Sporty Heroes Deck_feb 2017
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Transcript of Sporty Heroes Deck_feb 2017
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Passions Worth Spreading
The First Marketplace for Athletes to Sell their Videos To Brands and Media
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V I D E O I S K I N G
C O N T E N T M A R K E T I N G
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LIMITED BUDGET
PROVING ROI
CREATING QUALITY ENGAGING CONTENT
LACK OF TIME
78 BILLION $
CONTENT MARKETING MARKETBrands and media are looking for native videos
BIGGEST CHALLENGES
Marketeerscontent needsare increasing
33% inContent
Marketing
Marketing Budgetin 2018
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45 B $
Sports Sponsorship leads the Sport Market Growth with +5,3% CAGR (2011-15)
132 BSport MarketGates
MediaMerchandising
Spon
sors
hip
31%
29 M $22 M $ 43 M $
Lebron JamesMessi Nadal
0.7% goes to 10 World’s Highest-Paid Athletes
SPORT MARKET
Sport Sponsorship
90% EVENTS GET 90% OF THE BRANDS’ SPONSORSHIP BUDGET
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VIDEO-MARKETPLACE
$400Damian Blaum $430Damian Blaum $500Redmond, J. $600Tony Mars
$500Ronnie Blum $920Peter Maston$805John Smith $350Connie Carter
AGE GENDER LOCATION SPORTS
LEVEL
INFLUENCE
GOALS
BRANDS
COST
VIDEO LENGHT
WISH LIST
CONTENT TAGS VALUES
Freemium Filter Options
LANGUAGE
Priority AccessDiscoverySelect your Favourite Videos or Athletes Video-Creators. Set Alerts.
Block an Athlete for1 month to get exclusive video-content production on-demand
ChallengesAsk our community to create content for you, by following your brief
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BENEFITS
UNLIMITEDLEGAL RIGHTS
SAVETIME
SAVEMONEY
Worldwide
Multiplatform
Forever
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HOW IT WORKS?
BRANDS
MEDIA
72 hMCN
ATHLETES
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C2B PAYG FREEMIUM MODEL
Access toPremium Filters Unlimited
Challenges
Pre-pay10,000 €CREDIT PASS
UnlimitedAlerts
0 €
UnlimitedSearches
Discount over Video’s price
ExpressCart
Only 1Challenge(30 days)
Credit
Pay with your Pass.
with Bank Transfer
Only 1Alert
(30 days)
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WHY ATHLETE GENERATED VIDEOS?
Kilian Jornet
AUTHENTICITY / REAL
HIGH VIRALITY POTENTIALFun, Awesome, Didactic, Inspiring
HIGH DEFINITION
REPRESENT VALUES
VARIETY OF STORIESabout travel, food, health, sports, adventures, etc
7 MILLION
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SOCIAL MEDIALead The Conversation
& Increase Fan Engagement
POSShare Authentic
Recommendations
EVENTSSurprise your Guests
OUT DOOR ADSGet Attention & higher
Recall levels
BRANDS ARE THE NEW MEDIA
PRODUCT VRGive access to exclusive VR or 360º video content
EMAILINGSCommunity Engagement> 300% Conversion Rate
What can Brands do with athlete generated videos (AGV)?
AGV
BLOGImprove Rank position
(SEO)
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EXTENDING AD’S MOMENTUMS
1 2 3 4 5 6 7 8 9 10
BRAND AWARENESS BRAND EXPERIENCE BRAND CONVERSATION
ADVERTISING
INFLUENCERS MARKETING
ATHLETES GENERATED VIDEOS (AGV)
SOCIAL SHARING
PAID MEDIA
PAID MEDIA OWNED MEDIA EARNED MEDIA
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PLAYERSSports Focused
Generalist
AutomaticAgency Style
Serious
Cool
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FOUNDERS + ADVISORS
Arnau Llop
CTO & Co-Founder
Paula Monroy
CEO & Founder
I T
MARKETINGArnaldo Muñoz
GM AirBnB(ES & PT)
Javier Arias
Partner Manager YouTube (UK)
Alex Dantart
Olapic’s Founder
Rodrigo Miranda
GM ISDI
Dionís Guzmán
MMA EMEA
Lluis Alonso
Business Analyst
Click on pictures to
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2015 2016 2017 2018
Develop&
Betatesting
43 K $54 K $
100 K $
Financing
2 M $
ROADMAP
540 $
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Feb
Mar
Apr
May
Jun
Jan
80 Influencers
500 Videos
For Sale
70 Leads &PartnersContacts
1,300Registered
Athletes50Brands& Media
30 TIER 1 CLUBS
MILESTONES
Incorporation
150 USAgencies, Brands,
Media, Partnerships
Jul
Aug
Sep
2 Challenges16 videos
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50k 5 4 0 K $★ PRODUCT: IT, UX & UI★ LEGAL & TAXES Strategy
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Thank You!Contact: [email protected]+34 690 64 64 22