Poziotinib in a more effective way,” said Lee Gwan-soon, Hanmi’s CEO, “By taking this export opportunity, we hope that those patients suffering from lung and breast cancer can be cured with Poziotinib’s innovative medical effect.”

65-, and 55-inch curved SUHD TVs and 65- and 55-inch flat panel SUHD TVs, in China within this year.

LG Electronics held a new product presentation in Sao Paulo, Bra-zil, on March 12. At the 11th Digital Experience 2015, LG showed off its strategic product Ultra OLED TV and Super Ultra HD TV. With full-fledged premium TV lineups, LG Electronics aims to solidify its leading position in the Brazilian TV market.

Hanmi Pharmaceutical Headquarter and President&CEO, Lee Gwan-sun


Crayon Pop Drops Teaser for Comeback Song ‘FM’ with Blockbuster Explosion Scene

Famous Korean TV Program 'Running Man' Start RT Movement to Bring Yoon Eun-hye

By Lee Jennifer(WIKI KPOP Editor )

Crayon Pop/ photoChrome Entertainment

By Yang Ja-young(www.wikikpop.com)

C rayon Pop unveiled a teaser for their comeback track ‘FM’. The group is making their first comeback as an en-tire group after a year of hiatus.

On the 15th, Crayon Pop shared a teaser for their title track ‘FM’ on the group’s official Youtube and Facebook.

In the revealed photo, Crayon Pop is wearing military uniforms like female viking warriors and showed charismatic group dance. On top of this, the blockbuster-like explosion scene with members’ custom-ized colors including red, orange, yellow, blue and pink take the video

‘R unning Man’ Start RT Movement to Bring Yoon Eun-hye on the Show with Kim Jong-kook

SBS has been holding ‘Bring Yoon Eun-hye to’ movement through Twitter since February 5 which has surpassed over 30,000 RTs gaining heated responses from fans.

The movement was caused by Kim Jong-kook comment when he appeared onon February 2. He talked about their past love-line con-cept through on a variety show. On, Kim Jong-kook said Yoon Eun-hye is the person he wants to get married, and said “It would’ve been

great if we actually dated.” Fans sent floods of inquiries asking to cast Yoon Eun-hye for SBS.

‘Bring Yoon Eun-hye to’ campaign has surpassed 33,474 retweets as of February 9th. This goes beyond the original goal of 10,000. Moreo-ver, reply event for bring back Yoon Eun-hye event on SBS official Facebook has surpassed 39,000 Likes as of February 10.

producer Lim Hyung-taek stated, “We’ve asked Yoon Eun-hye to appear on our show several times, but she has refused our casting of-fers. We hope that she appear on our show if she has chance.”

Entertainment Entertainment

to the next level.The comeback track ‘FM’ is trendy electro-pop genre which is writ-

ten and composed by hit-maker Shinsadong Tiger and Monster Fac-tory.

A rep from Crayon Pop’s agency stated, “Crayon Pop is working on the ending portion of their album with their comeback planned at the end of March. Please look forward to Crayon Pop’s next album as they will present the music which only Crayon Pop can do the best.”


Cover Story_O2O Total Shopping Mall Platform Cover Story_O2O Total Shopping Mall PlatformKorean Version to page 49Korean Version to page 48

Korean Products to Spread Their Wings in the Global Market on GIGA Korea’s O2O Total Shopping Mall Platform

L ed by the Three Eastern Provinces, i.e. Heilongjiang, Jilin and Liaoning, the Chinese economy had posted double digit growth for a decade. However, as China’s economic

growth has decelerated sharply since 2013, the Chinese government led by President Xi Jinping has set forth a new Silk Road initiative in order to soup up the Chinese economy. The new Silk Road ini-tiative revolves around creating a Silk Road economic belt, running from China through Central Asia to Europe, and building a land and maritime Silk Road of the21st century, stretching from Southeast Asia to Africa.

After striking an FTA with China, the Park Geun-hye government declared that it would ponder over the possibility of “Yellow Sea

Silk Road Express," a project linking the Korean peninsula directly with China, in a bid to realize the Eurasia initiative, one of President Park’s campaign pledges.

Amid such efforts for closer economic ties between S. Korea and China, a Korean businessman ventured into the Chinese market to help many SMEs suffering from the global economic slowdown and won an unprecedented large-scale business deal from China. Thus, The Korea IT Times accompanied him on his business trip to China to learn more about his successful entry into the Chinese market.

The Korean businessman who clinched such a large-scale deal from China is Kwon Oh-seok, chairman of Giga Korea. Chairman Kwon confidently laid out a roadmap for Korean SMEs’ entry into

the Chinese market, saying, “Korean SMEs will witness China’s insa-tiable demand for their products.”

Leading the fourth batch of Korean businessmen wishing to do business with China, Chairman Kwon is currently visiting Chinese business partners Citic Group and Guodunjuyi. In partnership with state-owned Chinese conglomerate Citic Group, Chairman Kwon has set up Korean Goods Store at Citic City Plaza Shenzhen. And he is the man who has brought about a paradigm shift in the way online malls are run by launching an O2O (Online to Offline), multi-settlement personalized shopping mall platform in China.

GIGA Korea’s online shopping mall platform, the world’s first com-prehensive online and offline shopping mall solution that benefits producers, sellers and buyers all at the same time, is a one-stop multi-settlement personalized shopping mall system that enables selling and buying to take place simultaneously under a single system in a hassle-free manner. In addition, by overcoming online language barriers and disparities in online payment systems among different nations, GIGA Korea’s platform allows global online shoppers to buy products eas-ily through their own online payment systems in their own language.

GIGA Korea’s platform also lets anyone in the world shop via their mobile phones without running into any language barriers. Whatever devices you have, wherever you are, you can shop online on GIGA Korea’s platform. Moreover, on GIGA Korea’s platform, it takes pro-ducers only a single mouse click to sell their competitively priced products both online and offline at the same prices without worrying about inventory pileups.

“Since GIGA Korea’s platform is an online and offline total shop-ping mall solution that lets anyone in the world buy or sell products with great ease, it will give rise to a paradigm shift in the way online malls are run. Besides, GIGA Korea’s platform begs to differ with Ali-baba, so it will overtake Alibaba in three years,” said Chairman Kwon.

Citic Shopping Center, run by Citic Group, one of Chi-na's biggest state-owned conglomerates

As a Korea IT Times reporter, I first visited Citic City Plaza Shen-zhen.

Chairman Kwon has already guided a group of Korean business-men wishing to open shops at Citic City Plaza Shenzhen to China on three occasions and helped them ink contracts directly with Citic Group Chairman Chang Zhenming. Citic City Plaza Shenzhen, one of China’s largest shopping malls frequented by young Chinese people, boasts daily foot traffic of 250,000 and is located at Science Museum Station in Futian District, Shenzhen. Citic City Plaza Shenzhen is also connected to the headquarters of Citic Group and currently houses roughly 1,000 local shops.

Giga Korea’s business partner Citic Group, a large state-owned en-terprise founded under Deng Xiaoping's emphasis on practical meas-ures for economic growth, started with a capital of 800 trillion yuan or won? It currently engages in approximately 40 business sectors and has numerous affiliates. After signing a joint venture deal with Citic

Group, Giga Korea formed a taskforce dedicated to its shopping mall business with Citic Group and had it stationed at Citic Group. The taskforce has thus far helped 180 Korean businesses open shops at Citic City Plaza Shenzhen. As of now, Giga Korea is working on the building of Korean Luxury Goods Store. Those who open shops at Ko-rean Luxury Goods Store will be offered exceptional treatment: they can operate rent-free for the first year and receive free legal advice services.

“In June last year, Citic Group Chairman Chang Zhenming paid a visit to Giga Korea’s research center located in Gaoxinqi Science Park. At that time, I explained to him in detail our O2O (On line to Off line) total shopping mall platform technology. Impressed by the workings of our platform, he expressed his willingness to invest in our technol-ogy. After the meeting with him, I became convinced that I could ex-pedite Korean SMEs’ entry into the Chinese market by helping them open shops at Citic City Plaza Shenzhen.

Guodunjuyi builds GD GIGA China in 32 provinces and 300 cities in China.

My next stop was Guodunjuyi, a Shenzhen-based Chinese com-pany that Giga Korea signed a contract with to launch the GIGA Ko-rea platform in China. Guodunjuyi plans to build GD GIGA China branches in 32 provinces and about 30 cities and to sell Giga Korea’s platform nationwide in China. In addition, it will assist 180 Korean companies, which open shops at Citic Shopping Center, in making forays into the global market.

“In China where counterfeit goods are abundant, Korean SMEs’ products will find favor with consumers. Guodunjuyi will first mar-ket their products in 300 Chinese cities and then expand its markets to Southeast Asia, the Middle East, the Arab world, the Persian Gulf nations, Muslim countries, etc.,” said Citic Shopping Center, CEO of Guodunjuyi.

“Thanks to Giga Korea’s platform, Guodunjuyi has been included in the CCTV 50 index, the first index released by China’s state media. Hence we earned the right to issue stocks worth 570 million yuan at the Shanghai Stock Exchange (SSE) in August last year. GD GIGA China will grow into a leading O2O total shopping mall that outstrips China’s largest online malls Alibaba and Taobao in three years,” He added.

Technology that S. Korea shrugged off goes global.My third stop was Giga Korea’s research center in Gaoxinqi Sci-

ence Park. “The development of GIGA Korea’s online shopping mall platform dates back seven years. At that time, people were unfamiliar with the concept of total online and offline shopping mall platforms. And the online shopping mall market had already reached its satura-tion point. Therefore, people hardly dared to embark on the devel-opment of an online shopping mall platform. However, I waded into uncharted territory, with a view to providing Korean SMEs with un-conditional support,” Chairman Kwon mentioned. “S. Korea favors technologies developed either by large Korean conglomerates or well-known foreign companies. No matter how excellent a new technology is, it is rarely recognized in S. Korea. As a result, so many SMEs are folding at the moment,” Chairman Kwon added.

The popularization of mobile devices such as smartphones and tab-

By Monica YS Chung, Yeon Choul-Woong([email protected])

Gaoxinqi Science Park in Shenzhen (top left), Citic Group (top right), GIGA Korea Chairman Kwon Oh-suk (left), Guodunjuyi CEO Zhaohzhang (right)


Cover Story_O2O Total Shopping Mall Platform Cover Story_InterviewKorean Version to page 51Korean Version to page 50

Guodunjuyi Posed to Market Korean Products Worldwide through GD GIGA China

By Monica YS Chung([email protected])

G IGA Korea’s business partner Guodunjuyi, a Shenzhen-based Chinese company, looks to build

branches of GD GIGA China in 32 provinces and 300 cities in China. While expanding its online and offline shopping business, Guo-dunjuyi has made a move to break into the medical sector: it signed an agreement with Zhong Guan Bioscience and Biotechnology Research Center to build the research center’s branch in Shenzhen. At the same time, it is busy hammering out a plan to assist Korean SMEs selling goods at GD GIGA’s online shopping mall or Citic City Plaza Shenzhen in entering overseas markets in Asia, the Middle East and Africa.

GD GIGA China is a joint venture set up by GIGA Korea Chairman Kwon-Oh-seok and CEO of Guodunjuyi Zhaohzhang, CEO of Guodunjuyi. The CEO of Guodunjuyi was deeply moved by the products that the CEOs of Korean SMEs personally brought with them from S. Korea. “In China where counterfeit goods are overflowing, Chinese consum-ers highly favor Korean products. In cooperation with GIGA Korea, We will launch GD GIGA China’s shopping mall, based on GIGA Ko-rea’s unique platform technology, on April 1. And with the scheduled launch of the online shopping mall, we will spearhead President Xi Jinping’s new Silk Road initiative by marketing Korean products,” the CEO of Guodunjuyi said.

The following is an excerpt from the CEO of Guodun-juyi’s interview with the Korea IT Times.

What makes GD GIGA China’s online shopping mall different from other existing online shopping malls?

GD GIGA China’s online shopping mall is the first of its kind. This is a new-concept online shopping mall that no one has ever seen before.

Existing online marketplaces, like Alibaba and Taobao, allow sell-ers to sell and buyers to buy. People are so familiar with such a di-chotomous way of online trade that they would question the need for adopting another way of running an online shopping mall. However, once you have had a taste of GD GIGA China’s online shopping mall system, you will find a whole different world on the Internet.

GD GIGA China is a multi-settlement, per-sonalized shopping mall, where producers, sell-ers and buyers can easily build their own online shops by simply dragging and clicking. All you need to do is sign up. It lets selling and buying take place simultaneously without drawing a clear line between the two. For example, suppose that seller Tom puts a refrigerator up for sale on his online shop. Shopper Jim looking for consumer electronics happens to visit seller Tom’s online shop and drags the refrigerator to his online shop. Then, another shopper Jane buys the refrigerator on Jim’s online shop. Jim will receive some com-mission from seller Tom since the transaction was made thanks to Jim. It may sound complicated, but if you do it by yourself on our online mall, you will find it easy.

GIGA Korea’s tie-up with Guodunjuyi has fueled expectations for Korean SMEs’ robust entry into the Chinese market.

That’s true. I think things are looking up for Korean SMEs’ entry into China. Nearly 180 Korean businesses are to open shops on GD GIGA China’s online shopping mall. Most Korean businesses will sell consumer goods, beauty products and healthcare products, which are expected to find favor with China’s growing elderly population and young Chinese people loving the Korean Wave (or Hallyu).

Besides, the tariff barrier that had blocked trade of goods between the two nations has been lowered thanks to S. Korea-China FTA. What’s more, the Chinese government has been encouraging the ex-pansion of domestic demand and middle-class consumption, so the exports of Korean products to China will be made much easier.

What are Guodunjuyi’s future plans? We struck a partnership with GIGA Korea more than a year ago.

We have thus far made preparations for the successful launch of GD GIGA China. The official launch date for GD GIGA China’s online shopping mall is April 1. A signal flare to trumpet the beginning of a new paradigm of online shopping will be fired on the day. Later, 300 Chinese cities will fire signal flares for the same reason, followed by Southeast Asian nations (e.g. Thailand, Malaysia, Singapore, Taiwan, etc.), Southwest Asian nations (e.g. Turkey and Saudi Arabia), North Africa and then the Middle East.

Zhaohzhang, CEO of Guodunjuyi E-commerce of China

let computers has made the bricks and clicks model (or the O2O (On-line to Offline) business model) sweep across all industries. Global companies like Facebook and Amazon are also increasingly expand-ing their O2O services. Noteworthy is that Giga Korea has been en-gaged in the O2O business for a long time and has plenty of knowhow and patents under its belt.

The secret of Giga Korea’s successful entry into the Chinese market lies in its solution to online security issues. Information security has been a hot-button issue in and outside S. Korea. Maintaining informa-tion security requires strict regulations and technologies. The Chinese government is keen on scaling up information security.

“Since GIGA Korea is a foreign company, the Chinese government didn’t want personal information of Chinese people to be stored in our GIGA Korea solution. However, to operate our platform, personal information needed to be stored in our database. Thus, we have de-veloped a solution that transmits personal information to China’s na-tional security network server the moment any personal information is fed into our server and leaves behind converted bogus information in our server,” Chairman Kwon explained.

“China’s national security network server is run by three Chinese officials of different ranks, who have different cryptographic keys us-ing different encryption algorithms. Thus, its system is designed to nip any attempts, even by insiders, to leak information in the bud,” said Chairman Kwon.

“We expect that 100 million numeral domains, one million pro-ducer accounts, 100,000 super administrator accounts, 10 million web pages, one million CP contents would be created by 2018. In the pro-

cess, we will help Korean SMEs make forays into the global market in earnest. On the offline front, we will build more Korean goods stores in China, Vietnam, Cambodia, etc. so as to speed up their expansion into overseas markets,” Chairman Kwon said.

My last stop to wrap up this story was GIGA Korea’s lecture room, located at Shenzhen Bao'an International Airport (SZX). At the lec-ture room, the fourth batch of CEOs of Korean SMEs shared their thoughts on the group visit to China and their future plans. The CEOs said that the S. Korean government’s efforts to ease tricky customs clearance procedures and licensing issues left much to be desired. They called for the formation of task forces for speedy responses to various business issues by sector.

“GIGA Korea’s platform breaks down the barrier between online and offline sales and works towards creating a new economic struc-ture by encouraging complementary interaction. Unfortunately, the S. Korean government’s indifference to this platform made me give up on its domestic market debut and head for overseas markets. GIGA Korea’s first overseas destination was China. As soon as I made up my mind, I hopped on a flight to Shenzhen with 17 researchers. On the flight to China, I was really at a loss just like Columbus hopelessly navigating uncharted waters in search of a new continent,” Chairman Kwon recalled.

“GIGA Korea will present a solution to the issue of failed capital-ism discussed at the World Economic Forum in Davos. And we will create a new environment, where Korean SMEs feel the happiest and young people can paint a rosy picture about their future,” Chairman Kwon said.

A group of CEOs of Korean SMEs, led by Giga Korea


Korean Version to page 53Korean Version to page 52

Cover Story_Products Cover Story_Products

Good Dream Warm Water Mat Completely Blocking Electromagnetic Waves


S outh Korea’s high-profile mat provider Good Dream Warm Water Mat (www.gooddream7.com) has recently unveiled a new mat completely blocking electromagnetic waves.

The mat is 5 centimeter in thick, which is the perfect thickness to block electromagnetic waves and to ease pressure from blocking the flow of hot water when a person lies. Currently, most mats on the market are around 1.8 centimeter in thick, which does not block elec-tromagnetic waves.

Good Dream Warm Water Mat’s new products include “Giga Func-tional Warm Water Mat,“Giga Two in One Mat: Mother and Baby” and “Giga88 Four Season Mat.”

“Giga Functional Warm Water Mat” features functional sheets con-taining 300 non-woven pockets which have eco-friendly materials such as red clay, elvan, cypress, jade and amethyst inside. When ap-plying heat to the mat, they emit far-infrared radiation, phytoncide and anion to improve users’ health.

“Giga Two in One Mat: Mother and Baby,” which passed an interna-tional patent ElectroMagnetic Fields Testing, uses one boiler for two mats. The company said this is particularly good for mothers and their babies, who need to keep their bodies warm. It has a separated heating system to help adjust temperatures for mothers and their babies.

“Giga88 Four Season Mat” is the first mat which users can use throughout four seasons. It completely blocks electromagnetic waves, and also prevents fire thanks to its three layered safety system. It can conveniently be washable with the separated cover.

So far, most inexpensive hot water mats sold via Home shopping channels do not come with warranty. However, Good Dream Warm

Zhaohzhang, CEO of Guodunjuyi E-commerce (Shenzhen) of China (left) and Park Jung-hee, President of Good Dream Warm Water Mat (right) are running the block-ing electromagnetic waves test for Giga88 Four Season Mat.

Giga 88 Four Season Mat completely blocks electromagnetic waves. Other brands can not blook electromagnetic waves.

Water Mat is the first one which has international patents to prevent electromagnetic waves, its spokesperson said.

The eco-friendly mats, sold in Giga Korea shopping platform, is currently well received especially in China’s Qingdao, Shanghai, Yanji and Shenzhen. The company is set to sign a deal with China’s CCTV in Shanghai on Mar. 16.


Cover Story_TechnologyKorean Version to page 54

S outh Korea’s transportation card industry has seen a dramatic growth in terms of size and tech-

nology since it was first adopted in 1996. This month, Korea Railroad Corporation said the coverage of transportation card dubbed “Rail+” is expanded into taxis ser-vice, apart from public transportation in-cluding bus and subway.

Now, companies are developing new ser-vices, which can be compatible with trans-portation overseas.

Unlike conventional thoughts that the card business is only done by large firms, there are many small and medium enter-prises working on relevant technologies.

Brain Core, actively pushing ahead with technologies compatible with services in China, is a good example.

“We visited CITIC – China’s one of the largest conglomerates – together with the chairman of Giga Korea in a bid to sign a

memorandum of understanding for the transportation card business,” said Kwak Chang-geun, chief of Brain Core, in an interview with Korea IT Times.

“With only one card, passengers can conveniently use both nation’s transportation services,” he added.

If the service is successfully launched, it would be the nation’s first service, compatible with overseas countries.

Brain Core said it has comprehensive technologies including finance, security and member-ship to better jump into China’s market.

This is a surprise move as even the compatibility within the nation took almost seven years because of the complexity of the technologies which include integrated circuit cards, radio frequency terminal and database system.

Industry watchers said Brain Core’s integration technology is also expected to contribute to the shopping mall business being carried out by CITIC.

Last year, South Korea’s President Park Geun-hye proposed transportation cards compat-ible in Asian regions. Some voice concerns that this would require significant investment to overcome technical obstacles. There is a high expectation on Brain Core whether it could suc-cessfully make inroads into China’s market.

Brain Core Eyes China with Transportation Card


brain core (Kwak Chang-geun)

Cover Story_ProductsKorean Version to page 55

P eople in a modern society are exposed to various digital devices such as smartphones, computers and televisions, increasingly suffering from eye strain and fatigue.

When you use a laptop for over two hours, it can significantly in-crease your eye fatigue and lead to vision loss, according to “Digital Eye Strain Report 2015” recently published by the Vision Council, a non-profit organization.

Unlike paper, the digital display emits strong electromagnetic waves, and this advances aging process and leads to dry eye syn-drome. It can also affect daily life, which requires high concentration ability such as studying or driving, as eyes are directly related to brain.

BM Biotechnology, a dry-eye treatment device developer, has cur-rently developed “Brain Med” and “Eyeglasses for driving,” which pre-vents users’ eye fatigue and helps increase their concentration with a material of Xero-M.

The company is now ramping up its efforts to develop new medical devices to help cure eye fatigue and dry eyes in partnership with col-lege hospitals, research institutes and governments.

In line with this, the company is also finding good partners and investors.

BM Biotechnology Develops Glasses to Treat Dry Eyes

By Kim Yu-na([email protected])

“We are seeking partners including developers of smart wearable devices related to eye fatigue, producers of online learning materials and global partners willing to co-develop new products,” said Kim Hee-gu, chief of the company, in an interview with Korea IT Times.

The company said its new technology, which helps increase concen-tration by reducing eye fatigue, can be applied on diverse products.

“We will take the lead in the eye treatment device market by devel-oping new health care products including eye glasses for 3D, com-puter and game,” he said.

(For more information, www.bmdoctor.com)


Cover Story_ProductsKorean Version to page 57Korean Version to page 56

Cover Story_Products

I n spring, the last cold snap, dry air and yellow dust make skin more sensitive, rougher and age faster. Here in Korea, more people are seeking aroma therapy products, which can con-

veniently be used at home to soothe and nourish skin. Ivarome Cosmetic, a local aroma therapy firm, is recently grabbing

attention, by launching “Aroma oil,” which contains extracts from herb, flowers, stems and roots.

This oil soothes sensitive skins, reinvigorates aging skins, and helps regenerate cells to increase the level of immunity, the company said.

Ivarome Cosmetic’s Aroma oil features diverse products including aroma essential oil, bath oil, basic skin care line and ample cream.

This has become a hit in South Korea since the company proved its effectiveness based on a host of clinical data at the 13th Skin Care Academic Research hosted by the Korea Central Esthetician's Asso-ciation.

According to its presentation, aroma oil is effective for reducing in-

Ivarome Cosmetic’s Aroma Becomes a Hit in Korea


somnia, digestive problems, krunkle, constipa-tion and skin trouble. It is also good for regener-ation after skin peeling and plastic surgery, pore tightening and eradicate cellulite. It also helps improve dark skin tone, damaged skin, pimple and viral infection and sebum control.

“We have been ramping up our efforts to develop new products based on the company’s philosophy of making consumers healthier and more beautiful,” Cho Nam-sin, chief of Ivarome Cosmetic, said in an interview with Korea IT Times.

“We believe aroma oil can be vitality for peo-ple in a modern society where they are strug-gling from overwork, stress and smartphone addition,” he added.

The company has recently opened its first branch office in China in a bid to make inroads into global markets.

(For more information, www.ivarome.net)

H ealth is everyone’s wish. If you have everything except for health, that would mean nothing to you. More and more South Koreans are showing an interest in healthy diet. Still,

its traditional spicy meals are threatening the public health, according to study. The World Health Organization’s latest data shows that Ko-reans consume 12 gram of salt a day on average, 2.3 times the recom-mendation by the WHO.

Sodium in salt is necessary but it may cause high blood pressure and cardiac disorder if it is excessive. The Health Ministry is launching a campaign to reduce the consumption of sodium to prevent various diseases.

Recently, salicornia, a medical herb, is grabbing attention in South Korea, which can add nutrient and help people become healthier. It is used as medicinal herb in China and seasoning for salad in some western countries for salad

It is found near coast, mud flat and salt pond in South Korea’s west-ern and southern coast. It is around 10 to 30 centimeters in height, and scaly leaf are edged with each eggplant.

Salicornia contains magnesium, calcium, potassium and iron,

Homano’s Salicornia Reduces Sodium, adds Mineral


which help treat coprostasis and obesity. It is also effective for losing weight and preventing high blood pressure and diabetes.

It also contains choline, which improves memory, and kalium to help emit sodium. It has kalium three times oyster, removing wastes inside blood vessel and blood. The herb also has enzyme to help dis-solve unnecessary fats sticking to blood vessel, organs, blood and cells.

Homano, a local salicornia provider, has long ramped up its efforts to develop new products and provide customized services based on its effectiveness, ways of consumption and consumers’ nature.

The firm is selling diverse product lines including salicornia pill, which is easy to consume, and powder, which can be used for any meals. The power can replace salt, the company said.

“We are doing our best to deliver the benefits of salicornia to our consumers. When you consume salicornia pill, have more water than usual,” the company’s spokesperson said.

More of Homano’s salicornia products are available at www.hm-hamcho.co.kr


Korean Version to page 59Korean Version to page 58

Cover Story_InterviewCover Story_Interview


“I f you are not able to walk well, you may not live long,” as the saying goes. If you can’t walk well, you would exercise less and this would damage your health.

According to a recent study done in South Korea, old people, who are not able to walk well, are 1,67 times more likely to die early than those who are not.

Degenerative arthritis is an infamous disease making people un-able to walk because of serious pain. The disease occurs in 40 per-cent of people over sixty, and 85 percent of people in their 55s to 65s are likely to have the disease in the future.

When you are diagnosed with degenerative arthritis, you get

medication or physical therapy first. If the symptom gets excessive, you need to have surgery, which insets an artificial joint to replace the worn cartilage of the joint.

In order to prevent the surgery, the best precautionary measure is to realign the deformation of a leg, by making a habit of properly walking.

People in South Korea are increasingly seeking shoe inserts, a part of methods to treat and prevent foot problems for healthy walk.

“Mubal” developed by Moon Hong-hoe, chairman of KCM and a former patient of degenerative arthritis, is the world’s first shoe in-serts which hold the balance from knees and hip joints to spines and cervical spines based on ergonomic design.

The company applied for a patent for Mubal in China and the Unit-ed States apart from in South Korea.

“When I look back on my past, I realized that nothing is more im-portant than health,” Moon said in an interview with Korea IT Times.

“One day, I was climbing up a mountain and I felt a slight pain in my knees. But I just overlooked it and thought that I was just aging. Later, I regret that I did not treat it early,” he said.

That experience led him to develop “Mubal” to help people who suffer from similar pains like him.

The following are excerpts of the interview with chairman Moon. Korea IT Times: You must have lost the will to live because of the

serious pain of your knees. How did you overcome it?Moon Hong-hoe: I regret a lot at first. When pain grew, I could not

able to exercise or walk, and this made me lose the will to live. When I saw a doctor, he said the disease is not curable. I had to have a few cartilage shots and surgery.

KIT: Did that experience lead you to develop Mubal?Moon: That time, a professor from Arizona University told me

three ways to make show inserts to treat the knees. Because I was so desperate, I started to make it by gluing inserts to each other and by adjusting angles as he told me. At first, I didn’t expect it at all. But when I put it inside my shoes to go out, I was amazed that it actually relieved my pain.

Mubal, Shoe Inserts, Guarantees Healthy Walking

KIT: What kind of effectiveness can we expect from Mubal in detail?

Moon: For starter, it has a sliding function to help landing line, starting from the outside of the heel to end at finish toe, to move to the center of the heel and center of index and middle toe, to help people to walk straight.

Based on ergonomic design, the center-line of slide serves as a lever to move the balance of the body to left and right. This stretches the squashed nerves from hallux valgus to lumbar to cervical verte-bral to mitigate shoulder pain, numb arms, varicose veins and cold feet.

Its pumping function actively circulates blood of pelvic limb to mitigate diseases such as leg edema caused by circulatory distur-bances such as plantar fasciitis and varicose veins, and thus it sig-nificantly reduces fatigue of the entire body.

Also, the materials of Mubal are comprised of tourmaline which helps aeremia circulation, antibacterial effects and deodorization. It also includes germanium, which the World Health Organization recognizes as anticancer drug, and amethyst which has life-friendly wavelength.

The company has applied orthotics, which helps children over seven grow faster and have a balanced figure.

KIT: It seems good for correcting figure and foot health. Do you have any last word for readers?

Moon: It has been long for people to have an interest in foot health historically. If one can control their disease without using outside help, t would be the best. Human’s organs have reflective balls to respond to foot so when it is stimulated, it controls func-tions of each organs and aeremia. This will thus strengthen organs, improve immunity and prevents diseases.

We hope many people can be healthier by correcting their posi-tion and kicking the habit of poor walking through Mubal.

More of Mubal's products are available at www.mubal.kr

KCM, Moon Hong-hoe CE0


Food

Kim Young-ran, former head of the Anti-Corruption and Civil Rights Commission

Hot Issue

A s many as 64 percent of Koreans are in agreement that the passage of the so-called Kim Young-ran law, or the Anti-corruption and Conflicts of Interest Act, in the

National Assembly was "something that had to be done," a survey said on March 4.

According to a poll conducted by RealMeter on 500 adult men and women in their age over 19 years through the random-digit di-aling method (sampling error of 95% and confidence level between ±4.4% points), 64.0 percent of the respondents answered that the law's passage was a good thing. The percentage of those who said "It was a mistake" was only 7.3 percent, with the share of answers "I don't know" reaching 28.7 percent.

64% Say Kim Young-ran Law Passage Affirmatively

By Yeoun Je-hyun([email protected])

As to a question whether including private school teachers and administrators as journalists in the list of those subject to the law in addition to government officials was a good thing, 69.8 percent responded that it was better than otherwise while the negative an-swer was 12.0 percent. The ratio of those who said "I don't know" was 18.2 percent.

To a question whether limiting the range of family members subject to the law only to the spouse through an agreement be-tween the ruling party and the opposition, 39.7 percent said in af-firmative while 34.7 percent said "no."

Check International Grain information using aT Mobile WebFor an easy check at anywhere, aT Mobile Web to provide international grain information is so popular.


a T International Grain information Mobile Web(m.atgrain.or.kr) of Korea Agro-Fisheries & Food Trade Corp. is evaluated as very useful to

find grain information rapidly since it has started service in 2014. Visitors of the web site (m.atgrain.or.kr) is increas-ing to 1,570 in 2015 Feb. from 935 in 2014 Mar.

Korea Agro-Fisheries & Food Trade Corp.(aT) provides international grain market trends and price information database service to control risk of jump in prices and deal with a rapid change of grain market effectively. aT offers international grain information via homepage and email, and adds propagation of information through mobile web since last March.

aT International Grain information Mobile Web(m.atgrain.or.kr) provides daily and weekly data of the price about four important grains(Wheat, soy, corn, rice), ana-lyzes various data comprehensively and distributes USDA data and global exchange rates, commodity markets, weather etc to influence grain market monthly.

Professionals of a feed industry and a general trading company utilize aT International Grain information Mo-bile Web usefully because a possibility of real-time conna-tion to change of the grain market.

Yoon Hae-Seok, manager of Hanwha grain company told “International Grain information of aT Mobile Web is very reliable data because of it has a basis of public institu-tion, so I use to decide purchasing time of grains. Also it’s very helpful to check data using the aT Mobile Web”.

In future, aT has a plan to provides various factors of weather conditions, such as El Niño and strong dollar de-pending on US end of quantitative easing, which impacts on international grain market after professional analysis of International Grains Data Analysis Council through the aT Mobile Web.


Korean Luxury Brands play a Leading Role in K-Wave nowKorean wave starting with Korea’s cultural contentd and now expanding to Korean luxury brands including beauty products, fashion and appli-ances, to show a remarkable growth in the global market

BeautyBeauty


A t the early stage of Korean wave, cultural contents like Korean soap opera and K-POP played integral parts, but now the baton was handed over to Korean luxury brands.

As Korea has emerged as the global hub in regard to cultural contents, consumers abroad has been interested more in Korea’s beauty. Against this backdrop, Korean luxury brands are actively trying to enhance their brand values. The era of ‘Korean luxury brands’ are in full swing.

K-Beauty becoming the vanguard of K-Wave The spearhead in the era of Korean luxury brands is indeed K-Beau-

ty. Recently, the Korean cosmetic industry has not relied on Korean wave, and there come many brands targeting local consumers abroad with noble ingredients and high techonology based on distingushied brand stories.

Sulwhasoo, Korea’s beauty brand, are reckoned to be Korea’s luxry brand in Thailand and China with the concept of ‘Holistic Beauty’ which gives you the beauty of harmony and balace with Asia’s phi-losophy and wisdom. In particular, the brand storytelling gains much attention since it wins the sympathy from Asian consumers. Sulwha-soo’s storytelling where traditional herbal plants like ginseng, familiar

to Asians, recreate new power to care fundamentally your skins with advanced dermatology has strengthened its brand value as Korea’s representative beauty brand. In addition, Sulwhasoo is also making an effort to optimize its customers’ needs by conducting a regular sur-vey and making the result reflected on the product as the follow-up.

Through these strategies, Sulwhasoo are enjoying popularity among local celebrities. In Thailand, Sulwhasoo succeeded to be lo-calized with targeting many celebs, called ‘Highso’ in brevity of High-Society. In China, Jang bai-ji, Chinese top star, purchased Sulwhasoo’s Perfecting cushion in Xin Guang Tian Di departmentstore, Beijing, and it went viral to make the brand become more popular. Liang Jing, winner of Chinese Oscar, Golden Horse Award is also widely known as Sulwhasoo mania.

Korean top stars catching Chinese women with their charm to be models

There are some Korean luxury brands which enjoy popularity by

(Left) Wood Eengraved Logo of SULWHASOO, (Right) of SULWHASOO store in Parkson departmentstore, Beijing

Korean luxury beauty brand, SULWHASOO set

appointing Korean top stars as their main models. As for Bean Pole, it appointed Kim Soo-hyun, Korean actor who gains affections from many Chinese as its model to obtain Kim Soo-hyun effect in China.

In response, Sulwhasoo has shown its products made with Korea’s traditional herbal ingredients and technology since it launched in the Chinese market in March, 2011. With this effort, it has been reckoned to be No. 1 herbal beauty brand and the luxrury brand with noble ingredients and advanced techonology, so Chinese tourists think Sul-whasoo’s beauty products are on the top of their shopping list when they travel to Korea. This is evidenced by the fact that Sulwhasoo was ranked the 1st in the survey of ‘Chinese most favoriate Korean luxury brand’ conducted in last October by Chinese press, Renminwang.

With its growing popularity in China, Sulwhasoo has constantly in-creased the number of local stores from 22 in 2012, 28, in 2013, 46 in 2014 and 48 in 2015. The revenue in Chian is also proportional to the increasing number of local stores, recording 193 percent of growth. There are five stores which achieved the sales up to more than 100 million Korean won, showing quantative and qualitative growth. As of 2015, Sulwhasoo is launched in more than ten countries including Korea, Chian, Singapore, Hong Kong, Thailand, Indonesia, Malaysia, Taiwan, Vietnam and America to become Asia’s beauty creator.

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Medical & lifeMedical & life

- MARCH 3 , 2015

Bundang CHA Hospital’s Prof.Lee participating in NASA on Development of Cure for bone lossPlanning to run a test in the world’s first international space station under microgravity

Green Cross to expand its Chinese Business with New Technology Promoting the area of cell therapy products as a new egine of growth through organic development and overseas investment

B undang CHA General Hospital (CHAMC, http://bun-dang.chamc.co.kr/) announced that the research led by Prof. Lee Sun-chul in orthopedic surgery was chosen by

National Advisory Committee for Aeronautics (NASA) as its national policy research to conduct long-term drug tests on mice.

Currently, Prof. Lee is doing his research on osteanagenesis in coop-eration with three other professors in University of California at Los Angeles (UCLA) including Kang Ting, Chia Soo and Jin Hee Kwak.

The on-going research is aiming to develop a cure for preventing osteoporosis and promoting bone formation by using of NELL-1, protein for bone formation with the UCLA research team headed by Prof. Lee and Center for the Advancement of Science in Space (CA-SIS) working together.

While NASA and CASIS run tests under microgravity with mice

G reen Cross(President&CEO Hun, EunChul) is going to take advantage of its new technology to expand its Chi-nese business following the development of the North

American market, the world’s largest pharmaceutical industy.On March 9, Green Cross(www.greencross.com) announced it had

signed the MOU with Guizhou province in China to invest in the area of cell therapy products on March, 6. The agreement makes the invest-ment in local production and supply the key points.

In addition, it also says that the Guizhou province offers every facil-ity for selection and certification of production units to Green Cross so that the investment may bring successful results.

The MOU seems to result from the coincidence of interests between the two partners. Green Cross has been seeking the advance into the global market while the Guizhou province has attracted foreign in-vestment to build specialized bio zone in China.

The fact that Guizhou province itself offers every facility about in-vestment like certification appears to exercise a great influence for

by Lee Jae-seung([email protected])


Prof. Lee Sun-chul at Bundang CHA General Hospital

which have osteoporosis from surgery for two months in the inter-national space station, the UCLA research team will conduct related tests and analyze the results.

It is appropriate under microgravity to do research on tissue cells since you can watch the connectivity between cells without interfer-ence of gravity. In particular, the research under microgravity is ex-pected to bring new treatment in osteoporosis where is believed to be hardly recovered.

“As people live longer, the number of osteoporosis patients is also increasing. In space, gravity is relatively weak compared to that in the earth, so your bone can become weaker when you stay longer in the space. If this research is done successfully, it is highly likely to become a landmark for treatment of osteoporosis and help mankind advance into the space,” said Prof. Lee Sun-chul.

Green Cross to make a decision of investment in the region. Despite increased market access to the Chinese market and its rapid growth, the slow procedure of permission has been pointed out as the reasom of multinational pharmaceutical companies facing challenges in the Chinese market.

Moreover, it is said that Green Cross’ reputation, which has been raised by its business of blodd products for about two decades in Chi-na, might work positive for its market expansion.

Green Cross has a plan to promote cell therapy products as its new engine of growth though the organic development and investment in bio companies. The market value of cell therapy products in the world amounts to $100 billion and records 20 percent of growth rate, so Green Cross thinks that it is highly likely to grow further in the future.

“We will phase investment in, given the potential of growth in cell therapy products and the Chinese pharmaceutical market,” said an official from Green Cross, “We will conclude a formal agreement any-time soon.”

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Medical & lifeMedical & life

E wha Womans University Medical Center(EUMC, President&CEO Lee, Soon Nam) is pushing ahead with targeting the medical market in Russia by dispatching the

delegation to attract foreign patients both last year and this year.

The delegation is comprised of Dr.Paik, Nam-sun, Director of Ewha Womans University Cancer Center for Women and Shim Ki-Nam, head of the department of internal medicine, Ewha Womans Univer-sity School of Medicine. The delegates visited Vladivostok, Artem and Irkutsk to start diversified marketing activities in order to attract Rus-sian patients while disseminating advanced medical technologies of EUMC.

Last year, the delegation visited Pacific State Medical University in Russia, which it already signed the MOU and discussed about wheth-er to participate in Vladivostok International Cancer Symposium in May and training for medical staff supporting Korea Health Industry Development Institute (KHIDI) and Clinical day.

In particular, Dr.Paik Nam-sun, Director of Ewha Womans Uni-

versity Cancer Center for Women lectured Korea’s latest breast cancer surgery and recent advances, which was widely accepted by local pro-fessors and students.

In addition, EUMC had discussions on cooperation with four med-ical tour agencies in Vladivostok, Artem and Irkutsk and entered into agreements while having discussed about exchange and cooperation with Artem’s first hospital, Artem’s maternity hospital, Vladivostok’s obstetrics and gynecology hospital and Irkutsk’s state hospital and staff training of EUMC.

Ewha Womans University Medical Center targeting the Medical Market in RussiaStrengthening cooperation with Pacific State Medical University and con-cluding contracts with four local agencies


Dr.Paik Nam-sun(Center), Director of Ewha Womans University Cancer visited in Russia and lectured Korea’s latest breast cancer surgery

Such aggressive actions from EUMC’s delegates sparked interest as much as more than 20 media in Irkutsk and Lake Baikal spotlighted them.

“Our visit to Russia made a momentum where we can invigorate at-tracting Russian patients in cooperation with local agencies and many institutions in Vladivostok, Artem and Irkutsk,“said Dr.Paik Nam-sun, Director of Ewha Womans University Cancer Center for Women, “Taking account of geographic proximity and Russian patients’ need for advanced medical services, we will keep trying to disseminate Ko-rea’s advanced medical skills as well as attracting patients in Russia.”

Dr.Paik Nam-sun, Director of Ewha Womans University Cancer Center makes an inspection Artem’s maternity hospital in Russia

- MARCH 3 , 2015


00000


T he Wooridul Spine Hospital (WSH), based in S. Korea,

has made it into the Medical Travel Quality Alliance (MT-QUA) Top 10 World’s Best Hospitals for Medical Tourists for years - 2010, 2012, 2013 and 2014.

Also on the top 10 list are Malaysia’s Prince Court Medi-cal Center, India’s Fortis Hos-pital Bangalore, Thailand’s

Bumrungrad International, Canada’s Shouldice Hospital, Germany’s Asklepios Klinik Barmbek and Singapore’s Gleneagles Hospital.

Since its inception in 2009, the MTQUA, a US-based intentional organization, has been promoting better quality and safety for medi-cal tourists by issuing the MTQUA Medical Tourism Certification for health and wellness providers and agencies around the world and drawing up policy. The MTQUA has been annually evaluating hospi-tals against 10 criteria, including medical quality and outcomes; avail-ability of cutting-edge medical equipment; international patient com-munication and care management; patient safety and security; and transparency and disclosure. It also has briskly released professional publications in order to set up safe, credible systems for medical tour-ism around the world.

In 2014 alone, nearly 1,511 foreign patients from 57 nations (in-cluding China, the US, Russia, the United Arab Emirates, Kazakh-

I t turns out that the peaceful and gentle activity of yoga is as good for the heart as cycling. An analysis of dozens of studies into the impact of the ancient Eastern art concluded it has

numerous health benefits.According to Harvard’s research, yoga leads to weight loss, lowers

bad cholesterol and cuts blood pressure. In fact, the improvements were on a par with those seen in people who did conventional exercise such as cycling and brisk walking. In some cases, it worked even bet-ter than prescription pills. If that wasn’t enough, regular yoga sessions may even make it easier to quit smoking.

The researchers aren’t sure why yoga is so effective but say the com-bination of exercise and stress relief may be key. The finding is im-portant because it suggests that those who are too old or unwell to do conventional exercise could practise yoga to keep their heart healthy.

Coronary heart disease is Britain’s biggest killer, with more than 70,000 lives lost a year to heart attacks and other cardiac problems. Smoking, high cholesterol, high blood pressure, being overweight and not exercising are some of the main risk factors.

The researchers analysed 37 studies into the health benefits of yoga, which involved more than 2,700 people. They found yoga clearly im-proved health. Men and women prescribed yoga as part of a study lost

Wooridul Spine Hospital Makes the MTQUA Top 10 World’s Best Hospitals List for 4th Year The Medical Travel Quality Alliance (MTQUA) evaluates hospitals against 10 criteria that range from medical quality and outcomes and availabil-ity of cutting-edge medical equipment to patient safety and security and transparency and disclosure.

Harvard Scientist says Yoga is as Healthy for Your Heart as Cycling



stan, Mongolia and Canada) had visited the Wooridul Spine Hospital (WSH), up over 35% from a year earlier. Recently, the number of for-eign patients from the Middle East has grown noticeably, thus contrib-uting appreciably to the year-on-year growth of 35%.

“Korean medical technologies are excellent, but it is still not easy for foreign patients to come all the way to a foreign country to get medical help. Thus, government-level promotions for Korean hospitals should be mounted on a continuing basis. I hope having the nation’s advanced treatment of spinal disorders, as well as other superb Korean medical technologies, certified by international accreditors will eventually lead to more foreign patients in the know about the nation’s medical prow-ess, therefore saving more people from the pains of various illnesses,” said Lee Sang-ho, Chairman of the WSH.

5lb more than those who did no extra exercise. Those doing yoga for an average of three months also saw their blood pressure fall and levels of bad cholesterol drop, the European Journal of Preventive Cardiol-ogy reports.

Some of the studies even showed yoga to be more effective than pre-scription medicines. In one trial involving those at risk of heart prob-lems, blood pressure dropped almost three times as much when doing yoga compared to when taking pills.

Yoga also helped patients who already had heart disease and were being treated for it. But the most exciting findings revolve around ex-ercise.

The analysis concluded yoga was as good as conventional physical activity in improving heart health. Researcher Myriam Hunink, of Er-asmus University in the Netherlands and Harvard University in the US, said: ‘Yoga may provide the same benefits in risk factor reduction as traditional physical activity such as cycling or brisk walking.

‘This study’s findings are promising, showing some improvement in blood pressure, cholesterol and weight, which are risk factors for cardiovascular disease.

Medical & life Medical & life


English Version to page 27

Cover Story_ O2O통합 쇼핑몰 플랫폼

중 국은 동북 3성을 앞세워 지난 10여 년간 두 자릿수의 높은 경제

성장률을 기록해왔다. 하지만 2013년을 기점으로 중국도 성장률

이 급격히 둔화되면서 시진핑 정부는 이를 보완하기 위한 정책으

로 신 실크로드 구상을 내놓았다. 신실크로드는 중국, 중앙아시아를 거쳐 유럽으

로 이어지는 ‘실크로드 경제 벨트’와 동남아에서 아프리카로 이어지는 '21세기형

육·해상 실크로드'를 동시에 건설한다는 구상이다.

박근혜 정부는 이에 발맞춰 한 • 중 자유무역협정(FTA)을 체결하고 대선공약

중 하나였던 유라시아 이니셔티브 구상을 실현하기 위해 한반도와 중국대륙을 직

접 연결하는 ‘황해 실크로드 익스프레스’ 사업을 검토하겠다고 의지를 표명했다.

이런 가운데 글로벌 경기 침체로 경제 위기를 겪고 있는 기업인들과 소상공인

들을 돕기 위해 아예 발 벗고 직접 중국 현지로 뛰어들어 보기 드문 대형 계약을

체결해낸 인물이 있다 하여 중국 현지로 동행취재에 나섰다.

중국에서 대형 계약을 체결해낸 사람은 기가코리아 권오석 회장인데, "대한민

국 중소기업 제품 다 모아 수출해도 모자랄 것"이라며 중소기업들의 중국 진출 길

을 자신 하는 인물이기도 하다.

권 회장은 현재 한국인 희망 입점 기업들로 구성된 4차 한국 방문단을 인솔해

합작회사인 중신그룹과 궈둔지이를 방문 중이다. 권 회장은 중국 거대 국영기업

중신그룹과 합작으로 선전시 중신쇼핑센터에 한국관을 설립하고 새로운 쇼핑몰

의 패러다임을 바꾸는 O2O멀티정산 개인화 쇼핑몰 플랫폼을 중국에 런칭한 인

물이기도 하다.

기가코리아 쇼핑몰은 국내외 현존하는 쇼핑몰과는 완전히 차별화된 세계 유

일한 종합 온-오프라인 쇼핑몰 플랫폼으로 생산자, 판매자, 소비자가 동시다발

적으로 혜택을 받을 수 있는 멀티정산 개인화 쇼핑몰로서 제품주문과 택배신청

등의 번거로움을 없애고 하나의 시스템에서 제품을 동시에 사고 팔고 정산하는

원스톱 쇼핑몰이다. 또한, 해외 구매자들이 한국의 제품을 구매할 시 가장 어려

운 장벽으로 꼽았던 언어와 결제 시스템을 보완하여 자국 언어로 자국 결제 시

스템을 이용하여 구매할 수 있게 이를 어느 나라에서나 동일하게 적용하는 기술

이기도 하다.

이 시스템은 누구나 쉽게 모바일폰에서도 모바일 쇼핑을 즐길 수 있으며 특

히, 각국의 언어로 변환할 수 있어 전 세계 어느 디바이스에서나 어느 국가에서

나 동시에 쇼핑 활동이 가능하다. 게다가 한번 클릭으로 생산자들은 최저가격 상

품을 온•오프라인 동일한 가격으로 통합시켜 재고 없이 상품을 판매할 수 있는

시스템이기도 하다.

권 회장은 "기가코리아는 세계 어디서나, 어느 디바이스에서나 쉽게 물건을 사

고 팔 수 있는 온•오프라인 통합쇼핑몰 플랫폼이기 때문에 쇼핑몰의 새로운 패

러다임을 제시할 것”이라며 “알리바바와도 완전히 차별화 된 기술로서 앞으로 3

년 내에 알리바바의 아성을 따라잡을 것"이라고 말했다.

중국 거대 국영기업 중신그룹의 중신쇼핑센터기자가 첫 번째 방문한 장소는 중신상가 쇼핑센터다.

권 회장은 이미 3차례에 걸쳐 한국인 희망 입점 기업들로 구성된 한국 방문단

을 인솔하여 중신그룹 천 하이옌 회장과 직접 상가입주 계약을 체결하도록 도와

주었다. 중신지하쇼핑센터는 일일 유동인구가 25만 명에 달하고 중국에서 젊은

이들이 가장 많이 찾는 유명한 거대 쇼핑몰 중 하나로 선전시 후티엔구 과학관 지

하철역에 소재해 있다. 쇼핑센터는 중신그룹 본사 빌딩과 연결되어 있고 1,000여

개의 중국 현지 쇼핑업체가 입주 성업 중에 있다.

기가코리아와 중신상가 입점 계약을 체결한 중신그룹은 등소평의 실용경제

우선정책으로 설립된 국영기업으로 40여종의 사업영역과 수많은 계열사를 지

니고 있는 자본금 800조 규모의 거대그룹이다. 기가코리아는 중신그룹과 합작

계약을 체결한 후 기가코리아 쇼핑몰 사업팀을 중신그룹 내에 상주시키고 중신

상가 쇼핑센터에 180개 한국기업이 입주하도록 합의를 이끌어내 현재는 1년간

무상 점포사용 및 무료 법률자문 등의 파격적인 조건으로 한국명품관을 설립하

고 있다.

권 회장은 “지난해 6월 중신그룹 천하이옌 회장이 가오신치 연구단에 소재하

고 있는 기가코리아 연구소를 방문한 적이 있었다. 이 날 내가 기가 O2O (On line

to Off line)통합 쇼핑몰 플랫폼 기술에 대해 자세히 설명을 해줬는데 설명을 듣

고 난 천하이옌 회장이 투자의사를 적극적으로 밝히더라.”며 “이를 계기로 어려

운 환경에 처해있는 한국중소기업과 소상공인을 중신 쇼핑몰에 입주시켜 이들의

비즈니스를 중국 전역에 확장시킬 수 있겠다는 확신을 하게 되었다.”고 말했다.

중국 32개 성 및

300여 개 도시에 GD GIGA China 설립하는 궈둔지이기자가 두 번째로 방문한 곳은 궈둔지이전자상업유한공사(궈둔지이)다. 궈둔

지이는 기가코리아의 플랫폼 중국 런칭 계약을 체결한 회사로써 GD GIGA Chi-

na 지사를 중국 내 32개 성과 300여 개의 도시에 설립하고 기가코리아의 쇼핑몰

플랫폼을 중국 전역에 판매할 계획이다. 또 중신지하상가 쇼핑몰에 입점하는 180

개의 한국 중소기업 제품을 세계시장에 진출하도록 도와주는 역할도 담당한다.

GD GIGA China 궈둔지이 짜우허짱 대표는 한국 방문단과의 만남에서 “가

짜가 많은 중국시장에서 한국 중소기업의 제품은 대단히 선호할만한 상품”이라

며 “궈둔지이는 기가코리아의 쇼핑 플랫폼 기술과 한국 중소기업의 제품을 중

국 300개 도시로 우선적으로 진출시키고 동남아시아 시장을 첫걸음으로 아시

아, 중동, 아랍, 페르시아만 주변국가, 무슬림 국가 등으로 확대 진출 시킬 것”이

라고 계획을 설명했다.

그는 이어 “궈둔지이는 기가코리아의 쇼핑몰 플랫폼 기술로 중국 국영 CCTV

가 주관하는 혜주증시 상장 대상기업으로 선정되어 지난해 8월 상해증시에 5.7

위안(한화 1,000억 원)을 발행할 권리를 가지게 됐다.”며 “GD GIGA China는 3

년 내 세계 최대 중국 온라인 전자상거래 사이트인 알리바바와 바오타오를 넘

어서는 GD GIGA China O2O 통합 쇼핑몰로 성장할 것”이라고 포부를 밝혔다.

한국이 몰라준 기술, 세계 만방에 알린다.기자가 세 번째로 방문한 곳은 가오신치 연구단에 소재한 기가코리아 연구

소다.

권 회장은 “기가코리아 쇼핑몰 플랫폼 개발을 시작한 것은 7년 전이다. 그때

는 온•오프라인 통합쇼핑몰에 대한 개념도 생소했고 쇼핑몰 시장이 포화상태

였기 때문에 아무도 선뜻 쇼핑몰 플랫폼을 개발할 엄두를 내지 못할 때였다. 하

지만 한국중소기업과 소상공인을 조건 없이 돕고 싶다는 생각에 개발을 착수하

게 됐다.”며 “한국은 대기업이 개발한 기술이나 외국에서 검증된 기술만 선호하

고 중소기업이 개발한 기술은 아무리 기술이 뛰어나도 인정하지 않는 경향이 있

다. 이로 인해 수많은 중소기업들이 지금 이 시간에도 문을 닫고 있다.”며 한국

에 대한 아쉬움을 드러냈다.

최근 스마트폰, 태블릿PC 등 모바일 기기가 보편화하면서 O2O 비즈니스 영

역이 산업 전 분야로 활성화되고 있고 글로벌 기업 페이스북이나 아마존 등도

O2O 연계 서비스를 확장하는 추세다. 그런데 주목할 점은 기가코리아는 O2O

사업을 이미 오래전부터 시작했고 수많은 비결과 노하우와 특허를 가지고 있다

는 점이라고 강조된다.

기가 코리아의 중국시장 진출의 성공 요인은 보안 문제의 해결을 제시한 것이

크다. 정보보안은 이미 국내뿐만 아니라 해외에서도 큰 문제로 대두하고 있고,

엄격한 제제와 기술력이 동반되어야 한다. 당연하게도 정보보안의 중요성은 중

국정부도 예외는 아니다.

기가코리아 권회장은 “중국정부가 볼때는 기가코리아는 외국기업이므로 중국

인들의 개인정보를 기가코리아 솔루션에 저장하는 것을 원치 않는다.”며 “하지만

기가코리아 플랫폼이 운영되기 위해서는 기가코리아 데이터베이스에 개인정보

제4차 중국방문 한국중소기업사장단

탐방취재

대한민국 제품 다 모여라, GIGA World시대가 열린다



Cover Story_ O2O통합 쇼핑몰 플랫폼


English Version to page 29English Version to page 28

Cover Story_InterviewCover Story_ O2O통합 쇼핑몰 플랫폼

궈둔지이, GD GIGA China를 통해 한국 중소기업제품 세계로 진출시킨다


“궈 둔지이는 GD GIGA China와 한국을 포함한 중소기업제품을

중국 300개 도시를 시작으로 아시아, 중동, 아프리카 등의 국

가로 확대 진출시킬 것입니다.”기가코리아의 중국 파트너인

전자상거래전문업체 궈둔지이전자상업유한공사(궈둔지이)에 짜우허짱 대표 는

최근 중국 내 32개 성과 300대 도시에 GD GIGA China 지사를 설립하고 중관생

명공학연구소의 선전분소와 협약을 맺었다. 짜우허짱 대표는 O2O쇼핑몰 플랫

폼뿐만 아니라 의료분야 진출의 길을 열고 GD GIGA 쇼핑몰 및 중신 상가에 입

점한 한국중소기업 제품을 중국 내 300여 개 도시에 확산시키고 나아가 아시아,

중동, 아프리카 등의 세계시장도 진출할 전략을 짜고 있다.

기가코리아 권오석 회장과 GD GIGA China 공동 대표를 맡고 있는 짜우허짱

대표는 우리나라 중소기업 대표들이 소개한 한국제품들을 보고 중국시장에 통할

제품이라고 평가하며 한국제품들을 높게 평가했다.

짜우허짱 대표는 “특히 짝퉁이 많은 중국시장에서 한국 제품은 중국인들이 가

장 선호하는 제품이다. 게다가 기가코리아의 쇼핑 플랫폼은 세계 어디에도 없는

혁신적인 쇼핑몰이다. 이 때문에 오는 4월 1일 한국과 중국에 동시 런칭하는 GD

GIGA China에 대한 기대가 더욱 크다.”고 말했다.

다음은 궈둔지이 짜우허짱 대표와의 일문일답이다. GD GIGA China의 쇼핑몰이 기존 쇼핑몰과 어떻게 다른지 궁금해하는 이

들이 많다.

GD GIGA China 온라인 쇼핑몰은 세계 어디에도 없는 쇼핑몰이다. 그리

고 아직 아무도 구현한 적이 없는 새로운 개념의 쇼핑몰이기도 하다.

현재 우리가 사용하는 알리바바나 타오바오 등의 쇼핑몰은 판매자는 판매만

하고 소비자는 구매만 하는 쇼핑몰이다. 이는 이미 사람들에게 익숙해질 대로 익

숙해진 시스템이라 기존 쇼핑몰에 부족한 것이 과연 있을까 라는 의문이 들지만,

GD GIGA China의 쇼핑몰을 한 번이라도 경험하면 생각이 180도 바뀌게 된다.

GD GIGA China는 생산자, 판매자, 소비자가 쇼핑몰에 가입만 하면 마우스

클릭 및 드래그로 자신만의 개인 쇼핑몰을 쉽게 구축할 수 있고 이를 통해 판매

와 구매를 동시에 하게 해주는 멀티정산 개인화 쇼핑몰이다.

GD GIGA China 쇼핑몰 시스템을 좀 더 이해하기 쉽게 설명하자면, 판매자 A

가 냉장고를 자신의 쇼핑몰에 판매 등록했다 가정하자. 마침 가전제품 쇼핑을 하

던 B가 A의 쇼핑몰에 등록된 냉장고를 자신의 쇼핑몰로 드래그해서 자신의 쇼

핑몰에 판매등록을 해놓았다. 이때 지나가던 소비자 C가 B의 쇼핑몰에서 냉장

고를 사면 판매자 A는 B 덕택에 냉장고를 판매한 것이다. 그리고 A의 쇼핑몰에

서 냉장고를 드래그해 자신의 쇼핑몰에서 냉장고를 판매한 B는 일정의 판매 수

수료를 받는 것이다.

말로만 들으면 다소 복잡하게 느껴지지만 한번 사용하고 나면 매우 이해하기

쉽고 편리한 시스템이다.

기가코리아와의 합작으로 한

국업체의 중국 진출에 대한 기대감

이 커지고 있다.

그렇다. 궈둔지이는 한국업

체의 중국 진출에 대해 대단히 긍

정적으로 보고 있다.

GD GIGA China 온라인 쇼핑

몰에는 180개의 한국업체가 등록

될 예정인데 등록될 대부분 한국제

품은 소비재, 이미용용품, 헬스케어 관련 제품 등으로 서서히 고령화 사회로 진

입하고 있는 중국 사회와 평소 한류에 열광하는 중국 젊은 층에게 좋은 반응을

일으킬 것으로 예상된다. 또한 소비재 수출을 가로막던 관세의 장벽도 한·중

FTA 체결로 한층 문턱이 낮아졌고 중국정부는 중국 내 소비를 늘리기 위해 내수

확대 및 중산층의 소비진작을 독려하고 있어 한국제품의 중국진출이 매우 수월

해 질 것으로 기대하고 있다.

GD GIGA China의 향후 계획은?

궈둔지이가 기가코리아와 합작한 지 벌써 1년이 넘었다. 지금까지 기간이

GD GIGA China를 성공적으로 런칭하기 위한 준비기간이었다면 오는 4월 1일

GD GIGA China 런칭은 쇼핑몰의 새로운 패러다임을 전 세계에 알리는 신호탄

을 울리는 날이 될 것이다. 그 신호탄은 중국 내 300여 개의 도시로 확장될 것이

고 태국, 말레이시아, 싱가폴, 대만 등의 동남아시아를 거쳐 터키, 사우디 등의

서남아시아와 북아프리카, 중동까지 확대 진출할 것이다.

궈둔지이 짜우허짱 대표

궈둔지이 짜우허짱 대표가 중소기

업 설명을 듣는 모습

가 기록되야 한다. 그래서 기가코리아는 개인정보가 서버에 기록되는 순간 개인

정보가 중국국가안전망 내 서버로 전송되고 기가코리아 서버에는 변환된 가짜정

보만 기록되게끔 솔루션을 개발했다.”고 설명했다.

그는 이어 “중국국가안전망에 기록된 정보는 직급이 다른 중국 관료 3명이 서

로 다른 알고리즘으로 만들어진 암호화키를 가지고 서버을 운영하기 때문에 내

부에서 누군가 정보를 유출하려는 시도가 있어도 서로 다른 암호화키 때문에 원

천적으로 유출이 어려운 시스템”이라고 설명했다.

기가코리아는 “2018년까지의 기가코리아 통합 쇼핑 플랫폼 비전을 숫자 도메

인 일억개 보급, 생산자 계정 백 만개 생성, 슈퍼관리자 계정 십 만개 생성, 홈페

이지 천 만개 생성, CP 콘텐츠 백 만개 유치로 예상하고 있는데 이를 통해 한국

중소기업과 소상공인을 본격적으로 세계시장으로 진출시킬 계획”이라며 “오프

라인에서도 한국관을 중국, 베트남, 캄보디아 등 동남아 국가를 시작으로 오픈

하여 세계시장에 진출시킬 계획”이라고 포부를 밝혔다.

동행취재의 마지막 장소는 심천공항 안에 기가코리아 강의실이었다. 강의실

에서는 방문단이 방문소감 및 앞으로 계획 등을 토론하는 자리가 마련됐다. 방

문단 사장들은 통관 및 인허가 등의 문제가 여전히 까다로워 바뀌거나 완화돼야

할 것들이 많다며 한국정부에 대한 아쉬움을 드러냈고 FTA 체결로 인한 사업분

야별 이슈를 발 빠르게 대응할 수 있는 자체 테스크 포스(Task Force) 팀이 필요

하다는 의견 등이 제안됐다.

권회장은 “기가코리아 플랫폼은 온라인과 오프라인의 경계를 허물고 상호보

완 작용을 주도하여 새로운 경제 구조를 현실화시키는 플랫폼이다. 하지만 안타

깝게도 대한민국 정부의 무관심 때문에 국내시장을 포기하고 세계시장 진출을

결심했다.”며 “세계시장 첫 번째 진출지가 중국이다. 중국진출을 결심하자마자

17명의 연구원과 함께 중국 선전으로 가는 비행기를 탔다. 당시만 해도 마치 콜

럼버스가 신대륙을 찾는 것처럼 막막했다.”고 말했다.

그는 이어 “다보스 포럼에서 논의된 ‘고장 난 자본주의’에 대한 처방과 대안을

기가코리아가 직접 제시하고 10년 뒤에는 대한민국 소상공인이 세계에서 가장

행복한 사람이 되도록, 젊은이들이 밝은 희망과 이상을 가질 수 있도록 만들겠

다.” 고 포부를 밝혔다.

중국 선전시 가오신지 연구단지(상단 왼쪽), 중신그룹(상단 오른쪽)과 기가코리아 권오석 회장(하단 왼쪽), 중국 궈둔지이 전자상업유한공사 짜우허짱 대표(하단 오른쪽)


Cover StoryEnglish Version to page 31English Version to page 30

Cover Story

한 국과 중국에서 친환경 온수매트 전문 제조 회사로 유명세를 타고

있는 조은꿈 온수매트(www.gooddream7.com)가 최근 전자파

99.9%를 차단하는 기가(GIGA) 88 사계절 전기매트를 출시했다.

그 동안 홈쇼핑에서 판매되는 온수매트는 대부분 낮은수준의 가격 A/S 정책

으로 품질보증을 장담할 수 없었다. 이런 가운데 조은꿈온수매트는 믿을수있는

품질과 A/S 정책을 앞세워 국내최초 세계특허 전자파 차단 친환경 매트를 출시

해 화제다.

전자파를 차단하기 위한 온수 매트의 기본두께는 5 cm다. 하지만 지금까지

시중에 판매되는 매트의 두께는 평균 1.8 cm에 불과하여 전자파 차단효과가 거

의 없었다. 게다가 온수매트 위에 사람이 누우면 온수매트가 눌려 온수의 흐름

을 막아 온수의 흐름을 방해하기 때문에 매트의 두께는 5 cm가 적절하다는 업

체의 입장이다.

전자파 차단하는 기가 88사계절 전기매트 출시


현재 중국의 청도, 상해, 연길, 심천에서 좋은 반응을 일으키고 있는 조은꿈 온

수매트는 세계 최초 O2O통합 쇼핑 플랫폼을 개발한 기가코리아에서 국내 및 전

세계 시장에 독점 판매한다.

중국 심천 궈둔지이 조합장(왼쪽)이 조은꿈 온수매트 박정희 사장(오른쪽)과

기가88사계절 전기매트의 전자파 차단 검사를 시행 하고 있다.

조은꿈 온수매트가 출시한 제품으로는 ‘기가 기능성 온수매트’, ‘기가88 사계

절 세계특허 전기매트: 산모, 신생아용’, ‘기가 Two in One 온수매트’ 등이 있다.

조은꿈온수매트는 천연 섬유와 친환경 소재인 황토, 맥반석, 편백, 옥, 자수정

등에 3D입체 통풍 원단을 재료로 사용하여 일반 소비자는 물론 장시간 누워있는

환자들과 신생아들의 체온을 따뜻하게 유지하는 효과가 탁월하다.

한편, 조은꿈 온수매트는 중국상해에서 3월 16일 CCTV와 온수매트 계약을

진행할 예정이다.

기가 기능성 온수매트

특징

일반사항

전자파 차단 EMF인증 제품, 친환경 원단 및 생활 방수기능으

로 어린이도 사용 가능 7중 안전장치 보일러로 화재사고 예

방 (15시간 타임어, 바이메탈,온도휴즈,

전류휴즈, 히터NTC 휴즈 부착으로 과열 시 차단,

PTC 안전밸브, 물부족시 전원차단)

모터가 없는 자연순환식 방식으로 소음차단

보일러 고장을 방지하는 동파방지기능 및 흔들림시

전원이 차단 기능

타 사

제품과

차별성

좋은꿈 온수매트는 기능성 시트를 적용한 온수매트

기능성 시트란 가로7cm 세로7cm 300여 개의 부직포 주머니

에 황토, 숯, 맥반석, 노송나무, 자수정, 옥 및 기타 한약재를

넣을 수 있는 시트를 장착한 매트로 매트에 열을 가할 시 내

용물에 따라 원적에선 및, 피톤치드, 음이온이 방출되어 사용

자의 건강까지 생각한 매트임.

기가 TWO IN ONE 온수매트 (산모, 신생아용)

특징

일반사항

전자파 차단 EMF인증 제품, 친환경 원단 및 생활 방수기능으

로 어린이도 사용가능, 7중 안전장치 보일러로 화재사고 예방

(15시간 타임어, 바이메탈, 온도휴즈,

전류휴즈, 히터NTC 휴즈 부착으로 과열시 차단,

PTC 안전밸브, 물부족시 전원차단)

모터가 없는 자연순환식 방식으로 소음차단

보일러 고장을 방지하는 동파방지기능 및 흔들림시

전원이 차단 기능

타 사

제품과

차별성

타사에 없는 유일한 투인원 매트

투인원 매트란 한 보일러에 두 개의 매트를 사용하는 1석2조

의 매트 이 제품은 산모와 신생아를 위한 매트로 출산으로 몸

을 따듯하게 보호해야 하는 산모와 신생아의 건강을 지키기

위해 산모와 신생아(유아 침대) 사이즈에 맞게 만든 제품 기

능성 시트(황토, 숯, 맥반석, 편백, 옥, 자수정)적용으로 산모

와 신생아의 건강을 지킬 수 있는 매트

분리난방으로 산모의 온도와, 신생아의 온도를 따로따로 조

절 할 수 있는 매트 기가 88 사계절 “세계특허”전기매트

특징

국내유일 세계 특허 획득 (전자파, 화재 예방 관련)

사계절 전기매트로 사계절 내내 사용 할 수 있는 국내 유일

전기매트 (봄, 가을, 겨울은 전기매트로 여름엔 3D에어 메쉬

원단으로) 전자파 차단99.9% 전기매트

3중 안전장치로 화재예방(15시간 타임어, 열선국부 과열 차

단, 열선과 열선사이 누설전류차단, 최고급 열선, 최고급 쟈

가드 원단사용, 생활방수 기능, 천연섬유로 만든 여름용 3D

에어메쉬, 분리형 커버로 언제든지 세탁가능

타 사

제품과

차별성

220V 60HZ 170W 저렴한 난방비용

✽제품 특징

전자파 차단 성능 테스트 조은꿈 온수매트(왼쪽), 전자파 차단이 전혀 되지않는 타사매트(오른쪽)

중국 궈둔지이 전자상거래 유한공사 짜우허짱 대표(왼쪽)에게 조은꿈온수맨트 박정희 사장(오른쪽)이 전자파 차단 성능을 시험해서 보여주고 있다.



Cover Story Cover Story

교통카드 한 장으로 중국을 넘다

‘브레인코어’ 곽창근 대표.

중국 중신그룹과 한·중 통합교통카드의 단일화를 위한 인프라 구축사업 계약체결


1 996년 도입된 교통카드는 규모와 기술

면에서 눈부신 성장을 거듭해 온 결과

2014년 국내 호환을 넘어 이제 국제적

인 호환의 시대에 이르게 됐다. 사람들은 교통카

드 사업자가 대부분 대기업 위주라고 인식 하지만

사실 상 관련 기술을 보유하고 있는 중소기업들의

부단한 노력과 기술개발이 그 바탕이라고 볼 수 있

으며, 최근 한중 호환 교통카드 사업을 추진하고

있는 ‘브레인코어’도 그중 하나다.

국내의 교통카드 기능은 이미 해외에서도 검증

된 바 있지만 아직 국내의 교통카드를 해외에서 사

용하기란 불가능 했다.

이런 점에서 ‘브레인코어’는 한발 앞서 나가 중

국과의 MOU를 통해 국내뿐만 아니라 중국의 대

중교통도 한 장의 교통카드로 사용할 수 있는 글

로벌 시대를 개척한 것이다.

‘브레인코어’는 중국 진출을 목적으로 관련 업계

가 참여하여 설립한 특수목적법인이지만, 금융, 보안, 멤버십 외에도 교통카드 산업에 관한 전반적인 기술

과 개발 능력이 확보되어 있다고 밝혔다.

우리가 무심코 쓰는 교통카드에는 수많은 기술들이 집약되어 있는데 구체적으로 살펴보면 IC카드, RF단

말기, 수집/정산서버, DB시스템 등 고급 IT 기술들이 집약되어 있다.

그래서인지 국내에서도 전국호환 교통카드가 상용화되기까지는 상당한 기간이 필요했던 것으로 보인다.

2008년 준비에 들어간 전국호환 사업은 2014년에 이르러서야 시행 단계까지 왔지만 브레인코어’가 더욱 주

목받는 이유는 세계 최초라는 타이틀을 달면서 아시아권 국가를 대상으로 호환을 제안할 수 있게 되었고, 이

는 한 장의 카드로 구현할 수 있다는 점이다.

또한 최근 몇 년간 교통카드 기술을 수출했거나 사업적인 제휴를 진행한 바는 있으나 아직까지 호환카드

가 상용화된 경우는 없는 것으로 비추어볼 때 가시적인 성과라고 볼 수 있다.

중신그룹이 ‘브레인코어’의 제안을 받아들이게 된 이유가 바로 여기에 있다. 여러 가지 기술을 융합함으로

서 중신그룹에서 추진하고 있는 쇼핑몰 사업에도 크게 기여할 것이라고 전망하고 있으며, 양국 간 상거래 규

모와 분야도 더욱 확대될 것으로 예상하고 있다.

애초 지난해 ‘APEC 정상회담‘에서 박근혜 대통령이 아시아 호환카드를 제안한 바 있으나 업계에서는 기

술적 장벽을 극복하지 못할 경우, 상당한 투자가 수반될 수 있다는 우려의 목소리가 작지 않았다고 한다.

하지만 ‘브레인코어’가 그 우려를 말끔히 해소할 수 있을 것으로 보이는 만큼, 관계기관은 국내 중소기업

의 성공적인 중국시장 진출을 위해서 관심을 기울이는 한편, 한중 호환카드가 택시, 숙박시설, 식당, 면세점

등에서도 사용되도록 적극적인 지원에 나서야 될 것으로 보인다.

브레인코어 곽창근 대표이사

스 마트폰과 PC, TV 등 각종 디지털기기에 무방비로 눈이 노출되

고 있는 현대인들에게 눈부심과 눈의 피로는 어제오늘 일이 아니

다. 최근 발표된 미국 눈 건강 비영리 단체인 ‘비전 카운슬’의 ‘디

지털 눈 피로 보고서(Digital Eye Strain Report 2015)에 따르면 노트북을 단 2시

간만 사용해도 눈 피로와 시력 저하에 막대한 영향을 미친다고 전했다.

디지털 디스플레이는 종이 등 다른 피사체와 달리 파장이 강한 전자파와 빛을

발산하는데 문제는 누적된 눈 피로가 노화를 앞당겨, 눈이 침침하거나 시력을 떨

어뜨리고 심한 경우에는 눈이 뻑뻑하거나 따갑고 쿡쿡 찌르는 증상으로 이어질

수 있다는 것이다. 또한 바람이 불면 눈물이 줄 줄 흐르는 등 안구 건조증으로 이

어져 일상생활에 불편을 초래하게 된다.

눈과 뇌는 주의 · 집중력 유지에 매우 밀접하게 영향을 주고받는다.

학생들은 학습 도중 지식을 습득하고 저장하는 데 집중력이 필요하며, 고도의

주의력이 요구되는 자동차 운전 역시 집중력이 필요하다.

이와 관련 최근 간편한 착용만으로 안구건조증을 예방, 치료할 수 있는 안구건

조증 치료용 의료기기(KFDA/제허13-1494호. CE/40060/101/1/2011)로 특허를

받은 BM의 신기술 ‘Brain Med‘와 ’운전용 안경‘은 눈 피로를 유발하는 청색광이

차단되며, Xero-M 물질이 탑재되어 주의·집중력이 향상되는 것이 특징이다.

비엠생명공학(www.bmdoctor.com)은 대학병원, 연구기관과 산학연 연구협

비엠생명공학, 자체 특허기술로 스마트시대 눈 건강 선도

안구건조증 치료용 의료기기 특

허획득, 신기술로 인정받아 글

로벌파트너 모집


약을 체결하여 환경의 변화에 따라 유발되는 눈 피로, 안구건조증 등의 고질적

안질환에 대해 새로운 치료기전을 연구개발 하고 있으며 제품개발에 주력하고

있다.

하지만 벤처 기업의 특성 상 신기술을 보유하고 있어도 파트너와 투자자가 없

으면 고전을 면치 못하는 것이 현실이다. 이에 대해 비엠생명공학 김희구 대표는

“눈 피로와 관련된 ‘웨어러블 스마트 디바이스’ 제품을 개발하는 Eye wearable

업체, 온 · 오프라인을 통해 동영상 강의 또는 학습기자재 납품업체, 게임과 관

련된 온 · 오프라인 업체와 BM의 신기술을 적용하여 신제품을 공동 개발하는

글로벌 파트너를 찾고 있다”며 “BM의 신기술은 눈 피로를 감소시켜 주의 · 집

중력을 높여 주어 다양한 제품개발이 가능하다”고 전했다.

그는 이어 “비엠생명공학은 미디어 시대에 적합한 안경(3D용, 컴퓨터용, 게임

용) 등 헬스케어 제품과 만성적인 눈 피로, 안구건조증 등 치료기기를 통하여 인

류보건에 앞장서겠다”는 포부를 밝혔다.



Cover Story Cover Story

3 월이 되면 갑작스럽게 찾아오는 꽃샘추위에 우리의 몸과 피부는 더

욱 예민하게 된다. 특히 봄철은 공기가 건조하고 각종 황사와 미세먼

지로 인해 피부가 거칠어지면서 급작스러운 노화현상을 일으키기도

하므로 세심한 주의가 요구된다.

꽃샘추위로 푸석해진 피부 때문에 매번 피부과를 방문하는 불편함을 해소하

기 위해 집에서도 간편하게 즐길 수 있는 아로마 테라피 제품의 출시가 증가하

고 있다.

최근 인기를 얻고 있는 이바롬코스메틱의 ‘아로마 오일’은 자연 속의 허브와

꽃, 줄기, 뿌리 등에서 추출한 원료를 담은 제품으로 예민하고 민감한 피부도 자

극 없이 가꿔주는 것이 특징이다.

프랑스 정유사가 거듭된 연구로 블렌딩한 ‘아로마 오일’은 피부의 증상 별로 활

력을 되찾아주는 것은 물론, 스트레스를 정화해 심리적 안정을 돕는다. 또한 감

기를 비롯한 각종 질병에 노출되기 쉬운 봄철에 면역력을 개선하고 치유력을 높

여 세포의 재생을 돕는다.

‘아로마 오일’은 아로마 에센셜 오일 8종과 배쓰 오일 5종 외에도 기초 스킨케

힐링과 에너지 보충, 마음을 편하게, 피부를 탄력있게 촉촉하게 관리하는 아로마 오일 ‘인기’

꽃샘추위 절정…

블랜딩 100% 아로마 오일로 집에서 누리는 ‘피부 힐링’


어 라인, 앰플과 크림 등 다양한 제품으로 구성되어 있으며, 다수의 임상자료를

바탕으로 지난 2014년 한국피부미용사회중앙회가 주최하는 ‘13회 피부미용학술

연구’에 참가해 발표하며 호응을 얻어 화제가 되기도 했다.

이바롬코스메틱의 임상자료 발표내용에 따르면 ‘아로마 오일’은 불면증과 소

화장애, 뭉친 근육, 변비해소, 신경성 피부병 완화에 효과적이며, 필링과 성형 후

재생, 모공축소, 지방축적부위 셀룰라이트 분해에 효과적이라고 전했다.

또한 칙칙한 피부톤 개선과 곰팡이로 손상된 피부, 여드름, 바이러스성 염증

관리에도 그 효과가 입증됐으며, 염증완화와 피지조절에도 효능이 있는 것으

로 나타났다.

이바롬코스메틱 조남신 대표는 “인류를 건강하고 아름답게 라는 회사이념을

토대로 제품개발에 매진해 왔다“며 “한국 우수기업대표단으로 중국 심천을 방

문, 중국 직영 1호점 오픈을 기반으로 중국진출에 박차를 가할 예정”이라고 전

했다.

그는 이어 “스트레스로 인한 질병이 넘쳐나고 과도한 업무, 스마트폰을 붙들

고 사는 요즘 현대인들에게 ‘아로마 오일’을 통해 편안한 힐링과 에너지를 보충하

고 지친 피부에 생기 넘치는 활력이 되길 바란다”고 말했다.

매 년 누구나 변하지 않는 새해 소망은 바로 ‘건강’이다. 재물이 많

아도 건강을 잃으면 아무 소용이 없듯이 사람들은 더 건강해지

기 위해 규칙적인 운동과 식사, 건강검진을 통해 자신의 건강

을 점검한다.

특히 차고 매운 강렬한 맛에 길든 한국인의 입맛은 건강까지 위협하고 있으며,

한국인의 하루 소금 섭취량은 평균적으로 12g으로, 세계보건기구(WHO)가 권장

하는 소금 하루 권장량 5g의 2.3배나 된다.

소금에 함유된 나트륨은 우리 몸에 꼭 필요한 성분이지만 과다 섭취할 경우

고혈압, 심장질환 등을 유발하게 되며, 이에 보건복지부는 심각해진 나트륨 과

다 섭취로 인한 각종 질병을 예방하기 위해 ‘나트륨 줄이기 운동‘ 캠페인을 시행

하고 있다.

소금은 너무 많이 혹은 너무 적게 섭취해도 문제다. 그렇기에 좋은 소금을 적

당량 섭취하는 것이 관건이다. 이와 관련 갯벌의 산삼이라 불리는 함초는 부족

한 영양분을 채워주고 건강, 다이어트를 위한 사람들에게 꼭 필요한 천연식품으

로 주목받고 있다.

함초는 우리나라 서해안이나 남해안 등 섬 지방의 바닷물이 닿는 해안이나 갯

벌, 염전 주위에 무리 지어 자라는 명아줏과 한해살이 풀이다. 10~30cm 정도의

키로 자라고 가지마다 퇴화한 비늘잎이 마주 달려 마디가 불룩하게 튀어나와 있

다고 해서 '퉁퉁마디'라는 이름이 생겼다. 그러다가 중국의 옛 의학책에 함초(鹹

草)라는 이름이 나와 있어 이 이름을 따서 쓴다고 한다.

영어로 'Glasswort'(또는 Salicornia, Samphire)라고 불리는 이 해초를 영국에

서는 16세기부터 채취해 유리를 제조하는 소다로 사용해 이런 이름이 붙었다고

전한다. 중국에서는 약초로 사용되고 있지만 서양에서는 식용으로 광범위하게

사용하는 것으로 알려져 있으며 샐러드를 비롯해 각종 음식을 장식하는 고명으

로도 사용하고 절임 식품인 피클로 널리 쓰고 있다.

음식에 사용할 때 함초는 바다의 콩, 바다의 아스파라거스(Sea Beans, Sea

Asparagus)라고 부를 만큼 서양인들은 함초를 '채소'로 분류하는데 이는 가까운

일본도 마찬가지이다.

함초는 마그네슘, 칼슘, 칼륨, 철분 등 다량의 미네랄을 함유하고 있고 식이

섬유가 풍부해 숙변 제거와 비만, 다이어트에 효과적이며 고혈압과 당뇨 예방에

도 효과가 있다.

특히 비타민 복합체인 콜린이라는 성분은 해마 발달에 도움을 줘 기억력 향상

에 도움을 준다. 또한 나트륨 배출을 도와주는 칼륨성분은 굴의 3배, 칼슘은 우

유의 7배, 철은 김·다시마의 40배가량 함유하고 있으며, 혈관과 혈액 속에 노폐

물과 불순물을 제거하고 나트륨을 배출하는 역할을 한다.

나트륨은 줄이고, 미네랄은 더하고...중국에서 대박난 호마노 "함초"

By Kim Yu-na([email protected])

함초에 들어 있는 효소는 지방과 단백질을 분해하는데 거의 모든 사람들의 소

장 속에 들어 있는 중성지방질인 숙변과 우리 몸의 혈관 및 장기, 혈액, 세포조직

속에 붙어 있는 불필요한 지방을 분해 해 배출한다.

친환경 제품을 고집하는 ‘호마노 함초’는 오랫동안 함초의 효능을 알리는데 힘

을 쏟고 있으며 함초 효능과 함초 먹는 방법, 소비자의 특성에 맞는 섭취법 등 고

객중심의 맞춤서비스에 한결같은 길을 걸어왔다.

이곳에서 판매하는 ‘호마노 함초‘ 관련 상품도 다양하다. 함초 환, 함초 분말(

함초가루), 그리고 함초 선물세트로 구성되어 있으며, 섭취가 편리한 함초 환, 여

러 음식에도 쓰이는 함초 분말 등 소비자 특성에 맞춰 구매하면 되고 명품 함초

선물세트는 답례품으로 큰 인기이다.

호마노함초 관계자는 “자연에서 나온 천연식품인 함초를 자연그대로 소비자

들에게 전달하기 위해 꾸준히 노력하고 있다”며 “함초 환의 경우 평상시보다 물

을 더 많이 먹는 것이 좋고, 분말은 모든 음식에 소금대신 사용하면 천연소금으

로 좋다”고 전했다.

한편 호마노함초의 다양한 제품은 홈페이지(www.hmhamcho.co.kr)에서 구

입 가능하다.



Cover Story_InterviewCover Story_Interview

“잘 걷지 못

하면 오

래 못 산

다”는 말이 있다. 걷는 게 신

통치 않으면 자연히 운동량

이 부족해지고 건강도 나빠

진다는 뜻인데, 이는 이미

연구 결과로도 밝혀진 바 있

다. 연구에 따르면 잘 걷지

못하는 고령자의 경우 그렇

지 않은 사람보다 사망할 위

험이 1.67배 높다고 한다. 극

심한 통증 때문에 이처럼 중

요한 걷기를 어렵게 하는 악

명 높은 질환이 ‘퇴행성관절

염’이다.

‘퇴행성관절염’은 60세 이상 노년층의 40%에게 발생하고, 55~65세의

경우 증상의 유무와 관계없이 85%가 퇴행성관절염의 소견을 보인다고 하

니 이를 노년층의 국민병이라 하지 않을 수 없다.

‘퇴행성관절염’진단을 받으면 초기에는 약물요법이나 물리치료 등을 하

다가 증상이 악화되면 대개 닳아 없어진 관절의 연골을 대신할 인공관절

을 삽입하는 수술을 하게 된다. 수술에 이르지 않기 위해서 할 수 있는 최

선의 예방법은 다리의 변형을 교정하는 것이다. 따라서 평소 제대로 걷는

습관을 들이면 나이 들어서도 걷는 데 고통 받지 않고 건강한 노년을 보

낼 수 있다.

이처럼 건강한 걷기를 위해서 족부질환 치료나 예방을 위해 사용하는 방

법 중 하나로 ‘자세 교정 깔창’을 착용하는데 다양한 종류의 깔창이 있지만

세계 최초로 몸의 중심축을 잡아주는 인체 공학적 설계로 다리의 변형을

바로 잡아주는 깔창이 있다.

KCM(www.mubal.kr) 문홍회 회장이 개발한 ‘무발(MUBAL)’은 우리나

라는 물론 중국과 미국에서도 발명특허를 출원했으며 착용 후 확실하고 빠

른 교정 효과를 입증한 바 있다. 특히 ‘무발’을 개발한 문홍회 회장 자신이 ‘

퇴행성관절염‘ 진단을 받고 수술 직전까지 갔던 병력이 있기에 무발의 효과

에 대한 관심은 더욱 집중되고 있다.

잘 걷는 것도 복이다. 무릎 통증 해결사로 나선 ‘무발’ 개발자 문홍기 대표


문홍회 회장은 “치열하게 살아온 지난날을 돌이켜 봤을 때 건강만큼 중

요한 것이 없었다“며 ”늘 하던 대로 새벽같이 일어나 아차산을 오르던 어느

날, 무릎에서 맞닿는 느낌이 들면서 약간의 통증이 느껴졌다. 하지만 나이

가 들어서 그런가 보다 하고 별일 아니겠거니 생각했는데 점점 심해져 가

는 무릎통증을 느끼면서 좀 더 빨리 치료를 하지 못했던 것에 후회가 됐다“

고 전했다. 이어 ”그런 일을 겪은 후 ‘무발’을 개발하면서 자신과 같은 사람

들에게 도움을 주고자 했다“고 말했다.

다음은 문홍회 회장과의 일문일답극심한 무릎통증으로 인해 삶의 의욕이 없어졌을 것 같다. 어떻게 극

복 했나.

“사실 후회가 많았다. 왜 이렇게 되도록 내버려두었을까 라는 생각과 함

께 통증이 심해지자 좋아하던 운동은 물론 활동 자체가 어려워져 삶에 대

한 의욕도 사라졌다. 병원에 가니 퇴행성관절염은 완치가 안 되니 연골 주

사를 몇 번 맞다가 몇 달 후에 수술하는 게 좋다는 답변을 들었다.

무발이란 깔창은 그때 만들어야겠다고 생각하신 건지.사실 아들이 걱정이 되었는지 애리조나대학의 명예교수가 무릎에 도움

이 될 거라며 깔창 만드는 방법 세 가지를 알려줬다. 무릎 통증에서 벗어날

수만 있다면 무엇이라도 할 수 있을 것 같은 마음에 시중에 있는 깔창은 모

조리 사다가 본드로 붙여가며 교수가 알려준 각도에 맞춰 깔창을 만들기

시작했다. 설마 했었는데 그렇게 완성된 깔창을 운동화 안에다 넣어 신고

외출을 했는데 결과는 대만족이었다. 정말 신기했고 감탄했다. 이것을 기

초로 해서 통증을 없애주는 깔창을 만들게 됐다.

직접 경험에 의해 나온 개발이라 효과 면에서는 부인할 수 없을 것 같다. 구체적으로 어떤 효과가 있는지.

우선 슬라이드 기능이 있는데 세계 어느 교정구에서도 없는 슬라이드가

장착되어 발뒤꿈치 밖에서 시작되어 엄지발로 끝나는 착지선을 발뒤꿈치

중심에서 검지와 중지 사이로 착지선을 이동시켜 줌으로서 일자 보행을 유

도하여 ㅇ다리 교정 등 하체 미용에 탁월한 기능을 갖고 있다. 또한 슬라이

드 중심선은 인체공학적인 설계로 지렛대 역할을 해 착지 시 몸에 중심을

좌우로 움직여 줌으로서 무지외반증은 물론 요추에서 경추까지 눌린 신경

들을 펴줌으로 연관된 어깨의 통증, 팔 저림과 하지정맥, 발 냉증까지도 확

실하게 완화되는 기능을 갖췄다.

그리고 무발에만 장착된 펌핑 기능을 꼽을 수 있는데 하지에 내려와

있는 혈액을 활발하게 순환시켜 족저근막과 하지정맥 등 순환장애로 일

어나는 하지부종 등의 질환을 완화시켜 몸 전체 피로를 현저하게 감소시

켜 준다.

또한 무발의 재질은 타사 제품과 달리 기혈 순환과 항균, 탈취 작용을 도

와주는 토루마린과 세계보건기구가 항암제로 공식 인정한 천연 물질인 게

르마늄, 그리고 인체의 생명 친화적 파장을 가진 자수정 등 광물질의 합성

으로 구성되어 우리의 몸무게를 지탱 할 수 있는 13도의 아치와 경도를 유

지했다는 장점이 있다.

무발에는 세계에서 처음으로 성장용 오소틱(Orthotics)을 적용했는데 성

장용 오소틱은 아치가 형성된 7세 이후에 착용하면 급성장기(여아 7~15세,

남아 7~17세)에 어린이의 키 성장발육에 많은 도움을 주며 균형잡힌 체형

과 성인이 돼서도 퇴행성을 예방하는데 필수적인 제품이다.

체형교정과 발의 건강에 도움을 주는 제품인 것 같다. 끝으로 독자들에게 하고 싶은 말씀이 있다면.

많은 사람들이 발에 대한 관심을 갖기 시작한 역사가 오래 되었지만 외

부의 물리적인 힘을 빌리지 않고 자기 자신의 몸을 통하여 자신의 질병을

다스릴 수 있다면 이보다 더 좋은 방법은 없다고 생각한다. 인체의 각 장

부 기관은 발에 대응하는 반사구가 있음으로 발에 있는 반사구를 자극하

게 되면 그에 대응하는 인체 각 장기의 기능과 기혈을 조절해 줌으로서 체

내 장기를 증강시켜 면역력을 기르고 질병을 예방하여 건강을 유지 시킬

수 있다.

발 관리는 평소에 꾸준히 지속적으로 해야 하므로 무발을 통해 전신 자

세를 교정, 잘못된 걷기 습관을 고치고 퇴행성관절염을 예방하며 관절 기

능을 회복시키길 바란다.

KCM, 문홍기 대표

60 - MARCH 3 , 2015


Columm

현 대인들에게 “스마

트 미디어”란 단어

는 이제 생소한 단

어가 아니다. 스마트 미디어의 발

전으로 현대인들은 과거에 경험

하지 못했던 미디어를 보다 생동

감 있는 선명한 칼라로, 현장감 있

는 사운드로 경험한다. 스마트 미

디어의 전파속도는 더욱 놀랍다.

미디어의 전파속도는 마치 운석이

불랙 홀에 빨려 드는 것처럼 지구

반대편까지 초 고속으로 전파되고

전파된 정보는 스마트기기를 통해

공유된다.

전기가 있는 곳은 모두 스마트하

다. 스마트폰 뿐만 아니라 가정에서 TV도, 병원에서 검진기기도, 지

하철에서 전광판도 모두 스마트하다. 하지만 예기치 못했던 문제

가 여기서 발생한다. 현대인에게 편리한 삶을 제공하는 스마트

기기들은 전기를 연결하는 순간 전자파를 발생시키는 인체에 해

로운 물질이 되고 만다.

전자파는 눈에는 안구건조증, 백내장 등을 유발시키고 각막과

망막도 손상을 입히는 것으로 알려져 있다. 특히 스마트 기기에서

반사되는 가시광선 영역의 청색광은 눈 피로와 스트레스를 유발하

는 유해파장으로 건강한 세포를 괴사시킨다는 연구결과도 있다.

또한 장시간 스마트기기의 사용은 암 발생률을 높이고 목 디스

크 등을 유발하고 어린이들의 성장계통에도 치명적인 손상을 주기도

한다. 최근 프랑스에서 나온 연구결과에 따르면 스마트폰 과다 사용

은 뇌종양발생률을 높이고 뇌세포를 파괴해 치매를 유발한다고 한다.

이쯤 되면 스마트기기가 아무리 좋아도 스마트기기의 사용을 자제

할 필요가 있어 보인다. 이에 필자는 평균 수명 100세를 바라보는 현대

인에게 스마트하게 건강을 지키는 뻔하지만 잘 지켜지지 않는 몇 가지 팁

을 말해보고자 한다.

스마트폰 사용을 가급적 줄이자. 하지만 스마트폰 사용을 줄이는 것이 쉽지

만은 안을 것이다. 그렇다면 사용할 때 반드시 이어폰이나 블루투스 등을 사용하

자. 그리고 잠 잘 때는 스마트폰을 몸에서 멀리 떨어뜨리자. 이왕이면 휴대전화

를 꺼서 와이파이 등이 작동되지 않도록 하는 것이 더 좋겠다.

스마트 미디어시대, 스마트하게 건강 지키자

컴퓨터를 사용할 때도 가능한 모니터에서 멀어지자. 또한 매 시간 10분씩 눈

을 감고 휴식을 취해 눈의 피로를 풀어주자. 요즘에는 컴퓨터로부터 혹사당하

는 눈의 건강을 지키기 위한 안구전문용품이나 치료기기도 다양하게 있으니 활

용해보자.

의약품이나 건강식품은 반드시 필요한 경우만 복용하자. 현대인들은 점점 더

많은 의약품과 건강식품 복용을 권고 받고 있다. 하지만 지나친 약물 오남용은

인체의 밸런스를 붕괴시키고 오히려 질병을 초래하는 결과를 가져올 수 있으므

로 의약품의 사용은 반드시 필요한 경우에 의사와 상의해 복용하자. 그리고 건강

식품으로 부족한 영양소를 보충하기 보다는 자연식품으로 영양소를 보충하자.

화장품 사용을 줄이자. 매일 화장을 하는 사람은 연간 2.8kg의 각종 화학성

분이 피부를 통해 흡수되고 소화기관을 거치지 않기 때문에 성분이 배출되지 않

고 혈관에 그대로 유입된다. 일반 화장품에서 검출되는 화학성분은 약

1,000여종에 달하고 이들이 인체에 어떤 영향을 주는

지 정확하게 검증된 바가 없다.

비엠생명공학 (www. bmdoctor.com)

김희구 대표이사

By Kim Hee-gu([email protected])

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