(SPOT208) Managing the Pace of Innovation: Behind the Scenes at AWS | AWS re:Invent 2014
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AWS launched in 2006, and since then we have released more than 1,000 services, features, and major announcements. Every year, we outpace the previous year in launches and are continuously accelerating the pace of innovation across the organization. In this session, Charlie Bell, Sr. Vice President of Engineering, will share how his teams are able to formulate customer-centric ideas, turn them into features and services, and get them to market quickly. This session dives deep into how an idea becomes a service at AWS and how we continue to evolve the service after release through innovation at every level. We will then walk through some real-world examples of how we applied these concepts to launch a new AWS service. Come learn about the rapid pace of innovation at AWS, and the culture that formulates magic behind the scenes.
Transcript of (SPOT208) Managing the Pace of Innovation: Behind the Scenes at AWS | AWS re:Invent 2014
Introductions
On Innovation
Innovation, Applied
Summary
“It’s All About the Long Term
• We will continue to focus relentlessly on our customers.
• We will continue to make investment decisions in light of
long-term market leadership considerations rather than
short-term profitability considerations or short-term Wall
Street reactions.
• We will continue to measure our programs and the effectiveness of our investments analytically, to jettison those that do not provide acceptable returns, and to step up our investment in those that work best. We will continue to learn from both our successes and our failures.
• We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages. Some of these investments will pay off, others will not, and we will have
learned another valuable lesson in either case.”.
Work backwards
from the customer
Image courtesy of http://img.timeinc.net/time/photoessays/2009/top10_bad_drinks/new_coke.jpg
Image courtesy of http://galleryhip.com/ Image courtesy of http://omiselegantcatering.com/
Narrative process
Primitives
mobile app developers identify end users securely
synchronized across multiple devices
Identity Synchronization
Hi
!
Push
Build upon
existing services
Single-threaded teams
2 PIZZA TEAMS
Release
Letter To Shareholders, 2014
“AWS is eight years old, and the team’s pace of innovation is actually
accelerating.
…
The development teams work directly with customers and are
empowered to design, build, and launch based on what they learn. We
iterate continuously, and when a feature or enhancement is ready, we
push it out and make it instantly available to all. This approach is fast,
customer-centric, and efficient – it’s allowed us to reduce prices more
than 40 times in the past 8 years – and the teams have no plans to slow
down.”
–Jeff Bezos
AWS
Mobile Services
Amazon
DynamoDBIAM
Amazon
SNS
Amazon Cognito7/10/14
Amazon SNS
Mobile Push8/13/13
5/28/13
10/23/14
10/31/13
AWS Mobile SDK7/10/14
Measure
Ide
nti
tie
s
Time t1
Ide
nti
tie
s
Time t1
Iterate
Work backwards from the customer
Narrative process
Primitives
Build upon existing services
Single-threaded teams
Release
Measure
Iterate
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