Sportsperson Brand Endorsement

What is Brand Endorsement?

• Process of a employing a Person by an organization or company to promote its products or services within the activity known as branding.

• The Brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics.

• The key element of brand ambassadors lies in their ability to use promotional strategies that will strengthen the customer-product/service relationship and influence a large audience to buy and consume more.

• Positive spokesperson appointed as an internal or external agent to boost product/service sales and create brand awareness.

M.C. Mary Kom

• Full name: Mangte Chungneijang Mary Kom• Born : 1 March 1983, Kangathei, Manipur• 5 Time World Boxing Champion• Bronze Medalist at 2012 London Summer Olympics• Next Story of A Bollywood Movie

QUESTIONAIRE

CONCLUSION

• Yes, She should Endorse Brands.• She represents Power, Dominance, Stamina• According to survey, Sports Brands will suit

her Personality.