Sports Revolution @ Sports Marketing 360: Digital Deities

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1 HOW DOES DIGITAL TOUCH YOUR DAY?

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A copy of the 10 minute address given by Josh Robinson, Director of Consulting at Sports Revolution Ltd.State-of-the-art sports marketing inspired by the 21st Century sports fan.

Transcript of Sports Revolution @ Sports Marketing 360: Digital Deities

Page 1: Sports Revolution @ Sports Marketing 360: Digital Deities

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HOW DOES DIGITAL TOUCH YOUR DAY?

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Sports Fan behaviour

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10 MINUTES. 1 QUESTION.

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HOW DOES DIGITAL TOUCH YOUR DAY?

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Fans have an alias, giving their own identity to their opinion and generating more personal, authentic debate with others. This drives their engagement.

Premier League pitchside advertising is a global media platform. And the need to be able to have a different creative or language by territory is a must.

On average any engagement on a branded social platform beyond visiting is more than twice as valuable for future brand actions, like seek out more information.

How doesDigital touch

your day?

We are increasingly being asked to take our LED pitchside boards from pure brand to traffic drivers into online campaigns. Digital enables everything to be so joined up.

Digital brings continunity and ‘integration capability’. Rights holder value is enhanced because messages are reinforced on concourse, on bowl, online, on mobile.

Sport is never a daily event, so you need to fill the gaps with meaningful engagement. Digital and social media give you the permission and the means to engage.

Scanning rates for QR codes are moving from 3 figures to 4 figures. And the hockey stick of adoption will kick in over the next 12-18 months. Goodbye dead-end media.

Social media allows fans to express what they want, dictate content and define themselves. Clubs that embrace this are closer to treating fans as customers.

More important now on the rights wish list is insight into the future consumption habits of the target audience.

Much of what people see is brand led not product led. Digital provides the opportunity to add depth to the communication.

The rapid growth in unofficial sites like Dailymotion, Goal.com, Footytube etc coupled with the longer term trend that TV consumption is slowly shifting…

Social media can work so well in giving fans a new input and bringing them closer to the club, but it’s important that a brand adds value vs just ‘being there’.

Digital is so rich and varied in the content it can deliver and the ease with which you can get it that it becomes a natural solution to a sports fan’s 24/7 hunger.

Digital technology enables us to deliver our state-of-the-art Concourse TV platform simultaneously to a network of 20 stadiums without the need to be at the stadium.

I am more engaged with sport than ever before. My phone and Twitter allow me to keep up to speed and interact with others quickly and easily, on the move.

Social media’s success has a lot to do with people’s need for identity and belonging. This is the strategic sweet spot with sports fan ship and the heart of the opportunity for brands.

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Fans have an alias, giving their own identity to their opinion and generating more personal, authentic debate with others.

More important now on the rights wish list is insight into the future consumption habits of the target audience.

Premier League pitchside advertising is a global media platform. And the need to be able to have a different creative or language by territory is a must.

Much of what people see is brand led not product led. Digital provides the opportunity to add depth to the communication.

The rapid growth in unofficial sites like Dailymotion, Goal.com, Footytube etc coupled with the longer term trend that TV consumption is slowly shifting…

On average any engagement on a branded social platform beyond visiting is more than twice as valuable future brand actions, such as seek out more information.

How doesDigital touch

your day?

Sport is never a daily event, so you need to fill the gaps with meaningful engagement. Digital and social media give you the permission and the means to engage.

We are increasingly being asked to take our LED pitchside boards from pure brand to traffic drivers into online. Digital enables everything to be so joined up, so easily.

Social media can work so well in giving fans a new input and bringing them closer to the club, but it’s important that a brand adds value vs just ‘being there’.

Scanning rates for QR codes are moving from 3 figures to 4 figures. And the hockey stick of adoption will kick in over the next 12-18 months. Goodbye dead-end media.

Digital is so rich and varied in the content it can deliver and the ease with which you can get it that it becomes a natural solution to a sports fan’s 24/7 hunger.

Social media allows fans to express what they want, dictate content and define themselves. Clubs that embrace this are closer to treating fans as customers.

Digital brings continunity and ‘integration capability’. Rights holder value is enhanced because messages are reinforced on concourse, on bowl, online, on mobile.

Digital technology enables us to deliver our state-of-the-art Concourse TV platform simultaneously to a network of 20 stadiums without the need to be at the stadium.

I am more engaged with sport than ever before. My phone and Twitter allow me to keep up to speed and interact with others quickly and easily, on the move.

Social media’s success has a lot to do with people’s need for identity and belonging. This is the strategic sweet spot with sports fan ship and the heart of the opportunity for brands.

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LISTEN & LEARNUse digital to uncover opportunities

CONTENT & CONTINUITYUse digital to stitch the journey together

IT’S ALL ABOUT YOUUse digital to do what you do better

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