A SOCIAL RESPONSIBILITY

INITIATIVE OF THE INDIAN SPORTS GOODS INDUSTRY

“CHILD LABOUR AND BEYOND”

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To have aMonitoring System in place to ensure

Prevention & Rehabilitation of child labour in Sports Industry.

25 Sports Goods Manufacturers in 1998 voluntarily decided

Since individually it can become difficult to think of social & environmental responsibilities, we first of all created an awareness amongst the members about the need of looking into all these things.

Then, when we accepted the facts and we were convinced that YES we must do something, we started brainstorming, what all can be done, what can be our contribution in our community, in our prevailing conditions, keeping in mind the general acceptance.

This is how we embarked upon the journey of social responsibility.

As we moved forward, we found, how difficult it is to facilitate changes in community attitude. How difficult it is to tell them the value of education, to tell them the meanings of good health, to tell them the meanings of cleanliness, the meanings of cooperation, the meaning of helping each other & so many similar grass root level things & for this we had to become humane first & then factory owners.

And we started organizing self help groups, health related programs, education related programs, helping the needy in one way or the other.

Message from the SGFI Chairman, Mr. Satish Wasan

VisionOver time, with experience & learnings, SGFI realised there

were many more issues that needed to be addressed.1. SGFI has now followed a PPCP approach.

• Public: SGFI involved the government & are now running 8 special NCLP schools.

• Private: involvement of the sports goods industry.

• Community: involvement of the local villages, community leaders, religious organizations, schools etc.

• Partnership: SGFI has partnered with local NGOs.2. MENTOR NGO: SGFI has become a mentor NGO for other organizations.

To foster and energize social responsibility initiatives of

Indian Sports Goods Industry.

OBJECTIVES

1. Prevention and rehabilitation of child labour in the Industry.2. Continue the monitoring process.3. Social security, health insurance and alternate means of income to home

based workers by:-A. Organizing them in to Self Help Groups (SHG).B. Skill mapping of individual SHG.

4. Life Insurance for home based workers through LIC – Jeevan Madhur Scheme.

5. Education for children.1. Primary school education.2. Personality Development Centres.

6. Health.1. Conduct awareness and check up medical camps for factory and home based

workers.2. Conduct check up medical camps at our 30 tuition centres and 8 schools under

National Child Labour Project (NCLP).7. Reach: Collection and distribution of items to the needy.

For attaining all this we applied best practices at our own sites first of all.Developed a close cooperation with all member companies & partners.

We showed by doing and not suggesting.

We actually went to the field, we saw, we experienced, we realized and we started the marathon. It is an ongoing process, results are good, we feel encouraged and the exciting results of all this exercise is that when we do good, we want to do better.

Our Experience

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An ISO 9001:2000

Certified Organisation

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PARTNERS IN THIS MISSION

Automatic approval for SGFI members as 3rd party licensees

Main guiding force since 1996

External MonitorISO Certifying Body

Partner in Social Projects

Supporting in skill development of workers and children.

Federal Govt. 8 NCLP Schools

Partners in Tuition centres and health projects

Life Insurance, accident & disability benefit

SGFI’s Organization Structure

Executive Committee

Project Director

Monitoring Project

30 Tuition Centres

9 Member team

Education Project

SHGProject

Health Project

LICProject

Reach Project

8 NCLP Schools

5 doctors 10 member

team

17 member

team

3 member team

Total Team = 170 People

Chairman

Coordinator Coordinator Coordinator Coordinator Coordinator Coordinator

Indian Sports Goods Industry

3300 units15000

workers

30 Member

Team

950students

40 Member

Team

400students

53 SelfHelp

Groups

900 families5000 people

56 medicalcamps

126 Bone Density check upsand 152 eye surgeries .

Indian Sports Goods Industry

Foundation Project

Coordinator

4 member

team

Social & Environmental Responsibility of Businesses

A Joint Programme of

UNITED NATIONSINDUSTRIAL DEVELOPMENT ORGANISATION

CLUSTER DEVELOPMENT PROGRAMME

&

SGFI’s Path to Achieve Success

Activities

• Monitoring.

• Self Help Groups (SHG).

• Swasth Man Swasth Tan ( Healthy Mind, Healthy Body)

• Muskaan (Smile) - Tuition Centres

• Reach – Distribution of clothes & necessary items to the needy.

• LIC (Life Insurance Project).

Monitoring.• Vision – To continuously monitor home based stitching units.• Target Group - 3300 families• Objectives –

– To ensure no child labour involved.– To identify & rehabilitate children.– To update our database.

• Achievement – Since 1999, 244000 visits / revisits • have been performed.• Methodology –

– SGFI developed an internal team of monitors.– Monitoring team doubled now.– They conduct un-announced random visits daily to locations.– Each member also has appointed one internal monitor.– Update of locations received from internal monitors.– Check for sub contracting.– Identify any child labour involved.– Rehabilitation of that child at our schools.

Self Help Groups• Vision – Empowering home based stitching locations. • Target Group - 3300 families• Objectives – To empower 500 families over one year.

– Linkages with banks to promote savings.– Group Insurance.– Training and capacity building to sustain themselves.– Production groups.

• Achievement – Since November 2006, 1100 families have been organised into SHGs with average saving of Rs 20000 / per month / SHG.• Methodology –

– SGFI developed an internal team of SHG experts.– They conduct awareness workshops on SHG formation.– Provide handholding in terms of Bank linkages, book keeping,

exposure, leadership training as support to each SHG for 6 months.– Spread success stories.– Sustainable Income Generation Programme (Production groups, entrepreneurship).

Swasth Man Swasth Tan (Healthy mind, healthy body)

• Vision - Capacity building measures in factories and local community through training and awareness on healthy living, occupational safety and to reduce drug addiction. To also support rehabilitation of those already trapped.

• Target groups – Factory workers, home based stitchers community and 30 tuition centres. • Objectives – To cover about 2000 workers and train 50 counselors over one year on pilot basis. • Methodology – Hired an expert (Doctor) to organise awareness

workshops, mapped rehabilitation centres, local NGOs and identified counselors from the community (SHGs)

• Achievements – 18 counselors undergoing training and 500 workers have been covered under awareness workshops. 46 medical camps done covering about 6000 workers.

A health Project for the industry workers and their families.

MUSKAAN (Smile)

• Vision – Convert Tuition Centres into Personality Development Institutions.

• Target Group – 30 tuition centres covering about 800 children from home based stitching families.

• Objective – Enhance capacity of instructors of 30 centres to cover inputs on communication, subject knowledge and personality development.

• Methodology – Linking for regular training of instructors.

• Achievements - Industry run schools volunteered to provide inputs and training infrastructure. Seeing this project 5 Lions Clubs have started 5 more tuition centres.

An education project comprising of 30 tuition centres to help children complete their homework and encourage them to attend their respective schools.

Faith shown by Government

Till recently SGFI was managing 4 schools under National Child Labour Project (NCLP).Seeing the success of these 4 schools, government has entrusted the management of 8 schools in the hands of SGFI.

REACH

• Vision – To bring together people, who are willing to share and volunteer for community welfare at Jalandhar.

• Objective – Create a group of volunteers to steer an independent Social Responsibility (SR) initiative targeting community at large.

• Achievement – – SGFI member’s wives have formed this group.

– 22 collection centres have been opened in the city.

– 118 distribution drives have been held benefitting 6000 children.

– Children of 8 schools like convents, Mayor World and Cambridge etc

of posh localities are involved in the project.

A project that collects underutilized goods and recycle them to make useful for the underprivileged sections.

LIC Project

• Target group 3000 families.• Since Jan 2009 1500 families from SHG covered under

insurance. • Rs. 100/- pm policy.• Term: 15 years.• On Maturity: Rs. 18000/- + bonus will be given.• On normal Death during the term: Rs. 18000/- will be given.• On accidental death during the term: Rs. 36000/- will be given.• On Disability: Rs. 100pm pension will be given for life, the insurer

does not need to pay Rs. 100 as premium also.

A project to provide . Micro insurance to workers through LIC (Life Insurance Corporation of India)

Trust/Foundation Project

• Objective:-• To have atleast 60% to 70% of SGFI members build up a

trust for their social activities.

• Methodology:• A team of professionals will guide members on the

process of building a charitable trust.• Capacity building of the trust employees after its built.

A project initiated by SGFI to help its members build a charitable Trust/Foundation so as to streamline

their social activities on an individual basis.

Feather’s in our cap

IIM (Indian Institute of Management) Bangalore has included SGFI as a case study to be taught to MBA students from this new session onwards. This case study is also being circulated amongst 500 + Business schools to be taught as a case study.

Ministry of HRD has included SGFI as a chapter to be taught in CBSE schools 12th class Physical education subject from this session onwards.

SGFI has won the TERI (The Energy & Resource Institute) & HSBC Corporate Social Responsibility Award 2009.

TERI HSBC Award 2009

SGFI won the national award for Corporate Social Responsibility for the year 2009.The award was given jointly by TERI (The Energy Resource Institute) & HSBC Bank.

THANK YOU&

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