Spout Brandbook 2014
16
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Transcript of Spout Brandbook 2014
BrandBook
COnTEnTS1. PhiloSoPhy2. ByliNE3. logo4. ColoUR5. SPACiNg6. TyPEFACE7. PAlETTE8. iCoNS9. BRANDiNg10. TESTAMoNiAlS11. SERViCES12. WEBSiTE13. CoNTACT
Spout is a digital management studio that develops results-driven content, drives real conversation
and builds healthy online communities.
OUrPhiloSoPhy
“dIGITaL MEdIa ManaGErS”
OUrByliNE
The Spout logo must always be reproduced at a large enough size and resolution
so that the individual circles are visible and do not blur. The logo must be kept in
its correct proportions – the ratio between length and breadth may not change.
The Spout logo may only be used upright, and may not be rotated diagonally.
OUrlogo
20mm50px
20mm
50px
When positioning the Spout logo, a minimum space of 50px or 20mm should be kept clear
on each side. The relative distance between the logo and the title should be kept constant.
SPaCInGgUiDEliNE
GOTHaM BLaCKaBCdEFGHIJKLMnOPQrSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
goThAM NARRoW lighTABCDEFghiJklMNoPQRSTUVWXyZabcdefghi jk lmnopqrstuvwxyz0123456789
Sans-serif | Foundry hoefler & Frere-Jones | 2000
Designed in the 21st century but informed by the history of
20th century graphic design, gotham is the archetypal modern
classic. Spout uses gotham Black for titles and headings, and
gotham Narrow for text. gotham Black is used for its boldness
and confidence, while gotham Narrow is used for its readability
and simplicity.
LOGOTyPE
C70 M16 y0 k0
R42 g169 B224
#2AA8E0
R0 g0 B0
#000000
C0 M0 y0 k100
The three colours that are used in Spout’s visual identity are pure black, (#000000) Spout Blue,
(#2AA8Eo) and pure white (#FFFFFF). When placing the logo on a white background, the logo must
use Spout Blue, while the text underneath uses pure white. if the logo is placed over a dark colour,
both the text and the logo must use pure white. When placing the logo over a bright colour, the logo
and text must use either Spout Blue or pure black.
COLOrPAlETTE
SOCIaL iCoNS
“Spout Media is always fun and pleasurable to work with.
They always come up with new and exciting ideas, and go out of their way to assist their clients and partners.
I wouldn’t hesitate to recommend them to anyone.”
Kode88
“Spout helped me by creating a business identity through
beautiful and accessible products such as a website, business cards and referral pads, and also helped me to think about innovative and appropriate ways to market myself! They took time to understand the
regulations around what kind of advertising I can use and
what message I was trying to send.”
Private Practice
“Spout Media has provided digital, design and strategy
services to the AFHCO group for the past one and a half years. Work done includes
an AFHCO web based blog, graphic design, web design
management, assistance on marketing strategy
and print media. They are creative, energetic and
very cost effective. I would recommend Spout for any
marketing strategy, design or management services.”
Wally Freeman
“Over the years of business, Spout has proven their
expertise in delivering high quality content and has
developed active and strong online community relating to
our brand.Spout has proven that social media can work for a brand
like ours.”
Urban Genesis Management
“It is always a pleasure working with the staff from Spout Media. Spout Media
constructed the digital platform for our company.
They provided a professional, innovative and creative
service which was tailored to our requirements as
specialised firm. We want to express our appreciation for
Spout Media’s business ethics and applaud them for the
work they do.”
Trencon Projects
“Money Style have been impressed by Spouts gifted understanding of business
context in social media, combined with stunning
design work. Bringing targeted client engagement
in very meaningful way.”
Moneystyle
CLIEnTTESTAMoNiAlS
Marketingindividually tailored strategies, campaign design, target market analysis and brand
identity development.
Social MediaFull-service social media
management, including channel selection and set-up, content creation
and customer feedback.
VisualCommunication
our in-house team of designers specialise in full visual identity
creation and logo design, as well as graphic design for both digital and
traditional media.
digital Communication
Specialist, full-service digital communication, from strategy and
concept to implementation and maintenance
OUrSERViCES
OUrWEBSiTE
© CoPyRighT 2014 SPoUT MEDiAAll RighTS RESERVED.
