Sports & Recreation Alliance -social media 4th october 2011#2
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Transcript of Sports & Recreation Alliance -social media 4th october 2011#2
The future of social media in
sport & active leisure
Sue Anstiss, Promote PR
Our current clients
• Quick bit about you...• Your experience of social
media?• What you’d like from today?
In Europe, 50% is member of only 1 social network, mostly Facebook.
Average Facebook session lasts 37 minutes, Twitter 23 minutes.More than 400 million people use Facebook daily.
Over half the NBA’s players(220+) are on Twitter
From a daily social media strategy conference call to the
final postgame tweet, these efforts seek to create what
commissioner David Stern likes to refer to as a "digital water
cooler," a space where friends, fans and followers can discuss
the NBA.
"I hope fans understand that we're listening to them as much as we're talking to them.
"We're responding in real time and making changes big and small to deliver them content that they want."
#BRAVESBASH
This summer the Atlanta Braves hosted “#BravesBash” - a broad social media programme in which players and team executives interacted with fans on a variety of platforms.
The results…
13,000 fans tuned into the team’s live streaming Facebook broadcast 2,200 fans took place in a conference call with Braves playersBraves players made and received over 100 Skype callsBraves gained over 16,500 Facebook “likes” The Braves gained over 3,000 Twitter followers#BravesBash hashtag reached 438,993 people
This summer the Atlanta Braves hosted “#BravesBash” - a broad social media programme in which players and team executives interacted with fans on a variety of platforms.
The results…
13,000 fans tuned into the team’s live streaming Facebook broadcast 2,200 fans took place in a conference call with Braves playersBraves players made and received over 100 Skype callsBraves gained over 16,500 Facebook “likes” The Braves gained over 3,000 Twitter followers#BravesBash hashtag reached 438,993 people
NGBs on Facebook
NGBs on Twitter
The FA – 70,048 followers
ECB – 54,643 followers
British Gymnastics – 21,414 followers
British Cycling – 22,187
15 tips for engaging fans...1. Announce news first - team lists etc2. Update results as they come in and link to match reviews3. Reply quickly to questions and comments from fans4. Retweet and hash tag regularly5. Share Twitter conversations with sports reporters6. Shares links to unique photos7. Post links to interesting articles and event round ups8. Share behind the scenes videos9. Interact and be influenced by posts comments10. Show tweets on score boards at events11. Share hashtags everywhere12. Leverage Flickr to help fans and bloggers use great photos13. Encourage athletes to tweet more, not less14. Run "Biggest Fan" contests on YouTube15. Find, follow and engage local fans on Twitter
And don’t forget...1.Photo posts... ...receive 50% more impressions than any other post type or media type
2.Quotes ......provide 22% more interactions when compared to all post types
3.Questions... ...generate almost twice as many comments as any other post type
4.Links......are 87% more likely to be shared than any other type of post
Source: Roost.comStudy evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries
Sporting heroes
Kaka – 5M+ Followers
Shaquille O’ Neal – 4M+ Followers
Cristiano Ronaldo – 3.5M Followers
Lance Armstrong – 3M Followers
Tony Hawk – 2.5 M Followers
7 billion People in the world
Based on the data from participating countries, we make the following assumption.
>1 billion
Social network users
2 billion
internet users in the world
measurement
Google +
12% of smartphone owners is using location based services.
Facebook Timeline
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Contact details
01628 630363 [email protected] www.promotepr.com
Copthall House, St Ives Road, Maidenhead, Berkshire, SL6 1QS